ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

INTRO: We were right at the beginning of the AI revolution, but we already have a good understanding of how artificial intelligence is changing the face of digital marketing.

If you are not yet in the bandwagon or are thinking of dipping your toes in the water, you are not alone. Investing in new technology can be intimidating when it is reinforced by complex concepts such as big commitment and machine learning algorithms.

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AI can hyper-personalize the customer experience by analyzing their profiles.

AI speeds up production of certain types and formats of content.

AI-powered software can decide what content to create and when to distribute it.

AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it.

AI can predict customer behavior and identify and nurture the most valuable leads.

PERSONALIZATION: Personalization is definitely a sensation in the marketing world in 2018 and this trend is going to become even more important in the next 12 months and beyond.

The way consumers respond to and communicate marketing messages is changing.

Traditional advertising methods such as media advertising and direct mail are not as effective as they once were.

One reason for this is that today's consumers expect brands to tailor messages to suit their position, demographic or interests. Most are not associated with or ignore personalized marketing.

CONTENT: content marketing provides excellent returns on investment. But it can also be resource intensive. As Gartner estimates, most brands are listed, not with enough data, but with enough content to ensure a personalized experience.

AI can help you in many ways to accelerate and optimize your content marketing.AI-powered content strategy tools such as concrete enable marketers to quickly and easily determine their best performance, efficiently plan future

content, repeat existing content, and distribute it across multiple channels with optimal visibility for everything. You may not even think about replacing your copywriter with AI software. Many global brands, including Forbes, are now publishing in part through AI. This use of AI makes content production much faster and more efficient, and allows marketers to increase their content marketing - 47% of marketers say their biggest challenge.

PREDICTION IMPROVES ROI: Because machines are so good at identifying patterns in data, they can often tell what the customer is going to do before deciding for himself.AI-software uses data and statistical models to predict future behavior based on past behavior and characteristics. It does this with surprising accuracy. When you can measure the actions and buying behavior of a particular customer, you can send them highly targeted marketing messages and increase them through a unique buying funnel built to optimize sales.

It sounds complicated but artificial intelligence works hard for you. With the help of clever software, you can not only get new insights about your customers, but also send marketing messages at the right time for the best possible chance of sales.AI can help you identify your most valuable leads so your sales team can focus on leads that aren't ready to buy.

It streamlines your overall marketing strategy and helps you increase sales while reducing the time and resources you spend on tasks like manual lead scoring, sales page optimization and retargeting leads.