The Curious Art Highschool Student –

Alex Weber (17)

NYC, NY

[A] Alex likes to browse around the gift shop, especially when he and his friends gather after school, because he can always find unusual stuff that could inspire his works.

[A] He wishes he could find more modern gift shops within the neighborhood area, because he finds it difficult to look for gifts nowadays.

[B] Alex loves to help with some DIY classes for an afterschool program for his art club because making lovely things with friends is the best way to reduce stress.

[B] Alex started to take digital art class not too long ago because he believes that there is a way for him to make better art by using modern techniques.

[C] He would love to see his artworks to be made into greeting cards in the future, because he thinks it’s a very special way to show his expression to the world.

[C] He prefers to look around the store, he could see and touch the physical cards, so he could see the actual size and paper texture.

[C] Alex loves to learn all about the process of making greeting cards, especially the hand printed cards that he finds in the store because it’s not just making a product, but it’s also history.

The Hightech Person – Houston, TX

Jeremy Bender (35)

[A] He thinks sending physical cards is a waste of money and creates more waste for the environment because the cards will end up in the trash.

[A] If he needs to send a card, Jeremy prefers digital cards because he can customize everything exactly what he likes and save time at the post office.

[B] Jeremy does not really have time to walk around for anything, so ordering gifts from amazon is the most convenient for him because there is no line, everything gets delivered to his doorstep.

[B] He does not pay enough attention to all the little things around him, especially handcrafted products. Because mass production and handmade products are the same.

[C] He doesn’t really have time to take the kid on any vacation, so his solution is to buy them a lot of cold and high-tech products.

[C] Jeremy asks his kids to only focus on useful subjects in school, art is useless because it doesn’t make enough to support their life.

[C] He believes time is money, so he prefers using his time only on work that makes profits.

The Careless Mom – LA, CA Lacy Ritu (37)

[A] Lacy received cards from friends, but she only takes a glance and puts them in the trash bin because they are meaningless, she prefers something more realistic.

[A] She does not like to make any memory book for the daughter, because she thinks it is a waste of time and effort, when the kid grows up, she is not going to look at it again.

[B] Lacy prefers to send someone an E-gift card rather than going out to look for a physical present, because she wants to make sure that she gets the right gift for that person.

[B] Whenever she visits her parents, she prefers giving them money, because she thinks they could buy what they need instead of what she thinks they might like.

[B] She never sends out cards to any friends or family, because she always says she has ugly handwriting.

[C] Lacy does not care how well her daughter did in art class, nor about stuff that he drew at home or school because she would prefer, the daughter does well in other subjects such as science and math.

[C] She prefers ordering premade food online, even for her kid, because she thinks they are more convenient and save more time.

Competitors

Current Competitors Adjacent Competitors Future Competitors Brand Attributes

Being able to understand the competitors is very important to the future papyrus, because it helps us have a better understanding of products and other services that are currently on the market, which could guide us to better rebranding results. In this section, we will talk about