BRINGING THE WEST VILLAGE TO THE QUEEN CITY

words LIZA CARRASQUILLO photos JAMEY PRICE

New York’s fashion scene is forever evolving, just like the places and cultures that influence it. Trends appear, spread across the globe, then fade in favor of something new—just to come back a decade later reborn. It’s a cycle that Eloise Hamilton Reeves, founder and operator of Thirty-One Jane, understands well. She had the opportunity to explore the West Village neighborhood in New York for years, learning the nuances and influences of the area’s chic fashion scene.

Then, when she was ready to leave, she let her mother Susan take over her apartment’s lease. Susan, who also had a love of fashion, got to experience the changing neighborhood just as her daughter did.

In honor of their time in West Village, Eloise and Susan decided to open up Thirty-One Jane—a direct homage to their old apartment on Jane Street. Together, they bring out the best in each other as they carefully curate clothes for the Charlotte area.

According to Eloise, her and her mother are “the perfect yin and yang as business partners.” They know how to work together and play to each other’s strengths.

“Mom brings a creative and fresh perspective to the store,” says Eloise, “whereas I thrive more on the business and operations side.”

While they might split responsibilities for day-to-day operations, they always make sure to align themselves with what they want to carry in store.

“We want women to feel confident, cool and sexy,” says Susan. “That’s why we offer a variety of style options to meet the modern woman’s everyday needs—from elevated basics to occasion wear.”

After living in the West Village, Eloise and Susan quickly realized that the chic confidence displayed by the women around them also translated to their homes. By expanding their offerings to home goods and even gifts, Eloise and Susan made

Thirty-One June a lifestyle store instead of just a clothing store.

But their influences don’t just stop at New York. While the style of West Village might be the heart of their store, the duo also sources brands from places like California, Scandinavia, London, Spain, and India.

“We always position our buys through the lens of our customers,” notes Eloise. “We recognize that something that sells really well in NYC may not do well in Charlotte. We try to think strategically about what our customer would want, but we also try to add an element of surprise or edge that will keep our customers on their toes.” info thirtyonejane.com

Those who want to check out the décor and clothing from Thirty-One Jane can shop online or visit their store in Plaza Midwood. Just like the fashion scene that inspired the store all those years ago, Thirty-One Jane continues to evolve their store selection, so check back often to see what’s new.

@thirty_one_jane

$4,700,000

16746 Belle Isle Drive

Cornelius

One of Lake Norman’s quintessential Nantucket style waterfront estates. This classically designed home exudes casual elegance with refined craftsmanship. Private gated entry. Gracious flow throughout with an open layout for entertaining & spectacular lake views from all rooms. Gourmet kitchen features an expansive wood island & custom iron light fixture as the centerpiece, well appointed for the most discriminating chef. Lakeside entertainment room opens to the veranda with wood burning fireplace. Infinity pool with spa. Primary retreat has a lakeside balcony, morning kitchen, spacious bathroom & dual closets. Private guest apartment with full kitchen, two sitting areas, built-in bookshelves, full bath, walk-in closet & balcony with stairs to the lakeside lower level. Additional 3 upper level guest bedrooms, exercise/bonus room, massage & powder room. Three car oversized garage with electric vehicle charging system.