At Pure Country, we truly work as a team to create a beautifully crafted line with strong retail ability. We want to take this opportunity to acknowledge Jeff Berger for his creative contribution to this amazing collection of design and imagery, into the “MADE IN AMERICA” Pure Country products.
Jeff Berger has been retailing and wholesaling the Southwest territories for nearly four decades. When he is not traveling every back road in Arizona and New Mexico servicing accounts, he is busy helping us create both pattern and colors for our native American/Southwestern designs. Jeff works closely with both our in house creative designers and local Southwest artists to license specific art native to the southwest. This collaborative approach allows us to weave the art into beautiful throws, pillows and tapestry bags.
