Event Gives Branding Blueprint

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“Our mission is to be f our events’ success.
organizations of any siz providing the best atte the most reliable fun
MISSION S
O

STATEMENT

anatical about each of Our passion is to help ze raise more money by endee experience and ndraising platform.”

Event.Gives is driven by a passion to help events succeed, w

EMBRACING THE FAST-PACED NATURE OF THE INDUSTRY, EVE THE JOURNEY TO FIND

THE TEAM AT EVENT.GIVES IS ALWAYS ADAPTING, TRYING NEW THINGS, AND SUPP

CORE V
BE FAN FAIL FOREVER IN

VALUES

working hard to innovate and connect with energetic people.

ATICAL FAST

ENT.GIVES ACCEPTS IMPERFECTION AND FAILURE AS PART OF EFFECTIVE SOLUTIONS.

ORTING EACH OTHER TO CONTINUOUSLY IMPROVE THE PLATFORM AND SERVICES.

NNOVATING

PROBLEMS SOLUTIONS

Lack of support and consulting

No one to help during issues

Long check-in and check-out lines

Attendees struggling with platform usage

Budget constraints

High barriers to giving

Technology failures at events

SOLUTIONS F

Comprehensive support and consulting leading up to each event, remote or onsite support options during events, and ongoing support year over year

Availability of remote support technicians and on-call support teams during events

Streamlined check-in process, eliminating tedious steps

User-friendly platform design, simplified login, bidding, and donation processes

Flexible fee pricing, allowing organizations to pass fees to donors

Efforts to remove barriers between guests and donations

Reliable platform, active features, and secure data

FRAMEWORK RESULTS

Improved event planning and execution, reduced stress for organizers

Timely issue resolution, smoother event experience

Shorter wait times, better donor engagement

Increased attendee satisfaction, higher engagement

Cost-effective fundraising, maximizing efforts

Easier donation process, increased giving

Seamless event execution, no disruptions

Event Gives provides expert guidance and assistance throughout the event lifecycle

Event.Gives ensures that organizers have support when issues arise.

Event Gives offers a smooth check-in experience for attendees

Event Gives prioritizes attendee experience and usability.

Event.Gives adapts pricing to suit organizational needs.

Event.Gives aims to make giving straightforward

Event Gives ensures technology stability during events

CURRENTVALUEOFFERED

AVATAR 1

Aunt Janice

AVAT

TARS

ROLE: WORKS AT A SMALL NONPROFIT AND IS LIKELY THE CATCHALL EMPLOYEE PLANNING THE EVENT.

DEMOGRAPHIC: OLDER/MIDDLE-AGED.

TECH SAVVINESS: NOT TECH-SAVVY; SOFTWARE OVERWHELMS THEM.

NEEDS: REQUIRES HAND-HOLDING, HAS LOTS OF QUESTIONS, AND GETS CONFUSED EASILY.

DECISION-MAKING: NOT THE DECISION-MAKER; NEEDS BOARD APPROVAL.

TIME CONSTRAINTS: OVERWORKED, WEARS MANY HATS, AND SHORT ON TIME.

AVATAR 2

AVAT Enterprise Emily

TARS

ROLE: DIRECTOR OF DEVELOPMENT FOR A NATIONAL NONPROFIT (E.G., AHA, SPECIAL OLYMPICS, ALS, MS).

DEMOGRAPHIC: 30S/40S.

TECH SAVVINESS: UNDERSTANDS TECHNOLOGY AND FUNDRAISING STRATEGY.

NEEDS: INDUSTRY-LEADING FEATURES, SCALABILITY, AND ADA COMPLIANCE.

FOCUS: PROTECTIVE OF CONSTITUENCIES (TOP DONORS).

TIME CONSTRAINTS: ALWAYS BUSY, LITTLE TIME.

AVATAR 3

AVAT PTA Paige

TARS

ROLE: PTA PRESIDENT (NEW THIS YEAR, RETIRING AFTER THIS YEAR).

DEMOGRAPHIC: 40-45 YEARS OLD.

TECH SAVVINESS: TECH-SAVVY AND FAMILIAR WITH SOFTWARE.

NEEDS: PLANNING FIRST FUNDRAISING EVENT (ATTENDED PREVIOUS YEARS’ AUCTIONS).

DECISION-MAKING: DECISION-MAKER, LITTLE LOYALTY TO PAST PLATFORMS.

RESEARCH: ACTIVELY RESEARCHING INDUSTRY NAMES.

TIME CONSTRAINTS: MORE TIME, FOCUSED ON KIDS AND FAMILY.

The Event. EMPOWERING EVENTS,

NOT INTIMIDATED BY REAL-TIME PROBLEM SOLVING

THEY ARE CONFIDENT AND PROACTIVE IN ADDRESSING CHALLENGES AS THEY ARISE, ENSURING THAT EVENTS RUN SMOOTHLY.

PROFES

WHILE THEY KEEP INTERACTIONS LIGH WITH A PROFESSIONAL ATTITUDE THA

ATTENDEE-FOCUSED

THEY PRIORITIZE THE EXPERIENCE OF EVENT ATTENDEES, UNDERSTANDING THAT A POSITIVE ATTENDEE EXPERIENCE IS CRUCIAL FOR THE SUCCESS OF AN EVENT

E

Gives Way ENGAGING EXPERIENCES

RECEPTIVE TO FEEDBACK

OPEN AND RESPONSIVE TO CLIENT INPUT, THEY USE IT TO IMPROVE THEIR SERVICES AND PLATFORM.

SSIONAL

T AND ENGAGING, THEY BALANCE THIS AT INSTILLS TRUST IN THEIR CLIENTS.

THEY MAINTAIN AN ACCESSIBLE AND FRIENDLY DEMEANOR, MAKING CLIENTS FEEL COMFORTABLE REACHING OUT FOR SUPPORT

APPROACHABLE

Elevating Fundrai

EVENT.GIVES IS NOT YOUR TYPICAL EVENT MANAGEMENT TOOL. IT’S LIKE HAVING AN EVEN IMAGINE EVENTBRITE, BUT WITH A HEART FOR FUNDRAI

EVENT CREATION MADE EASY

CREATE YOUR EVENT IN MINUTES! SELL CUSTOM TICKETS, ORGANIZE FUNDRAISING ACTIVITIES, AND MANAGE ATTENDEES EFFORTLESSLY.

FEEL THE ENERGY DURING AUCTIONS AND TOOLS INSPIRE GENERO

INSTANT CHECKOUT

CLOSE YOUR EVENT WITH A SINGLE CLICK. ATTENDEES RECEIVE INSTANT CONFIRMATIONS AND CLAIM THEIR ITEMS HASSLE-FREE

EVENT.
REAL-TIME E

ising Experiences GIVES:

NT PLANNER, FUNDRAISING EXPERT, AND TECH WIZARD ALL ROLLED INTO ONE PLATFORM. SING AND A COMMITMENT TO ATTENDEE SATISFACTION.

SMOOTH CHECK-IN EXPERIENCE

SAY GOODBYE TO LONG LINES. EVENT.GIVES ENSURES A SEAMLESS CHECK-IN PROCESS, LEAVING ATTENDEES IMPRESSED.

ENGAGEMENT

DONATIONS. EVENT.GIVES’ FULL-FEATURED SITY AND ENTHUSIASM.

EXPERT SUPPORT

EVENT.GIVES’ CUSTOMER SUCCESS TEAM IS YOUR SECRET WEAPON. WITH OVER 3000+ SUCCESSFUL EVENTS EACH YEAR, THEY KNOW WHAT WORKS

COLOR PALETTE

BRAND IDENTITY

THE EVENT.GIVES LOGO FEATURES A VIBRANT #DE17C4 CHAT BUBBLE, SYMBOLIZING OPEN COMMUNICATION AND ENGAGEMENT. INSIDE THE BUBBLE, A WHITE HEART REPRESENTS THE BRAND’S COMMITMENT TO COMPASSION AND COMMUNITY. BOLDLY ADJACENT, THE NAME EVENT.GIVES IS EMBLAZONED IN A DEEP #642D98, ASSERTING A STRONG PRESENCE THAT ECHOES THE BRAND’S DEDICATION TO EMPOWERING EVENTS AND CHARITABLE GIVING.

THIS LOGO ENCAPSULATES THE ESSENCE OF EVENT.GIVES: A HEART-CENTERED APPROACH TO CONNECTING PEOPLE AND FOSTERING GENEROUS GIVING THROUGH SEAMLESS COMMUNICATION.

EVENT.GIVES EVENT.GIVES EVENT.GIVES
EVENT.GIVES

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