TIME TO GET CREATIVE What grabs our attention? It’s the clever, the intriguing, the entertaining ... the unexpected. These are the elements that make your message memorable. And memorable after all is what good brands are about.
Is your company standing out in the crowd? Why not? Think of the sales you are losing. Why play safe if it means you blend in.
DARE TO BE DIFFERENT – DARE TO STAND OUT.
1
WHAT IS YOUR GOAL?
It’s a crowded marketplace.
Expand? Grow? Increase sales? Die on the vine?
Your competition is not just against companies offering similar products/services. You are in a race with everything that competes for a consumer’s attention and money.
Okay, we’re not serious about that last one. But, that’s the future for companies that are frozen in time.
There are only so many hours in the day, and only so much money in one’s wallet – what are you doing to get a piece of that action?
You need to be current with your strategies. How are your customers making their purchasing decisions? Where are they getting their information?
We have a track record of helping clients double and triple their business.
Tap into their psyche. Understand their buying behaviours – what makes them tick.
And we’re not accomplishing that by doing the predictable.
Be among the top in online searches and resonate with language they understand.
Our services include everything you would expect from a full-service agency:
websites
brochures
direct mail
social media
identity packages
The key is the quality of our work, the effectiveness of our work, our strategies and the other tricks we have up our sleeves. 2
WHAT WE DO
The first step is to do a comprehensive brand audit for a client. This entails a review of the client’s goals and objectives, what they have done in the past and develop a strategy that will increase sales in the future. As a full-service agency, we have a plethora of tools in our kit and can develop a highly effective marketing and sales strategy that pulls together many components into one cohesive campaign – a strategy whereby all the pieces flow into one common goal – increase sales. Q4 Creative will identify a client’s ideal customer base and develop a campaign that best targets that demographic – everything from printed materials and direct mail to new-age thinking such as NFC, mobile marketing and social media.
The following are some of the things Q4 Creative can do for its clients:
3
DESIGN & PRINT
CORPORATE SERVICES
DIGITAL
Q4 Creative provides reliable solutions from start to finish. From copywriting to design through to printing, Q4 Creative has a talented team of professionals that is reliable and cost-effective.
Managing your message is critical to your shareholders and the success of the company. Whether that entails delivering critical information to shareholders in a timely manner or controlling your message in the media, Q4 Creative tailors reliable solutions to your needs.
Implementing an online strategy is important for any business today. Keeping up with digital advancements, however, can be challenging. Q4 Creative will help you stay ahead of your competition by developing custom strategies that effectively connect your business with your key customers.
Company Profiles Printed/Marketing Collateral Presentation Folders Booklets and Publications Magazines Annual Reports Shareholder Notices Shareholder Bulletins Proxies
Direct Mail-House Services Electronic Distribution
Concept Development
Database Management
Creative Direction
Brand/Marketing Audit
Graphic Design
Public Relations
Copywriting
Media Training
Photography
Crisis Management Coaching
Website Design Web Strategy Development & Implementation
Venture Capital Presentations Financing Proposal
PowerPoint Presentations
Prospectuses
Electronic Apps
Newsletters
NFC
M&A Circulars
Mobile Marketing
Offering/Subscription Documents 4
SOLUTIONS ARE TAILORED TO YOUR NEEDS
At Q4 Creative we don’t assume to know what our clients require or want. We listen and then strive to deliver effective strategies – to give our clients the best value for their communications and marketing investment. From the simple to the complex – delivering what the client needs is important to us. Our approach is to work with the client as if we were an extension of the client’s marketing/communications division – or in some cases THE marketing department. Professionalism, confidentiality and responsiveness are what clients expect. Every company or corporation has specific needs, an individual culture and unique branding. A boilerplate solution is not going to meet their requirements. So, Q4 Creative doesn’t even attempt to template solutions and sell clients a package. We work with our clients to tailor a strategy or solution that will provide the best return on investment. Q4 Creative is in the business of creating successful strategies for each individual client. We’ve developed a 7-STEP process which is described on the following page, followed by a few examples of successful clients we’ve served.
5
OUR 7-STEP PROCESS
OBSERVE • Research the marketplace • Brand audit how is our client positioned in the marketplace • Competition – who is competing for attention/what do they offer (The competition can have similar offering or have a different product/ offering/technology but competing for the same dollars)
1 ESTIMATE
• Cost out collateral and each component of the marketing campaign/strategy • Develop global budget with break down of every component or phase • Establish schedule – outlining production time, roll out and campaign duration
2
ANALYZE • Thoroughly examine what we have learned/what we know • How can our client get the edge • What are all the possible opportunities available to our client • How would we position our client in the marketplace • How would we maximize our client’s product/offering/technology – i.e. what can it do and who would be interested
3
STRATEGIZE
4
• Develop a game plan for our client • Consider multiple phases – beginning with the most profitable – low-hanging fruit – and expand to opportunities that require more resources but promise attractive ROI • Identify opportunities and the best approach to generate maximum sales • Identify tools/collateral needed to generate sales and maximize ROI
PRODUCE • Design material/collateral • Develop website/print materials/ etc.
5
LAUNCH • Roll out campaign/test the market • Revisions if necessary based on roll out experience/market feedback • Generate awareness through effective media and consumer relations/ social media
MEASURE • Tracking analysis to gauge effectiveness of materials/website/campaign • Adjust and improve
6
7
6
Client
Beaudry Group
identity package
website
brochures
35 YE AR S social
direct mail
media
35
35 years
35years
OF E XCE
Oakville_Magazine_Beaudry_Ad_OBC_v2_OUT.indd 1
What we did Business for The Beaudry Group, a Burlington-based landscaping firm established in 1976, was good, but management realized in 2012 that other firms with aggressive marketing campaigns would erode their market share. Updated treatment of their logo, a new website, professional sales collateral, social media and a direct mail strategy are not only helping the firm retain its position, but has resulted in more business. In fact, after the new website was launched, the company had one of its busiest springs ever.
7
LLEN
CE
13-09-24 7:41 AM
Next Petz Mobile
8
Client
PetZ Mobile
identity package
website
sell sheets
direct mail
What we did Consumers knew very little about mobile marketing and so Petz Mobile struggled with how to market itself. Our solution was to launch an educational campaign for two audiences – the retailer and the consumer. Through simple graphics and sales collateral we had to illustrate the benefits to the retailer and consumer and how the program worked. Our brand development and informational collateral helped secure a major contract with Phillips Pet Food and Supplies, which distributes top brands to thousands of independent pet stores across the USA.
9
Next CareTax
10
Client
Caretax
identity package
How it Works
How it W orks
There are no upfront costs. We review all transactions going back four years. Our process does not cause any interruption to everyday routine. Details of the claim are provided and discussed with you to ensure that future errors are eliminated. We provide total confidentially and deliver what we promise. We identify the mistakes made so they are not repeated - saving you money in the future. We share the refund 50/50. If we find nothing, it has cost you nothing and provides confirmation that you are being diligent. Correction, if we find nothing, we pay you $250.
website
There are
We review
no upfront
costs.
brochure
How it Works There are no upf
ront costs.
We review all tran all transac tions goin YOU HAVE MONEY COMING sactions going back four back fourIT. g years. BACK TO YOU – WE GUARANTEE years. Our proc NO UPFRONT COSTS. Our process doe ess does s not cause any inte not cause rruption any interru to everyd to everyday routine ption ay routin . e. Details of Details of the clai the claim m are provided and discussed are provid discussed with you with you to ensure that futu to ensure ed and re that future errors are erro rs are eliminated eliminated . . We provid We e total co provide total con fidentially and del nfidentia lly and de iver what we what we promise. liver promise. We identif We identify the mis y the mist takes made so the akes repeated y are not repeated - saving - saving yo made so they ar you money in the e not u money future. in th e fu ture. We share the refund We share the refu nd 50/50. If we find has cost 50/50. If you noth w not has e hing, it cos fin t you nothing and d no ing and pr provides confirm ovides co thing, it that you ation that you are being nfirmatio are being n diligent. diligent. Correctio Correction, if we n, if we fin find nothing, Why leave your money with the government d nothin we g, we pay you $25 when we can get it back. pay you $250. 0. For more information or to book a free consultation, please call us today.
Why leav
e your m oney with the gove when we rnment can get it back. For more inform consultatio ation or to book a free n, please call us to day.
905.336.8970
SPECIALISTS IN CONSUMPTION TAX RECOVERY
905.336
.8970
SPECIAL IN CONS ISTS UMPTIO N TAX REC OVERY
1100 Burloak Drive Suite 300 Burlington ON L7L 6B2
1100 Bu rloak Driv e Suite 30 0 Burlingto n ON L7 L 6B2
What we did Caretax had absolutely no marketing material. The firm relied solely on word of mouth and referrals, but faced the challenge of explaining to a wider audience exactly what it did and how it did it. The company also lacked a proper brand image. The first step was to develop a professional look- creating logo and colours that would resonate with the corporate client. A leave behind brochure that explained the services and benefits of retaining Caretax and a professional website were key components for any basic brand development. 11
YOU HAV E MON BACK TO YOU – W NO UPFR E ON
Why leave your mo ney with the gov ern when we can get it back. For more informa tion or to book a fre consultation, ple ase call us today.
905.336.8970
SPECIALISTS IN CONSUMPTIO N TAX RECOVERY 1100 Burloak Dri ve Suite 300 Burlington ON L7L 6B2
Next GenerationME
12
Client
GenerationME
About Us Generation Me Inc. is comprised of a highly respected and trusted group of advisors and certified accountants, who remain independent and objective. We put the best interests of our clients first and simply bill a tax-deductible fixed monthly fee. We are governed by significant rules of conduct and code of ethics, allowing our clients to be confident that their finances are being managed with the utmost integrity. Our Money Empowered program is a customizable plan tailored to your specific needs. We advise you and define the parameters of your distinct requirements. We empower you to make the best possible decisions concerning your money and general financial affairs.
We don’t just provide services; we build relationships. GenME_Brochure_v7.indd 1
identity package
website
About U s
brochures
direct mail
social media
About Us
Generatio Generation Me n Me Inc. Inc. is comprised is compris respected of a highly ed of a hi and trusted ghly respected and trusted group of group of and certifie advisors advisors and certified accoun d accoun tants, who remain tants, who independ remain ent and ob independent and objective. We put jective. W interests the best e put the of our clie interests of our clie best nt nts first and simply s fir tax-deduct st and sim bill a tax ible fixed ply bill a -deductible fixed monthly fe monthly fee. e. We are go We are governed verned by by significant rule significant conduct an s of rules of conduct and code d code of of ethics, allowin ethics, allo clients to g our wing our be confide clients to be confide nt nt tha th t their finances are Contact Us being man at their fin ances are being managed wit aged with h the utmost inte the utmos grity. t integrity Our Mon . 5401 Eglinton Avenue West, Suite 205 ey Em Ou r Mo ney Empowered powered program is a customiza program ble plan ta is a customizable plan Toronto, Ontario M9C 5K6 ilored to yo ored your specifi Contatail needs. W ur specifi c e advise yo ct Uto needs. We adv c ise you u and defin and s parameter define the t 416-619-4677 e the s of your par amete54 rs01 of Eg you distinct re r dis tinc t requirements. linton Aven quiremen f 416-620-0023 We empo ue West, ts. wer yo We empow Toro Suite erntyou o, Oto ma ntar decisions(43663) u to make the be tf 1-844-33-GENME iokeMthe best possible205 st possib concerning dec isio ns concerning you 9C 5K6 le yo ur r ge mo money an ney and neral finan e contactus@generationme.ca t 416-61 general fina d cial affairs 9-46 ncial affa irs.77 . w generationME.ca f 416-62 0-0023 We don’t just provi We don’t tf 1jus 84t4-pro de servic vid build rela 33-G es; ENeMser es; we tionships. E (4vic build rel 3663) we e ati shi coon ntac tups. s@genera 14-03-19 6:17 PM tio GenME_ nme.ca w genera Brochure_ v7.indd GenME_Brochur tionME.ca 1 e_v7.indd 1
Contact Us 5401 Eglinton Ave nue West, Suite 205 Toronto, Ontario M9C 5K6 t 416-619-4677 f 416-620-0023 tf 1-844-33-GENM E (43663) e contactus@gene rationme.ca w generationME .ca
14-0
What we did The objective was to create the brand and then slowly build sales to ensure the firm was able to handle the growth of the program to be followed by a more aggressive sales strategy. Our marketing team developed the brand, worked with client on a sales strategy and has opened doors through our own network of contacts.
13
Next L.J. Barton Mechanical
14
Client
L.J. Barton Mechanical
identity package
website
brochures
Founded in 1990, L.J. Barton Mechanical Inc. is an award-winning Canadian owned and operated firm offering integrated mechanical contracting solutions including:
What we do
ful. Responsive
…honestto-goodne Reliable. Resourceful. Responsive p a s s r io n u fo o tee r customess rs. ar n
Our mission is to be the “go-to” mechanical contracting company in the communities we serve. We aim to provide a high standard Depend of care and excellence to deliver value ablethat services customer and provided clearly exceeds industry benchmarks or throug directly to h a repu the customer expectations. table cont • Plumbin ractor: g • HVAC • Heating OUr sUccEss is bAsED ON • Elec trical We guarantee to protect customers against • Refrige A sTEADFAsT phiLOsOphy: ration defective or unsuitable materials, products • Gas & process pip and parts. e • Contro ls
our talented, highly committed people operate with an honest-to-goodness passion for our customers.
Gua
…honest-to-goodn ess passion for custom ers
What we do
We hire and subcontract only to qualified Total build ing solutio tradespeople who are committed to ns – on tim e and on delivering As an expe budget customer satisfaction through rienced co personal pride in their work. responsib ntractor, service an we believe ility d mainten it is our ever y proje to offer cost-effe ance that ctive solut ct. Our de ’s a cut ab ion both engin sign-build s for Maintaini ove team can eering, de ng and se perform sign and rvicing th sa ves money construct e equipm ion work. ov Our unifie er the lon ent we ins Our resp d designgtall te rm on sive main for our cli build team design th tenance committed ents. e project works to professio 4 to ensurin gether1341 , comple professio nals are to Osprey Drive Unit te the wor maintaine g your eq nal advis d uip k and acAncaster, ON L9G 4V5 and service ors on th ment is pr t as e owner’s operly d with: behalf. Our system • Preven s are prov tative main T: 905.304.1976 Some of en, our te te • na 24 the bene nc /7 emerge e TF: 888.705.1055 fits of wor chnology sound. ncy service agreements design-bu • Energy king with ild team managem our F: 905.304.1607 are: ent contro • Re l systems E: info@ljbarton.com builds, retrofits, • Single so new cons urce cont truction ract • Early kn We offer owledge complete of costs • One po www.ljbarton.com m installatio echanical int of cont n se an rvice, ra d mainte ct • Resource capabilitie s savings s that cove nance (time, talen r ever ythin from basic t and mon g ins ta ey) llation an to custom d repairs maintena nce prog rams.
LJ Barton
social media
Reliable. Resource
• Unified design build • Total building solutions • Complete installation, service and maintenance capabilities We understand that time is money and, as such, we work efficiently without compromising quality.
direct mail
ContaCt
Trifold_v9
Dependable serv ices provided dire Jim ctly toBa customer or thro rton, Foun the ugh a reputable der contractor: As th e • Plumbing construct ion , plu ind mbing an • HVAC ustries continu d m echanical e to grow remains and evolv • Heating clear: e, our dir ection • Electrical • Refrige • ration • Gas & process pipe • Controls •
Respect our empl oyee Respond to the ne s ed Total building solu s of our customer • Re on budget s solve to tions – on time and As an experience build an enric d contractor, we hing an resp Proudly Serving Ontario since 1990 believe it is dour ons ibilit re y di w tong offer cos ar t-effective solution every project. Our comm for undityteam design-buil thatcanmakperfes orm both eng ontario “theinee” ring plac, des ction work. e toignlivande, wconorstru k and play Our unified designbuild team works
Industrial Commercial InstitutionalJim Barton
together to design We the project, complet unde e the work and act rstand th profth ess at as l advisor at iona ultim e reer’s on it’s thethown lation ately busild beh shalf. ips we fo las work tir rge ssly to bu ting partnerships Our systemele and we s are prov that en,ildour co technfi degy nolo nce. Some of the ben sound. efits of working with our design-build teamWe look fo rward to are: working w ith you! • Single source con tract • Early knowledge of costs • One point of con tract • Resources savings (time, talent and money)
.indd 2
LJ Barton Trifold_v9.indd 1
service and ma intenance that’s a cut abov Maintaining and servicing the equ ipment we saves money ove r the long-term for our client Our responsive mai ntenance profess ionals are committed to ens uring your equipm ent is prop maintained and serv iced with: • Preventative mai ntenance agreeme nts • 24/7 emergency service • Energy manage ment control sys tems • Rebuilds, retrofits , new constructio n We offer complet e mechanical serv ice, installation and mai ntenance capabilities that cov er everything from basic installat ion and repairs to custom mainten ance programs.
13-09-09 11:25 AM LJ Barton Trifold_v9.
indd 2
13-09-09
11:25 AM
What we did L.J. Barton Mechanical, founded in 1990, wants to grow annual sales from $20 million to $75 million over the next five years. The first step was to freshen up its brand and create a website that was contemporary and up-to-date. The original site was created years ago and looked dated. So much research and background checking is done online today that a current, well-designed site is a must. The sales director credited the redesigned website and newly created sales collateral with landing a major contract.
15
Next Muileboom Organics
16
Client
Muileboom Organics
identity package
website
brochures
direct mail
social media
MUILEBOOM ORGANICS INC. INFORMATION SHEET Muileboom Organics Inc. in Port Colborne has applied to Health Canada to be a licensed producer of medical marihuana under the Government of Canada’s Marihuana for Medical Purposes Regulations. The company has assumed ownership of the Muileboom family farm, which has had a connection to the community of Port Colborne since 1962 and has a widely-held reputation for utilizing modern organic agricultural techniques to produce top quality agricultural crops.
THE NEED Medical marihuana is rapidly being accepted as an effective remedy for a number of illnesses, ailments and conditions. More and more doctors are prescribing and the number of patients is growing exponentially. - 2001 Health Canada introduced Marihuana Medical Access Program - there were fewer than 100 medical marihuana users - 2014 approximately 40,000 users - 2024 an estimated 450,000 or more
WHY ALL THE INTEREST More studies and trials are needed, but there is growing evidence that marihuana can have positive results among users who suffer from an array of conditions and illnesses, particular: Pain management Glaucoma Multiple Sclerosis Epilepsy Serious loss of appetite
What we did The objective was to create the brand and then slowly build sales to ensure the firm was able to handle the growth of the program to be followed by a more aggressive sales strategy. Our marketing team developed the brand, worked with client on a sales strategy and has opened doors through our own network of contacts.
17
Next Sales Packages
18
Client
CHT
(Canadian Humanitarian Trust)
identity package
sales package
brochures
invite package
newsletter
What we did “Saving Taxes While Saving Lives� was the tagline developed for Canadian Humanitarian Trust (CHT) program, which was the true essence of the branding. An awareness was created that evoked emotion and a sense of need to the thousands of people who benefited from the efforts of this rewarding project.
19
Client
The Placencia
sales package
brochures
What we did “Paradise Preserved from Rainforest to Reef� was the tagline that brought awareness to a new housing project in Belize. The essence of Belize was captured by utilizing this phrase along with stunning photography to evoke the true beauty you could discover while living in Belize. The original plan called for two marketing campaigns, one for each of the development phases. The first campaign was so successful, it sold out both phases.
20
“Imagination is everything. It is the preview of life’s coming attractions.” - Albert Einstein
Let’s Talk. Our goal is to help you achieve your objectives – to create solutions that enhance your brand and increase sales.
PHONE: 905-975-6172 or 905-921-6979 EMAIL: CONTACTUS@Q4COMMUNICATIONS.CA 21
22
PHONE: 905-975-6172 or 905-921-6979 EMAIL: CONTACTUS@Q4COMMUNICATIONS.CA