Field Notes, PUSH Magazine, Volume 4, Issue 2

Field Notes

As we prepared this issue of PUSH Magazine, we witnessed a new business term take off across all industries… FOBO. What is FOBO, and why is it suddenly rising among our workforce?

In this age of artificial intelligence (AI), our workforce, after having taken all the standard steps of earning undergraduate and postgraduate degrees and obtaining years and years of on-the-job work experience, is increasingly concerned about their jobs becoming obsolete.

As AI has become a stable news source, it is no surprise that our peers are fighting with FOBO now more than ever. So again, what is FOBO… it is the “Fear of Becoming Obsolete.”

To be direct, our colleagues fear that increasing technological advancements will make their jobs obsolete. Before the pandemic, especially in the sports tourism industry, any fear that technology would impact job security was almost non-existent. However, post-pandemic, and with the rollout of AI, we have witnessed growth in this sentiment over the past couple of years. These worrisome notions can be clearly linked to massive developments in AI, most notably in the establishment of chatbots such as ChatGPT.

College degrees, experience, continuing education certifications, and leadership roles aside, certain demographics are very concerned about machines replacing them. Specifically, the most noteworthy workforce fears when it comes to losing their jobs are the loss of benefits such as healthcare and wellness incentives, retirement matching, or reduction of wages.

In the past, movies, TV shows, and even social rhetoric have provided commentary and visuals of robots and machines performing jobs on assembly lines in distribution centers and warehouses. Today, the rise in concern indicates technological advancements that mimic human communication and imagination.

And while concerned, our workforce has not given up. Our content within this issue once again helps prepare our subscribers with the tools and tactics to navigate the sports tourism industry lifestyle and stand out by achieving success throughout the process of achieving your personal and professional goals.

We hope you engage with us and enjoy this issue!

x Matt Dunn