Is your website working for you? Is it making money while you sleep? IT SHOULD BE.
A program developed by
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WEBINSIGHT
IF YOUR WEBSITE ISN’T MAKING MONEY, it’s a non-productive expense. It’s like a receptionist who doesn’t answer the phone; an outside salesperson who doesn’t leave the office. Today’s website needs to have a quantified ROI, otherwise it’s nothing more than a nice online brochure. It is an investment and should be working 24/7. So, get your website off its a$$ and hustling business. Imagine knowing your competitors’ online strategies. And, even better, knowing what opportunities they are missing because of the knowledge we are about to put at your fingertips. Here are just a few of the critical components we will identify: Know exactly what your customers are searching for
How to show up when they search
Ensure you have a landing page dedicated to that resource
Do you have a lead qualifier?
A drip funnel?
Autoresponder campaign?
Incorporating these and other strategies will give you a distinct competitive advantage.
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PHASE I (4-6 WEEKS) RESEARCH & PLANNING The first step is to uncover your competitors’ strategies and identify what phrases and keywords your potential customers are using to find the products or services you offer. This is critical data because it allows you to properly budget your online investment and identify opportunities your competition is missing.
HOW CAN WE DO THIS? Powered by technology, our unique WebInsight program uses software and algorithms to conduct a thorough online competitive and consumer habit analysis.
HERE IS AN OVERVIEW OF WHAT YOU MIGHT RECEIVE: • Comprehensive list of keywords and search terms from your competition. • Analysis of your competitions website(s), landing pages and social media (Facebook, Twitter, etc.). • Google Ranking query results that will show you the ROI value on the CPC (Cost-Per-Click). • Ranking of the top 10/20/30
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sets of keywords based on a pre-set proven set of tangibles to give you the highest ROI for those terms. • Keywords that will provide the strongest foundation for your digital advertising. • Insight into your competitions spending habits and what they are and are NOT doing. • Value add of how you can strategically outperform your competition. • Deliver a set of terms and keywords that will give you the best value for your ad spend. Our detailed report provides the insight you need to create a powerful online strategy.
WEBINSIGHT
PHASE II (6-8 WEEKS) CONTENT DEVELOPMENT Based on the data collected in Phase I, we are able to fashion blogs, digital ads, relevant content and landing pages that are guaranteed to engage your customers and move them along to be converted into sales.
WE GET TO KNOW YOUR BUSINESS Working closely with your team we develop content that will impact your target audience and increase engagement with your potential clientele.
HERE IS AN OVERVIEW OF WHAT YOU MIGHT RECEIVE: • Weekly blog posts to create engagement with your current and new clients. This content will also give leverage to digital advertising to bring awareness to your demographic.
• Build online content for your website including re-working the current content on your website, landing pages etc. • Develop keywords to utilize throughout your digital assets. • Build out your funnel(s) to attract new customers to your offering. • Bring awareness to your social media engagement through case studies, testimonials and reviews (if applicable). Once the content is built we can now move onto the final phase of WebInsight.
PHASE III (ON-GOING MONTH-TO-MONTH) IMPLEMENTATION & MONITORING This is where the magic happens, we’ll show you how our step-by-step process will take you to the next level of digital marketing in today’s ever changing landscape.
Give us 15 minutes and we’ll show you the future in digital marketing - and how you can be among the leaders.
If there’s one thing you decide to spend your marketing dollars on this should be it.
Welcome to WebInsight!
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RESEARCH IS CREATING NEW KNOWLEDGE - NEIL ARMSTRONG
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WEB INSIGHT
A program developed by Q4 Communications Inc.
web in sight
Eric Pezik Creative Strategist ep@q4communications.ca 905-921-6979
Steve McNeill Communications Strategist sm@q4communications.ca 905-975-6172
www.q4communications.ca | www.q4CREATIVE.ca | www.webinsight.co
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