Alex Anninos Shows You How to Be the Moral Salesman

Alex Anninos Shows You How to Be the Moral Salesman The sales profession hasn’t always had the best reputation. Selling is the art of persuasion, social mastery, and sometimes manipulation. There are dark worlds to selling that leave people feeling duped, while other people make selling an art that is prized and respected. One of these experts of selling, Alex Anninos, has grown his real estate career into something extraordinary through producing quality methods of selling. By focusing around the elements that made him a good salesman, he gives advice on how to become a morally-sound salesman, one that will have customers asking them back to sell to them again.

His industry requires much research, and the ability to meet the needs of the people involved. Many real estate agents simply look to receive a customer to rid of them, focusing only on transacting their money between them and the seller, so that they can be on their way to the next prospect. This is a method that is unfortunately very popular in real estate, and it is something that Alex Anninos does not believe in. His wild success began with RE/MAX in Massachusetts, and he quickly grew to an industry expert, receiving the Top New Agent in 2008, and Agent of the Year in 2009 for his first two years in real estate. How did he do it? He says it is all about reverse selling. This art is quite unknown in real estate, and because of this, he has been given the angles to quickly rise up the reputation chain and become the best in the state.

Instead of the industry norm, reverse selling involves doing that exact opposite of what everyone else in the real estate realm does. Focusing on the needs of the customer and selling the customer’s wants and needs instead of simply a house will more accurately satisfy what they are looking for. Doing research on houses in the market in an effort to try and satisfy their needs is far different from working with them and doing research on what they truly want, and pursuing those options, regardless of the money involved Alex Anninos has built his reputation off of his customer service reputation, and his respect in the city of Danvers has come from his heightened state of empathy for the buyers he works with. In the art of the moral salesman, the purpose is to sell the world to the customer, rather than try and sell the customer to the world.