Markus Heitkoetter - Pitfall with Trading Companies After seeing the mishandling of other peoples accounts, Markus Heitkoetter founded Rockwell Trading. He saw that many times the trading companies cared very little about their clients’ needs or circumstances. They rarely gave their customers accurate information and misled them many times. Most of the time they made promises to their customers and fell short of handling all aspects of their portfolios. “Day trading can be tricky,” says Markus Heitkoetter. When most people think of trading there are a few words that tend to always spring to mind. “Risky”, “stressful” and “volatile” are just a few examples of words that go along with the ever changing industry. There are many different approaches to trading the markets and some carry less risk than others, but more than any other industry most will agree these words express the general life of a day trader. A day trader can take both a fundamental and technical approach to the markets, usually a mixture of the two. Many also use instant execution trading software to place anything up to hundred trades per day, all of which are closed before the end of the session. Trading in this way can be alluring, and the profit potential is almost unlimited, but there are certain risks that even the most experienced market trader must battle to stand a chance of success. People such as Markus Heitkoetter have developed ways to minimize the risks. He believes that given the right tools, a day trader can make it in such a hostile environment and overcome the financial and psychological pressures. Day trading can be both financially risky and volatile. One of the main pitfalls most day traders face is financial exposure. Opening and closing so many trades in such a short period of time, plus add in the huge risk of the sharp fluctuations intraday that leveraged markets can produce, and there can be recipe for real financial damage. In order to stay on top of this exposure, day traders must incorporate the right management principles into their strategy. One example of these principles is a maximum risk per trade rule. This basically says that a trader can only risk a certain percentage of overall capital per trade – usually as little as 1% or 2%. This rule can help the trader steer clear of even the most severe draw down periods. This way the trader in question can survive the hit and live to trade another day. Markus Heitkoetter teaches other traders how to use strategies that can help them find success in trading.