Shai Ades Branding Blueprint

Page 1


BRANDING BLUEPRINT

MISSION S

EMPOWERING PEOPLE TO A EXTRAORDIN

TATEMENT

G ORDINARY ACHIEVE NARY RESULTS

COMMITMENT TO DELIVERING HIGH-QUALITY TRA EXPECTATIONS AND DR

FOSTERING AN ENVIRONMENT OF EMPOWERMENT WHE SKILLS, AND CONFIDENCE TO ACHIEVE THEIR FULL PO

CHAMPIONING PROFOUND PERSONAL AND PROFESSIONAL G

WE BELIEVE IN THE POWER OF CHANGE TO UNLOCK

VALUES

AINING AND COACHING SERVICES THAT EXCEED IVE TANGIBLE RESULTS.

ERMENT

RE INDIVIDUALS ARE EQUIPPED WITH THE KNOWLEDGE, OTENTIAL BOTH PROFESSIONALLY AND PERSONALLY.

ROWTH TO TRANSFORM LIVES AND REDEFINE POSSIBILITIES

ECEDENTED LEVELS OF ACHIEVEMENT AND FULFILLMENT.

MANY SALES PROFESSIONALS STRUGGLE WITH CONVERTING PROSPECTS INTO CUSTOMERS IN A SINGLE INTERACTION THEY FACE CHALLENGES SUCH AS OVERCOMING OBJECTIONS, BUILDING IMMEDIATE TRUST, AND EFFECTIVELY COMMUNICATING VALUE, WHICH RESULTS IN LOST OPPORTUNITIES AND PROLONGED SALES CYCLES.

PROBLEM: RESULTS:

SALES PROFESSIONALS TRAINED BY OCCA DEMONSTRATE A SIGNIFICANT INCREASE IN CLOSE RATES, EFFICIENCY, AND CUSTOMER SATISFACTION. THEY ARE ABLE TO CONFIDENTLY NAVIGATE SALES CONVERSATIONS, TURN OBJECTIONS INTO ADVANTAGES, AND CONSISTENTLY ACHIEVE OR EXCEED THEIR SALES TARGETS. THIS RESULTS IN ACCELERATED SALES CYCLES, INCREASED REVENUES, AND A STRONGER RAPPORT WITH CLIENTS.

SOLUTION:

OCCA PROVIDES COMPREHENSIVE TRAINING AND STRATEGIES FOCUSED ON MASTERING THE ART OF THE ONE-CALL CLOSE BY EQUIPPING SALES

PROFESSIONALS WITH TECHNIQUES FOR EMPATHY, OBJECTION HANDLING, AND PERSUASIVE VALUE PRESENTATION, OCCA TRANSFORMS ORDINARY SALES INTERACTIONS INTO EXTRAORDINARY OPPORTUNITIES FOR CONVERSION AND GROWTH.

CURRENTVALUEOFFERED:

OCCA OFFERS A UNIQUE BLEND OF PRACTICAL SALES STRATEGIES, PSYCHOLOGICAL INSIGHTS, AND PERSONALIZED COACHING. THIS ENABLES SALES TEAMS TO NOT ONLY ACHIEVE IMMEDIATE RESULTS BUT ALSO FOSTERS A CULTURE OF CONTINUOUS IMPROVEMENT AND EXCELLENCE. THE VALUE EXTENDS BEYOND MERE SALES TECHNIQUES TO INCLUDE PERSONAL GROWTH, RESILIENCE, AND ADAPTABILITY, MAKING SALES PROFESSIONALS MORE EFFECTIVE IN ALL FACETS OF THEIR ROLES.

MASTERY AND EXCELLENCE

EMPOWERMENT & TRANSFORMATION

BRAND P

COMMITMENT TO THE HIGHEST STANDARDS OF S PURSUIT OF UNPARALLELED PROFICIENCY IN TH OPTIMIZED FOR SUCCESS

SALES PROFESSIONALS AND TEAMS WHO ENGA UNDERGOING A TRANSFORMATION THAT LEADS

EMPOWERING SALES PROFESSIONALS THROUGH APPROACH TO SALES. THIS PILLAR UNDERSCORE EXTRAORDINARY RESULTS.

INDIVIDUALS WHO TRAIN WITH OCCA EXPERIEN TRANSFORMATIVE RESULTS IN THEIR SALES PER

AT THE CORE OF OCCA'S PHILOSOPHY IS THE BE AND PERSONAL DEVELOPMENT THIS PILLAR REP THROUGH OCCA'S TRAINING PROGRAMS, EVOLV ONE-CALL CLOSES IT'S ABOUT TURNING POTENT MEET BUT EXCEED THEIR TARGETS AND PERSON SALES PROFESSIONALS AND TEAMS WHO EMBRA TRANSFORMATION IN THEIR SALES APPROACH, M

SUCCESS IN THEIR PROFESSIONAL ENDEAVORS, THEIR OVERALL QUALITY OF LIFE. THEY BECOME COMMITMENTS EFFICIENTLY, REFLECTING THE H

THIS PERSONALITY PROFILE CREATES A BRAND PROFESSIONAL GROWTH OF SALES PROFESSION MAKING IT AN INDISPENSABLE RESOURCE IN THE

PILLARS

SALES TRAINING AND PERFORMANCE THIS PILLAR REPRESENTS THE HE ONE-CALL CLOSE TECHNIQUE, ENSURING THAT EVERY INTERACTION IS

GE WITH OCCA ARE EQUIPPED WITH THE MOST EFFECTIVE STRATEGIES, S TO MASTERY IN THEIR FIELD

H KNOWLEDGE, SKILLS, AND CONFIDENCE TO TRANSFORM THEIR ES THE BELIEF IN THE POTENTIAL OF INDIVIDUALS TO GROW AND ACHIEVE

CE SIGNIFICANT PERSONAL AND PROFESSIONAL GROWTH, LEADING TO RFORMANCE AND CONFIDENCE.

ELIEF IN THE TRANSFORMATIVE POWER OF EFFECTIVE SALES TRAINING PRESENTS THE PROFOUND CHANGE INDIVIDUALS AND TEAMS UNDERGO ING FROM TRADITIONAL SALES APPROACHES TO MASTERING THE ART OF TIAL INTO PERFORMANCE, ENABLING SALES PROFESSIONALS TO NOT JUST NAL GOALS

ACE OCCA'S METHODOLOGIES EXPERIENCE A COMPLETE MINDSET, AND RESULTS THIS TRANSFORMATION LEADS TO GREATER INCREASED CONFIDENCE IN THEIR ABILITIES, AND A POSITIVE IMPACT ON E ADEPT AT NAVIGATING SALES CHALLENGES WITH EASE AND SECURING IGH-CALIBER TRAINING AND MENTORSHIP RECEIVED FROM OCCA.

THAT IS NOT JUST A SERVICE BUT A PARTNER IN THE PERSONAL AND NALS. IT'S A BRAND THAT INSPIRES, EDUCATES, AND LEADS BY EXAMPLE, E SALES INDUSTRY.

The Growth-Seeking Entrepreneur

TARS

PROBLEM: THIS ENTREPRENEUR RUNS A BUDDING HOME IMPROVEMENT BUSINESS BUT IS HITTING ROADBLOCKS DUE TO INEFFICIENT SYSTEMS AND A LACK OF STRUCTURED TRAINING FOR THEIR TEAM. THEY'RE PASSIONATE ABOUT THEIR CRAFT AND HAVE A SOLID CUSTOMER BASE, BUT THEIR GROWTH IS STUNTED THEY'RE STRUGGLING WITH ORGANIZING OPERATIONS, MANAGING PROJECTS SMOOTHLY, AND ENSURING CUSTOMER SATISFACTION CONSISTENTLY THE LACK OF A COHESIVE SYSTEM HAMPERS THEIR ABILITY TO SCALE, AND THE ABSENCE OF FORMAL TRAINING PROGRAMS MAKES IT CHALLENGING TO EMPOWER EMPLOYEES TO TAKE ON MORE RESPONSIBILITY AND IMPROVE SERVICE QUALITY.

SOLUTION: OCCA OFFERS CUSTOMIZED CONSULTING SERVICES THAT INTRODUCE EFFICIENT, SCALABLE SYSTEMS TAILORED TO THE HOME IMPROVEMENT INDUSTRY WE FOCUS ON DEVELOPING COMPREHENSIVE TRAINING MODULES THAT EQUIP TEAMS WITH THE SKILLS AND KNOWLEDGE NEEDED TO EXCEL IN THEIR ROLES. BY IMPLEMENTING OUR PROVEN ONE-CALL-CLOSE SALES TECHNIQUES, WE HELP ENTREPRENEURS STREAMLINE THEIR SALES PROCESS, IMPROVE CONVERSION RATES, AND INCREASE AVERAGE TICKET SIZES.

RESULT: THE ENTREPRENEUR TRANSFORMS THEIR BUSINESS INTO A WELL-OILED MACHINE, WITH STREAMLINED OPERATIONS AND A HIGHLY SKILLED TEAM CAPABLE OF DELIVERING EXCEPTIONAL SERVICE THIS NEWFOUND EFFICIENCY LEADS TO INCREASED CUSTOMER SATISFACTION, REPEAT BUSINESS, AND REFERRALS. THE COMPANY EXPERIENCES SUSTAINABLE GROWTH, EXPANDING ITS MARKET REACH AND SOLIDIFYING ITS REPUTATION AS A LEADER IN THE HOME IMPROVEMENT INDUSTRY.

The Expanding Home Services Entrepreneur

TARS

NAME: JORDAN AGE: 42

BACKGROUND: JORDAN OWNS A SUCCESSFUL LANDSCAPING AND EXTERIOR HOME MAINTENANCE COMPANY, WITH SERVICES

RANGING FROM GARDEN DESIGN TO GUTTER CLEANING THE BUSINESS HAS GROWN THROUGH WORD-OF-MOUTH AND REPEAT CUSTOMERS, BUT JORDAN IS LOOKING TO EXPAND INTO NEW AREAS AND INCREASE MARKET SHARE

PROBLEM: WHILE JORDAN'S TEAM EXCELS IN SERVICE DELIVERY, THEY'RE NOT AS SKILLED IN SELLING ADDITIONAL SERVICES OR CLOSING DEALS WITH NEW CLIENTS. JORDAN WANTS TO PROFESSIONALIZE THE SALES PROCESS TO SUPPORT GROWTH AND ENSURE THE TEAM CAN CLOSE DEALS CONFIDENTLY AND CONSISTENTLY

SOLUTION: OCCA PROVIDES JORDAN AND THE TEAM WITH TRAINING FOCUSED ON UNDERSTANDING HOMEOWNER NEEDS, EFFECTIVELY COMMUNICATING THE VALUE OF THEIR SERVICES, AND CLOSING DEALS CONFIDENTLY, ALL WITHIN THE FIRST INTERACTION

RESULT: WITH IMPROVED SALES SKILLS, JORDAN'S TEAM CAN UPSELL MORE SERVICES AND WIN NEW BUSINESS MORE

EFFECTIVELY, LEADING TO INCREASED REVENUE AND MARKET EXPANSION THEIR PROFESSIONAL APPROACH SETS THEM APART FROM COMPETITORS, SOLIDIFYING THEIR REPUTATION AS THE GOTO COMPANY FOR HOME SERVICES.

TARS

PROBLEM: ASHLEY IS A VIBRANT AND AMBITIOUS 23-YEAR-OLD WOMAN WHO RECENTLY EMBARKED ON A CAREER IN SALES WITHIN THE HOME IMPROVEMENT INDUSTRY. DESPITE HER ENTHUSIASM AND INTELLIGENCE, ASHLEY FINDS HERSELF GRAPPLING WITH TWO SIGNIFICANT CHALLENGES: GENERATING SUFFICIENT LEADS AND CLOSING DEALS. HER EAGERNESS TO SUCCEED IS DAMPENED BY HER CURRENT INABILITY TO ATTRACT POTENTIAL CLIENTS AND HER LACK OF EXPERIENCE AND TRAINING IN SALES TECHNIQUES, ESPECIALLY IN THE CRUCIAL AREA OF DOOR-TO-DOOR SALES.

SOLUTION: ONE CALL CLOSE ACADEMY (OCCA) IS THE PERFECT BRIDGE FOR ASHLEY'S GAP BETWEEN AMBITION AND SUCCESS WE PROVIDE ASHLEY WITH COMPREHENSIVE TRAINING THAT COVERS THE FUNDAMENTALS OF EFFECTIVE DOOR-KNOCKING STRATEGIES, ENABLING HER TO CONFIDENTLY APPROACH POTENTIAL CLIENTS AND GENERATE MORE LEADS. ALONGSIDE THIS, OCCA INTRODUCES HER TO A STRUCTURED AND PROVEN SALES SYSTEM TAILORED FOR THE HOME SERVICE INDUSTRY, FOCUSING ON PRACTICAL SKILLS AND STRATEGIES THAT FACILITATE CLOSING DEALS EFFICIENTLY AND CONSISTENTLY

RESULT: EMPOWERED BY HER NEW SKILLS AND KNOWLEDGE, ASHLEY EXPERIENCES A REMARKABLE TRANSFORMATION IN HER CAREER. HER LEAD GENERATION EFFORTS START YIELDING SUBSTANTIAL RESULTS, AND SHE FINDS HERSELF CLOSING DEALS WITH MUCH GREATER EASE AND CONFIDENCE. THIS NEWFOUND SUCCESS BOOSTS HER MOTIVATION AND REAFFIRMS HER COMMITMENT TO HER CAREER IN SALES ASHLEY'S JOURNEY WITH OCCA NOT ONLY ELEVATES HER PROFESSIONAL CAPABILITIES BUT ALSO ESTABLISHES HER AS A RISING STAR IN THE HOME IMPROVEMENT SALES INDUSTRY, READY TO TACKLE CHALLENGES AND SEIZE OPPORTUNITIES.

The OCCA Journey EMPOWERMENT

EMPOWERED

CLIENTS UNLOCK THE POWER TO MASTER PREVIOUSLY DAUNTING SALES TECHNIQUES, BOOSTING THEIR CONFIDENCE AND CAREER OUTLOOK

SUPPORTED

CLIENTS RECEIVE UNPARALLELED SUPPORT FROM OCCA, FOSTERING A SENSE OF COMMUNITY AND GUIDANCE FROM THE START

OCCA’S ENGAGEMENT INSTILLS OPTIMISM IN CLIENTS, ILLUMINATING A PATH TO THEIR GOALS WITH PRACTICAL TOOLS AND STRATEGIES

OCCA CREATES A VIBRANT NETWORK WHERE CLIENTS SHARE AND GROW TOGETHER, ENHANCING THEIR PROFESSIONAL JOURNEYS

y of Transformation TO EXCELLENCE

OUR TAILORED APPROACH MAKES EVERY CLIENT FEEL UNIQUELY VALUED, ADDRESSING THEIR SPECIFIC CHALLENGES AND GOALS

CLIENTS GAIN CLARITY AND INSIGHT, TURNING COMPLEX SALES CONCEPTS INTO ACTIONABLE STEPS FOR SUCCESS

CLIENTS ACHIEVE TANGIBLE RESULTS AND A SENSE OF ACCOMPLISHMENT, INSPIRING THEM TO SET AND REACH NEW HEIGHTS

CLIENTS COMPLETE THEIR OCCA JOURNEY PROFOUNDLY TRANSFORMED, EVOLVING INTO MORE EFFECTIVE AND FULFILLED SALES PROFESSIONALS

Climbing to New H THE LOYAL

EXPERTISE & RESULTS

CUSTOMERS ARE LOYAL TO OCCA FOR ITS PROVEN EXPERTISE AND RESULTS THAT SIGNIFICANTLY ENHANCE SALES PERFORMANCE AND PERSONAL GROWTH.

COMMUNITY & BELONGING

A SENSE OF COMMUNITY AMONG SALES PROFESSIONALS FOSTERS A STRONG LOYALTY TO OCCA

TRUST & RELIABILITY

TRUST IN OCCA’S INTEGRITY AND RELIABILITY CEMENTS CUSTOMER LOYALTY

Heights with OCCA

PERSONALIZED SUPPORT

OCCA’S CUSTOMIZED SUPPORT ENSURES EVERY CUSTOMER FEELS VALUED, DEEPENING THEIR LOYALTY

CONTINUOUS LEARNING

OCCA’S DEDICATION TO CONTINUOUS LEARNING KEEPS

CUSTOMERS LOYAL WITH CUTTING-EDGE SALES STRATEGIES

EMOTIONAL CONNECTION

CUSTOMERS’ EMOTIONAL CONNECTION WITH OCCA, ROOTED IN GENUINE CARE FOR THEIR SUCCESS, NURTURES LOYALTY

ERS AND PERKS

REINFORCES CUSTOMERS’ LOYALTY TO OCCA

OCCA’s Multifac EMPOWERIN

IN-HOME SALES BOOK

OUR UPCOMING BOOK ON ONE CALL CLOSE SIMPLIFIES COMPLEX TECHNIQUES FOR EASY UNDERSTANDING

IN-PERSON TRAINING

FACE-TO-FACE SESSIONS PROVIDE HANDS-ON EXPERIENCE, FEEDBACK, AND PERSONALIZED COACHING

SOCIAL MEDIA INSIGHTS

WE ENGAGE FOLLOWERS WITH TIPS, INDUSTRY KNOWLEDGE, AND MOTIVATION.

ceted Approach

ONLINE LEARNING PORTAL

ACCESSIBLE ANYTIME, OUR PORTAL OFFERS DIVERSE COURSES AND RESOURCES TO CATER TO INDIVIDUAL PREFERENCES

MASTERMINDS

SMALL GROUP SHARING FOSTERS CONTINUOUS LEARNING AND MUTUAL SUPPORT

LIVE ONLINE CLASSES

REAL-TIME INTERACTION ENHANCES LEARNING THROUGH Q&AS AND DEMONSTRATIONS

Shaping a Legacy A PROMISE OF GRO

SELF-CARE COMMITMENT

I DEDICATE EACH DAY TO SELF-IMPROVEMENT THROUGH MINDFUL PRACTICES AND FAMILY CONNECTIONS

I AIM TO BE REMEMBERED FOR TRANSFORMING LIVES BEYOND CAREER SUCCESS TO INSTILL CONFIDENCE AND COMMUNITY CONTRIBUTION

I PLEDGE TO DELIVER VA JOY, ENSURING MY LEGA CONNECTIONS AN

OWTH & INTEGRITY

of Empowerment

GROWTH MINDSET

DAILY, I EMBODY GROWTH, COMPASSION, AND INTEGRITY, EMPOWERING MYSELF AND MY COMMUNITY

VALUES AND RESILIENCE

MY LEGACY WILL REFLECT A LIFE LIVED WITH GRACE, CONTINUOUS LEARNING, AND UNWAVERING SUPPORT FOR OTHERS.

INTEGRITY

ALUE WITH INTEGRITY AND ACY IS MARKED BY GENUINE

ND A POSITIVE SPIRIT

OCCA’s Uniq to Sales

TAILORED TECHNIQUE

OCCA SPECIALIZES IN THE ONE-CALL CLOSE TECHNIQUE, CUSTOMIZED FOR HOME IMPROVEMENT AND SERVICE INDUSTRIES

COMMUNITY SUPPORT

AN INTERACTIVE NETWORK OF MOTIVATED PROFESSIONALS ENHANCES LEARNING AND GROWTH.

OUR COMMITMENT TRANSFO INTO EXTRAORDINARY S

ue Approach Mastery EXCELLENCE

REAL-WORLD SUCCESS

OUR PROGRAM DRAWS FROM FIELD EXPERIENCE, PROVIDING PRACTICAL STRATEGIES FOR IMMEDIATE APPLICATION.

ADAPTABILITY & INNOVATION

OCCA STAYS AHEAD WITH UPDATED MATERIALS, REFLECTING MARKET TRENDS AND CUTTING-EDGE STRATEGIES.

AND INTEGRITY

RMS ORDINARY INDIVIDUALS

SALES PROFESSIONALS.

COLOR PALETTE

BRAND IDENTITY

THE ONE CALL CLOSE ACADEMY LOGO FEATURES A BOLD, ASSERTIVE FONT FOR “ONE CALL CLOSE,” REFLECTING THE PROGRAM’S FOCUS ON DECISIVE ACTION AND MASTERY IN SALES BELOW, “ACADEMY” IS ENCASED IN A RED BOX, SYMBOLIZING A STRUCTURED, DYNAMIC LEARNING ENVIRONMENT THAT IGNITES PASSION AND DRIVES SUCCESS.

THE COLOR #FE0000 IS A VIBRANT SHADE OF RED, EXUDING ENERGY, PASSION, AND URGENCY. IT COMMANDS ATTENTION AND SYMBOLIZES STRENGTH, DETERMINATION, AND ACTION. WHETHER USED IN BRANDING, DESIGN, OR COMMUNICATION, THIS BOLD HUE LEAVES A LASTING IMPACT.

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