Jesus Salas Miami on Building A Successful XM Radio Sales Campaign

Jesus Salas Miami on Building A Successful XM Radio Sales Campaign Jesus Salas Miami joined Univision Radio as Program Director for WRTO-FM in 2004. Two years later he accepted a national position in Washington DC with XM Satellite Radio, as Senior Program Director where he managed Latin channels Caliente (tropical), Viva (Latin pop) Aguila (Regional Mexican) and Caricia (Spanish oldies). At XM Satellite radio, Jesus Salas spearheaded a successful national marketing to grow the Hispanic subscriber base. As Jesus Salas puts it, “you really need to understand your target audience and gear programming with that in mind.”

Jesus Salas Miami started his career in radio at the age of 19, working for a Spanish broadcasting system. His first posittion was that of an air personality for the station. In 1997, he was named PD for WSKQ-FM & WPAT-FM/New York. In 2004, Jesus Salas joined Univision Radio as a program director, and then two years later accepted a post as senior PD with XM Satellite Radio in Washington DC. While at XM he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base.

In 1997, Jesus Salas Miami was named Program Director for WSKQ-FM and WPAT-FM New York, where he led WSKQ-FM to number one 12+ (Arbitron Spring & Summer 1998). He was then quickly promoted to Vice President of programming overseeing WSKQ-FM, WPAT-FM New York, KLAXFM Los Angeles, WLEY-FM Chicago, WXDJ-FM, WRMA-FM, WCMQ-FM Miami and WCMAFM Puerto Rico.

Jesus has strong leadership skills and thorough knowledge of the Latin formats, along with a very intense attention to detail, and an overall top notch work ethic. “I like to be involved in all details when it comes to the radio station I run, said Jesus Salas. He has a proven track record in discovering, training, cultivating and coaching successful Latin on-air personalities. The fact that Jesus Slas has been involved in all areas of the radio industry lends itself to his great success.

Jesus Salas Miami puts 110 perecent into everything he does and has a passion for being part of the bigger picture. He makes sure to give back to the community through volunteer work. He is part of the CHAPMAN Partnership for the Homeless Outreach Committee, a business partner for Dade County Public Schools, a Member of Children Youth Life Foundation for terminally ill children and a member of the EESAC Education Excellence School Advisory Council for Juvenile Justice Public School.

To get more information about Jesus Salas Miami visit at http://jesussalasmiami.blogspot.com/