A Guide to know & learn SEO
in simple steps
List of SEO Chapters
Chapter 1: What is SEO Chapter 2: Set up Google accounts Chapter 3: Technical SEO Chapter 4: On Page Optimization Chapter 5: Build links
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CHAPTER 1
What is SEO
SEO stands for search engine optimization. It is also called as organic search engine optimization or organic SEO.
SEO or search engine optimization means and involves specialized and unique methods and techniques which we do to help improve the visibility of a website on search engines.
We all have searched for something on major search engines like Google, Bing, Yahoo and others. We go to a search engine, we find a search bar and type in a query. What we see after that is a list of results on the page.
These results are websites or web pages and the ones that we see first or are placed higher on that page are actually ranked at that place by those search engines.
What we do in SEO is basically target certain keywords which are important for a website, optimize the pages and content of the website for the same keywords and then make those pages rank higher on search engine pages, again for the same keywords. The objective is to increase visibility of our website for those keywords and related queries to get organic clicks and visitors from search engines to our website and its pages.
CHAPTER 2
Set up Google accounts
To start doing search engine optimization the first thing you need to do is to create Google accounts. Through these Google accounts you can monitor all the activities and aspects the SEO of any website, view progress of your SEO and also keep track of your compliance with Google guidelines, recommendations and thereby avoid penalized by Google. You can also keep a check on any manual action taken by Google against your site through these accounts.
All you need to do is open two Google accounts, and these can be created using your gmail ID. These two accounts are Google Search Console or GSC and Google Analytics (GA). Google Search Console was known as Google Webmaster Tools or GWT till 2018.
Google Search Console (GSC)
Go here to open your GSC account: https://search.google.com/search-console/about
Google Analytics (GA) Go here to open you GA account. http://www.google.com/analytics/
You can also open you GA account by linking it from your search console account.
This is what your GA account looks like
CHAPTER 3 What is Technical SEO
Technical SEO means optimizing various technical aspects of a website to improve its functioning, accessibility by search engines, and user experience. We do technical SEO optimization to ensure better & smoother crawling and therefore better indexing which helps a website in improving its organic rankings.
Technical SEO is also often called on site SEO as it covers and improves the functionality of the entire website. Many of the technical SEO techniques are often seen and covered as on page techniques.
These are few important technical SEO tips and techniques you should follow:
Submit Sitemap
To start your SEO the first step is to tell Google that you have a site and invite it read it. For this you need to submit your website to Google and other major search engines.
This needs you to manually submit your website to Google for indexing. This is done by creating and submitting a sitemap of your websites.
This is an XML sitemap which you submit to Google. This sitemap is written in plain text with no linking or hypertext. This also lists all your pages but as a simple plain list and is submitted to search engines to actually tell them to index all your listed pages.
To find a sitemap of your site or any other site, just add “/sitemap.xml� t the end of the URL i.e. www.mysite.com/sitemap.xml
This step is required and suggested for every new website.
Submitting an XML sitemap is highly recommended to get a website indexed and make it searchable. Google and other search engines highly recommend maintaining and submitting sitemaps for websites, it is not a mandatory thing, in the sense that if you do not submit a sitemap you will not face any action from search engines. The only thing that may happen is all of some of your pages may not be indexed, and hence will not be searchable.
Submit robots file to Google
This is the second step you need to do before you start SEO. You need to submit a robots file to Google. A Robots file tells search engines which all pages it can crawl. It tells Google and other search engines that they are welcome to visit and crawl your website.
You can also tell the spiders and bots of all search engines if you do not want them to crawl your site or certain pages in it.
The pages crawled by a search engine will get indexed in database.
Improve website speed
Website loading speed is one of the critical aspect for SEO. A slow loading speed can harm a website in more than one ways. It’s search engine rankings can suffer because of high loading time. Further, even if it ranks higher, visitors will go away if a website takes too much time in opening. If there are high instances of visitors closing the website soon after clicking on it from search results, this gives a very wrong impression to Google and other search engines. These search engines can then devalue that website in its rankings due to this.
Check your site speed with this free Google tool
https://developers.google.com/speed/pagespeed/insights/
CHAPTER 4 How to do On Page Optimization
On page SEO means optimizing a webpage and a website for the targeted keywords. It is the process of using keywords at the right places and making the content relevant for those keywords.
On page helps in establishing the relevance of a keyword on a web page and improve its ranking on search engine pages.
Find your Keywords
All the words or phrases which people use to find your business and website are keywords. These are the words or keywords which you will target on your website.
Keyword research is the process of finding all relevant keywords for your website. Keyword research aims to find all the keywords which we can use for a particular website and for each of the web pages of that website.
Find your own
Look at your business and figure out all the words which your user will use and how they will search for your business.
Head over to Google
Type your words & phrases in Google search. Look at all keyword suggestions Google provides. These are the way people search for your type of business. These will serve as your keywords. Pick the ones that you find closer and relevant to your business.
Do you want to know these: 16 types of keywords Keywords & queries – same of different? 21 keywords research tools and how to use these to find your keywords What are long tail keywords and why use these
What are LSI keywords and why use these
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URL optimization
URL means and stands for Uniform Resource Locator (URL). It is the location of each and every page on the Internet. URL is different from domain name, and it includes domain name.
URL of every page should be different and optimized around the keyword for that page. Here you can use our keywords in a way that tells users more specifically what our page is about.
Optimize your Title tag
Title tag optimization is the first and important on page technique. Title tag of your webpage says what your page is about. This is where you should use your keywords, for every page. Title tag gives weightage to the keywords and is the first thing which gets the attention of a searcher in the search engine result pages (SERP).
Meta description
Meta description helps in explaining what that page is about and what the viewers can expect from it. It is also a very important factor in influencing searchers to click on search results of any website.
Unique Meta Tags for each page
Title and meta descriptions as we explained above are two key aspects of every page. They tell a user what the page is about. Title is the most important place to use the keyword for page. Meta description influences search result clicks and one can also put the main keyword or keywords there.
Optimize Header Tags
There are six header tags are H1, H2, H3, H4, H5, and H6. Out of these H1 is the most important one and is the main heading of your page and its content. Others are used as sub-headings and sub-subheadings as you keep going down.
Their corresponding importance is also shows by the default font size give to these in HTML. H1 has the largest font size followed by H2 and H3. H5 or H6 have just the same or slightly bigger font size than the normal text.
H1 usually has your primary keyword. H1 should be used only once, and it is highly recommended. For other keywords you can use the other header tags depending upon the place and importance of those keywords.
CHAPTER 5 Link Building
Link building is the part of SEO where you now aim to build authority of your website to make it rank in the search engines. This is primarily done by building good backlinks.
Backlinks are links from one website to another website. So, you start to build links on other websites that point to your website. The more good and relevant links your website has the better and stronger will be its authority.
As the authority of your website will improve it will start improving its rankings for its targeted keywords. When this happens site’s search visibility for keywords improves and it starts getting organic traffic or clicks from search engine pages.
We will share some of the common and popular techniques with which one can build the initial and basic level backlinks for a website. This also makes the websites reach more people and audience.
Social media presence
This is the first step in off page. Social media is a very essential part of not only our personal lives but also our professional lives and has become much more important for business.
Having a good social media presence can bring good exposure to your website and also help your SEO and rankings, and also get links and some traffic.
Business Listings
Every business can be listed in directories, business listing websites, yellow pages, etc. These serve important purpose as they take your
business to more people, give it exposure, build some trust in the eyes of search engines, make it more legitimate and give you links. So, the first thing to do is to list your business on relevant listing sites and directories. Google my business is one such important place to list your business. Social media platforms like Facebook and LinkedIn are also used for these purposes.
To create more backlinks you can also create your business profiles on many popular profile creation websites. You can also start writing articles about your business, products and on other business related topics. This will bring you more exposure and links too.
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SEO learning resources from Purpalyn
Why SEO is important for online success of businesses Importance of website Importance of website content On Page optimization techniques How to start career in SEO Importance & Benefits of Infographics Website optimization for SEO traffic
This FREE SEO guide is brought to through collaboration of PurpalDzinz Digital Marketing Agency with Purpalyn Digital & SEO Trainings.
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