PUSH tech, Volume 4, Issue 2

ChatGPT Will Not Replace Your Creative Team

Indeed, artificial intelligence has its place, but maybe not with your creative staff.

From here on out, artificial intelligence (AI) will transform how organizations in the sports tourism industry approach marketing and advertising. But no, it should not replace your creative team.

Seriously.

Those of us heavily engaged in organizational marketing and advertising efforts find ourselves researching and even answering inquiries regarding AI several times a week. These questions come from both an interest in technology and fear of losing a job. AI is groundbreaking, stimulating, and frightening. From chatbots replacing customer service teams to forecasting analytics, the promise of the technology seems infinite and inevitable.

In some professions, AI means layoffs. At a time when the subject of another recession is at the forefront of many conversations, we all may be forced to stretch our operating budgets. On the other hand, AI can have another effect through a positive mindset. That is to say, employees may become even more valuable, and here is why this optimism exists:

AI is wide-ranging.

AI can perform copywriting tasks quicker and less expensive, however, that varies by who uses the technology. Certainly, bots such as ChatGPT can examine statistics, recommend language, and even script articles; however, their storytelling outcomes are only as effective as the supplied data. AI can be used to enhance work, but it can only be effective with a human approach and perceptions.

The human link is essential.

Here at PUSH Magazine, as content creators, we are fascinated with using words that connect with our subscribers. While AI aids marketers, the ability to communicate with colleagues and determine how to minimize the gap from their current state to improve their thought process, health, and careers with content creation is still and will remain, the job of a human, not a bot.

Currently and into the future, only humans can craft the secret sauce of awareness, struggle, motivation, brilliance, perseverance, prejudice, anxiety, unfamiliarity, sympathy, yearning, and fulfillment. And have the wherewithal to model messaging that ensures understanding. Only we know language tones, and only we can be genuinely adaptive to slight shifts and deviations in our shared experiences.

As a sports tourism entrepreneur, I welcome a new resource. AI is here to stay. But it will not replace the most effective marketers or creative minds. We possess the ability to construe human connection, which equals success in any organization and industry.