lily white
Annette Zuozo, Erin Kelly, Punya Chanana, Taylor Vrscak
ABOUT US • Established in 2016 • Targeting an active consumer that needs comfortable yet trendy swim wear • Located on the shores of Malibu
MISSION “Lily White creates a line of active swim wear for the girl and the guy who don't want to lose style for comfort.”
VISION “At Lily White, our vision is to educate and bring awareness to our consumers by offering a more sustainable product.”
VA L U E S “Our products are designed and created with the earth in mind.”
LOGO
lily white Simple
Clean
Pure
Organic
Fresh
Light
TA R G E T • • • •
M A R K E T
Aged 16-25 years Female and male Active lifestyle Conscientious of environmental issues today • Middle Class
I V Y Age: 18 Status: Single Profession: Professional Surfer Location: Malibu, CA Favorite Brands: Urban Outfitters, Billabong Hobbies: yoga, running, and soul cycle
C H R I S Age: 25 Status: Engaged Profession: Art Director at an Ad firm Location: Los Angeles, CA Favorite Brands: Quiksilver, Hurley Hobbies: surfing, backpacking, cooking
MALIBU because... • Calm and quiet demographic • Ranked no. 7 as the best surf town (Surfer Magazine) • Sun magnet for locals and tourists
L I N E
SPRODUCT H E E T ASSORTMENT
NEWPORT
Style #: 002 $45.00
QUINCY
ALANA
Style #: 001 $85.00
PAIGE
Style #: 004 $85.00
Style #: 003 $100.00
MAYA
Style #: 005 $85.00
CARLY
Style #: 006 $95.00
PRODUCT ASSORTMENT
ADAM Style #: 009 $65.00
JACKSON Style #: 007 $50.00
NOAH Style #: 010 $40.00
AIDEN Style #: 008 $35.00
PRODUCT ASSORTMENT
Price point: $24- $36
PACKAGING
INSPIRATION BOARD
FIXTURES & MORE...