Introducing 5 days of
DIGITAL ADVICE DAY 4: Google My Business
An Introduction to Google My Business Google My Business is a listing that you have more than likely seen on Google Search results and is essentially another shopfront for businesses online.
In this booklet you will learn our
TOP TIPS on getting the most from your account.
TOP TIP
Conveying key information for your business
Google My Business was created in June 2014 to allow businesses to input all of their business information in one place and appear in local map listing results.
In essence, this allows you to engage with your current and potential customers as well as keeping your business information such as services, special offers, business opening hours and booking information available to the public. Throughout the COVID-19 Pandemic, Google has released updates to allow you to input COVID-19 regulations to your Google My Business listing - further highlighting the importance of keeping your listing up-to-date and reliable.
TOP TIP
Optimisation of Your Google My Business Listing
It has become more and more apparent that regular updates of your business listing is key to helping current and new clients online understand more about your business.
From accessing directions to understanding the facilities that you have on-site - this can be key to persuading new clients to use your services. In an age where convenience is key and clients want easy interaction and a simple buying cycle - it’s key that your listing contains all of your key information and you are 100% visible online during this process.
Business image is exceptionally important in the current climate and is set to maintain this precedent going forwards. Regular updates of your Google My Business listing as well as a list of other activities ensures that your business is regularly appearing in map results and can drive a completely different stream of traffic (people) to your website or to your business directly in person. Google My Business is only getting more and more important so it’s vital that your business has a strategy in place to fully take advantage of this ever growing platform of custom.
TOMORROW
An introduction to online reviews
S E X O B TICK
To do list
Check Speed Look into GT Metrix Look into Google PageSpeeds
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