Prince William Parks, Recreation & Tourism Annual Report 2022

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Calendar Year 2022

pwcparks.org

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OUR MISSION

Create recreational and cultural experiences for a more vibrant community.

OUR VISION

Be a lead collaborator in delivering solutions for holistic community transformation.

Neabsco Creek Boardwalk Front cover: Silver Lake Regional Park

Thank you for picking up a copy of the calendar year 2022 Annual Report for Prince William County Department of Parks, Recreation & Tourism. Within these pages you will discover our accomplishments and learn about our impact on the community as well as what’s to come in calendar year 2023.

With a passionate staff of over 1,400 full-time, part-time and seasonal employees, the Department of Parks, Recreation, & Tourism strives to create recreational and cultural experiences for a more vibrant community.

We are proud to steward one of the most robust park systems in the United States. Residents and visitors can choose from 57 parks and facilities, and 50 miles of trails spread across 5,000 acres of land—from the foot of the ancient Bull Run Mountains to the mouth of the mighty Potomac River. Each year, millions of visitors partake in our offerings, relying on us for their quality-of-life pursuits.

The array of services we provide and the sheer number of people we interact with on a daily basis position our department to serve as a lead collaborator in driving holistic community transformation for our residents.

The extent of our impact on the lives of others runs deep:

• We provide beautiful spaces for informal play, which is the foundation of healthy childhood development.

• We partner with private sports organizations to create opportunities for team-based, competitive play at every level, from beginning to elite on the finest turf fields in Northern Virginia thanks to our professional maintenance staff.

• We provide hundreds of fitness and instructional classes for all ages taught by certified staff that promote physical, mental and spiritual well-being.

• We provide licensed childhood education, before and after care, and summer enrichment programs rooted in love of nature and love of neighbor.

Contents

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■ Focus Areas
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■ Advisory Boards & Commissions
■ Parks & Recreation Commission
■ Prince
Foundation
■ Prince William Historic Preservation Foundation
■ Trails & Blueways Council
■ Prince
County Tourism Advisory Board
■ Arts Council
■ A Park System for All
■ FY 21 & 22 Financial Performance
■ Key Performance Indicators of Fiscal Year 2022
■ FY 22 Accomplishments 11 ■ Winter 11 ■ Spring 12 ■ Summer 14 ■ Fall 15 ■ Winter
■ Department Structure 17 ■ Recreation Services Division 17 ■ Historic Preservation Division 18 ■ Grounds & Maintenance Division 18 ■ Planning & Capital Projects Division 18 ■ Administrative Services Division 18 ■ Office of Tourism 18 ■ Park Ranger Division 18 ■ Communications Services Division
■ Partners
■ Social Media Samples
■ DPRT Parks Map
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William
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• We partner with Prince William County Schools to bring their classrooms into our parks and historic sites utilizing state-approved science and history curricula, and provide mental wellness training for students.

• We partner with conservation entities and volunteers to steward and protect our natural resources to ensure access to open space for future generations.

• We connect people to places along “nature’s roadway”—a network composed of 50 miles of multi-use trails.

• We research and preserve our historic resources and narrate the stories of our past so that we may better inform our future.

• We create safe havens in nature by deterring and investigating illegal and prohibited activity and assisting those in need.

• We promote visitation to Prince William County as a destination in order to create jobs and drive economic growth for local small businesses as well as help curate the County’s brand identity.

• We serve as the largest employer of youth in the County, teaching vital job skills such as communication, professionalism and accountability.

Focus Areas

All decisions—from budgeting to program planning—are made with consideration of our department’s core principles:

Positive Experience for Guests at Every Touch Point

• Implement the right technology and policies to help guests find and utilize parks and services with ease.

• Ensure quality guest-staff interaction.

• Provide modern conveniences at facilities and efficient customer service practices.

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Community Engagement

• Promote the department externally in ways that instill confidence and inspire the next generation of advocates and customers.

• Maximize participation of advisory bodies.

• Build the participation of under-represented populations.

Employee Engagement/Leadership at all Levels

• Provide professional development and leadership training opportunities.

• Involve employees closest to the operations in shaping the future.

• Maximize employee performance and wellbeing.

• Listen and communicate abundantly.

• Regularly assess work culture and organizational health.

• Encourage intra-departmental team building and recognition.

Operational, Planning, and Business Excellence

• Embody best-in-industry service delivery.

• Maximize new and existing tools to enhance internal service delivery.

• Strengthen working relationships with other County departments.

• Embrace data-informed decision making.

• Leverage partnerships.

Safety and Environment

• Accelerate environmental and cultural stewardship.

• Increase employee ownership of risk and environmental practices.

• Increase workplace safety.

• Increase safety of public in parks and facilities.

Diversity and Inclusion

• Demonstrate and embrace different viewpoints and backgrounds.

• Develop programming that is accessible for everyone.

• Seek ways to connect others through the common bond of recreation.

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*Please note, seasonal employee counts are approximate.

Advisory Boards and Commissions

Numerous Board of County Supervisor appointed advisory bodies provide policy guidance for staff and serve as a conduit for resident input.

Parks and Recreation Commission

The Parks and Recreation Commission advises the Board of County Supervisors and the Prince William County Department of Parks, Recreation & Tourism on matters relating to the provision of parks and recreation services to the residents of Prince William County. In doing so, the Commission may be asked to consult with and advise the County Executive and the Department of Parks, Recreation & Tourism Director. In providing advice and consultation, they work closely with the residents of the community to understand and interpret their needs and desires relating to parks and recreation services.

Commissioners

Brodie Freer, Chair, Occoquan District

Jeffery Bergman, Vice Chair, Gainesville District

Jane Beyer, Coles District

643 238 545 4 Staffing Full Time Part Time Benefitted Provisional Seasonal*
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Selonia Miles, Potomac District

Nate Murphy, Neabsco District

Sharon Richardson, Woodbridge District

Erica Tredinnick, Brentsville District

Christian Thom, At Large

Prince William Parks Foundation

The Prince William Parks Foundation is the official nonprofit partner to Prince William County Department of Parks, Recreation and Tourism. The Foundation is governed by a Board of Directors composed of long-time area leaders from business, government and community organizations.

Board of Directors

Ruth Anderson, Chair

Carolyn Custard, Vice Chair

Bill Milne, Board Member

Tim Hurley, Vice Chair

Marty Nohe, Board Member

Marcia Perez De Vasquez, Board Member

G.E. Buck Waters, Chair Emeritus

Prince William Historic Preservation Foundation

The Historic Preservation Foundation is a nonprofit organization dedicated to raising funds for the preservation program of Prince William County. The group also strives to increase public awareness of preservation and the steps to make the County’s historic treasures available to the public. This organization was founded solely for charitable and educational purposes. Learn more about the group, their mission and their current efforts at www.preservepw.org.

Board of Directors

Cornelia Rutherford, President

Mike Johnson, Vice President

Earnie Porta, Secretary

Sharon Pandak, Treasurer

Meaghan Reddick

Stan Contrades

Victoria Lee Johnson

Michael Garcia

Sandra Sargent

Yolanda Green

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Trails & Blueways Council

The Prince William County Trails and Blueways Council is an advisory council established by the Prince William Board of County Supervisors to provide services for the development of trails and blueways in Prince William County. The mission of the Council is to advise the Prince William County Department of Parks, Recreation & Tourism and the Board of County Supervisors on the development of a County-wide trails and blueways system in Prince William County. Learn more about the Prince William County Trails and Blueways Council at www.pwcva.gov/parks under Advisory Groups & Foundations.

Liz Cronauer, Tom Coyle, Brentsville District

Michael DePue, Joe Marshall, Coles District

Duane Martin, Gainesville District

Rich Wilson, Jason Williams, Neabsco District

Neil Nelsonneil, Eileen V. Sheridan, Occoquan District

Raheel Sheikh, Potomac District

David G. Brickley, Lynda N. Silverstrand, Woodbridge District

William McCarty, Jr., Amy Latalladi-Fulton, At-Large

Prince William County Tourism Advisory Board

The Prince William County Tourism Advisory Board includes representatives of the local tourism industry and stakeholders. The Board advises the Board of County Supervisors, the County Executive, and the Director of the Prince William

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County Office of Tourism on matters related to promoting the County as a tourism destination and assist staff in identifying and securing new tourism opportunities. Learn more about the Prince William County Tourism Advisory Board at www.visitpwc.com/about.

Michelle DeWitt, Chair (The Farm Brewery at Broad Run)

Jim Larkin, Vice Chair (Murlarkey Distilled Spirits)

Jennifer Decker, Immediate Past Chair (Hampton Inn Manassas)

Gwenn Adams (National Museum of the Marine Corps)

Maureen Brennan (Prince William Ice Center)

Asad Chaudhry (Comfort Inn Dumfries )

Thida Win-Love (IMG Hotels)

Claudia Friar (Jiffy Lube Live/Live Nation)

Jacqueline Connor (Hylton Performing Arts Center)

Cathy Madigan (Madigan’s Waterfront Restaurant)

Bethany Webb (Zorn) (Potomac Mills / Simon)

Arts Council

The Arts Council promotes and supports local artists and arts organizations and enlightens and educates audiences about the arts in the Greater Prince William Area.

Executive Board:

Alice Mergler, Chair

Peter Alten, Vice Chair Treasurer

Debora Madsen, Vice Chair Nominations

Kelly Haneklau, Secretary

Susan Bardenhagen, Vice Chair Program

Victor Harper, Vice Chair Marketing

Appointees:

Ronnie Rigger, Coles District

Wanda Smith, Neabsco District

Catrina Stroman, Potomac District

Jay Torres, Woodbridge District

Kelly Haneklau, Brentsville

Dawn Franklin, Gainesville District

Angel Lopez, Occoquan District

Brenda Johnson, At Large

Herb Williams, Arts Recreation Specialist

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PRINCE WILLIAM COUNTY VOL. 1 #5 AUG./SEPT. 2022 MUSIC IN
ALL
LONG FIND PRINCE WILLIAM ARTISTS’
IN JAPAN ART’S NEW HIDDEN GEMS SHOWCASING GREATER PWC’S YOUNG-N-TALENTED
PWC PARKS
SUMMER
WORKS

Park System Statistics

5,000 Acres of public parkland

55 Developed parks

12 Undeveloped parks

50+ Miles of Multi-use Trails

4 Outdoor pools

13 Historic Sites

2 Aquatic/Fitness Centers

2 Waterparks

2 Equestrian Rings

2: 18-hole Golf Courses; 1: 9-hole Golf Course

1 BMX Track

1 8-hole Disc Golf Course

3 Community Centers

272 Athletic Fields

1 Mini-Golf Course

1 Indoor Ice Rink

2 Skate Parks

2 Marinas

1 Dog Park

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Financial Performance Fiscal Years 2021 & 2022

9 Expenditure by Program FY21 Actuals FY22 Actuals Administration $3,523,926 $3,593,352 Operations $12,678,594 $13,738,685 Recreation $13,754,680 $16,976,896 Historic Preservation $972,877 $1,290,535 Security Rangers $1,097,894 $1,474,444 Marketing & Communications $844,891 $949,905 Planning & Project Management $2,989,948 $4,099,571 Tourism $1,461,426 $1,425,623 Total Expenditures $37,324,235 $43,549,011 Expenditure by Classification Salaries & Benefits $23,506,280 $25,766,878 Contractual Services $5,684,805 $7,240,904 Internal Service $2,800,077 $2,878,011 Purchase of Goods & Services $3,912,315 $6,048,957 Capital Outlay $769,688 $876,207 Leases & Rentals $43,408 $49,182 Reserves & Contingencies ($712,071) ($311) Depreciation Expense $234,070 $194,467 Debt Maintenance $470,438 $185,426 Transfers Out $615,224 $309,289 Total Expenditures $37,324,235 $43,549,010 Funding Sources Use of Money & Property $14,250 $13,690 Revenue from Other Localities $0 $0 Miscellaneous Revenue $228,741 $43,230 Non-Revenue Receipts $175,531 $117,242 Other Local Taxes $0 $2,571,944 General Property Taxes $0 $0 Charges for Services $5,885,146 $9,290,963 Revenue from Commonwealth $0 $0 Transfers In $581,943 $249,289 Total Designated Funding Source $6,885,611 $12,286,358 (Contribution to)/Use of TOT Funds $1,444,015 ($1,213,372) (Contribution to)/Use of Fund Balance ($1,022,576) ($910,361)

Key Performance Indicators of Fiscal Year 2022

We utilize key performance indicators to measure our success in meeting our mission. In Fiscal Year 22 we achieved:

25,691

Youth Sport Participants

82,616 Golf rounds played

$3,039,271 Golf Revenue

220,702 Aquatics/Fitness Center Visits

2,035

Adult Sport Participants

122,255 Visits to Historic Sites

28,438

Estimated # of Hotel Rooms Generated

6,533 Summer Camp Participants

89% Summer Camp Capacity

51,350 Ranger Patrols

27,563 Sports Tourism Participants and Spectators

20 Capital Maintenance Projects Completed

10 Acres of new parkland acquired

26K Facebook Followers

3.3K Twitter Followers

2.4K Instagram Followers

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2022 Accomplishments

Calendar year 2022 was filled with accomplishments.

Winter

• Last winter we broke ground on Rollins Ford Park, a new 70-acre regional park in the Brentsville District, on Vint Hill Road, near lake Manassas, which will feature two rectangular fields, a destination playground, picnic pavilions, basketball courts, a dog park, and a comfort station surrounded by walking trails and wildflower meadows.

• We hired a new archaeologist and launched the new Historic Community program to research and document the stories of historic enclaves across the county, beginning with the recordation of oral histories in the Thoroughfare community, which was founded by freed slaves.

• The Northern Virginia Disc Golf Association started construction on the new championship 18 hole disc golf course at Forest Greens Golf Course—the first stand-alone public disc golf course in the county.

• We launched the For the Love of Parks Photo Contest where visitors were invited to submit park photos for recognition in our E-newsletter and social media pages.

Spring

• In the spring we launched our second farmers market at a mid-county park, next to Pftizner Stadium. The market is open every Thursday night in non-winter months. Our Dale City Farmers Market was also recognized by InsideNoVA as the winner of the “Best Agritourism Attraction/Event” in their Best of InsideNoVA issue.

• We hosted the Arts Council’s Out Loud in the Park at Locust Shade Park, to celebrate the Rhythms and Sounds of Black Music intermixed with poetry, which featured the Poet Laureate of Prince William County and gospel, jazz, blues, classical and R&B music.

• Our Park Rangers participated in the Police Unity Ride in Washington, D.C. to raise awareness of Law Enforcement Officers killed in the line of duty.

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• We celebrated the 200th anniversary of Brentsville Courthouse Centre, the former town and seat of County government, which included a free Court Day and the unveiling of the County’s first Virginia LOVE sign.

• We completed repairs for the dock at Lake Ridge Park and reopened it for public use again.

• We completed accessibility improvements at Hammill Mill Park.

• We completed the addition of six new dedicated pickleball courts at Hellwig Park and our pickleball courts at A.J. Ferlazzo were named 2022 Finalist Parent Pick by Washington Parent Magazine in the category of Best Sports/Pickleball.

• We hit 25,000 followers on our Facebook Page, becoming a greater go-to source for recreation offerings for the citizens of Prince William County.

• We unveiled a “Story Trail” at Hellwig Park, behind Independent Hill Library in Manassas in collaboration with Prince William County Public Libraries, Keep Prince William Beautiful, and local Boy Scout Troop 35.

Summer

• Last summer we launched the Fridays at 5 music series in partnership with VAStreats to provide free outdoor music at Connaughton Plaza for families seeking new entertainment options to kick off their weekends.

• We debuted the Victory at Vets Triathlon at Veterans Memorial Park for kids of all abilities to swim, bike and run in an encouraging and healthy environment.

• We had a successful summer camp season with 6,500 participants spread across over 300 program offerings, out pacing pre-pandemic numbers, and again winning the “Best Summer Camps” category by readers of Northern Virginia Magazine.

• We partnered with the Prince William Parks Foundation to award over 100 needs-based summer camp scholarships through the Count me in Scholarship program.

• With the exception of one site, all of our outdoor pools and water parks were open and as popular as ever, with over

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150,000 attendees and most weekends reaching capacity.

• One of our lifeguards received the coveted Golden Guard Award from Ellis and Associates, an international aquatic safety and risk management consulting firm, which is reserved for less than 1% of the 40,000 guards audited each year.

• We celebrated the opening of Harbor Drive Wellness Park in healthy partnership with Kaiser Permanente, which features our first universal playground, pollinator garden, and outdoor gym equipment, taking the place of a former commuter parking lot.

• We joined Fox5 for a live Zip Trips broadcast in downtown Occoquan, to showcase our unique tourism attractions.

• As part of the annual Juneteenth celebration we partnered with the Historic Commission, the Friends of Dumfries Slave Cemetery, the Omega Psi Phi Fraternity, and the Masonic Coalition to unveil a new slave cemetery marker in the Town of Dumfries.

• We acquired and began stabilizing the Williams-Dawe House, the oldest structure in Brentsville and listed on the National Register of Historic Places, which expanded the Courthouse Historic Centre by over 5 acres.

• Adaptive recreation offerings including the Miracle League, Adapted Zumba®, Adapted Aqua Zumba® and Art Expressions.

• We launched the PWC Parks Explorer pass, an online app to discover parks in our system and test your knowledge to win prizes.

• We were awarded a grant from the Commonwealth History Fund for preservation of the Potters Field Cemetery at Thoroughfare.

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Fall

• In the fall we started a Miracle League at the Dr. Richard Tami Miracle Field at Hellwig Park for children to adults in their 20’s with mental and physical disabilities to enjoy an adapted game of baseball while making new friends and building self-esteem.

• We partnered with the First Tee of Prince William to host the 20th First Tee Tournament, raising $7,500 to support local youth seeking to develop life skills through the game of golf.

• We held the inaugural Virginia Sportsfest, which welcomed over 4985 athletes from all over the region to compete in an Olympic style offering of activities such as softball, disc golf and basketball, made possible by a ARPA funding from the Virginia Tourism Corporation.

• We held a special Halloween version of a Sip of History at Waters End Brewery, where we regaled over 350 participants with a collection of Prince William ghost stories.

• We unveiled the Courageous Four marker at Fannie Fitzgerald Elementary School, with the Historic Commission and Prince William County School Board, to commemorate the first African American educators to integrate the County’s all-white school system in 1964.

• The Board of County Supervisors adopted the new Master Plan for Doves Landing Regional Park in the Coles District, which at 500 acres, will become the largest park in the County once complete.

• We held the annual Bluegrass Festival at the Brentsville Court-

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house Centre to continue the tradition of Brenstville as a center of community entertainment.

• We made numerous deferred maintenance improvements to the Prince William Golf Course to enhance the player experience and draw increased use.

• We completed renovation of the trail bridge at Cloverdale Park which was damaged during a flood event.

• We won two awards from the Virginia Recreation and Parks Association for the Warrior Course at Locust Shade Park and the Brentsville Jail exhibit.

• We participated in community outreach pop-up events in partnership with the Human Rights Commission to promote our health and wellness offerings to the community.

Winter

• This winter we welcomed back the holiday dance recital to GarField High School to showcase the talents of our Dale City dance class participants in the production of Winter Enhancements.

• We hosted a diversity in sports day with Nashville Soccer Club player and native Prince William County resident, C.J. Sapong, who spoke about the role recreation played in his professional success.

• The Board of County Supervisors approved the Land Use and Transportation Chapters of the Comprehensive Plan, setting policies to grow our parks and open space land holdings and trails system over the next twenty years. The comp plan identified another 5,000 acres of parks and open space to meet our goal of 10,000 acres by 2040.

• We held the Holiday Craft Show at a mid-county park, next to Pfitzner stadium, which featured dozens of arts and food artisans.

• During the holidays, we hosted “Rocking Around the Boardwalk”, a free event at Neabsco Regional Park which featured a Holiday Walk of Lights and unique Holiday Tree Display.

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Outlook for the Year Ahead

We could not have accomplished all of these things without the help of so many wonderful community partners, our sister county agencies, our passionate staff, and you, our wonderful patrons, who trust us to provide lasting recreation and cultural experiences for you and your loved ones.

In the coming year we will:

• Continue to execute the 2019 bond referendum projects for trails and parks.

• Continue to make accessibility improvements and general enhancements to existing parks throughout our system using

Continue to try new ways to engage with new audiences and remove financial barriers to participation so that all residents have the opportunity to experience the benefits of recreation. Improve the online registration experience for customers who are signing up for programs and rentals. Employ new marketing strategies to increase tourism visitation to Prince William County. Begin planning festivities for the 250th anniversary of Ameri-

Prepare to capitalize on the Solheim Cup international golf tournament, which will be hosted in Prince William County in Complete new master plans for existing parks such as Silver Lake Park, as called for in the Comprehensive Plan. Expand our cultural resource land holdings. Enhance safety and security in our parks.

• Improve recruitment efforts to ensure adequate coverage for the summer pool season.

• Systematize our volunteer program to leverage the passion of citizens for water clean-ups and trail maintenance.

• Continue to expand opportunities for improvement and additional adult fitness and wellness programs, nature programs and family programming.

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In Closing

Together, we will build on our successes to reach new horizons to become the community of choice in Northern Virginia and set a model of excellence for the entire country. We are grateful for the trust you place in our department to provide for your recreation pursuits. Our passionate staff is committed to ensuring you have an exceptional experience at every turn and ensuring we achieve

our vision to transform our community. Please don’t hesitate to let us know if we are not meeting your expectations or if you need help finding the right recreation opportunity. (Email helloparks@ pwcgov.org). May you strive to be your best self with Prince William County Parks, Recreation & Tourism as your guide.

Department Structure Recreation Services Division

The Recreation Services Division is DPRT’s largest by both operating budget and number of full-time employees. The Division is comprised of multiple work units.

• Enterprise Recreation

• Parks & Community Centers

• Aquatics

• Sports Services

• Children’s Programs

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Historic Preservation Division

The Historic Preservation Division of DPRT is dedicated to the preservation of Prince William County’s historic resources. Our Historic Preservation Division staff serve as the caretakers of County-owned historic structures, interiors, archaeological resources, natural resources, artifacts and collections, and 500 acres of historic landscapes.

Maintenance & Operations Division

DPRT’s Grounds & Maintenance Division is responsible for grounds upkeep and building maintenance for DPRT’s 50+ developed park properties.

Planning & Capital Projects Division

The Planning & Capital Projects Division within DPRT is responsible for the agency’s long-range planning functions and capital construction.

Administrative Services Division

The Administrative Services Division houses DPRT’s human resources, finance, budget and other administrative functions.

Office of Tourism

DPRT’s Office of Tourism promotes tourist visitation to the County and assists with the development of new tourism products within the community. The team markets the community to visitors from across the globe and maintains a robust sales outreach program to attract group tours, sporting tournaments, and largescale special events.

Park Ranger Division

DPRT’s team of Park Rangers ensure the safety and security of our parks, facilities, and the school athletic sites scheduled by the Department. Our Park Ranger Division achieves these goals by providing oversight

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of facility security practices, managing the security systems at Agency facilities, providing training to DPRT staff, and making regular patrols of sites within our park system.

Marketing & Communications Division

DPRT maintains a marketing function to support revenue generating programs and to promote public awareness of DPRT programs and services. The Communication Services Division provides marketing and public information support for operations across the Department. Functioning as an in-house agency, the marketing and communications team provides services including advertising, graphic design, event coordination, web development, videography, and public relations.

DPRT Partners

Prince William Dogs

Boys & Girls Club

Green Associates

Trails and Streams Coalition

30+ Sports Leagues

Indigo Golf

NOVA Disc Golf Assoc.

First Tee®

Friends of Horticultural Therapy FORPWC

Conservation Alliance

NOVA BMX

Prince William Ice Center MORE

Keep Prince William Beautiful Miracle League

Prince William County Public Schools VAStrEATs

Lake Ridge Parks & Recreation Association

Charlie Boone Trails Memorial Foundation

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Easily locate parks, trails, special facilities, historic properties, and water access with Recreation Mapper www.pwcrecmapper.com pwcparks.org | helloparks@pwcgov.org @pwcparks

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