2o19 Media Kit
@QUEENCITYNERVE WWW.QCNERVE.COM
CHARLOTTE’S CULTURAL PULSE Queen City Nerve is an alternative media company in the print and digital mediums. QC Nerve provides a voice for news, culture, arts and music in the Charlotte area with local content on a daily basis uploaded on our website, www.qcnerve.com, and bi-weekly in print at over 500 locations throughout Uptown Charlotte and the surrounding neighborhoods. Queen City Nerve exists to support our communities through investigative and opinionated journalism on topics including news, arts, food, music, entertainment and events. We are here to prove that print is alive and well in local communities around the country, as well as necessary for expression with an in-your-face and to-the-point aesthetic. We host multiple events throughout the year that offer an opportunity for business to consumer marketing tactics by being on-site as either a vendor or sponsor of the event. Our event attendance can be gauged anywhere between 250 and 5,000 guests depending on the event concept and location. *Contact your representative for more information. We are locally owned and independently operated and thrive on the success of Charlotte as a collaborative and inclusive community.
26
OUR REACH 112,ooo MONTHY PRINT READERS
ISSUES PUBLISHED ANNUALLY
716,986
54%
46%
FEMALE
MALE
READS ANNUALLY
3o,ooo
GENDER
15,ooo
HOUSEHOLD INCOME:
Caucasian – 67% African American – 23% Hispanic – 7%
$0-$50k – 47% $50-$100k – 32% $100-$150 – 12%
45,ooo
EDUCATION:
CHILDREN:
College Graduates – 51% Continued Education – 21%
No Kids – 51% Has kids – 49%
*Our readers are 2.73x more likely to have graduated college and continued their education
POLITICAL AFFILIATION:
ISSUES BI-WEEKLY
ISSUES PER 5-WEEK MONTHS
5oo+
35,ooo
UNIQUE VISITORS PER MONTH
52,ooo
PAGE VIEWS PER MONTH
ETHNICITY:
ISSUES PER MONTH
DIGITAL
48%
DISTRIBUTION LOCATIONS
32-56
3o%
PAGES PER ISSUE
18-24
25-34 35-44 AGE
AVERAGE TIME ON SITE
12,ooo +
SOCIAL MEDIA FOLLOWERS
1,ooo +
NEWSLETTER SUBSCRIBERS Republican – 20% Democrat – 37% Independent – 43% Our readers are 2.96x more likely to be politically active
61%
NEWSLETTER OPEN RATE
.32%
CLICK THROUGH RATE
10%
8%
2:47
3%
45-54 55-64
DEMOGRAPHIC PURCHASING ENGAGEMENTS PURCHASE PREDICTORS:
Consumers indicate a high propensity to purchase in these categories Personal Health – 86.27% New Vehicle – 80.39% Seasonal Products – 73.86% Accessories – 71.24% Apparel – 67.32% Shoes – 66.67% Home Maintenance – 66.01% Food & Beverage – 58.82% Electronics & Gadgets – 57.52% Home Office – 56.86% Used Vehicle – 51.63% Pets – 48.18% Personal Health – 39.87%
AUTO:
Percentage of readership in these sectors with likely high spends Auto Insurance – 72.5% Auto Parts & Accessories – 66% Auto Service & Repair – 39.87% Tire Sales & Repair – 54.9% Domestic Luxury Owners – 49.67% Domestic Vehicle Owners – 62.75% Eco Friendly Owners – 62.75% Family Vehicle Owners – 66.01% Import Vehicle Owners – 62.75%
CLOTHING CONSUMER SPEND: $500 - $999 – 19.61% $1,000 - $1,999 – 40.52% $2,000 - $4,999 – 15.03% $5,000+ - 15.69%
Combined annual discretionary spend for expenses including clothing, dining out, donations, education, electronics, entertainment, home furnishings jewelry and travel: $1 - $4,999 – 32.68% $5,000 - $9,999 – 30.07% $25,000 - $49,999 – 21.57% $50,000+ - 15.69%
ANNUAL DISCRETIONARY SPEND FOR DONATIONS: $1 - $199 – 43.79% $1,000 - $1,999 – 23.53% $2,000 - $4,999 – 18.30% $5,000+ - 14.38%
LIFESTYLE INTERESTS:
Percentage of consumers active in these segments Outdoor Enthusiasts – 79.74% Coffee Connoisseurs – 78.43% Healthy Living – 72.55% Home Improvement Spenders – 63.40% Attends Education Programs – 62.75% Fitness Enthusiast – 60.78% Weight Conscious - 58.17% Cultural Arts – 58.17% Amusement Park Visitors – 45.75% Arts & Crafts – 42.48% Dog Owners – 71.24% Cat Owners – 71.24% Pet Enthusiasts – 52.29%
PERCENTAGE OF CONSUMERS IN THESE MORTGAGE SEGMENTS:
Extremely Likely Mortgage Customers – 60.13% Extremely Likely to Refinance – 45.75% Reliable Mortgage Payers – 74.51% Likely First Time Mortgage Customers – 43.14% Insecure, Advice Seeking Refinancer – 39.87% Secure, Active Refinancers – 35.29%
ANNUAL DISCRETIONARY SPEND FOR TRAVEL: $1 - $499 – 15.03% $2,000 - $4,999 – 25.49% $10,000+ - 16.34%
COMPOSITION OF TRAVEL BRAND AFFINITIES: AirBnB – 84.31% Uber – 67.97% Disney – 65.36% JetBlue – 64.71% American Airlines – 62.75% United Airlines – 59.48% Courtyard by Marriott – 46.41%
ANNUAL DISCRETIONARY SPEND FOR ENTERTAINMENT:
$1 - $499 – 50.33% $2,000 - $4,999 – 35.95% $5,000+ - 13.73 Consumers likely to transact two or more times as frequently. Concert & Theatre Tickets – 55.56% Movie Theaters – 45.75% Professional Sports – 32.68% Theme Parks – 49.67%
Sources: Oracle Data Cloud (DLX), Experian, Affinity Answers, MasterCard Advisors, Audience Grid
DISTRIBUTION 17.2o%
DISTRIBUTION BY ZIP
OUTDOOR BOXES
34.4o% RESTAURANTS/ COFFEE SHOPS
3.2O% BREWERIES
8.2O% CLUBS/NIGHTLIFE/ MUSIC VENUES
14.oo% RETAIL
12.oo%
UNIVERSITIES/ COMMUNITY ENGAGEMENT
5.6o% HOTELS/LIVING COMMUNITIES
5.4o%
PUBLIC TRANSPORTATION
NEIGHBORHOODS UPTOWN CHARLOTTE MEYERS PARK SOUTH PARK STEELE CREEK SOUTH END DILWORTH COTSWOLD ELIZABETH PLAZA MIDWOOD NODA UNIVERSITY CITY WESLEY HEIGHTS PINEVILLE MATTHEWS WEST CHARLOTTE
28202 2,970 28203 1,590 28204 1,110 28205 2,710 28206 360 28207 240 28208 480 28209 420 28210 210 28211 300 28212 270 28213 390 28214 190 28215 460 28216 30 28217 900 28226 600 28262 690 28269 480 28273 555 28277 60
91%
PICK UP RATE
3.5
AVERAGE READERS PER ISSUE
2o19
EDITORIAL CALENDAR JAN
01.02.2019 01.16.2019 01.30.2019
JUL
07.03.2019- FOURTH OF JULY 07.17.2019- MUSIC ISSUE 07.31.2019
FEB
02.13.2019- NBA ALL STAR SPECIAL ISSUE 02.27.2019
AUg
08.14.2019- PRIDE GUIDE 08.28.2019
MAR
03.13.2019- SPRING GUIDE 03.27.2019
SEP
09.11.2019- CHARLOTTE ART’S
APR
04.10.2019- 420 ISSUE 04.24.2019- BEER ISSUE
OCT
10.09.2019 10.23.2019- HALLOWEEN GUIDE
MAY
05.08.2019 05.22.2019- BRUNCH GUIDE
NOV
11.06.2019 11.20.2019- BEST OF THE SCANNER
JUN
06.05.2019- SUMMER GUIDE 06.19.2019
DEC
12.04.2019- BEST OF THE YEAR AWARDS 12.18.2019- NEW YEAR’S/ WINTER
GUIDE TO FALL
09.25.2019
SURVIVAL GUIDE
PRINT: RATES & SPECS AD SIZES FULL PAGE 10x10
1/2V 4.944x10
1/3V 4.944x6.667
SINGLE SIZE INSERTION
4-8
FULL
$1,296.00
$1,080.00
$900.00
JR
$1,036.80
$864.00
1/2
$881.28
1/3
16-26
$720.00
$750.00 $600.00
$500.00
$734.40
$612.00
$510.00
$425.00
$732.50
$622.62
$529.22
$449.83
$382.00
1/4
$570.24
$475.20
$386.00
$330.00
$275.00
1/6
$373.25
$311.04
$259.20
$216.00
$180.00
1/8
$259.20
$216.00
$180.00
$150.00
$125.00
1/12
$200.00
$190.00
$168.75
$135.00
$108.00
1/16
$183.08
$146.47
$117.18
$93.75
$75.00
JUNIOR 7.472x7.472
1/2H 10x5
1/3H 10x3.333
(PER INSERTION) 12-16 8-12
$625.00
SUBMISSION gUIDLINES
*ARTWORK DEADLINE IS FRIDAY BEFORE PRINT PRODUCTION
1/4V 4.944x5
1/4S 2.416x10
1/4H 10x2.416
ACCEPTED FORMATS
PDF (fonts must be embedded), JPG, and EPS are all accepted file formats. (All fonts for PSD and EPS must be converted to vector outlines.)
PLACEMENT 1/6V 1/6H 2.416x6.667 4.944x3.333
1/8V 2.416x5
Every attempt is made to optimize ad positioning by nature of content. Requests for position may be made, but never guaranteed nor will adjustments be granted if position requests are not fulfilled.
SUBMISSIONS
Email ad submissions to your account representative.
1/8H 4.944x2.5
1/12H 1/12V 2.416x3.333 4.944x1.668
1/16V 2.416x2.25
1/16H 4.944x0.75
TIPS FOR QUALITY PRINTING
Adjust for Dot Gain- dot gain refers to the tendency for ink to spread during printing, due to the absorbency of paper (newsprint is extremely absorbent). In a scan adjustment for newsprint dot gain (30%), the following levels apply white: 0%, midtone: 30%, black: 85%
DIGITAL: RATES & SPECS LEADERBOARD
728 x 90px
DISPLAYS OVER EVERY PAGE $50/WEEK 0R $10/CPM
300 x 250px
MEDIUM RECTANGLE ABOVE THE FOLD $65/WEEK OR $10/CPM
SKYSCRAPER LARGEST DISPLAY OPTION $80/WEEK OR $12/CPM
300 x 600px
300 x 250px
MEDIUM RECTANGLE MID CONTENT $65/WEEK OR $10/CPM
DIGITAL CONTINUED 1,000+ EMAIL SUBSCRIBERS 47% OPEN RATE $100 PER E-BLAST
Email subscriber advertising gives you the ability to drop your campaign right in the inbox of our subscribers, allowing for a higher rate of engagement and visibility. All of our email subscribers have opted to be a part of our content which delivers a more dedicated viewership for our advertisers. We can create e-blast layouts from scratch with general information and images or graphics can be submitted to your rep in the size of 2500x5000px.
E-BLAST Native content preferred. Organic posts included in pricing. Promoted posts include additional net to paper.
SOCIAL MEDIA Queen City Nerve’s social media viewers are interested in creating their social schedule. Advertising on our social media platforms allows you to market your event directly with our audience as they fill up their calendar with meet ups, festivals, panels, drinking, community engagement, etc. *All social media purchases include a 4 slide preview on our Instagram story
12,000+ SOCIAL MEDIA FOLLOWERS ACROSS ALL PLATFORMS 25,000 IMPRESSIONS/WEEK
SPONSORSHIP OPPORTUNITIES homePage
Content
A static banner placed at the top of our homepage screen (1140x300px) that remains in place for 24 hours or for one week under the navigation bar and above the site content. Highest click through rate option.
Sections available for sponsorship: News, Arts, Food, Music, Soundwave & Lifeline
*Premium placement is subject to limited availability so please check with your rep for space reservations. $100/day or $500/week
iSSUe All of our special issue releases have sponsorship availability. Our issues run for 2 weeks on racks around the city. This includes: • Inside Full Page ad (any placement) - Back Cover at a 15% premium • Cover strip across the bottom of the cover (10” x 2.438”) • “Special Issue” presented by “Your Logo” on cover • On all content related pages “Issue Guide” presented by “Your Logo” • 50,000 website impressions split between leaderboard and medium rectangle on www.qcnerve.com to run until completion of delivery. • “Special Issue” presented by “Your Company” on all social media posts in regards to the issue and in Instagram stories $1,500
Columns available for sponsorship: Health & Wellness: The Seeker, Get Fit with Britt Nightlife: Tips From Last Night, Aerin It Out Advice: Keepin’ It 100, Savage Love Content sponsorship includes: “Section/Column” powered by “Your Logo” above content in print and on web (web includes click through link) $500/month
NEwsletter Our weekly newsletter is sent out every Wednesday at 8am and has a 61% open rate. This sponsorship includes a graphic with a click through link at the top and the bottom of the Newsletter. *Inquire about availability $100/Newsletter