New Path

Brand Soul:

Inspire customers to express themselves beautifully by connecting with each other in a modernized and fun way, to celebrate the joy of every day.

Brand Mission:

Use the design-forward way to make everyday connections with people simple and more meaningful.

Branding Potential:

In a world with so much connectivity, we can feel more disconnected than ever. Relationships - real connectedness - can be reduced to tapping a “like” button, an emoji, a quick text or swipe to the right. The truth is, we have all the “connections” we could ever want. We need more real connections - to people and moments that give life purpose and joy. That is why we are bringing a new way of connecting to you, not just in person, but also over your phone.

Keywords:

Joy: We want to keep the original Papyrus Company belief, that Hope is a cherished desire with anticipation, just like writing a card to someone, to show that you have been thinking about them. We want to evaluate the traditional way to connect with people, hope doesn’t just stop at a greeting card.

Fun: Papyrus, not just spread happiness to people with greeting cards. We also offer a range of fun gifts and interaction to family and friends on any occasion.

Celebration: Being able to celebrate with your loved ones at the special moment is our biggest concern, Papyrus, we deliver your messages to your loved one physically and virtually.

Our dedication to fine craftsmanship is evident in all we create, with an emphasis on individually curated and handmade products.

Brand Grids: