Marketing Opportunities 2022 by Purity Life Health Products

MARKETING OPPORTUNITIES 2022

Proudly Canadian Owned & Operated

www.puritylife.com

100% Canadian Company

One-Stop Shop

Purity Life Health Products was founded in 1984 as a family-owned distributor with a single product. In the last 4 decades, Purity Life has grown into Canada’s leading distributor of Natural Health Products.

From dietary supplements and natural body care to eco-friendly household items and natural snacks, Purity Life supplies the most innovative and highest quality products.

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ABOUT PURITY LIFE

Our Mission

3 Distribution Centres

To improve the health of Canadians by delivering an unrivaled and innovative Natural Health Products Portfolio to our customers.

We offer next day shipping to over 90% of our 6000 retail customers across Canada by shipping out of our 3 distribution Centres located in Vancouver, BC, Calgary, AB, and Acton, ON.

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Did you know that Purity Life Health Products is home to over 400 distinctive brands and more than 12,000 individual products? Our Marketing Opportunities enable you to get your products the attention they deserve! We have many options to assist you in marketing your product to a national audience of Natural Health retailers including Independents, FDM, Pharmacies and Professional customers. Let us help you create a plan to achieve your goals!

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PURITY PARTNERSHIP Audience Purity Life Health Products ships out of 3 Distribution Centres across Canada providing an incredible selection of innovative, natural health products nationwide. Health Food Stores make up 70% of our business with the remaining 30% coming from Food Drug Mass customers, Pharmacies, E-commerce and Natural-minded professionals. Our catalogue and selected other print materials are mailed directly to over 3000 stores across Canada using Canada Post. Our digital materials help to boost impressions significantly using a variety of channels; our email list of almost 7000 recipients, our social media accounts of more than 7000 followers and through passive advertising on the Purity Life website and our CustomerLink online ordering platform. All print and digital materials are also shared by our team of 25 Sales Representatives, each who have their own personal connections with the buyers you are looking to target.

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THEMES January / February Spring / Easter

March / April Womens & Mens Health CHFA West Tradeshow April 23 & 24

May / June

July / August

BBQ & Summer

Back to School / Kids’ Health

September / October Holiday Season CHFA East Tradeshow September 17 & 18

November / December Fresh Start / Overall Health

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SUBMISSION DATES January / February

March / April

PRODUCT LISTING DEADLINE Wednesday October 27, 2021

PRODUCT LISTING DEADLINE Monday December 22, 2021

ADVERTISING DEADLINE Wednesday November 3, 2021

ADVERTISING DEADLINE Saturday January 1, 2022

May / June

July / August

PRODUCT LISTING DEADLINE Wednesday February 23, 2022

PRODUCT LISTING DEADLINE Wednesday April 27, 2022

ADVERTISING DEADLINE Tuesday March 1, 2022

ADVERTISING DEADLINE Sunday May 1, 2022

September / October

November / December

PRODUCT LISTING DEADLINE Monday June 27, 2022

PRODUCT LISTING DEADLINE Monday August 29, 2022

ADVERTISING DEADLINE Friday July 1, 2022

ADVERTISING DEADLINE Thursday September 1, 2022

January / February 2023 PRODUCT LISTING DEADLINE Wednesday October 26, 2022 ADVERTISING DEADLINE Tuesday November 1, 2022 SCAN OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT!

PRINT 6 ISSUES per year

Direct mail to

OVER

3000

RETAILERS

NATIONAL DISTRIBUTION

20,000 VIEWS per issue

across the Health Food channel

PRINT & ONLINE representation

#1 SOURCE

for new production information

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PRINT - File types accepted are PDF, EPS, PSD, JPG or PNG. - For working files, ensure all fonts are converted to outlines and images are embedded. - Convert any RGB or Pantone colours to CMYK. - Submit files via email to marketing@puritylife.com (files under 10mb). For larger files, please upload to http://tiny.cc/puritylifemarketing.

.125” Bleed Area .1875” Safety Area

Full Page Ad - 8.375” x 10.875”

Half Page Ad - 8.375” x 5.5”

Listing Pages Ad - $1300 Inside Back / Inside Front Cover - $1500 Back Cover - $1650

$775

Files for the FULL PAGE or HALF PAGE ads must be 300dpi and include .125” of bleed and .1875” text safety from the edges.

Listing Image - 7” x 1.5” $150 Placed directly in your listings, this is another great way to show retailers what your product looks like. Use for a New SKU or something that you’d like to bring some attention to.

Product Feature - 3” x 2” $800 Requires submission of 75 word of copy maximum, including a 5 - 10 word headline and 3” x 2” image with no background (transparent). Placed near the front of the catalogue in a prime location, this is a regular Go-To section for retailers. Especially good for line extension product or to highlight something unique. Easy submission piece - you only need to supply text and an image.

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184000 184001 184004 184005 184330 184225 184125

132300 Pumpkin Spice Turmeric 10bg

Beauty Icons Kit 1kit Hydration Heroes Kit 1kit Set - Fresh Skin Favourites 1kit Set - Healthier Skin Heroes 1kit Divine Rosehip & Avocado Face Oil 30ml Kiwi Seed Gold Luminous Eye Cream 30ml Vanilla Pod Hydrating Day Cream 60ml

Your daily dose of sunshine and wellness.

REFRESHYOUR DAILY ROUTINE

A delicious boost of daily essentials Vitamin D3 sourced from Lichen and Vitamin B12 to naturally boost your energy levels, aid in forming red blood cells, and improve immunity and balanced moods. An everyday essential for maintaining good health and wellness, this vegan D3 B12 dynamic duo is everyone’s favourite gummy!

Help to restore a normal balance of friendly intestinal flora.

131643 131755 131808 131807 131806

CannaCell Botanical Get Start Kit 5pk 1000 Roses Get Started Kit 5pk Age Defying Get Started Kit 5pk Brightening Get Started Kit 5pk Clear Skin Get Started Kit 5pk

110896 Discover Essential Oils Ctr Display 12pc 110942 Discover Essential Oils Kit 4pc

459175

Kyo-Dophilus® One Per Day probiotic is one of the formulas that helped to pioneer the probiotic supplement market over 30 years ago. Taken daily, Kyo-Dophilus® One Per Day promotes healthy immune function and indigestion relief.

Be at your best each day with top quality Fish Oils! Omega 3 fatty acids are well known for their impact on heart disease, brain health and decreasing inflammation in the body. But did you know these fatty acids also play a role in regulating the immune system? - AquaOmega formulations are in a highly bioavailable triglyceride form. - Exclusively sourced from wild caught anchovies using sustainable fishing practices. - Numerous 3rd party certifications ensure quality, purity and sourcing transparency.

339156

129602 KETOMATE Creamer - Pumpkin Spice 300g 129140 KETO PANCAKE MIX Pumpkin Spice 454g

118300 Winter Blend - Marble Roast 340g 118505 Winter Blend Ground Coffee 300g

656345, 656340, 656342

Note: Highlighted SKUs are Prebooking ONLY

Smarten Up Your Routine Refresh your daily routine with SmartyPants multivitamin gummies. Each delicious serving is specially formulated with premium ingredients and omega3s, so you and your family can stay on track for a healthier tomorrow.

trusted Fave!

Relax or get a good night sleep with SURO’s iSleep formulas.

746135

Feeling stressed, use iSleep regular formula. It helps relieve nervousness and relax to get on with your days. Unable to get a whole 8 hours night’s sleep, use iSleep Extra Strong to help you sleep thru the night and allow your body to recuperate while you sleep!. ISleep formulas are physician formulated herbal remedies in a capsule format, made with organic herbs, are non habit forming and work!

746130

105908 Alba Hair & Body Floor Stand 44pc 105217 Alba Cooling Aloe Spray 171 g 105219 Alba Kids ContSpray Sunscreen SPF50 177 ml 105221 Alba Sport ContSpray Sunscrn SPF50 177 ml 105215 Very Emolli Facial Sunscreen SPF40 113 ml 105211 Very Emolli Kids Sunscreen SPF40 113 ml 105213 Very Emolli Sport Sunscreen SPF40 113 ml

757605

547906 Suncare Display 48pcs 547400 SPF 30 Coconut Sunstick 12 x 17 g 547105 SPF 30 Kids Sunscreen Lotion 89 ml 547100 SPF 30 Kids Sunscreen Spray 177 ml 547150 SPF 30 Sport Sunscreen Lotion 89 ml 547155 SPF 30 Sport Sunscreen Spray 177 ml 547165 SPF 30 Tinted Sunscreen Lotion 89 ml 547405 SPF 30 Unscented Sunstick 12 x 17 g 547110 SPF 50 Kids Sunscreen Butter Stick 57 g 547160 SPF 50 Sport Sunscreen Butter Stick 57 g 547170 SPF 50 Tinted Suncreen Butter 12x28 g 547410 SPF 50 Zinc Suncreen Butter 12x28 g

183900E Counter Display Unit 1 unit 183200 Lemongrass Outdoor Spray 500 ml 183205 Lemongrass Outdoor Spray 240 ml 183210 Lemongrass Outdoor Spray 60 ml 183110 Lava bead charm with essential oil 1 unit 183140 Lava Hair Band/Collar Large 1 pc 183135 Lava Hair Band/Collar Small 1 pc 183125 Slip on Bandana Large 1 pc

183130 Slip on Bandana Medium 1 pc 183145 Slip on Bandana Small 1 pc 183116 Ticklet Bracelet (blue) 1 pc 183115 Ticklet Bracelet (blue) 1 pc 183100 Ticklet Bracelet (red) 1 pc 183101 Ticklet Bracelet (red) 1 pc 183105 TickPick 1 unit 183120 Water Resistant Tick Kit 1 bag

Sun & Bug

In-Catalogue Seasonal Feature

2021

For pricing details and to place your order, sign in as a retailer at www.puritylife.com

Inquire for details. This is a specical Product Feature specifically geared towards the theme of the catalogue. Educate the retailers on why they would purchase your product during the seasonal focus.

Seasonal Promotional Guide Inquire for details. Only a selection of products are featured in these seasonal promotional guide’s for a focused retailer experience. Seasons include: Sun & Bug, Seasonal Highlight, etc.

Catalogue Insert $1200-$6000 Inserted directly into the mailer bag with the catalogue, this is mailed directly to over 3000 retailers across Canada. Minimum 2500 pieces required. Pricing is based on weight and format of product provided. Inquire for more details. We love this option! Its a great way to get product into the hands of a buyer. Include a pamphlet with a sachet or a sample size product max 60ml. SEND TO HEAD OFFICE - ATTENTION: Emily Albrecht - 6 Commerce Cres Acton, ON L7J 2X3

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EXTRA EXPOSURE - File types accepted are PDF, EPS, PSD, JPG or PNG. - For working files, ensure all fonts are converted to outlines and images are embedded. - Convert any RGB or Pantone colours to CMYK. - Submit files via email to marketing@puritylife.com (files under 10mb). For larger files, please upload to http://tiny.cc/puritylifemarketing.

Sampling Program Inquire for details.

Inquire for Pricing

National Coverage. You supply the specially-marked product, we place it in 2500 orders leaving Purity Life, some restrictions apply.

Build a BUZZ everyday with daily commuters for 1 straight year through the GTA.

SEND TO HEAD OFFICE - ATTENTION: Emily Albrecht - 6 Commerce Cres Acton, ON L7J 2X3

Purity Life truck Decals Side / Back

Custom Order Form

PRE-BOOK

$225

BODY WASH AND BODY LOTION

Required: Deal %, Deal Timeline, Available ship date

GET THEM WHILE THEY’RE HOT!!! ORDER FORM Deal Date: October 1st - 31st Q TY

Purity Code

Delivery Date: Mid November S iz e

Unit

Discount

Discount Price

628110218438 628110218414 628110218407 628110218421

body wash citrus grapefruit body wash indulgent crème brûlée body wash Invigorating mint body wash seductive sandalwood

8oz 8oz 8oz 8oz

$7.80 $7.80 $7.80 $7.80

25% 25% 25% 25%

$5.85 $5.85 $5.85 $5.85

628110218391 628110218377 628110218360 628110218384

body lotion citrus body lotion crème brûlée body lotion invigorating mint body lotion sandalwood

8oz 8oz 8oz 8oz

$11.04 $11.04 $11.04 $11.04

25% 25% 25% 25%

$8.28 $8.28 $8.28 $8.28

UPC

Product Name/Description

Total

Body Wash

Build awareness around current promotions with customized Order Forms, shared with our retailers.

123235 123250 123240 123245

Body Lotion 123345 123335 123340 123350

Order Now 

Employee Sampling Program FREE SEND TO HEAD OFFICE - ATTENTION: Katie Sirois - 6 Commerce Cres. Acton, ON L7J 2X3 A great way to get the whole Purity Life team familiar with your product. Participate in weekly product sampling across all 3 warehouses. 100 samples required.

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DIGITAL - Files are saved for web at 72dpi. - File types accepted are JPG or PNG. - Submit files via email to marketing@puritylife.com (files under 10mb). For larger files, please upload to http://tiny.cc/puritylifemarketing.

puritylife.com Slider

Customerlink Sticky Square

Customerlink Banner

940px x 190px

200px x 200px

2208px x 447px

2 Weeks - $300 4 Weeks - $500

2 Weeks - $450 4 Weeks - $700

2 Weeks - $500 4 Weeks - $750

Highlight customized banners on our main website homepage.

Spotlight your brand or product directly on the Purity Life ordering platform using this Square Carousel position. This ‘Sticky’ image remains in view no matter where the retailer navigates to on the site. The carousel is limited to 4 images at a time to maximize exposure. This image can be linked to a specific product or brand.

Maximize exposure to all Customerlink users with large redirecting banners. This image can be linked to a specific product, brand, video, sell sheet or order form.

Purity Pulse Newsletter 1080px x 540px $750 Highlight your brand/products to our email list of over 6000+ Purity Life retailers in our monthly focused newsletters!

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#NewToPurityLife

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Social Post

Social Story

1080px x 1080px

1080px x 1920px

$275

$125

Highlight to over 7000+ Purity Life Instagram/Facebook followers.

Reach avid social media users with focused highlighted stories daily on both Instagram and Facebook.

Video 1080px x 608px $825 Customized 1-minute videos on your brand/products that will be posted across all social platforms. We simply require a completed intake form and display product. We manage the talent, studio recording and editing and provide the final mp4 for you to use across your own marketing initiatives as well. Click here for an example.

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EDUCATION PORTAL What will you learn today?

SPECS - Presentation: PowerPoint or PDF (Landscape format) 1920px x 1080px (20 x 11:25 ratio) - Videos: MP4 file or YouTube Link - Images: JPEG or PNG - Logo Image: 400px x 250px - Course Header Images: 1920px x 300px - Lesson Icons: 50px x 50px Onboarding

Subscription Fee

Additional Lessons

$850

$75 / month

$185

- Organizing and Developing Course Outline - Uploading of Content/ Interactivity - 3 Course Lessons - Initial Top Location on Platform Dashboard - Advertisement on Purity Life Social Media Platforms - Catalogue Feature

- To be billed prorated once a year - Maintenance of Course - Unlimited Availability to Update Material - Quarterly Reporting on Learner/ Store Completion - Full Arrangement/Shipment of Product Incentives upon Course Completion

For courses greater than 3 lessons, there is a $185 upload fee per additional lesson.

Contact emily.albrecht@puritylife.com or education@puritylife.com for more information.

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OUR RATES Note: Billing will be charged by individual ads as they are completed. Additional charges will be billed at $100/hr for any modifications & changes that need to be made to your submitted artwork. Packages must be used between Jan-Dec 2022; regular submission deadlines still apply & are non-negotiable. While every effort will be made to accomodate specific requests, decisions regarding ad placement, flow, etc. are ultimately made at the discretion of Purity Life. Purity Life also reserves the right to review ad content for accuracy and compliance to applicable regulations, as appropriate. We would be happy to help you with any of your Purity Life advertising needs! For more information or to book your package, please email us at marketing@puritylife.com or contact Emily Albrecht at ext 220.

Bi-Monthly Catalogue

CustomerLink (Purity Order Site)

New Brand Highlight...................... $650 Full Page Ad...................................... $1300 Half Page Ad..................................... $775 Inside Back/Inside Front Cover..... $1500 Back Cover........................................ $1650 In-Catalogue Seasonal Feature.... Inquire Product Feature............................... $800 Listing Image.................................... $150 Catalogue Insert................ $1200 - $6000

Sticky Squre Highlight 2 weeks.... $450 Sticky Square Highlight 4 weeks.. $700 Homepage Banner 2 weeks.......... $500 Homepage Banner 4 weeks.......... $750 Digital, Social and E-Marketing Social Media Story........................... $125 Social Media Post............................ $275 Purity Pulse Newsletter................. $750 Video (Incl. Social Media)............... $825

Education Portal Onboarding...................................... $850 (includes 3 lessons, social media post & story, inclusion in Purity Pulse, catalogue feature and any additional Education Portal Ads)

Monthly Fee........................ $75 / month Additional Lessons.......................... $185 Puritylife.com Website

Extra Exposure Extra Promo Printed material....... Inquire Custom Order Form........................ $225 Truck Graphics - Side....................... Inquire Truck Graphics - Back...................... Inquire Employee Sampling Program....... Free

Homepage for 2 Weeks.................. $300 Homepage for 4 Weeks.................. $500

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PACKAGES PRINT PACKAGE

Gold 25% OFF

Silver 20% OFF

Bronze 15% OFF

5 1 2 6 $10,250 $7,688

1 6 $5,475 $4,380

1 3 $3,725 $3,166

Gold 25% OFF

Silver 20% OFF

Bronze 15% OFF

12 6 2 1

8 4 1

4 2

2 1

1 1

1 1 1 1 $8,975 $6,731

1 1

Bi-Monthly Catalogue Full Page Ad Inside Back/Inside Front Cover Ad Product Feature Listing Image Total Value : Package Total :

DIGITAL PACKAGE Digital, Social and E-Marketing Social Media Story Social Media Post Purity Pulse Monthly Newsletter Video (Incl. Social Media Post) Puritylife.com Website Homepage for 2 Weeks Homepage for 4 Weeks Customerlink (Purity Order Site) Homepage Banner 2 week Homepage Banner 4 week Square Sticky Highlight 2 Weeks Square Sticky Highlight 4 Weeks Total Value : Package Total :

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1 1 $5,600 $4,480

$2,300 $1,955

PACKAGES DIGITAL & PRINT PACKAGE

Gold 25% OFF

Silver 20% OFF

Bronze 15% OFF

Full Page Ad Half Page Ad Inside Back/Inside Front Cover Ad Product Feature Listing Image Digital, Social and E-Marketing

4 1 1 2 6

3 1

2 1

1 3

1 2

Social Media Story Social Media Post Purity Pulse Monthly Newsletter Video (Incl. Social Media Post) Puritylife.com Website Homepage for 2 Weeks Homepage for 4 Weeks Customerlink (Purity Order Site) Homepage Banner 2 week Homepage Banner 4 week Square Sticky Highlight 2 Weeks Square Sticky Highlight 4 Weeks

6 6 1 1

4 4 1

2 2

Bi-Monthly Catalogue

Total Value : Package Total :

1 1 1 1 2 2 $17,750 $13,313

1 1 1 1 $10,350 $8,280

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1 $6,475 $5,504

PACKAGES NEW BRAND LAUNCH PACKAGE

Gold 55% OFF

Silver REQUIRED

Full Page Ad New Brand Highlight Listing Image Digital, Social and E-Marketing

1 1 1

Video (Incl. Social Media Post) Puritylife.com Website Homepage for 2 Weeks Homepage for 4 Weeks Customerlink (Purity Order Site) Homepage Banner 2 week Homepage Banner 4 week Square Sticky Highlight 4 Weeks Additional Purity Pulse Addition Social Media Post Sales Team Webinar Education Portal Course Listing

Bi-Monthly Catalogue

Total Value : Package Total :

1 1 1 1 1 1 1 1 1 $6,775 $3,049

1 1 1 $4,775 $2,125

NOTE: As a new brand at Purity Life, it is required that you purchase a minimum of 1 full page ad in the launch catalogue and 1 video. Total cost of $2,125. Take advantage of additional coverage on your brand by upgrading to a Gold Package.

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PACKAGES LINE EXTENSION PACKAGE

Gold 25% OFF

Silver 20% OFF

Bronze 15% OFF

1 1 1

1 1

$4,175 $3,340

$2,650 $2,253

Bi-Monthly Catalogue Full Page Ad Half Page Ad Product Feature Listing Image Digital, Social and E-Marketing Video (Incl. Social Media Post) Purity Pulse Monthly Newsletter Social Media Post Sales Team Webinar Puritylife.com Website Homepage for 2 Weeks Homepage for 4 Weeks Customerlink (Purity Order Site) Homepage Banner 2 week Homepage Banner 4 week Total Value : Package Total :

1 1 1 1 1 1 1

1 $5,701 $4,276

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WE APPRECIATE YOUR BUSINESS!

Let us help you plan your 2022 Marketing Emily Albrecht 1-800-265-2615 ext. 220 or email marketing@puritylife.com

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