RACE REGISTRATION Adaptable registration solutions. Since opening it’s doors in 2013, RaceHawk has kept this simple brand mission. Now under new ownership, this registration platform is working to create a unique experience for event owners and a new approach to the event/platform relationship. Think boutique service meets industry experience. Events on this platform are offered a catered experience with a team that is dedicated to doing their part to make each event a success. Started by event owners and still owned by event owners, this background provides a powerful think tank that isn’t afraid to get creative and work to find solutions. Easy to set up and get started, RaceHawk allows users to create an instant landing page for their event details, build customized registration options and pricing, drop in sponsor logos and craft welcome messaging and links for social. Day to day numbers and data are easy to access through the backend dashboard and event owners can download participant data or send event com-
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munication through the platform to their athletes at any time. In registering your event on the platform, you instantly receive a “Welcome Kit” including a marketing package on RaceHawk channels. Registration checks are cut every 2 weeks, allowing owners access to the cash they need to keep event plans rolling. These are among a few features that have made this platform popular with owners. In a time when adaptability is king, this platform is doing what it takes to keep it’s clients moving forward. Pulling in virtual race solutions has allowed May events on the platform to stay connected with their athletes and soften the blow of postponements and cancellations. There is no one size fits all solution, but for events looking for real partnership from their registration platform and are excited to get creative, this company offers a great start.
