experience. community. perspective.
K R I S T I E H O OV E R
Rights Holder Spotlight
W h a t i s yo u r t i t l e a n d h o w l o n g h av e yo u h e l d t h e p o s i tion with Kayak Bass Fishing? I h av e b e e n w i t h K a y ak Bass Fishing LLC for 2 ye a r s . M y p o s i t i o n w i t h t h e company is VP of Sales and F i n a n c e. What is the difference bet w e e n yo u r C h a l l e n g e, Tr a i l & Pro Series events? The Challenge Series is an introduction to our tour naments. This series is a way f o r k a y a k a n g l e r s w h o h av e never fished competitively t o g e t i nv o l v e d w i t h t o u r naments but allows f lexibility to understand the rules, tournament management system and requires less t r av e l a n d s t r u c t u r e d d a y s
o f f i s h i n g. The TRAIL Series produces our much-esteemed A n g l e r o f t h e Ye a r ( AOY ) and tour nament champions across our six regions in several premium events t h r o u g h o u t t h e c o u n t r y. A n angler competing in the TRAIL Series has learned the ropes through the Challenge Series and has committed to fishing several events in the region during the season. The Pro Series is exactly as it sounds. This is the series of events that are truly on a Pro Level. The anglers competing in these events h av e a n i n t e r e s t i n f i s h i n g a s a f u l l - t i m e c a r e e r a n d h av e c o m m i t t e d t o t r av e l a n d competition across the na-
tion sure sors they
in order to bring expoto their current sponon the big stage when win a Pro Series event.
H o w h av e yo u b e e n a b l e to combine quality events, room night generation and advertising opportunities with destinations? H o n e s t l y, w e r a n q u a l i t y e v e n t s f o r ye a r s w i t h o u t seeking partnership from a destination. In doing this we made mistakes, lear ned from the mistakes we made and collected economic impact data so that when we were ready to take the company to the next level I could go to destinations with a clear plan of exactly what an event would bring to the a r e a . We l e a r n e d t h r o u g h
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