The Personas 0.3

Within The Spectrum Outside The Spectrum

Our personas are fictional representations of real audiences. It is important to have a set of potential audiences that have similar needs/ideas to the brand, we have created 8 personas for Papyrus with 6 identify to band and 2 which do not.

The Nerdy Teacher – Bay Area, CA

Megan Harrison (34)

[A] She loves to write short stories and poems during her free time because it’s a good way of capturing her feelings.

[A] Megan thinks that all traditional hand craftmanship needs to be protected and continued to be appreciated by everyone, so it won’t lose the value of history.

[B] Megan always giving little treats in class to the little kids so that the lesson environment would be more enjoyable and encourage them to have more interaction with each other.

[B] Megan has a big concern of overusing mobile devices, because she is afraid that humanity will soon get disconnected with it.

[B] She never forget about sending her close family members and friends a birthday cards or messages because of the reminder tools on Facebook.

[C] Megan loves to explore new technologies, because she thinks they are the new way to better education.

[C] Megan still prefers reading a physical book, but she doesn’t hate Kindle as much, because they are easy to travel with.

The Sweet Mommy – Greenwich, CT

Shuna Garcia (42)

[A] She realized she has less time to browse around at the store nowadays, she decided to try out digital card for the first time and she loves it because it is so convenient.

[A] Shuna loves to collect all the special cards from friends and family, because the sweet messages on the cards always give a good positive energy to start the day.

[A] With a kid at home, Shuna has difficulty with storage issues because all the toys she bought for her daughter are overloaded at home.

[B] Shuna loves to spend time with the kid and would love to teach her how to make cards, because she thinks it’s important to keep the fun that you could do with your hands.

[B] Shuna visits her parents weekly because her parents have limited access to technology, so it’s very hard for them to facetime every day. Also, Shuna loves to spend time with them, to grow the connection every day.

[C] She prefers handwritten cards than digital messages such as E-card or text, because she think it shows better appreciation to the receivers.

[C] Shuna likes to do planner notes for the week along with her daughter weekly because that is a great way to teach her daughter how to write in the early stage and doing that is a great way for connection between themselves.

The Busy Worker – Hayward, CA

Blake Wong (26)

[A] He is walking by the local gift shop every day on the way to walk, he always stops for a few seconds to admire the window, because window always has very interesting products that he could buy them for families and friends during special occasion.

[A] Blake loves sends out special greeting cards to his loved ones during holidays or any occasional time, because he thinks written words could translate the message to the person more emotionally.

[B] Blake loves to collect handmade paper because he thinks the craftmanship might be dying in the future and there might not be any more products on the market.

[B] He goes to yoga classes every week, because he loves physical interaction with other people where he could meet and make new friends.

[C] He likes to DIY cards sometimes during the holidays but always afraid to try to make it because he doesn’t have good crafty hands.

[C] He loves to write positive messages on a piece of paper, then take a photo of it and post it on social media so that people can see the message.

[C] Blake sometimes used the hand-writing function on his phone to send friends a short message, because he thinks it’s fun and connects them better in a fun way.

The Client Specialist – San Francsico, CA

Gabby Smith (63)

[A] Gabby loves to buy cards that are made from nice paper and write thank you notes or birthday cards to her clients, because the clients could tell how much you appreciate their business.

[A] The company offers new virtual phone call with clients, Gabby has been using it since then, and she loves the idea so much because she could even sell products to clients directly.

[B] Gabby is in her early 60, but she is happy and open to trying new things because she thinks new technology could drive her business to be more efficient.

[B] Due to the luxury retail world, Gabby always chose the best and unique paper material that she could find, so that her clients could feel special and thoughtful. But good cards are hard to find now, so she is more open to try out digital now.

[B] Gabby thinks the relationship between her, and clients are the key to success, because that is how she personalizes taste that suits each client’s need.

[C] Working in the luxury environment, Gabby always has really high expectations for her work, because her VIP clients spend a lot every year with her, she wants the best service and products.

[C] During work events, she likes to write note or seated cards for clients because she has really handwritten that a lot of people would appreciate.

The Floral Addicted – Portland, OR

Tracey Alvarado (59)

[A] She is a big fan of floral products, especially greeting cards and wrapping paper. Because they hold a special memory between her and her mom when they used to do gardening in springtime.

[A] Tracey loves to make dry flowers because she believes that it’s a beautiful way to store memories.

[B] She is always looking for gifts, such as books, cute products, or even special cards. However recently she discovered that many gift stores have closed, which makes it more difficult for her because she love the meaningful connection of gifting between families and friends.

[B] She believes in the value of handwritten notes that means you are letting the recipient know that they are on your mind, because they are important, and that you care about their well-being.

[C] She recently received a digital card from her grandson, she loves it so much, because she can access it anywhere, at any time. She shared that excitement with a lot of her friends.

[C] Tracey is recently taking some computer classes to learn how to do photography and photography, because she wishes to be able to make her wrapping papers.

[C] Her family introduced her to TikTok, she has been exploring the online platform and somehow wishes to start her own video recording soon, because it looks fun and it’s a good way to connect with others