FS Brand Identity Guidelines by Puvanai Dardarananda

Brand Identity Guidelines Ver. 01.00

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.01 The logo Application The F-Secure logo should always be used in full, i.e. never separate the symbol and logotype.

The F-Secure logo consists of seven specially drawn letterforms and a symbol. These letterforms/symbol and their relationships must never be altered or modiﬁed in any way. The F-Secure logo is most eﬀective when positioned in clear space, which helps to protect its integrity. The logo must always be reproduced in Pantone color unless the application requires a four-color process or single color black.

The logotype should never be moved or adjusted. The logotype has been created with speciﬁc letter spacing and the logotype letterforms have been customised for the F-Secure brand. Always use approved artwork when reproducing the F-Secure identity. Logotype

Symbol

See page 02.01.01 for logo variations See page 02.01.02 for secondary logo

10 x

See page 02.02 for minimum space around the logo 10 x

See page 02.03 for incorrect use of logo See page 02.04 for Local version of our brand promises

See page 02.05 for operator co-branding logo See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

F-Secure logo

F-Secure logo The F-Secure logo is a combination of two elements: the F-Secure symbol and the name. These two elements should never be separated or altered in any way.

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02.01

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.01.01 Logo variations Color logos

The Pantone logo [A] is the preferred and primary logo. Use it whenever possible. There is a 4-color (CMYK) version of the logo available for process color applications. If a colored background is used, make sure that there is enough contrast for the logo to remain clear. When the color logo is reversed [B], it can only be used on a dark background.

If it is not possible to stitch the logo with gradients, please use version [C]. The 1-color logo in Pantone 659 for dark backgrounds and 661 for light backgrounds [D], can be used on signage and in 1-color productions.

Black and white logo

A grey-scale version of the logo [E] is available for use on black and white productions A monotone black and white logo [F] is available for use when a second ink color is not available. If you have any questions about the logo colors, please contact brand@f-secure.com

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.04 for Local version of our brand promises

See page 02.05 for operator co-branding logo See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

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02.01.01

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.01.02 Secondary logo Application The F-Secure logo should always be used in full. The logotype should never be moved or adjusted. The logotype has been created with speciďŹ c letter spacing and the logotype letterforms have been customized for the F-Secure brand. Always use approved artwork when reproducing the F-Secure identity.

The secondary version of the logo shown on this page is less preferable than the primary logo and should only be used when the primary logos are impractical due to limited horizontal space.

Center line

22 x

See page 02.01.01 for logo variations

Symbol

See page 02.01.03 for secondary logo - variations See page 02.02 for minimum space around the logo 3x

See page 02.03 for incorrect use of logo

See page 02.04 for Local version of our brand promises See page 02.05 for operator co-branding logo

Logotype

F-Secure logo The F-Secure logo is a combination of two elements: the F-Secure symbol and the name. These two elements should never be separated or altered in any way.

See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

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02.01.02

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.01.03 Secondary Logo - variations Color logos

Black and white logo

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.04 for Local version of our brand promises

See page 02.05 for operator co-branding logo See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

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02.01.03

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.02 Minimum space around the logo The logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there should always be enough space to ensure a powerful and clear visual image. The amount of clear space is in direct proportion to the size of the F-Secure logo and must not be altered.

The minimum space around the logo should at least be equivalent to the “F” in the F-Secure logo see illustration. If possible the space should be increased.

See page 02.01.01 for logo variations See page 02.01.02 for secondary logo

See page 02.02 for minimum space around the logo See page 02.02.01 for minimum space around the logo secondary version

See page 02.03 for incorrect use of logo See page 02.04 for Local version of our brand promises

See page 02.05 for operator co-branding logo See page 02.05.03 for reseller co-branding logo

See page 02.06 for symbol as icon

20 mm

Logotype - minimum size It is important that all parts of the identity can be easily read in every application. For this reason, the logo should not be reproduced smaller than the sizes speciﬁed here. There are no maximum size restrictions as long as the clear space requirements are met.

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02.02

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.02.01 Minimum space around the logo - secondary version The logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there should always be enough space to ensure a powerful and clear visual image. The amount of clear space is in direct proportion to the size of the F-Secure logo and must not be altered.

The minimum space around the logo should at least be equivalent to the “F” in the F-Secure logo see illustration. If possible the space should be increased.

See page 02.01.01 for logo variations See page 02.01.02 for secondary logo

See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.04 for Local version of our brand promises See page 02.05 for operator co-branding logo See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

14 mm

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02.02.01

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.03 Incorrect use of the logo Identity Don’ts Always use approved artwork. Whenever possible, use the EPS ﬁle format as this will give you the best results. Do not change the proportion, or the typeface of the logo.

It is of the utmost importance that all the elements of the F-Secure identity are used in accordance with the rules in this manual. When engaging external suppliers, great care should be taken to ensure the following: they are familiar with F-Secure identity rules; they are supplied with the appropriate artwork originals; they understand that no alterations of any kind may be made to the supplied artwork, including creating ‘home-made’ versions of the logo. For your guidance, some typical examples of incorrect use of the F-Secure logo are illustrated here. They contain errors in the letterforms, colors and formats.

Do not change the colour speciﬁcations. JPEG and GIF format images are designed for on-screen applications and should not be printed.

An old F-Secure logo has been used.

The F-Secure logo has been printed in an unacceptable color.

Incorrect proportions.

Incorrect use of low-resolution artwork.

Do not use shadow or other eﬀects on the logo.

Do not manipulate the logo. Use only the approved backgorund colours. Light blue and dark blue from the primary colors cannot be used with the logo in top of it.

Do not print the logo in outline.

Do not place the logo on top of a “busy” image.

See page 02.01 for logo See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.04 for Local version of our brand promises See page 02.05 for operator co-branding logo See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

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02.03

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.04 Local versions of our brand promise See page 02.01.01 for logo variations See page 02.01.02 for secondary logo

Our brand promise, “Protecting the irreplaceable”, captures the essence of what we do and raises it to the highest level of importance internally and externally. When possible, a local version of the brand promise should be used. Please ﬁnd an overview of the local translations below. It is important that no other translations of the brand promise are used.

See page 02.02 for minimum space around the logo

English, Finnish (For IS 2010), Swedish

See page 02.03 for incorrect use of logo

Protecting the irreplaceable

See page 02.05 for operator co-branding logo See page 02.05.01 for operator co-branding primary logo variations See page 02.05.02 for operator co-branding secondary logo variations See page 02.05.03 for reseller co-branding logo See page 02.05.04 for reseller co-branding primary logo variations

Dutch

Omdat sommige zaken onvervangbaar zijn Finnish

Suojaa korvaamattoman French

See page 02.05.05 for reseller co-branding secondary logo variations See page 02.05.09 for minimum space around co-branding logos See page 02.06 for symbol as icon

Protège l'irremplaçable German

Schutz des Unersetzlichen Italian

Proteggi l'insostituibile Japanese

かけがえのないものを守る Polish

Chronimy to, co dla Ciebie ważne BACK TO TABLE OF CONTENTS

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02.04

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05 Operator co-branding logo Placing of co-branding indicator The co-branding indicator is set in FSecure Sans Medium, lower case with a height of x.

See page 02.01.01 for logo variations

The relationship between F-Secure and its partners is signaled by using speciﬁc versions of the logo. When the partner’s business includes the use of F-Secure technology as a protection service (e.g. Internet Service Providers) or in another product (OEM) providing protection, the “Protection by” logo is to be used. When the partner’s business includes the use of F-Secure technology as a non-protection service (e.g Virus World Map, Tune-up), the “Enabled by” logo is to be used. Use of “Enabled by” logo is granted on a case-by-case basis. Please send a description of your planned use to brand@f-secure.com for review and you will be sent the correct digital ﬁle.

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo

Primary version of F-Secure Operator co-branding logo

See page 02.03 for incorrect use of logo See page 02.05.01 for operator co-branding primary logo variations

10 x

See page 02.05.02 for operator co-branding secondary logo variations

See page 02.05.03 for reseller co-branding logo See page 02.05.04 for reseller co-branding primary logo variations See page 02.05.05 for reseller co-branding secondary logo variations See page 02.05.09 for minimum space around co-branding logos

Secondary version of F-Secure Operator co-branding logo

See page 02.06 for symbol as icon 4x

22 x

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02.05

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.01 Operator co-branding primary logo - variations Color logos

Black and white logo

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.05 for operator co-branding logo

See page 02.05.02 for operator co-branding secondary logo variations See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

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02.05.01

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.02 Operator co-branding secondary logo - variations Color logos

Black and white logo

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.05 for operator co-branding logo

See page 02.05.01 for operator co-branding primary logo variations See page 02.05.03 for reseller co-branding logo See page 02.06 for symbol as icon

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02.05.02

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.03 Reseller co-branding logo Placing of co-branding indicator The co-branding indicator is set in FSecure Sans Medium, lower case with a height of x. If the line is exceptionally long, it may be split over two lines with a distance y as leading. See logo examples.

The relationship between F-Secure and its partners is signaled by using specific versions of the logo. When the partner’s business includes sales and promotion of F-Secure software solutions, the “Certified Partner” logo is to be used. Only certified partners can use the logo.

See page 02.01.01 for logo variations See page 02.01.02 for secondary logo

Primary version of F-Secure Reseller co-branding logo

See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo

10 x

See page 02.05 for operator co-branding logo

See page 02.05.01 for operator co-branding primary logo variations See page 02.05.02 for operator co-branding secondary logo variations See page 02.05.04 for reseller co-branding primary logo variations See page 02.05.05 for reseller co-branding secondary logo variations Secondary version of F-Secure Reseller co-branding logo See page 02.05.09 for minimum space around co-branding logos See page 02.06 for symbol as icon

22 x

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02.05.03

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.04 Reseller co-branding primary logo - variations Color logos

Black and white logo

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.05 for operator co-branding logo

See page 02.05.05 for reseller co-branding secondary logo variations See page 02.05.09 for minimum space around co-branding logos See page 02.06 for symbol as icon

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02.05.04

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.05 Reseller co-branding secondary logo - variations Color logos

Black and white logo

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.05 for operator co-branding logo

See page 02.05.04 for reseller co-branding primary logo variations See page 02.05.09 for minimum space around co-branding logos See page 02.06 for symbol as icon

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02.05.05

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.06 Reseller co-branding logo, Gold & Silver Partner Placing of co-branding indicator The co-branding indicator is set in FSecure Sans Medium, lower case with a height of x. If the line is exceptionally long, it may be split over two lines with a distance y as leading. See logo examples.

The relationship between F-Secure and its partners is signaled by using speciďŹ c versions of the logo. When indicating what level of technical certiďŹ cation Gold and Silver partners have, a diamond system is used together with the vertical version of the logo. Vertical version of F-Secure Reseller co-branding logo, Gold & Silver Partner

See page 02.01.01 for logo variations 4x

See page 02.01.02 for secondary logo

See page 02.02 for minimum space around the logo 22 x

See page 02.03 for incorrect use of logo See page 02.05 for operator co-branding logo

See page 02.05.01 for operator co-branding primary logo variations

See page 02.05.02 for operator co-branding secondary logo variations See page 02.05.04 for reseller co-branding primary logo variations

Vertical version of F-Secure Reseller co-branding logo, Gold & Silver Partner with diamond

See page 02.05.05 for reseller co-branding secondary logo variations See page 02.05.09 for minimum space around co-branding logos

See page 02.06 for symbol as icon

22 x

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02.05.06

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.07 Reseller co-branding logo, Silver Partner - variations Color logos

Black and white logo

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.05 for operator co-branding logo

See page 02.05.04 for reseller co-branding primary logo variations See page 02.05.09 for minimum space around co-branding logos See page 02.06 for symbol as icon

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02.05.07

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.08 Reseller co-branding logo, Gold Partner - variations Color logos

Black and white logo

See page 02.01 for logo

See page 02.01.02 for secondary logo See page 02.02 for minimum space around the logo See page 02.03 for incorrect use of logo See page 02.05 for operator co-branding logo

See page 02.05.04 for reseller co-branding primary logo variations See page 02.05.09 for minimum space around co-branding logos See page 02.06 for symbol as icon

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02.05.08

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.05.09 Minimum space around co-branding logos The co-branding logos should always be placed in a prominent position, so they appear clear and distinct. Around the co-branding logos there should always be enough space to ensure a powerful and clear visual image. The amount of clear space is in direct proportion to the size of the F-Secure logo and must not be altered.

The minimum space around the co-branding logos should at least be equivalent to the “F” in the F-Secure logo - see illustration. If possible the space should be increased.

See page 02.01.01 for logo variations See page 02.01.02 for secondary logo

See page 02.02 for minimum space around the logo x

See page 02.02.01 for minimum space around the logo secondary version

See page 02.03 for incorrect use of logo

See page 02.05 for operator co-branding logo See page 02.05.01 for operator co-branding primary logo variations See page 02.05.02 for operator co-branding secondary logo variations

Logotype - minimum size It is important that all parts of the identity can be easily read in every application. For this reason, the logo should not be reproduced smaller than the sizes speciﬁed below. There are no maximum size restrictions as long as the clear space requirements are met.

See page 02.05.03 for reseller co-branding logo 14 mm

40 mm

See page 02.05.04 for reseller co-branding primary logo variations See page 02.05.05 for reseller co-branding secondary logo variations See page 02.06 for symbol as icon

17 mm

44 mm

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02.05.09

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.07 Colors - Overview White space White backgrounds and visual open “space” play an integral role in our visual communications. White enhances the crisp presentation of the logo. White is the clear canvas against which our lively colors glow and text and imagery stand out. White imparts a clean, inviting and contemporary visual sensibility to our print, electronic and dimensional applications. We encourage our creative teams to incorporate white backgrounds and highlights liberally throughout our visual communications.

Please note

659 C 659 U

CMYK CMYK

COATED 060 / 030 / 000 / 000 UNCOATED 040 / 020 / 000 / 000

RGB HEX

123 / 152 / 208 7B98D0

NCS RAL

S 1550-R80B CLASSIC 5012

F-SECURE LIGHT BLUE

PANTONE PANTONE

661 C 661 U

CMYK CMYK

COATED 100 / 075 / 005 / 000 UNCOATED 100 / 070 / 000 / 005

RGB HEX

000 / 056 / 142 00388E

NCS RAL

S S 3560-R80B CLASSIC 5010

F-SECURE DARK BLUE

PANTONE PANTONE

431 C 431 U

CMYK CMYK

COATED 040 / 020 / 015 / 060 UNCOATED 010 / 000 / 000 / 065

RGB HEX

098 / 105 / 113 626971

NCS RAL

S S 6005 - B20G CLASSIC 7031

F-SECURE DARK GREY

Secondary colors

Do not use this reproduction for color matching; refer to the Pantone® color swatch books when specifying ink colors. The Pantone color swatch books can be purchased at www.pantone.com

PANTONE PANTONE

361 C 368 U

CMYK CMYK

COATED 075 / 000 / 100 / 000 UNCOATED 055 / 000 / 100 / 000

RGB HEX

054 / 178 / 051 36B233

NCS RAL

S 1070-G20Y CLASSIC 6018

F-SECURE GREEN

PANTONE PANTONE

151 C 151 U

CMYK CMYK

COATED 000 / 050 / 100 / 000 UNCOATED 000 / 050 / 100 / 000

RGB HEX

255 / 121 / 000 FF7900

NCS RAL

S 0585-Y30R CLASSIC 1037

F-SECURE ORANGE

Always consult your printer for the most accurate reproduction of brand colors.

PANTONE PANTONE

1788 C 032 U

CMYK CMYK

COATED 000 / 090 / 100 / 000 UNCOATED 000 / 100 / 100 / 000

RGB HEX

234 / 040 / 057 EA2839

NCS RAL

S 0580-Y90R CLASSIC 3020

F-SECURE RED

PANTONE PANTONE

116 C 108 U

CMYK CMYK

COATED 000 / 015 / 100 / 000 UNCOATED 000 / 005 / 095 / 000

RGB HEX

253 / 203 / 001 FDCB01

NCS RAL

S 0570-Y CLASSIC 1018

F-SECURE YELLOW

PANTONE PANTONE

382 C 388 U

CMYK CMYK

COATED 030 / 000 / 100 / 000 UNCOATED 020 / 000 / 100 / 000

RGB HEX

190 / 214 / 000 C4D52A

NCS RAL

S 0565-G50Y CLASSIC 1016

F-SECURE LIME

PANTONE PANTONE

7466 C 7466 U

CMYK CMYK

COATED 090 / 000 / 030 / 000 UNCOATED 070 / 000 / 025 / 000

RGB HEX

000 / 179 / 190 24B0BF

NCS RAL

S 1050-B20G CLASSIC 5018

F-SECURE TURQUOISE

PANTONE PANTONE

271 C 271 U

CMYK CMYK

COATED 045 / 040 / 000 / 000 UNCOATED 030 / 030 / 000 / 000

RGB HEX

144 / 147 / 206 9093CE

NCS RAL

S 2040-R70B CLASSIC 4005

F-SECURE LILAC

PANTONE PANTONE

219 C 226 U

CMYK CMYK

COATED 005 / 100 / 000 / 000 UNCOATED 000 / 100 / 000 / 000

RGB HEX

215 / 031 / 133 D71F85

NCS RAL

S 1070-R20B CLASSIC 4010

F-SECURE PINK

PANTONE PANTONE

648 C 655 U

CMYK CMYK

COATED 100 / 070 / 000 / 060 UNCOATED 100 / 070 / 000 / 050

RGB HEX

000 / 040 / 087 002857

NCS RAL

S 6030-R80B CLASSIC 5003

F-SECURE DEEP BLUE

420 C 427 U

CMYK CMYK

COATED 005 / 000 / 005 / 015 UNCOATED 000 / 000 / 000 / 015

RGB HEX

205 / 207 / 203 CDCFCB

NCS RAL

S 1502-G CLASSIC 7035

F-SECURE LIGTH GREY

See page 02.07.01 for Pantone See page 02.07.02 for CMYK See page 02.07.03 for RGB & HEX See page 02.07.04 for NCS & RAL See page 02.07.05 for color rules for product names

Grey tones PANTONE PANTONE

Special color PANTONE PANTONE

8002 C (Metallic) 8002 U (Metallic)

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F-SECURE SILVER

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02.07

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.07.01 PANTONE White space White backgrounds and visual open “space” play an integral role in our visual communications. White enhances the crisp presentation of the logo. White is the clear canvas against which our lively colors glow and text and imagery stand out. White imparts a clean, inviting and contemporary visual sensibility to our print, electronic and dimensional applications. In our new brand expression, we celebrate individual achievement and show our customers using our products and services. White provides a visual stage for presenting a new and humanistic dimension of our Corporate personality. We encourage our creative teams to incorporate white backgrounds and highlights liberally throughout our visual communications.

Colors are important to our visual identity; consistency is essential. Our colors are speciﬁed as Pantone® colors and these colors are therefore our “ideal colors.” All colors should match the value for coated Pantone® as much as possible to ensure identical color in all media. Pantone colors are primarily used for stationery elements suchs as letterhead and business cards. Logo color PANTONE PANTONE

659 C 659 U

080%

060%

040%

020%

010%

PANTONE PANTONE

661 C 661 U

080%

060%

040%

020%

010%

PANTONE PANTONE

431 C 431 U

080%

060%

040%

020%

010%

Secondary colors PANTONE PANTONE

361 C 368 U

080%

060%

040%

020%

010%

PANTONE PANTONE

151 C 151 U

080%

060%

040%

020%

010%

PANTONE PANTONE

1788 C 032 U

080%

060%

040%

020%

010%

PANTONE PANTONE

116 C 108 U

080%

060%

040%

020%

010%

PANTONE PANTONE

382 C 388 U

080%

060%

040%

020%

010%

PANTONE PANTONE

7466 C 7466 U

080%

060%

040%

020%

010%

See page 02.07 for Colors - Overview

PANTONE PANTONE

271 C 271 U

080%

060%

040%

020%

010%

See page 02.07.02 for CMYK

PANTONE PANTONE

219 C 226 U

080%

060%

040%

020%

010%

See page 02.07.03 for RGB & HEX

PANTONE PANTONE

648 C 655 U

080%

060%

040%

020%

010%

420 C 427 U

080%

060%

040%

020%

010%

Please note Do not use this reproduction for color matching; refer to the Pantone® color swatch books when specifying ink colors. The Pantone color swatch books can be purchased at www.pantone.com Always consult your printer for the most accurate reproduction of brand colors.

See page 02.07.04 for NCS & RAL Grey tones See page 02.07.05 for color rules for product names

PANTONE PANTONE

Special color PANTONE PANTONE

8002 C (Metallic) 8002 U (Metallic)

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02.07.01

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.07.02 CMYK White space White backgrounds and visual open “space” play an integral role in our visual communications. White enhances the crisp presentation of the logo. White is the clear canvas against which our lively colors glow and text and imagery stand out. White imparts a clean, inviting and contemporary visual sensibility to our print, electronic and dimensional applications.

Colors are important to our visual identity; consistency is essential. Our colors are speciﬁed as Pantone® colors and these colors are therefore our “ideal colors.” All colors should match the value for coated Pantone® as much as possible to ensure identical color in all media. CMYK colors are primarily used in adverts and printed materials such as brochures, leaﬂets and posters. Logo color CMYK 100% C 060 / 030 / 000 / 000 U 040 / 020 / 000 / 000

CMYK 080% C 048 / 024 / 000 / 000 U 32 / 016 / 000 / 000

CMYK 060% C 036 / 018 / 000 / 000 U 024 / 012 / 000 / 000

CMYK 040% C 024 / 012 / 000 / 000 U 016 / 008 / 000 / 000

CMYK 020% C 012 / 006 / 000 / 000 U 008 / 004 / 000 / 000

CMYK 010% C 006 / 003 / 000 / 000 U 004 / 002 / 000 / 000

CMYK 100% C 060 / 030 / 000 / 000 U 100 / 070 / 000 / 005

CMYK 080% C 080 / 060 / 004 / 000 U 080 / 056 / 000 / 004

CMYK 060% C 060 / 045 / 003 / 000 U 060 / 042 / 000 / 003

CMYK 040% C 040 / 030 / 002 / 000 U 040 / 028 / 000 / 002

CMYK 020% C 020 / 015 / 001 / 000 U 020 / 014 / 000 / 001

CMYK 010% C 010 / 008 / 001 / 000 U 010 / 007 / 000 / 001

CMYK 100% C 040 / 020 / 015 / 060 U 010 / 000 / 000 / 065

CMYK 080% C 032 / 016 / 012 / 048 U 008 / 000 / 000 / 052

CMYK 060% C 024 / 012 / 009 / 036 U 006 / 000 / 000 / 039

CMYK 040% C 016 / 008 / 006 / 024 U 004 / 000 / 000 / 026

CMYK 020% C 008 / 004 / 003 / 012 U 002 / 000 / 000 / 013

CMYK 010% C 004 / 002 / 002 / 006 U 001 / 000 / 000 / 007

CMYK 100% C 075 / 000 / 100 / 000 U 055 / 000 / 100 / 000

CMYK 080% C 060 / 000 / 080 / 000 U 044 / 000 / 080 / 000

CMYK 060% C 045 / 000 / 060 / 000 U 033 / 000 / 060 / 000

CMYK 040% C 030 / 000 / 040 / 000 U 022 / 000 / 040 / 000

CMYK 020% C 015 / 000 / 020 / 000 U 011 / 000 / 020 / 000

CMYK 010% C 008 / 000 / 010 / 000 U 006 / 000 / 010 / 000

CMYK 100% C 000 / 050 / 100 / 000 U 000 / 050 / 100 / 000

CMYK 080% C 000 / 040 / 080 / 000 U 000 / 040 / 080 / 000

CMYK 060% C 000 / 030 / 060 / 000 U 000 / 030 / 060 / 000

CMYK 040% C 000 / 020 / 040 / 000 U 00 / 020 / 040 / 000

CMYK 020% C 000 / 010 / 020 / 000 U 000 / 010 / 020 / 000

CMYK 010% C 000 / 005 / 010 / 000 U 000 / 005 / 010 / 000

CMYK 100% C 000 / 090 / 100 / 000 U 000 / 100 / 100 / 000

CMYK 080% C 000 / 072 / 080 / 000 U 000 / 080 / 080 / 000

CMYK 060% C 000 / 054 / 060 / 000 U 000 / 060 / 060 / 000

CMYK 040% C 000 / 036 / 040 / 000 U 000 / 040 / 040 / 000

CMYK 020% C 000 / 018 / 020 / 000 U 000 / 020 / 020 / 000

CMYK 010% C 000 / 009 / 010 / 000 U 000 / 010 / 010 / 000

CMYK 100% C 000 / 015 / 100 / 000 U 000 / 005 / 095 / 000

CMYK 080% C 000 / 012 / 080 / 000 U 000 / 004 / 076 / 000

CMYK 060% C 000 / 009 / 060 / 000 U 000 / 003 / 057 / 000

CMYK 040% C 000 / 006 / 040 / 000 U 000 / 002 / 038 / 000

CMYK 020% C 000 / 003 / 020 / 000 U 000 / 001 / 019 / 000

CMYK 010% C 000 / 002 / 010 / 000 U 000 / 001 / 009 / 000

CMYK 100% C 030 / 000 / 100 / 000 U 020 / 000 / 100 / 000

CMYK 080% C 024 / 000 / 080 / 000 U 016 / 000 / 080 / 000

CMYK 060% C 018 / 000 / 060 / 000 U 012 / 000 / 060 / 000

CMYK 040% C 012 / 000 / 040 / 000 U 008 / 000 / 040 / 000

CMYK 020% C 006 / 000 / 020 / 000 U 004 / 000 / 020 / 000

CMYK 010% C 003 / 000 / 010 / 000 U 002 / 000 / 010 / 000

CMYK 100% C 090 / 000 / 030 / 000 U 070 / 000 / 025 / 000

CMYK 080% C 072 / 000 / 024 / 000 U 056 / 000 / 020 / 000

CMYK 060% C 054 / 000 / 018 / 000 U 042 / 000 / 015 / 000

CMYK 040% C 036 / 000 / 012 / 000 U 028 / 000 / 010 / 000

CMYK 020% C 018 / 000 / 006 / 000 U 014 / 000 / 005 / 000

CMYK 010% C 009 / 000 / 003 / 000 U 007 / 000 / 003 / 000

See page 02.07 for Colors - Overview

CMYK 100% C 045 / 040 / 000 / 000 U 030 / 030 / 000 / 000

CMYK 080% C 036 / 032 / 000 / 000 U 024 / 024 / 000 / 000

CMYK 060% C 027 / 024 / 000 / 000 U 018 / 018 / 000 / 000

CMYK 040% C 018 / 016 / 000 / 000 U 012 / 012 / 000 / 000

CMYK 020% C 009 / 008 / 000 / 000 U 006 / 006 / 000 / 000

CMYK 010% C 005 / 004 / 000 / 000 U 003 / 003 / 000 / 000

See page 02.07.02 for CMYK

CMYK 100% C 005 / 100 / 000 / 000 U 000 / 100 / 000 / 000

CMYK 080% C 004 / 080 / 000 / 000 U 000 / 080 / 000 / 000

CMYK 060% C 003 / 060 / 000 / 000 U 000 / 060 / 000 / 000

CMYK 040% C 002 / 040 / 000 / 000 U 000 / 040 / 000 / 000

CMYK 020% C 001 / 020 / 000 / 000 U 000 / 020 / 000 / 000

CMYK 010% C 001 / 010 / 000 / 000 U 000 / 010 / 000 / 000

CMYK 100% C 100 / 070 / 000 / 060 U 100 / 070 / 000 / 050

CMYK 080% C 080 / 056 / 000 / 048 U 080 / 056 / 000 / 040

CMYK 060% C 060 / 042 / 000 / 036 U 060 / 042 / 000 / 030

CMYK 040% C 040 / 028 / 000 / 024 U 040 / 028 / 000 / 020

CMYK 020% C 020 / 014 / 000 / 012 U 020 / 014 / 000 / 010

CMYK 010% C 010 / 007 / 000 / 006 U 010 / 007 / 000 / 005

CMYK 080% C 004 / 000 / 004 / 012 U 000 / 000 / 000 / 012

CMYK 060% C 003 / 000 / 003 / 009 U 000 / 000 / 000 / 009

CMYK 040% C 002 / 000 / 002 / 006 U 000 / 000 / 000 / 006

CMYK 020% C 001 / 000 / 001 / 003 U 000 / 000 / 000 / 003

CMYK 010% C 001 / 000 / 001 / 002 U 000 / 000 / 000 / 002

In our new brand expression, we celebrate individual achievement and show our customers using our products and services. White provides a visual stage for presenting a new and humanistic dimension of our Corporate personality. We encourage our creative teams to incorporate white backgrounds and highlights liberally throughout our visual communications.

See page 02.07.03 for RGB & HEX

Secondary colors

See page 02.07.04 for NCS & RAL Grey tones See page 02.07.05 for color rules for product names

CMYK 100% C 005 / 000 / 005 / 015 U 000 / 000 / 000 / 015

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02.07.02

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.07.03 RGB & HEX White space White backgrounds and visual open “space” play an integral role in our visual communications. White enhances the crisp presentation of the logo. White is the clear canvas against which our lively colors glow and text and imagery stand out. White imparts a clean, inviting and contemporary visual sensibility to our print, electronic and dimensional applications. In our new brand expression, we celebrate individual achievement and show our customers using our products and services. White provides a visual stage for presenting a new and humanistic dimension of our Corporate personality. We encourage our creative teams to incorporate white backgrounds and highlights liberally throughout our visual communications.

Colors are important to our visual identity; consistency is essential. Our colors are speciﬁed as Pantone® colors and these colors are therefore our “ideal colors.” All colors should match the value for coated Pantone® as much as possible to ensure identical color in all media. RGB & HEX colors are only used for online media. Logo color 100% RGB HEX

123 / 152 / 208 7B98D0

080% RGB 149 / 173 / 218 HEX 95ADDA

060% RGB 176 / 193 / 227 HEX B0C1E3

040% RGB 202 / 214 / 237 HEX CAD6ED

020% RGB 229 / 234 / 246 HEX E5EAF6

010% RGB HEX

242 / 244 / 250 F2F4FA

100% RGB HEX

000 / 056 / 142 00388E

080% RGB 052 / 097 / 165 HEX 3461A5

060% RGB 103 / 136 / 187 HEX 6788BB

040% RGB 154 / 176 / 210 HEX CCD7E8

020% RGB 204 / 215 / 232 HEX CCD7E8

010% RGB HEX

229 / 235 / 243 E5EBF3

100% RGB HEX

098 / 105 / 113 626971

080% RGB 129 / 135 / 141 HEX 81878D

060% RGB 161 / 165 / 170 HEX A1A5AA

040% RGB 192 / 195 / 198 HEX C0C3C6

020% RGB 224 / 225 / 227 HEX E0E1E3

010% RGB HEX

239 / 240 / 240 EFF0F1

Secondary colors 100% RGB HEX

054 / 178 / 051 36B233

080% RGB 094 / 193 / 092 HEX 5EC15C

060% RGB 135 / 209 / 133 HEX 087D185

040% RGB 175 / 224 / 174 HEX AFE0AE

020% RGB 215 / 240 / 214 HEX D7F0D6

010% RGB HEX

235 / 247 / 234 EBF7EA

100% RGB HEX

255 / 121 / 000 FF7900

080% RGB 254 / 148 / 051 HEX FE9433

060% RGB 241 / 175 / 102 HEX F1AF66

040% RGB 246 / 201 / 153 HEX F6C999

020% RGB 250 / 228 / 204 HEX FAE4CC

010% RGB HEX

253 / 241 / 229 FDF1E5

100% RGB HEX

234 / 040 / 057 EA2839

080% RGB 237 / 088 / 097 HEX 00000

060% RGB 242 / 127 / 137 HEX F27F89

040% RGB 247 / 169 / 176 HEX F7A9B0

020% RGB 251 / 212 / 215 HEX FBD4D7

010% RGB HEX

253 / 233 / 235 FDE9EB

100% RGB HEX

253 / 203 / 001 FDCB01

080% RGB 253 / 213 / 052 HEX FDD534

060% RGB 254 / 224 / 103 HEX FEE067

040% RGB 254 / 234 / 153 HEX FEEA99

020% RGB 255 / 245 / 204 HEX FFF5CC

010% RGB HEX

255 / 250 / 0229 FFFAE5

100% RGB HEX

190 / 214 / 000 C4D52A

080% RGB 203 / 222 / 051 HEX CBDE33

060% RGB 216 / 230 / 102 HEX D8E666

040% RGB 229 / 239 / 153 HEX E5EF99

020% RGB 242 / 247 / 204 HEX F2F7CC

010% RGB HEX

248 / 251 / 229 F8FBE5

100% RGB HEX

000 / 179 / 190 24B0BF

080% RGB 051 / 194 / 203 HEX 33C2CB

060% RGB 102 / 209 / 216 HEX 66D1D8

040% RGB 153 / 225 / 229 HEX 99E1E5

020% RGB 204 / 240 / 242 HEX CCF0F2

010% RGB HEX

229 / 247 / 248 E5F7F8

See page 02.07 for Colors - Overview

100% RGB HEX

144 / 147 / 206 9093CE

080% RGB 165 / 169 / 217 HEX A5A9D9

060% RGB 188 / 190 / 226 HEX BCBEE2

040% RGB 211 / 212 / 235 HEX D3D4EB

020% RGB 233 / 233 / 245 HEX E9E9F5

010% RGB HEX

244 / 244 / 250 F4F4FA

See page 02.07.01 for Pantone

100% RGB HEX

215 / 031 / 133 D71F85

080% RGB 223 / 076 / 157 HEX DF4C9D

060% RGB 231 / 121 / 182 HEX E779B6

040% RGB 239 / 165 / 206 HEX EFA6CE

020% RGB 247 / 210 / 231 HEX F7D2E7

010% RGB HEX

251 / 233 / 243 FBE9F3

100% RGB HEX

000 / 040 / 087 002857

080% RGB 053 / 087 / 122 HEX 35577A

060% RGB 104 / 129 / 155 HEX 68819B

040% RGB 154 / 171 / 189 HEX 68819B

020% RGB 205 / 213 / 222 HEX CDD5DE

010% RGB HEX

229 / 234 / 238 E5EAEE

080% RGB 215 / 217 / 213 HEX D7D9D5

060% RGB 225 / 226 / 224 HEX E1E2E0

040% RGB 235 / 236 / 236 HEX EBECEA

020% RGB 245 / 245 / 245 HEX 0F5F5F5

010% RGB HEX

250 / 250 / 250 FAFAFA

See page 02.07.02 for CMYK See page 02.07.04 for NCS & RAL

Grey tones See page 02.07.05 for color rules for product names

100% RGB HEX

205 / 207 / 203 CDCFCB

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02.07.03

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.07.04 NCS & RAL White space White backgrounds and visual open “space” play an integral role in our visual communications. White enhances the crisp presentation of the logo. White is the clear canvas against which our lively colors glow and text and imagery stand out. White imparts a clean, inviting and contemporary visual sensibility to our print, electronic and dimensional applications. In our new brand expression, we celebrate individual achievement and show our customers using our products and services. White provides a visual stage for presenting a new and humanistic dimension of our Corporate personality. We encourage our creative teams to incorporate white backgrounds and highlights liberally throughout our visual communications.

Colors are important to our visual identity; consistency is essential. Our colors are speciﬁed as Pantone® colors and these colors are therefore our “ideal colors.” All colors should match the value for coated Pantone® as much as possible to ensure identical color in all media. NCS & RAL colors are paint colors for internal and external use in oﬃces and buildings. Logo color NCS

S 1550-R80B

RAL RAL

CLASSIC 5012 DESIGN 260 60 35

NCS

S 3560-R80B

RAL RAL

CLASSIC 5010 DESIGN 270 30 45

NCS

S 6005-B20G

RAL RAL

CLASSIC 7031 DESIGN 220 40 05

Secondary colors NCS

S 1070-G20Y

RAL RAL

CLASSIC 6018 DESIGN 130 60 60

NCS

S 0585-Y30R

RAL RAL

CLASSIC 1037 DESIGN 070 70 80

NCS

S 0580-Y90R

RAL RAL

CLASSIC 3020 DESIGN 040 40 67

NCS

S 0570-Y

RAL RAL

CLASSIC 1018 DESIGN 085 80 80

NCS

S 0565-G50Y

RAL RAL

CLASSIC 1016 DESIGN 100 80 80

NCS

S 1050-B20G

RAL RAL

CLASSIC 5018 DESIGN 210 60 40

See page 02.07 for Colors - Overview

NCS

S 2040-R70B

RAL RAL

CLASSIC 4005 DESIGN 280 60 30

See page 02.07.01 for Pantone

NCS

S 1070-R20B

RAL RAL

CLASSIC 4010 DESIGN 350 50 50

NCS

S 6030-R80B

RAL RAL

CLASSIC 5003 DESIGN 270 20 29

RAL RAL

CLASSIC 7035 DESIGN 220 80 05

See page 02.07.02 for CMYK See page 02.07.03 for RGB & HEX

Grey tone See page 02.07.05 for color rules for product names

NCS

S 1502-G

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02.07.04

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.08 Primary typography About FSecure Sans FSecure Sans is a modern sans design, forward-looking but not futuristic, precise but not cold and geometric, consistent but not soulless. The font should only be used for F-Secure communication materials. It is the property of F-Secure. Please contact brand@f-secure.com to obtain the font.

See page 01.08.01 for examples of typography See page 01.08.02 for incorrect use of typography See page 01.09 for secondary typography

By using diﬀerent script variations of the same font, we can optimize legibility and help the reader obtain a better overview. At the same time we establish consistent expression throughout our communications. The FSecure Sans font has a lot of ﬂexibility. FSecure Sans is used in all key elements such as advertisements, brochures and stationery.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) FSecure Sans, Thin

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) FSecure Sans, Light

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) FSecure Sans, Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) FSecure Sans, Medium

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) FSecure Sans, Bold

abcdefghij

01234

abcd BACK TO TABLE OF CONTENTS

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02.08

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.08.01 Examples of typography About FSecure Sans FSecure Sans is a modern sans design, forward-looking but not futuristic, precise but not cold and geometric, consistent but not soulless. The font should only be used for F-Secure communication materials. It is the property of F-Secure. Please contact brand@f-secure.com to obtain the font.

By using diďŹ&#x20AC;erent size and weight variations, we can optimize legibility and give the reader a better overview. Each variation has its own speciďŹ c role in communication.

Example of a headline over 2 lines aligned left for covers, lorem ipsum novum ata nisi alter ego qid propter anno. Cover and advertising headlines, main titles and headings in documents FSecure Sans, Light

See page 01.08 for primary typography See page 01.08.02 for incorrect use of typography See page 01.09 for secondary typography

Lorem at vomsequat, illum et iusto odio digsigm qui blandit et iusto eronylar at ille pellit sensar luptae nosotros annos interlingua perfectos lorem ipsum novum ioust laor annos inter patris et mater inter familias. Vel illum dolore eu feugiat nulla facilitis ad vero eros et accususam et. Introductory paragraphs FSecure Sans, Light

Lorem at vomsequat,illum et iusto odio bandit et iusto eronylar at ille pellit sensar luptae nosotros annos interlin lorem ipsum novum iurgoa perfectos dolor in endrerit, voluptate velit est. Sit amet, consectetuer adipiscing. Sub-headings FSecure Sans, Medium - 9.5/11.5 pt

Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit voluptate nonumi. Mimimum veniami ex ea con dolor nisi ut aliquip. Consequat duis autem vel eum iruire dolor in noso endrerit, voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi. Euismod tincidunt ut laroeet dolore magna aliquam erat voluptat ut wisi enin ad minim. Quis nostrud ad nostris pro amat. Sed aliquo ut nisi altereg qid propter anno et cetera. Ullam venit cum permissio, alter ego cum frater et patris et mater inter familias. Body text FSecure Sans, Regular - 9.5/11.5 pt

Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit in voluptate nonumi. Mimimum veniami ex ea con dolor nisi ut aliquip. Consequat Duis autem vel eum iruire dolor in endrerit voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi. Euismod tincidunt ut laroeet dolore magna aliquam erat voluptat.

Captions and copyrights FSecure Sans, Regular and Medium - 7/9 pt

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02.08.01

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.08.02 Incorrect use of typography Letter spacing (Tracking) About FSecure Sans FSecure Sans is a modern sans design, forward-looking but not futuristic, precise but not cold and geometric, consistent but not soulless. The font should only be used for F-Secure communication materials. It is the property of F-Secure. Please contact brand@f-secure.com to obtain the font.

See page 01.08 for primary typography See page 01.08.01 for examples of typography See page 01.09 for secondary typography

Lorem ipsum dolor sit amet, consect tempor lor exe rcitation ul commodor atq comsequat, vel illum et iust lorem incidunt ut labore et dolore iusto odio digsigm quisa blandit et iusto odio atas ectamen dolor sit amet, cons ectum tempo incidunt nostruend exercitation ul com modor comsequat, vel illum tem.

Lorem ipsum dolor sit amet, consect tempor lor rcitation ul commodor atq comsequat, vel illum et iust lorem incidunt ut labore et dolore iusto odio digsigm quisa blandit et iusto odio atas ectamen no nedure enim luptae lore nos ata ipsum dolor sit amet, cons ectum tempo incidunt ut labore etnas dolore mis veniam, quis nostruend exercitation.

Incorrect letter spacing: +25 Type is too open

Incorrect letter spacing: -50 Type is too tight

Lineâ&#x20AC;&#x201C;feed (Leading)

Lorem ipsum dolor sit amet, consect tempor comsequat, vel illum et iust lorem incidunt ut blandit et iusto odio atas Ectamen nedure enim luptae lore nos ata ipsum dolor sit amet, cons ectum tempo incidunt ut labore.

Incorrect line-feed: 9.5/15 pt Line-feed is too open

Lorem ipsum dolor sit amet, consect tempor lor exe rcitation ul commodor at comsequat, vel illum et iust lorem incidunt ut labore et iusto odio atas Ectamen nedure enim luptae lore nos ata ipsum dolor sit amet, cons ectum tempo incidunt ut labore et dolore mis nos veniam, quis nostruend exercitation ul com modor comsequat, vel illum tem. Incorrect line-feed: 9.5/10 pt Line-feed is too tight

Lorem ipsum novum iurgia nosotros perfect annos interlingua perfectos atque noso Consectum tempor incidunt ut labore et nos dolore venim, quis nostruend exercitation ul commodor comsequat, vel illum et iusto odio digsigm qui dolore veniam, quis nostruend sa exercitation ul commodor comsequat. Lorem ipsum novum iurgia Lorem ipsum dolor sit amet, consect sa tempor nos incidunt ut labore etwa doloreasa veniam, quis nost-ruenda exercitation ulmo commodor sequat, vel illum etas orem ipsum dolor sit amet, modor comsequat, vel illum et iust incidunt ut labore et dolore iusto odio digsigm quisa nos blandit et iusto ata odio. Ectamen nedure enim

Nosotros annos perfector dignisum lorem ipsum dolor sit amet, consect tempor lor exe rcitation ul commodor atq comsequat, vel illum et iust lorem incidunt ut labore et dolore iusto odios digsigm quisa blandit et iusto odio atas ectamen nedure enim luptae lore nos ata ipsum dolor sit amet, cons ectum tempo incidunt ut labore etas dolore mis veniam, quis anos nostru end exer citation ul com modor coms equat vel.

FSecure Sans, Light 20/22 pt.

FSecure Sans, Regular 9.5/11.5 pt. FSecure Sans, Medium 9.5/11.5 pt.

Illum tem exercitation ul commodor comsequat, re et dolore iusto odio sigm quisa nostors annos interlingua annos nosotors lorem lorem ipsum dolor sit amet, consect tempor lor exe.

Correct example

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02.0802

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.09 Secondary typography About Arial Arial contains many humanist characteristics and is a good ﬁt with F-Secure Sans. See page 01.08 for primary typography See page 01.08.01 for examples of typography See page 01.08.02 for incorrect use of typography

To ensure suﬃcient ﬂexibility in all media, we use a secondary font in our identity. Arial replaces FSecure Sans, when material is distributed electronically, i.e. “Power Point”, e-mails, websites and word documents.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) Arial, Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) Arial, Italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) Arial, Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz1234567890$%&(,.;:#!?) Arial, Bold Italic

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02.09

BRAND IDENTITY GUIDELINES

06.00 CONTACT

06.01 Information and contact F-Secureâ&#x20AC;&#x2122;s brand team is happy to assist when further guidance is needed. Please contact us if you need help with any of the following: q 0CUBJOJOH BOE JOTUBMMJOH UIF ' 4FDVSF GPOU q %FTJHO BEWJDF q "EWJDF PO DIPPTJOH FYUFSOBM BHFODJFT EFTJHOFST DPQZXSJUFST QIPUPHSBQIFST USBOTMBUPST FUD 5IF CSBOE UFBN JT SFTQPOTJCMF GPS UIF ÇľOBM BQQSPWBM PG BMM ' 4FDVSF CSBOEFE NBUFSJBMT 4P DPOUBDU VT XFMM JO BEWBODF QSJPS UP ÇľOBMJ[JOH BOZ NBUFSJBM This manual and the digital ďŹ les that belong to it are updated on a regular basis. 5IFSFGPSF QMFBTF NBLF TVSF UIBU ZPV BSF VTJOH UIF MBUFTU WFSTJPO PG UIF HVJEFMJOFT BOE JUT BQQSPWFE EJHJUBM ÇľMFT ,JOE SFHBSET The F-Secure Brand Team Email: brand@f-secure.com Phone: +358 9 2520 0700

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06.01

F-Secure Corporation Tammasaarenkatu 7, PL 24 00181 Helsinki Finland +358 9 2520 0700 Telephone +358 9 2520 5018 Telefax

Protecting the irreplaceable

brand@f-secure.com www.f-secure.com