Craig Raucher Teaches How to Target Direct C-Level Sales

Craig Raucher Teaches How to Target Direct C-Level Sales While working for such large freight companies like Corporate Express Delivery Systems, Skynet Worldwide Express, and DHL Worldwide Express, Craig Raucher has had ample opportunity to successfully target direct C-Level sales during his career. Over the past three plus decades, Raucher has either worked in the sales and marketing department, managed the sales of the business, or been directly responsible for overseeing persons in those positions. It is because of this lengthy experience that he is able to adeptly target and execute a C-Level sales plan that earns each company increased profits and long term revenues.

A C-Level person, sometimes referred to as the C-suite, is anyone in a high level position in a company. This person has to be in a direct decision making position. These are the most prominent and powerful people within the business, and their titles often begin with a “C�.

For example, a Chief Executive Officer or Chief Financial Officer is always considered CLevel. However, there are exceptions to the rule. A President or Vice President of an organization is also considered to be C-Level. These industry leaders bear the full weight of responsibility on their shoulders, and the business usually succeeds or fails due to their decisions. It is therefore sometimes difficult to market to these individuals.

To effectively market to a C-Level decision maker, it is vital that you understand exactly what that person's needs are. If a sales and marketing expert can identify the solutions that will improve the potential client's business, they can demonstrate that solution and generally garner sales. When a marketer contacts a C-Level decision maker to propose a new product or service, their pitch needs to be concise and have a big impact. Executives of this caliber are busy, too busy to listen to a long and drawn out speech about your new gizmo. Make sure you can express your good or service in the best light, while keeping it short and sweet.

Another trick used by Craig Raucher when targeting C-Level professionals is to present a proposal that covers contingency plans. Executives rarely like to take large chances when it comes to the success of their own business. If you can offer a solution to their problem that accounts for possible risks versus rewards, they will be more likely to listen and follow through with your new service. Using these tools, Craig Raucher has had great success in marketing directly to C-Level professionals around the globe.

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