welcome
WOW
A CELEBRATION OF 30 YEARS OF OUTSTANDING DESIGN •
Showcasing the most exciting award winning graduates, and creative talent emerging in the UK today – New Blood 2019 (D&AD)
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Celebrating Natural Creativity™
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Insight into the Future of Creativity
PAST, PRESENT & FUTURE
The environment we exist in
THE WORLD AROUND US IS CHALLENGING WITH CONSTANTLY SHIFTING LANDSCAPES AND RAPIDLY CHANGING CONSUMER BEHAVIOURS EVERY ASPECT OF LIFE IS BECOMING INCREASINGLY DATA DRIVEN
ICONIC location •
Dating back to 1766 - began life as a windmill for corn
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Later converted to the grinding of snuff (tobacco)
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In 1828 William West an artist based rented the Observatory as his studio (25p a year)
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West transformed the old mill into the building we recognise today by installing a large telescope into the tower and creating the Observatory
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In 1892 West replaced the telescope with a camera obscura, which projects panoramic views
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In 1977, the Merchant Venturers sold The Observatory to Honorbrook Inns; (obliged to maintain public access to the camera obscura)
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In 2015 the Observatory was bought by Ian Johnson, a local Bristol-based entrepreneur and friend
Grade II* listed building and is on the Buildings at Risk Register
ICONIC location •
A well recognised a tourist site
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Recently became an event space and cafe
No better place to ‘observe’ future creative talent
WHY are we here? Quantock’s 30 year anniversary • Celebrate our last 30 years by celebrating the next 30 Years • Bringing D&AD to Bristol – Embody Creativity, Craft & Culture • Bristol Media – Inspire Creativity and Innovation
Vision to create a SW focussed informal event
Proof that open collaboration works!
Event attendees & Voices •
Quantock Team
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7 x D&AD New Blood Graduates
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D&AD
Hilary Chittenden – D&AD Marketing Manager
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Bristol Media
Paul Appleby – Director Alli Nichols – Communications Manager
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Clients, for many years…
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South West creative sector; organisations, marketeers, agencies, freelancers and long standing acquaintances
Running order WELCOME DRINKS AND NIBBLES 5PM – Onwards Main Event
(William West Room)
Quantock Introduction New Blood (Graduates)
Mark Dalton, Quantock MD 4 x New Blood Graduates
Break – drinks & nibbles D&AD Introduction New Blood (Graduates) Close - ‘The Future of Creativity’
Hilary Chittenden, Senior Foundation Manager D&AD 3 x New Blood Graduates Paul Appleby, Director Bristol Media & VID Communications
Further Celebration
(360 Roof Terrace)
The best sunset location in Bristol - 19:16
Past, Present & Future
Our Agency •
Founded by Simon Mears (Creative Director)
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Run by 3 Directors
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Independently owned, based in Taunton
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Agency’s vision began in London, moved to the SW
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Fundamentally a brand and creative communications agency
Our Agency •
Previously two separate divisions within the organisation; Quantock (Commercial) & QS Designs (Schools)
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Specialise in Brand, Print & Digital Communications
Built on long-lasting and long-standing relationships
SIMON mears Studied • •
Studied Graphic Design at Brighton and Norwich School of Art Briefly dabbled with joining the Army
Worked • •
Early 80’s he began his design career in London at Negus and Negus (famed for their British Airways brand work) Jenkins Group and Bamber Forsyth, both successful corporate design agencies.
SOUTH WEST
Simon always hankered for a life in the countryside as he is not a natural city dweller
SIMON mears 1986
Simon upped sticks and moved to Somerset where he became a director of Robson Associates (later Robson Dowry
QUANTOCK BEGAN - 1989
Set up Quantock in Wellington with two other partners
1996
We moved to Taunton to a wonderful 4 storey Georgian building in Taunton’s only decent street! It felt like we’d arrived After 12 years there we moved to our current building
SHAUN MEARS Studied
Studied at UEA, Norwich.. B.Sc (Hons) Environmental Science Ahead of his time with the Green movement
Worked •
Started work in 1981, Britain was just emerging from a massive recession/miners strike… jobs were few and far between.
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3 bed flats in central London could be bought for under £ 30,000 with no deposit!
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It was the era of Sloane Rangers, one Gold medal at the Olympics, baggy trousers and crap beer.
Design was in its infancy
Ad agencies dominated and typesetting was a trade. Artwork was created on large parallel motion boards with multi layered acetates,and we were given three weeks to design a flyer!
‘our rebrand’
FOCUSSED on ‘WHAT’ we do
CREATIVE AGENCY 30 YEARS Quantock, an Independent Creative Agency We are Design, Digital, Marketing and Brand consultants.
Up until recently we have focused on WHAT WE DO, our Product…
BUT, What HAVE WE BEEN UP TO…
OUR CHALLENGE
TO DEFINE OUR WHY & HOW… OUR CULTURE
Capture our approach to doing business, our cause and belief
Recently rebranded
put natural creativity™ at the Heart of our strategy
JOURNEY OF DISCOVERY
MY journey - Help along our way
CONSULTANCY & MENTOR COLLABORATION & PARTNERSHIPS ASSOCIATIONS & EVENTS networking
CONSULTANCY & MENTOR We knew that we needed some guidance… •
Someone to help bring an outside perspective to our agency
(Help us to see the wood through the trees)
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Someone with a solid understanding of agency world
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Bring longstanding market experience in a variety of business models
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Has grown their own agency – been on a similar journey
PARTNERSHIPS Recent collaborations GOOD GROWTH ASPIN JERRANG PING PONG SMALL FILMS
digital customer experience B2b Ecommerce integration Email marketing Chinese digital marketing agency Video Marketing
ASSOCIATIONS & EVENTS
Companies that choose to be great rather than big
EVENTS
“Without a map everything looks promising. With a map the right road becomes obvious.� Sonja Jefferson & Sharon Tanton, Valuable Content
Our brief • • • •
Create a greater sense of identity - Internal & External Develop a new larger / broader proposition Craft a distinctive proposition ‘future relevant’ Celebrate our ‘role in the world’
CONSTRUCT A BRAND THAT HAS INTEGRITY, IS TRUTHFUL, HONEST AND TRANSPARENT.
A BRAND BUILT ON PRINCIPLES
Quantock ‘manifesto’ The world today Everything is getting more automated, AI generated, faster and as a result, brands and brand communications are less distinctive and more generic. This is happening in creative industries, as much as everywhere else
Quantock’s proposition If you don’t believe real creativity must come from the head & the heart then Quantock is not for you (client or team member)
Quantock’s mantra Commercial (successful) design must be instinctive to be distinctive
OUR PRINCIPLES We identified what is important
Our team are INQUISITIVE Our team are IMAGINATIVE Design must be DISTINCTIVE Design must be PROGRESSIVE PRINCIPLES BUILT AROUND HUMAN QUALITIES
We call this
Natural Creativity
TM
MANIFESTO ANIMATION VIDEO
WE KNOW, IF WE DO RIGHT BY OUR PRINCIPLES, WE’LL DO RIGHT BY OUR CLIENTS
PUTTING OUR TEAM & CULTURE AT THE HEART OF AGENCY
nce
What Natural Creativity™ means to us
Chloe Worthington
Mark Hooper
“creativity is individual, instinctive and fun!”
Colet
“Without an idea there is simply no story to tell”
“a n and i
Alastair Poole
Simon
“It's that gut feeling of what's right”
“inna mark
simply no story to tell”
and imagination”
WhatAlastair Natural to us Poole Creativity™ means Simon Mears “It's that gut feeling of what's right”
“innate desire to make your mark about the world ”
insti
Gavin
“fro spar
“push design beyond “Without an idea there is clientno expectations” simply story to tell”
Shaun Mears Colette Illet
“design works aesthetically “a natural confidence andimagination” commercially” and
Mark H James
Alastair SimonPoole Dodd
Simon Mears Mark Dalton
Gavin
TerryWorthington Elford Chloe
“It's that gut feeling of “deeply rooted thoughts, what's right” beliefs, ideas and dreams”
“innate “its alldesire aboutto make your mark aboutexpression” the world ” individual
“crea “tra instin imag real
“from spark
STUDIO VIDEO
We believe that THEREFORE, THE MORE THE WORLD CHANGES, THE MORE IMPORTANT CREATIVITY BECOMES. It’s the worlds most human craft and, despite countless new devices and mediums, creativity remains at the center - Scott Belsky
TODAY IS AS MUCH A CELEBRATION OF OUR PRINCIPLES BUT MORE A FUTURE CELEBRATION OF NATURAL CREATIVITYâ„¢
THE Future
NEWBLOOD19 GRADUATES
NEWBLOOD 2019 EVENT VIDEO
July event The D&AD New Blood Festival •
An international exhibition which showcases and brings together industry and new creative talent
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Simon and I went to pick out the best of the best
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What instinctively caught our eye
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Diversity of project types
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Differing Universities
THE BEST ARE HERE TODAY!
Harriet Cox University: University of Portsmouth Course Title: Graphic Design Project Title: Hello, My Name Is
Jess & Camilla University: Falmouth University Course Title: Creative advertising Project Title: Sex. Own it
SEX. OWN IT BY JESS KIELSTRA & CAMILLA FRANKISH
65%
OF WOMEN HAVE NEVER BOUGHT CONDOMS
2-3% OF WOMEN REGULARLY CARRY A CONDOM
WHAT ARE THE BARRIERS?
CAMPAIGN VIDEO
OUR BIGGEST LESSONS
SINCE NEW BLOOD...
THANKS FOR LISTENING
Sarah kellock University: University Centre Somerset Course Title: BA (Hons) Graphic Media & Communication Project Title: Does my network have a bit of giffgaff?
CAMPAIGN VIDEO
Connor Edwards University: Falmouth University Course Title: Graphic Design Project Title: Forge
D&AD Introduction
HILARY CHITTENDEN Senior Foundation Manager
Introduction into D&AD
D&AD INTRO VIDEO
THE Future
NEWBLOOD19 GRADUATES
Annie Arnold University: Falmouth University Course Title: BA(Hons) Graphic Design Project Title: Comma, The Magazine for Twinless Twins
Melissa Williams University: Falmouth University Course Title: BA (Hons) Graphic Design Project Title: A Gift of an Ampersand
LOTTIE HALL University: Norwich University of the Arts Course Title: Illustration Project Title: Hardwear One to watch
THE FUTURE OF CREATIVITY
PAUL APPLEBY director Bristol Media & Director of VID Communications
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Recently appointment an MBE
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Awarded for services to the Creative Industries in Bristol & Bath.
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For 30 years and has spent the last decade promoting the wider creative industries that Bristol and the surrounding area has to offer young creativity
How do you stay creative? The future of creativity!
Field : Ambition : Interests : Qualification Audiences & the “blank sheet of paper� test A-B-C & the career arrowhead Consider your : Imagination : Creative/Unconscious Thinking Ambition : Talent : Teamwork : Empathy : Integrity Communication & Feedback Confidence : Common Sense : Passion : Energy Reflection : Curiosity
CLOSE Massive thank you for joining our 30 year celebration •
Inspired by the work on show
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Event shows how collaboration can work at its best
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New Blood graduates portfolios and contact details are available
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Creative sector is a thriving sector – THE FUTURE IS BRIGHT!
Stick around and enjoy the location
Creative communications
Thank you 100 Staplegrove Road, Taunton TA1 1DN T. +44 (0) 1823 327532 E. hello@quantock.com