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OFFICE OF MARKETING AND COMMUNICATIONS
OFFICE OF
EXCELLENCE IN THE SPOTLIGHT
MISSION
The Office of Marketing and Communications (OMC) in the Division of Research & Innovation is committed to significantly increasing the visibility of PVAMU’s research and innovation enterprise by providing exceptional marketing and communication services. The OMC is committed to practicing a strategic mindset for creative and successful marketing through disciplined, state-of-the-art best marketing principles and practices, assessing initiatives and creating robust marketing campaigns, infusing bold and measurable creativity as well as enforcing branding, creating impactful content, and rigorous digital and social media engagement, encompassing the big-picture and the attention to details for sustainable growth in measurable visibility and impact of the research and innovation enterprise. The OMC is committed in its alignment with the Division of Research & Innovation’s strategic vision to elevate the PVAMU research enterprise as an emerging research institution.
As we started the 2021 academic year, R&I faced the challenge of making the world aware of the remarkable research occurring at PVAMU. The Divison experienced challenges to keep the website updated with current articles about our researchers’ achievements; our social media platforms lagged on publicizing events, and print media often was placed on the back burner.
Vice President Rajan reimagined the use of staff in the Office of Marketing and Communications (OMC) to manage R&I’s needs more proficiently. He provided supplementary staffing support to assist the major projects in research branding and marketing. It helped the team to focus on enhancing the research communications. This strategy enabled the team to complete multiple print and digital projects in an efficient and timely manner.
In the past year, R&I social media engagement increased by 249 percent, current articles on researchers and funding are visible on both the PVAMU landing page and on the R&I sites. Several print documents have been completed, including the 2020 Year in Review magazine, and the Undergraduate and Graduate Research booklets.
The OMC website is a hub of information for all things related to research and innovation. The site features the latest research news and easier access to social media. We have included videos about researchers and on-demand access to the Research & Innovation Training Institute (RITI) and the Research Data Blitz (RDB) as well. The updated site includes a current calendar of events, publications, and an invitation to connect with R&I about new research, innovation, various scholarly issues, and student success activities.
FY 21 ACCOMPLISHMENTS
347%
INCREASE IN PUBLISHED RESEARCH ARTICLES
166%
INCREASE IN PUBLISHED DOCUMENTS
280%
INCREASE IN VIDEOS PRODUCED
30%
INCREASE IN SOCIAL MEDIA FOLLOWERS
249%
INCREASE IN SOCIAL MEDIA POSTS
