Lily White- Shop of your own

lily white

Annette Zuozo, Erin Kelly, Punya Chanana, Taylor Vrscak

ABOUT US • Established in 2016 • Targeting an active consumer that needs comfortable yet trendy swim wear • Located on the shores of Malibu

MISSION “Lily White creates a line of active swim wear for the girl and the guy who don't want to lose style for comfort.”

VISION “At Lily White, our vision is to educate and bring awareness to our consumers by offering a more sustainable product.”

VA L U E S “Our products are designed and created with the earth in mind.”

LOGO

lily white Simple

Clean

Pure

Organic

Fresh

Light

TA R G E T • • • •

M A R K E T

Aged 16-25 years Female and male Active lifestyle Conscientious of environmental issues today • Middle Class

I V Y Age: 18 Status: Single Profession: Professional Surfer Location: Malibu, CA Favorite Brands: Urban Outfitters, Billabong Hobbies: yoga, running, and soul cycle

C H R I S Age: 25 Status: Engaged Profession: Art Director at an Ad firm Location: Los Angeles, CA Favorite Brands: Quiksilver, Hurley Hobbies: surfing, backpacking, cooking

MALIBU because...

• Calm and quiet demographic • Ranked no. 7 as the best surf town (Surfer Magazine) • Sun magnet for locals and tourists

L I N E

SPRODUCT H E E T ASSORTMENT

NEWPORT

Style #: 002 $45.00

QUINCY

ALANA

Style #: 001 $85.00

PAIGE

Style #: 004 $85.00

Style #: 003 $100.00

MAYA

Style #: 005 $85.00

CARLY

Style #: 006 $95.00

PRODUCT ASSORTMENT

ADAM Style #: 009 $65.00

JACKSON Style #: 007 $50.00

NOAH Style #: 010 $40.00

AIDEN Style #: 008 $35.00

PRODUCT ASSORTMENT

Price point: $24- $36

PACKAGING

INSPIRATION BOARD

FIXTURES & MORE...