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CONTENTS 4 5 6 8 9 13 15 16
Executive Summary Introduction Our Company Market Analysis Demographic Psychographics Customer Profile Industry & Market Research Market Report
22 31 36 37 38 49 51 52 67 81
Trend Report Product Developments Sourcing Sale Plan Branding & Promotion Conclusion Appendix Teckpack Cost Sheet Bibliography 3
Executive Summery
Loose & Goose is a trendy ties company, which has an impeccably novelty design for the young guys who love
to keep up with new styles. We have scoured various elements and newest trends for our customers from all over the world, trying to convey the best design to our customers with reasonable and affordable prices.
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OUR COMPANY
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Who we are ?
Loose & Goose is a new tie company delivering the newest and novelty designs to the younger male customers with affordable
price range. We understand young customers want to keep up with the latest trends in their daily accessories, but they do not want to invest too much money on accessories.
Loose & Goose is founded in 2015 by Qiaoning Gu, Sofia Molinaro and Heejun Hwang. It is a new private label about men’s
ties. We are focusing on various patterns and newest styles instead of traditional designs of ties. Our brand will be released both online and retail stores. Our first retailer store will be open in 14 Whitaker St, Savannah, GA. It is a small bouquet store offering various styles of products and remarkable services.
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Mission
Our main goal is to reach out to our customers needs on a personal level and understand what our target customer wants and
cater to their requirements successfully. We also research the market in various ways, such as locations, lifestyles, fashion industry, trend reports as well as online research of our consumers.
Vision
Value
We provide our customers good price range with very unique designs. So they can have fun with it.
We focus on trendy styles of ties, so that we bring back ties to our lifestyles and make a new aesthetic of men’s wear.
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MARKET ANALYSIS
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DEMOGRAPHIC Where we selling ?
Our product category is Men’s Ties which are fun, funky
and stylish. We are targeting young males who are looking for unique ties for a special occasion. The product will be sold on Whitaker Street in downtown Savannah, Georgia. The reason why we picked the location is based on the demographic statistics of the city and the rent costs. Whitaker Street in Savannah is an affordable location for Loose & Goose Ties because it has lower rent costs but still it is one of the main streets downtown. By looking at the statistics of the city, Savannah downtown’s per capital income for 2014 ranges in $19,835 with total retail sales of $1,477,858,000 and also has a 6.99% of store sales in the clothes and accessories department.
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There are three to four stores that sell the same product category as Loose & Goose in the downtown area of Savannah, on Broughton
Street. These stores are specifically Men Apparel stores that sell the similar quality of trendy Tie’s as Loose & Goose, but also sell at a higher price. Stores:
1.
J. Parker Limited
2.
The Men’s Store
3.
Den’s Men & Boys shop
Tourists come to visit Savannah for its art and culture. Being one of the oldest cities in America, Savannah is home to a lot of famous
Historic Buildings and the amazing School of Art, SCAD. But what really attracts millions of tourists every year in Savannah are the series of boutiques and antique stores that provide a unique kind of shopping due to its historic nature and all the local designers in the area. Thanks to the local designers tourists are able to purchase one-of-a-kind clothing pieces that cannot be found anywhere else in America. Statistics for tourists in Savannah:
- 2012: 12.4 million tourists
- 2014: 13 million tourists
With such a high number of tourists coming to visit Savannah each year, an increase of approximately 5% was recorded in the past two
years.
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The majority of Savannah tourists spend between $200 to $300 total per day on apparel shopping. Overnight total spending’s: $1.6 bil-
lion. Day-trippers total spending: $4.71 billion, with a total of $2. 07 billion. Overnight visitors in Savannah total spending’s:
-$245 million spent on shopping
-$164 million spent on recreation
-$395 million spent on dining
Touristic activities:
-Shopping: 43%
-Visiting Historic sites: 36%
-Dinning: 21%
Tourist demographics:
- 51% male
- 78% adults
- 44 average age
This chart below demonstrates that the Household Income rates within the city of Savannah reaching up to 24% at its highest, which
ranges from $10,000 to $25,000.
Fig 1 Fig 4. Savannah, GA Demographic , Areabvibes
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According to the statistics from 2013, the population in Sa-
vannah downtown area is ranged within 137,690 people with a high density within the square mile.
Male population: 68,368 – 48.1%
Male Population 22-24 years: 3,726 –11.7%
Fig 2. Savannah, GA Demographic , Areabvibes
In the year of 2014, up to 51% of males were never
married demonstrating that there is a large quantity of young single men in the city and favoring the Strivers community and the Loose & Goose Company. Fig 3. Savannah, GA Demographic , Areabvibes
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PSYCHOLOGRAPGIC
The Savannah lifestyle could be identified as a laid-back and artistic community because of the high population of art students
who study at the Savannah College of Creative Careers. The urban city in itself is full of artistic indication thanks to all of the artists that live in the city. This shows that our target customer is a definitely Striver who lives in the city. According to the VALS profile, the Striver is an active consumer living in Savannah has a job instead of a career. Also, it is someone that favors stylish products following the acquisitions with much larger material wealth. Daily activities consist of shopping the latest trends within the fashion industry.
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.
There is a high percentage of Strivers in Savannah because of the high population of students that study here. A high percentage of the
students that attend SCAD are strivers because of the various majors that are available at SCAD. As an example, fashion students fit the Striver profile due to their stylish products, material wealth, and trend acknowledgements.
According to the Prizm profiles, the young striving male would fit the category of City Startups. In City Startups, young to middle-aged,
multi-ethnic singles have settled in neighborhoods filled with cheap apartments and a commercial base of cafés, bars, laundromats, and clubs that cater to twenty something’s. One of the youngest segments in America with ten times as many college students as the national average. These neighborhoods have featured between low income and high concentrations of African-American and Hispanic households. Statistics show that household rates are of $1,538,813 (1.28%) and the median HH Income is of $25,378. The lifestyles and Media Traits of City Startups consist of: •
Shop at Express
•
Vacation at casinos
•
PC Gamer
•
Watch talk shows
•
Leases vehicles
Instead of the demographics traits, the City Startups consist of:
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•
Urban city: Second City
•
Income: Low Income
•
Homeownership: Renters
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Education Levels: Community College
•
Ethnic Diversity: White, Black, Hispanic, Mix
CUSTOMER PROFILE
Name: David Age: 23 Family income: Low- median income Educational Level: MFA degree in Graphic Design from Savannah College of Art and Design VALS: Striver, trendy and fun loving Competitive stores: ASOS, Noose & Monkey, Jack & Jones, Reclaimed Vintage Fashion cycle emphasis: at a stage of decline; fashion followers purchase items from discounters. Buying behaviors: 1)tends to purchase good quality of products with reasonable price range 2 )interested in styling and catching up with latest fashion trends, usually spending $100- $200 per month
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MARKET RESEARCH
Scope and size of your segment of the fashion industry Men’s accessory is a small segment in the fashion industry and the scope of the men’s necktie is a small segment in menswear.
According to Apparel Retail in the United States in 2014 from Marketline, the US apparel retail industry has total revenues of $371.1 billion in 2013 representing a compound annual growth rate (CAGR) of 4.8% since 2009. The menswear segment contributed revenues is quite lower comparing to the women’ swear segment. The Menswear contributed revenues of $ 126.9 billion in 2013, equating to 34.2% of the industry’s aggregate values. (Fig. 4)
Fig 4, United States apparel retail industry, MarketLine Industry Profile. An Informa Business
According to Men’s Clothing: United States in 2014 from Freedonia Focus reports, the total men’s clothing demand at the retail level
is $ 73.0 billion. Men’s accessories hold 12% in the men’s clothing aggregate value. It shows that neckties are a small segment under Men’s accessories and amongst other small segments. However, aggregate retail demand for all men’s clothing and related accessories reached $ 8.4
16 billion in 2013, and it increased from $ 6.8 billion in 2008.
According to Apparel Accessories in the US from Passport, ties experienced strong grown in 2013, rising by 3.7% in value growth term.
In the past five years, ties sale values have approximately increased from $ 784.8 million in 2008 to $ 843.3 million in 2013. It is clear to see the positive growth in the past five yearsÂŹ from the fig. 7. According to fig 8, it shows the forecast sale of Apparel accessories, and the forecast of ties market and positive growth within sales value rising up to $862.7 million in 2018.
Fig 5. Apparel Accessories in the US. Passport. Euromonitor
Fig 5. Apparel Accessories in the US. Passport. Euromonitor
Age range
According to our personal investigation, young customers aged between 18 and 30, prefer funky ties with special patterns. For the age
group of 30+, they prefer to purchase ties that are either of dark blue colors or are patterned with gray stripes, because most of them are bankers or businessman, and want to look professional and sophisticated.
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•
Size range
Normally, neckties are approximately 50 – 60 inches
in length and 2.5 – 3.5 inches in width. According to the Tie size Guide, there are several sizes of ties.
The first size is
regular width tie, and its size is 3.5 inches. The second size is 3 inches, this type of size is offered to customers who want a slimmer look, but don’t want to wear a “skinny tie.” The third size is 2.5 inches; this is the most popular size selling in the Tie Bar, because customers prefer a more modern look. The forth size is 2 inches; this kind of slim style is for fashion-forward customers who want a very slim look.
Regular- sized bow ties are standard 2.5 inches tall. All
bow ties have an adjustable clasp that can be worn with neck size ranged from 14 ½ inches to 18 inches.
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•
Unique Characteristics
According to our personal investigation, most young male customers like to buy ties with special or funny patterns with affordable prices.
For most businessmen, they would choose the traditional size tie with dark colors that suit their career. Special holiday or events serve as unique days for male customers, because they usually like to break the rule of their serious and stiff style when they purchasing ties for these occasions. Females are also potential customers, because they usually like to buy ties as gifts for their fathers, brothers, male friends or husbands.
The number of frequency of shopping depends on buyers’ income that month. According to our personal investigation, inexpensive price
and interesting patterns could be used to attract customers. For general males, they maybe purchase ties once every six months with different styles. •
Wholesale and retail price points
After visiting several online famous trendy brands, such as; Noose and Monkey, ASOS, Reclaimed Vintage and Jack and Jones, we
discovered that most items are priced between $20 and $50. Prices also change depending on the complexity of the content of fabric and design fabrication. Expectation
•
- Quality: Adequate quality in craftsman and using durable fabric
- Fabrication: Silk is the most common material, but cottons, wools, linens and various knits have become popular materials to make ties. - Labeling: Clear and recognizable labeling design - Branding: Consumers now days do not care much about branding, they expect more quality, new patterns, different colors and fabric.
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Key Competitors ( Online Section )
Noose and Monkey is a brand targets their customer age between
22 and 35, people who love the street trends and vintage style, but they have limited income. and design fabrication.
Jacks & Jones is a brand that keeps a high-level craftsmanship,
quality and design of clothes with reasonable price.
Reclaimed Vintage is a brand that has an impeccably edited col-
lection of reworked and authentic men’s vintage clothing.
ASOS is an online brand that aims for customers with individual
styles at an affordable price.
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CUSTOMER LIFESTYLE
Young customers like to look stylish and fashionable in
their daily life, but they can hardly afford expensive designer items. Smartphone and online shopping offer a great chance to help people discover special items at an affordable price. They could compare prices with different stores and hunt for sales and deals by online shopping. For example, ASOS offers various brands for men’s ties that cannot be found at local retailers.
Many of the young customers have various hobbies, such
as reading, traveling, and drawing and spending time with friends. Most customers are young adults or just graduating from college and are looking for a well–paid job. They usually tend to spend more times with friends or their girlfriends to enjoy the nightlife. They are seeking a varied and colorful lifestyle, because they never restricted by any rules or regulations. They’d like to show their own personality in front of people.
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TREND
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Sales trends
The market of Men’s neckwear has continued to grow in unexpected places. In 2008, Men’s neckwear suffered a tough situation.
The Men’s Dress Furnishings Association officially released data that didn’t look good for neckwear; it wasn’t going to be profitable. There was a serious decrease in sales before 2008, which was frightening to the tie industry. However, according to figures from the NPD group, a company that specializes in consumer market research, the volume of neckwear sales increased from about $677 million in 2008 to nearly $800 million in 2013. After years of dropping, men’s neckwear is returning to mainstream men’s clothing.
•
Technological trends
There are two different new technological trends in men’s neckwear: microfiber ties and laser cutting.
Microfiber ties are the latest development in the necktie industry. Microfiber is a man made material that blends a unique combination of polyester, nylon (polyamide) and a special material for stain resistance. Compared to traditional silk ties, microfiber ties are more costeffective. However, they still have the texture, feel and quality of silk ties.
Laser cutting is a new technology used in making ties. This is a method of designing from given materials using a CAD file to build
it. There are two main types of lasers used in the industry: CO2 laser Nd and Nd-YAg. CO2 machines is common machine use in laser cutting, which involves firing a laser that cuts by melting, burning or vaporizing material, such as wood.
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Leading manufacturers
ADF Accessories is a man’s neckwear & accessory company, which manufactures all its products locally, in the United States. ADF
Accessories has over 10 years of experience, and also sources fabric and delivers complete private label neckwear packages. Address: 381 Sunrise Highways, Unit R5, Lynbrook, NY 11563 Telephone:(515) 612-7445
Fax: (516) 688-0669
Email: sales @adfaccessories.com
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Market conditions
The whole men’s clothing market is expected to see growth over the forecast period of 2014 to 2018. Improving economic
conditions are expected to bolster consumer confidence and spur apparel purchases. It can also be a great opportunity to the tie market. When customers have extra money, they will spend more in their hobbies, clothing and accessories. An article “Men’s clothing: United States” by Freedonia Focus Report in 2014, claims that employment levels are projected to rebound from the lows seen in 2010. It is expected to expand 1.0% per year through 2018. A reducing unemployment rate is evident that companies or manufactures have enough labor costs to pay their employees’ salaries.
Considering that most of the apparel the USA imports is from China, the Chinese economy will influence the price of products. As
its economy continues to develop, increasing labor, raw materials, environmental compliance costs and inflationary pressures, will lead to rising prices in the apparel and accessory market.
Aggregate retail demand of men’s accessories is expected to increase 2.6% per year to $9.5 billion in 2018. Under changing
fashion trends and styles, the accessories market can update an outfit for a relatively low cost, such as belts and ties. In addition, the rising popularity of athletic wear will continue to spur profit.
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•
Types of finishes, colors, treatments, & fabrication blends
The material of ties ranges from silk, polyester, wool and wool blends to acetate, nylon, cotton, linen and ramie. Silk is the most
common fabric in men’s neckwear, and it holds 40% of the sales in the market. Raw silk is imported from China, and to a far lesser extent from Brazil as well.
Bright and warm colors become trendy in Spring/ Summer 2015, softer colors bring a feeling of spring, such as soft pink, blue, light
orange, and white with different patterns.
SILK TIES
COTTON TIES
WOOL BLENDS TIES
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Newest styles, preferred colors, finishes and blends
Different sizes of bowties become new trends in spring/ summer 2015. Larger size with bright and softer colors makes people look
younger and energetic. There are two new bowtie styles that became famous this year: Large Butterfly bowties and Diamond tip bowties.
Butterfly bowties is a classic shape in bowties history. The difference in the large size bowties is that they are bigger and taller than
the classic style, and they look best on men with larger neck sizes and bigger faces and chins. Large size butterfly bowties keep their original shape, and its eternal style is noted for its gentlemanly and dapper look that is crisp and fashionable.
Diamond tip bowties is for the dashing rule breaker who is following the newest trends in the fashion world. This style of bowtie
makes a confident statement with personal style, and it has sleek, angular lines and a classic look. Diamond tip bowties has a “ diamond tipped” feature at the end. This bowtie adds the detail of a point on each side, one in the front and one in the back. This asymmetrical flair also keeps the classic butterfly bowtie’s old school charm while remixing it with a modern touch. It really brings a new style into our everyday wear. 1) Butterfly Jumbo Bowties
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2) Dimond Tip Bowties
Knit Ties
Knit Ties have become a new style in recently years, it is the perfect accessory to add craft and playfulness to a man’s wardrobe.
Slim shapes and textured waffle knits with classic stripes, geometrics and florals is still popular. 2 inches widest point became the most common size in 2015. Its shape is really artistic and elegant. Exotic Ties
Tropical floral and exotic animal prints are main characteristics in exotic ties, and are made appropriate by fancy silks and moody dark
palates. The patterns of exotic ties are ranged from Hawaiian or Asian- inspired blossoms to jungle wild life, which is fresh during winter and early spring seasons.
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Graphic Ties
Skinny Square Ties
Playful prints are the characters of graphic ties, funny, interesting and various texture and pattern are the point to attract people’s
eyes.
Skinny square ties back to trend in 2014, and the traditional cravat made skinny square ties more wearable and accessible. Cravats
were worn lower on the neck and looks like loose ties. Wearing under an open-collared shirt or alone with a blaze became new trends in 2014. There are various ways to wear ties, one of which is wrapping around a couple of times to create a statement. Bold stripes and micro geometric patterns are standard graphics to decorate the cravat.
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•
Product requirements
The uniqueness of products has different shapes of bow ties, various patterns, types of fabrics, and size range. A main point is that
there are many different ways to wear a tie and tie a knot.
There are several new stylish knots that have become popular in 2015: the Eldredge Knot, the Trinity Knot, and the Cape Knot.
The Eldredge Knot
The Trinity Knot
The Cape Knot
The price of product is totally depending on the types of fabrics and the quality of handcraft.
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Celebrity endorsements:
In the hit TV show Gossip Girl, Chuck Bass is one of the lead characters. His style has been a standout for several years. Accord-
ing to Men’s TV Style: Chuck Bass, this article introduces several popular Chuck Bass styles in his TV shows, and his use of various styles of neckties has also become a focal point of the show.
•
Most popular details
Skinny ties, 2 inches at widest point with flat button became popular detail recently. Visible seam line also started to be accepted,
and it has become a trend recently. The size of skinny ties suits younger consumers that pursue high street fashion in their daily wear.
Flat tie with visible seam line
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PRODUCT DEVELOPMENT
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Inspiration:
Our inspiration comes from food chain of flamingo, which starts from flamingo to shrimps, then coral. We pick colors and patterns that
are based on our inspiration board and focus on creating patterns of flamingo.
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Trends:
Based on the online trend research, we came up with different styles of ties in our first collection, such as flat ties with trendy size,
regular ties with trendy size, butterfly bowties and diamond tip bowties. We combined our ideas of graphic ties and printed our design pattern on fabric.
Dimond Tip Ties
Graphic Ties
Knit Ties
Large Bultterfly Ties
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Concept:
Our concept of patterns is based on funny, unique and colorful design. It’s also our selling points. We combine an idea of our inspi-
ration mood board and current trends of men’s ties.
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Product Line:
Considering our target customers are interested in funky and special pattern on items. Our product line is focused on pattern of ties;
we chose pattern based on our inspiration board. About color palette, we choose bright colors, such as white, pink, green, blue and organic to our target customers. We came up with four different styles of graphics, which based on current trends of men’s ties. .
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Sourcing
Our products would be produced in USA, including all of the materials. ADF is our main manufacture, which is a man’s neckwear &
accessory company in New York City. Our fabric is sourcing from Vogue Fabric, which is one of the largest and best fabric stores in the United States.
According to our cost sheet of items, product costs $ 9.32 in average. On the average scale, our retailer price is $50, and our
margin is 81.26%.
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Sale Plan
According to reference USA, the location sales volume of zip code 31405 is $399,000. Many stores have over 2,500 square foot-
age in this area. The rent fee is range from $25,000 to $50,000, and advertising fee is between $5,000 to $10,000.
The sale volume is changed per month; we are considering that the peak of the year is December because of Christmas Events. We
also consider that Savannah is a popular tourist attractions so that many tourists would travel and shop in the city. In addition, we are also selling products online, so we can sell our products without location restriction. Combining all factors, we plan to sale 108 units per month in average both online and our retail stores. The cost of each item is $9.32 in average. We assume that the average yearly margin will be $35.72, which is same as 59.37%. (See Appendix Pg. 64)
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Branding, PR & Advertising Branding & Packaging
Our logo design is black and white color with a name of Loose & Goose, and we added the head of goose into our logo that
represents silly attitudes or lazy depositions. We want to show people an extremely different lifestyle of relaxed, and escape from busy and intense lifestyle. The design of our business cards, hangtags, and labels have the simple design with black and white logo. We choose Kraft paper as the material of hangtags, and use muslin as our bags to keep products. About muslin bags, we choose small size bags, width 4 3/4� and height 7 1/2�. For special events, we will come up with special patterns on our muslin bags, which is limited bags only offer for a short period of time. We choose the common woven fabric as our labels on ties.
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Business Card
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Product Marketing
Trade Show
Pool Trade show is the trade show we will promote our brand to the fashion marketing. It is the art of fashion, where people could
find scout fresh new items made specifically for the boutique market. It presented in an intimate business-conducive settings and to provide one-step shopping opportunity for retailers of all sizes.
The Pool Trade show is open to all new designers, brands and international businesses. The size of the show place is 20,000
square feet, and they have about 200 exhibitions. Fashion buyers, retail owners, managers, venders and manufactories attend the Pool Trade Show, who are seeking new products or exhibiting their products. It almost has 6,500 buyers will attend this show in three days. The Pool Trade show offers the Cash & Carry booth to the same accessories’ businesses, which costs $2,000 per booth. The Cash & Carry provides independent crafters an opportunity to introduce brands to the fashion industry by directly selling immediate goods to all attends.
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Location: Las Vegas Mandalay Bay Convention Center
Time: August 17-19 2015, at the Mandalay Bay Convention Center
Floor Plan – The Pool Trade Show Mandalay Bay Convention Center
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Product Launch
Loose & Goose will launch our product both online and retail stores on April 25, 2015. We will use wide social media tools to
promote our brand such as Facebook, Pinterest and Twitter. We would like to post our new advertising and products on Facebook. In order to make more people to know Loose & Goose, we plan to attend at the Pool trade show at August 2015. Online Websit
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Media Kit
Company Summary Loose & Goose is a trendy tie company, which has an in impeccably novelty design for the young guys who love to keep up with trends. We have scoured various elements and the newest trends for our customers from the world trying to convey the best design to our customer with reasonable and affordable price.
Mission We provide our customers good price range with unique designs. So, they can have fun with it.
Value
We focus on trendy styles of ties, so that we bring back ties to our lifestyles and make a new aesthetic of men’s wear.
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Our Story Loose & Goose founded in 2015 by three college students, Qiaoning Gu, Sofia Molinaro and
Our Products
Heejun Hwang, which it is new private label about men’s ties are focusing on various patterns and newest styles instead of traditional design. Loose & Goose nurtured the youg people who looked for a novelty and creative design pattern on ties. The logo of Loose & Goo has speical meaning, we want to show people an extranmly different lifestyle of relaxed, and escape from busy and intense lifestyle. The graphic drawing of googse represnts silly or lazy deposition. We wish our customes could get rid of annoyance and pressure, and using silly or lazy attitude to enjoy your lifes. Our brand will be released both online store and retail stores in Apirl 2015. Our first retailer store will be open in 14 Whitaker St, Savannah, GA. It is a small bouquet store, which will offers various styles’ products and remarkable servers. We would like to know more stories from customers, because they usally would give us unexpected ideas on deign. Therefore, we promote our brand by using wide kind of social media, such as Facebook, Pinterest, Twitter, Linkedin and brand blog. For building a strong and well relationship with costumers, we will update our newest products each season by these popular social media.
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Loose & Goose is a private brand focus on men’s ties deisgn, we have sourced various elements and the newest trends for our customers. For this particular collection, we inspired by food chain of flamingo, which starts from flamingo to shrimps, then coral. We pick colors and patterns that are based on our impiration images, and focus on creating patterns of flamingo. There four diifferent styles of ties in our first collection, such as flat ties with trendy size, regular ties with trendy size, butterfly boties and diamond tip bowties. We combined idea of graphic ties and printed our design pattern on cotton fabric . All of our products are made of 100% cotton and manufacture in USA. We promise that our products are manufactured without any unethical behavior and quality issues.
Spring/ Summer 2015 Collection Bowties S/S 2015
Flat Ties
Large Size
Regular Size
Regular ties with trendy size
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Our Service When you shop in store, you would get an unexpected and comfortable experience. Our online products are shipping free when you order over $100 and we offer free return under damage free. We only offer shipping in the U.S. All products will be shipped by USPS. Standard Shipping Standard orders are processed once credit card authorization and verification have been obtained. Standard shipping typically arrive in five to eight business days (Monday – Friday, not including holidays). •
Standard Shipping for Orders Under $100
Order less will be shipped at a flat rate of $8.95 •
3-Day Business Shipping - Flat Rate $ 14.95
•
Next Day Business Shipping - Flat Rate $24.95
Gift Box Charge For Gift Boxed items, each item will be individually packaged at a cost of $4.95 per box. Please note, each item will receive one gift envelope with your personalized message. Payment Options We currently only receive American credit cards, includes American Express, MasterCard and Visa. Order Status - Tracking your order Once your order has been shipped, we will notify you via e-mail of shipment status. This e-mail will also provide you with tracking information and the ability to access the status of your order from your computer.
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Contact us Loose & Goose Address: 14 Whitaker St, Savannah, GA 31401 Email: loose@goose. Com Website: www.looosegoose.com Social Media
A E J K
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Adversting
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CONCLUSION
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Loose & Goose is a trendy men’s tie company to a young man who is looking for novelty designs in ties.
We have researched all the situation of men’s apparel industry, various elements, the newest trends for our customers from all over the world trying to convey the best design to our customers with reasonable and affordable prices. Customers could purchase items both online and retailer stores and they would receive the best service when they are shopping in our stores. Our brand follows the trends of high technology, and we will release new items by popular social media. Loose & Goose will always consider customers first and deliver the best creative designs to every customer each season.
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APPENDIX
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Teckpack
Style Summary Sheet
Page 1 Style#: 1001 Division: Men’s Accessory Size Category: One Size Size Range: One Size Sample Size: One Size Season: Spring / Summer
Front
Description: Flamingo Funky Ties Fabric Category: 100% Cotton Colors: Tea Rose Pink Vender: Vogue Fabric
Men Tie Technology Sheet
Page 2
Front
Back
“Flamingo Tie” By LOOSE & GOOSE COLORS
Back
PATTERN
Description: Flat tie with pink flamingo pattern Using 100 % cotton Long: 57 inches Top Width: 1.5 inches Bottom Width: 2.5 inches
Description: Flat tie with pink flamingo pattern Using 100 % cotton Long: 57 inches Top Width: 1.5 inches Bottom Width: 2.5 inches Date Created: Feb. 26. 2015
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Date Modified:
Tea Rose Pink
Date Created: Feb. 26. 2015
Date Released:
Date Modified:
Date Released:
Design Sheet
Page 3
Illustration
Page 4 Style # : 1001
Style #: 1001
Group Name: Cotton Tie
Sketch
Classification: Men’s Accessories
Address: 14 Whitaker St, Savannah GA 31401 E-Mail: loose @ goose. com Garment Information
Address: 14 Whitaker St, Savannah GA 31401
Season: Spring/ Summer 2015
Color: Tea Rose Pink
E-mail: loose @ goose. com Front
Group Name: LOOSE& GOOSE
Back
Classification: Men’s Accessories Season: Spring/Summer 2015 Garment label: Woven Fabric Content: 100% Cotton Colors: Flamingo flock on tea rose Description: Flat tie with pink flamingo pattern Using 100% cotton fabric
Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Fabric Information
Style #/ Width
Size Range
Delivery Date
100% Cotton
See Fabric Sheet
One Size
TBD
Date Created: Feb. 26. 2015
Date Modified:
Comments
Date Released:
53
Component Sheet
Page 5
Fabric Sheet (1)
Page 6
Style # : 1001
Style # : 1001
Group Name: Cotton Tie
Group Name: Cotton Tie
Classification: Men’s Accessories
Classification: Men’s Accessories
Season: Spring/ Summer 2015
Address: 14 Whitaker St, Savannah GA 31401 E-mail: loose @ goose. com
Garment Label:
Address: 14 Whitaker St, Savannah GA 31401
Color: Tea Rose Pink
E-mail: loose @ goose. com
ITEMVENDERCODEORGIN
CONTENT
SIZEQUALITYUNITE OF MEASURE
LOCATION
COLOR
Fabric
100% Cotton
42" wide printable area/ 3.7 oz per square yard
Whole
Pink Flamingo flock on teas rose color
Label
Woven
Mid-Low-Ties
White & Black
Thread Item # 1119643
100% Polyester
Length: 3000yards
All Seams
White
Interfacing Item # 7012081
100% Polyester
48 yad
In side of ties
White
Sketch
Fabric Information
Style # Width
Size Range
Delivery Date
Comments
Cotton Muslin WHSuper48Case
100% cotton 48" wide printable area (107 cm)
One Size
TBD
Unbleached Natural, Thread count 78 *78
Vender Information
Name: Wawak Sewing Address: 1059 Powers Road Conklin, NY 13748- 1400 Phone: (800)654-2235
54
Date Modified:
Color: Tea Rose Pink
Swatch
Sewing Supplier
Date Created:
Season: Spring/ Summer 2015
Name: Vogue Fabric Address: 618 Hartrey Avenue Evanston, Illinois 60202 Phone: 847-864-1270
Date Released:
Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Fabric Sheet (2)
Page 7 Style # : 1001
Label/ Packing Sheet
Group Name: Cotton Tie Classification: Men’s Accessories
Season: Spring/ Summer 2015
Address: 14 Whitaker St, Savannah GA 31401
Page 8 Style # : 1001 Group Name: Cotton Tie Classification: Men’s Accessories
Color: Tea Rose Pink
Season: Spring/ Summer 2015
E-mail: loose @ goose. com Sketch
Swatch
Address: 14 Whitaker St, Savannah GA 31401
Color: Tea Rose Pink
E-mail: ITEMVENDERCODEORGIN
CONTENT
Label
Woven
SIZEQUALITYUNITE OF MEASURE
LOCATION
COLOR
2 per
Mid-Low-Ties
White & Black
Vender Information Fabric Information
Style # Width
Size Range
Delivery Date
Comments
Apparel InterfacingBasics Item # 7012081
100% Polyester
48 yd
TBD
Machine wash warm, nonchlorine blench, dry low or dry clean
Name: ADF Accessories Address: 381 Sunrise Hwy Unit R5 Lynbrook, NY 11563 Email: sales @ adfaccessories. com Phone:516) 612- 7745 Fax: ( 516) 688-0669 Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Vender Information Name: Jo-ann Address: 5555 Darrow Rd. Hudson, OH 44236 Phone: 1-888-739-4120 Date Created: Feb. 26. 2015
Date Modified:
Date Released:
55
Detail / Construction Sheet Labeling Placement
Style # : 1001
Page 9
Style # 1001
Page 10
Group Name: Cotton Tie
Spring / Summer 2015
Classification: Men’s Accessories
Season: Spring/ Summer 2015
Label will be place above bottom edge 9 inch
Address: 14 Whitaker St, Savannah GA 31401 Main label with Logo
Color: Tea Rose Pink
E-mail: Detail 1 in
Care Label with component
1 in
Edge s7ch sew with end fold label
Bottom
Top
1.6 in
1.6 in
1. in
1. in
Date Created: Feb. 26. 2015
Date2.5in Modified:
Date Released:
1 in
2.5in
Top part is a square
0.2 inches space between stitching line and edge Date Created: Feb. 26. 2015
Date Modified:
Date Released:
56
1.6 in 1. in 2.5in
Style Summary Sheet
Page 11 Style#: 1002 Division: Men’s Accessory Size Category: One Size Size Range: One Size Sample Size: One Size Season: Spring / Summer
Front
Description: Flamingo Funky Ties Fabric Category: 100% Cotton Colors: Dark Green Vender: Vogue Fabric
Men Tie Technology Sheet
Page 12
Front
Back
“Blue Coral Tie” By LOOSE & GOOSE COLORS Blue
Back PATTERN
Description: Regular tie with blue Coral pattern Using 100 % cotton Long: 57 inches Top Width: 1.5 inches Bottom Width: 2.5 inches
Description: Regular tie with blue Coral pattern Using 100 % cotton Long: 57 inches Top Width: 1.5 inches Bottom Width: 2.5 inches Date Created: Feb. 26. 2015
Date Modified:
Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Date Released:
57
Design Sheet
Page 13
Illustration
Page 14 Style # : 1002
Style #: 1002
Group Name: Cotton Tie
Sketch
Classification: Men’s Accessories
Address: 14 Whitaker St, Savannah GA 31401 E-Mail: loose @ goose. com Garment Information
Address: 14 Whitaker St, Savannah GA 31401
Season: Spring/ Summer 2015
Color: Blue Coral
E-mail: loose @ goose. com Front
Group Name: LOOSE& GOOSE
Back
Classification: Men’s Accessories Season: Spring/Summer 2015 Garment label: Woven Fabric Content: 100% Cotton Colors: Blue Coral Description: Regular tie with blue Coral pattern Using 100% cotton fabric
Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Fabric Information
Style #/ Width
Size Range
Delivery Date
100% Cotton
See Fabric Sheet
One Size
TBD
Date Created: Feb. 26. 2015
58
Date Modified:
Comments
Date Released:
Component Sheet
Page 15
Fabric Sheet (1)
Page 16
Style # : 1002
Style # : 1002
Group Name: Cotton Tie
Group Name: Cotton Tie
Classification: Men’s Accessories
Address: 14 Whitaker St, Savannah GA 31401
Garment Label:
E-mail: loose @ goose. com
Color: Blue Coral
ITEMVENDERCODEORGIN
CONTENT
SIZEQUALITYUNITE OF MEASURE
LOCATION
COLOR
Fabric
100% Cotton
42" wide printable area/ 3.7 oz per square yard
Whole
Pink Flamingo flock on teas rose color
Label
Woven
Mid-Low-Ties
White & Black
Thread Item # 1119643
100% Polyester
All Seams
White
Interfacing Item # 7012081
100% Polyester
Length: 3000yards
48 yad
Classification: Men’s Accessories
Season: Spring/ Summer 2015
In side of ties
White
Season: Spring/ Summer 2015
Address: 14 Whitaker St, Savannah GA 31401
Color: Blue Coral
E-mail: loose @ goose. com Sketch
Swatch
Fabric Information
Style # Width
Size Range
Delivery Date
Comments
Cotton Muslin WHSuper48Case
100% cotton 48" wide printable area (107 cm)
One Size
TBD
Unbleached Natural, Thread count 78 *78
Vender Information
Sewing Supplier
Name: Vogue Fabric Address: 618 Hartrey Avenue Evanston, Illinois 60202 Phone: 847-864-1270
Name: Wawak Sewing Address: 1059 Powers Road Conklin, NY 13748- 1400 Phone: (800)654-2235 Date Created:
Date Modified:
Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Date Released:
59
Fabric Sheet (2)
Page 17 Style # : 1002 Group Name: Cotton Tie Classification: Men’s Accessories
Season: Spring/ Summer 2015
Label/ Packing Sheet
Page 18 Style # : 1002 Group Name: Cotton Tie
Address: 14 Whitaker St, Savannah GA 31401
Classification: Men’s Accessories
Color: Blue Coral
Season: Spring/ Summer 2015
E-mail: loose @ goose. com Sketch
Swatch
Address: 14 Whitaker St, Savannah GA 31401
Color: Blue Coral
E-mail: ITEMVENDERCODEORGIN
CONTENT
SIZEQUALITYUNITE OF MEASURE
LOCATION
COLOR
Label
Woven
2 per
Mid-Low-Ties
White & Black
Vender Information
Fabric Information
Style # Width
Size Range
Delivery Date
Comments
Apparel InterfacingBasics Item # 7012081
100% Polyester
48 yd
TBD
Machine wash warm, nonchlorine blench, dry low or dry clean
Vender Information Name: Jo-ann Address: 5555 Darrow Rd. Hudson, OH 44236 Phone: 1-888-739-4120 Date Created: Feb. 26. 2015
60
Date Modified:
Date Released:
Name: ADF Accessories Address: 381 Sunrise Hwy Unit R5 Lynbrook, NY 11563 Email: sales @ adfaccessories. com Phone:516) 612- 7745 Fax: ( 516) 688-0669 Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Detail / Construction Sheet
Page 20 Style # : 1002
Labeling Placement
Group Name: Cotton Tie
Page 19
Style # 1002
Classification: Men’s Accessories
Spring / Summer 2015
Label will be place above bottom edge 9 inch
Address: 14 Whitaker St, Savannah GA 31401 Main label with Logo
Season: Spring/ Summer 2015
Color: Blue Coral
E-mail: Detail 1 in
Bottom
Care Label with component
1 in
Top
Edge s7ch sew with end fold label
1.6 in 1 in
1 in
1.6 in 1. in
Date Created: Feb. 26. 2015
2.5in
Date Modified:
1.6in
Top part is a square
Date Released:
0.2 inches space between stitching line and edge Date Created: Feb. 26. 2015
Date Modified:
Date Released:
61 1.6 in 1. in 2.5in
Style Summary Sheet
Page 21 Style#: 1004 Division: Men’s Accessory Size Category: One Size Size Range: One Size Sample Size: One Size Season: Spring / Summer
Front
Description: Blue Coral Bowtie Fabric Category: 100% Cotton Colors: Baby Blue Vender: Vogue Fabric
Men Tie Technology Sheet
Front
Page 22
Back
“Coral Bowtie” By LOOSE & GOOSE COLORS Baby Blue
Back PATTERN
Description: Bowtie with coral pattern Using 100% cotton Length: 26 inches Thinner Width: 2.2 inches Thicker Width: 2.7 inches
Description: Bowtie with blue coral pattern Using 100% cotton Length: 36 inches Thinner Width: 2.2 inches Thicker Width: 2.7 inches Date Created: Feb. 26. 2015
Date Created: Feb. 26. 2015
Date Modified:
Date Released:
62 21
Date Modified:
Date Released:
Design Sheet
Page 23
Illustration
Page 24 Style # : 1004
Style #: 1004
Group Name: Cotton Tie
Sketch
Classification: Men’s Accessories
Address: 14 Whitaker St, Savannah GA 31401 E-Mail: loose @ goose. com Garment Information
Address: 14 Whitaker St, Savannah GA 31401
Season: Spring/ Summer 2015
Color: Baby blue
E-mail: loose @ goose. com Front & Back
Group Name: LOOSE& GOOSE Classification: Men’s Accessories Season: Spring/Summer 2015 Garment label: Woven Fabric Content: 100% Cotton Colors: Coral print on baby blue Description: Bowtie with coral pattern Using 100% cotton fabric Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Fabric Information
Style #/ Width
Size Range
Delivery Date
100% Cotton
See Fabric Sheet
One Size
TBD
Date Created: Feb. 26. 2015
Date Modified:
Comments
Date Released:
63
Component Sheet
Page 25
Fabric Sheet (1)
Page 26 Style # : 1004
Style # : 1004
Group Name: Cotton Tie
Group Name: Cotton Tie Classification: Men’s Accessories
Classification: Men’s Accessories
Season: Spring/ Summer 2015
Address: 14 Whitaker St, Savannah GA 31401
Color: Baby blue
Address: 14 Whitaker St, Savannah GA 31401
ITEMVENDERCODEORGIN
CONTENT
SIZEQUALITYUNITE OF MEASURE
LOCATION
COLOR
Fabric
100% Cotton
42" wide printable area/ 3.7 oz per square yard
Whole
Pink Flamingo flock on teas rose color
Label
Woven
Mid-Low-Ties
White & Black
Thread Item # 1119643
100% Polyester
Length: 3000yards
All Seams
White
Interfacing Item # 7012081
100% Polyester
48 yad
In side of ties
White
Sketch
Swatch
Fabric Information
Style # Width
Size Range
Delivery Date
Comments
Cotton Muslin WHSuper48Case
100% cotton 48" wide printable area (107 cm)
One Size
TBD
Unbleached Natural, Thread count 78 *78
Vender Information
Sewing Supplier
Name: Vogue Fabric Address: 618 Hartrey Avenue Evanston, Illinois 60202 Phone: 847-864-1270
Name: Wawak Sewing Address: 1059 Powers Road Conklin, NY 13748- 1400 Phone: (800)654-2235
64
Color: Baby Blue
E-mail: loose @ goose. com
E-mail: loose @ goose. com
Date Created:
Season: Spring/ Summer 2015
Date Modified:
Date Released:
Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Fabric Sheet ( 2)
Page 27 Style # : 1004 Group Name: Cotton Tie Classification: Men’s Accessories
Season: Spring/ Summer 2015
Label/ Packing Sheet
Page 28 Style # : 1004 Group Name: Cotton Tie
Address: 14 Whitaker St, Savannah GA 31401
Classification: Men’s Accessories
Color: White
Season: Spring/ Summer 2015
E-mail: loose @ goose. com Sketch
Swatch
Address: 14 Whitaker St, Savannah GA 31401
Color: Baby Blue
E-mail: ITEMVENDERCODEORGIN
CONTENT
Label
Woven
SIZEQUALITYUNITE OF MEASURE
LOCATION
COLOR
2 per
Mid-Low-Ties
White & Black
Vender Information
Fabric Information
Style # Width
Size Range
Delivery Date
Comments
Apparel InterfacingBasics Item # 7012081
100% Polyester
48 yd
TBD
Machine wash warm, nonchlorine blench, dry low or dry clean
Name: ADF Accessories Address: 381 Sunrise Hwy Unit R5 Lynbrook, NY 11563 Email: sales @ adfaccessories. com Phone:516) 612- 7745 Fax: ( 516) 688-0669 Date Created: Feb. 26. 2015
Date Modified:
Date Released:
Vender Information Name: Jo-ann Address: 5555 Darrow Rd. Hudson, OH 44236 Phone: 1-888-739-4120 Date Created: Feb. 26. 2015
Date Modified:
Date Released:
65
Detail / Construction Sheet Labeling Placement
Style # : 1001
Page 29
Style # 1004
Page 30
Group Name: Cotton Tie
Spring / Summer 2015
Classification: Men’s Accessories
Label will be placed inside center. 18 inches from the bottom -Main label with Logo -Care label with component
Address: 14 Whitaker St, Savannah GA 31401
Season: Spring/ Summer 2015
Color: Tea Rose Pink
E-mail: Detail
2.7 in 2 in Date Created: Feb. 26. 2015
Date Modified:
Date Released:
2.2 in 0.2 inches space between stitching line and edge Date Created: Feb. 26. 2015
66
Date Modified:
Date Released:
Cost Sheet
Loose & Goose COST SHEET Style # Style Name Description FABRICS
Date
1001 Flat ties Pink Flamingo Flat Tie Mill
Fabric Interlining
Season Spring/ Summer 2015 Wash Dry Clean Wash Description
Style # Description WH-Super48 7012081
TOTAL FABRIC COST *to include freight
$/yard 2.2 0.99
Yield 0.33 0.33
Total 0.73 0.33 1.05
**must include waste
Components Thread Care label Woven label
Vendor
Style #
$/unit
Quantity
$Total
Jo-ann ADF ADF
1119643 CUSTOM CUSTOM
0.08 0.1 0.1
1 1 1
0.08 0.1 0.1
TOTAL COMPONENT COSTS
0.18
PACKAGING Hangtags Bags
Vendor ADF Paper Market
TOTAL PACKAGING COSTS
Style # 992643
$/unit 0.57 0.53
Quantity 1 1
$Total 0.57 0.53 1.1
67
Woven label
ADF
CUSTOM
0.1
1
TOTAL COMPONENT COSTS
0.1 0.18
PACKAGING Hangtags Bags
Vendor ADF Paper Market
Style # 992643
$/unit 0.57 0.53
Quantity 1 1
TOTAL PACKAGING COSTS PACKING Cartons Tape Labels
Vendor ULINE ULINE ULINE
1.1
Style # S- 4201 S-11737 S-5959
$/unit 2.29 0.1 0.01
Quantity 60 1 1
TOTAL PACKING COSTS LABOR Patternmaking Grading Marking Cutting Sewing Finishing* Washing* Prepacks Admin
$Total 2.29 0.1 0.01 2.4
0.75
3
TOTAL LABOR
68
$Total 0.57 0.53
*Includes pressing & packing unless otherwise noted. GRAND TOTAL Vender Information Manufactory ADF Accessories is a man's neckwear & accessory company, which manufactures all its products in the United States.
$Total 1.11 0.15 0.15 0.015 2.25 0.4 0 0.06 0.5 4.635 9.3677
Loose & Goose COST SHEET Style # Style Name Description FABRICS
Date
1002 Regular ties Baby Blue Coral Tie Mill
Fabric Interlining
Season Spring/ Summer 2015 Wash Dry Clean Wash Description
Style # Description WH-Super48 7012081
TOTAL FABRIC COST *to include freight
$/yard 2.2 0.99
Yield 0.35 0.35
Total 0.77 0.35 1.12
**must include waste
Components Thread Care label Woven label
Vendor
Style #
$/unit
Quantity
$Total
Jo-ann ADF ADF
1119643 CUSTOM CUSTOM
0.08 0.1 0.1
1 1 1
0.08 0.1 0.1
TOTAL COMPONENT COSTS
0.18
PACKAGING Hangtags Bags
Vendor ADF Paper Market
TOTAL PACKAGING COSTS PACKING
Style # 992643
$/unit 0.57 0.53
Quantity 1 1
$Total 0.57 0.53 1.1
69
Woven label
ADF
CUSTOM
0.1
1
TOTAL COMPONENT COSTS
0.1 0.18
PACKAGING Hangtags Bags
Vendor ADF Paper Market
Style # 992643
$/unit 0.57 0.53
Quantity 1 1
TOTAL PACKAGING COSTS PACKING Cartons Tape Labels
Vendor ULINE ULINE ULINE
1.1
Style # S- 4201 S-11737 S-5959
$/unit 2.29 0.1 0.01
Quantity 60 1 1
TOTAL PACKING COSTS LABOR Patternmaking Grading Marking Cutting Sewing Finishing* Washing* Prepacks Admin
$Total 2.29 0.1 0.01 2.4
0.75
3
TOTAL LABOR
70
$Total 0.57 0.53
*Includes pressing & packing unless otherwise noted. GRAND TOTAL Vender Information Manufactory ADF Accessories is a man's neckwear & accessory company, which manufactures all its products in the United States. Address: 381 Sunrise Highways, Unit R5, Lynbrook, NY 11563
$Total 1.11 0.15 0.15 0.015 2.25 0.4 0 0.06 0.5 4.635 9.4315
Loose & Goose COST SHEET Style # Style Name Description FABRICS
Date
1004 Bowties Blue Coral Tie Mill
Fabric Interlining
Season Spring/ Summer 2015 Wash Dry Clean Wash Description Style # Description WH-Super48 7012081
TOTAL FABRIC COST *to include freight
$/yard 2.2 0.99
Yield 0.31 0.16
Total 0.68 0.16 0.84
**must include waste
Components Thread Care label Woven label
Vendor
Style #
$/unit
Quantity
$Total
Jo-ann ADF ADF
1119643 CUSTOM CUSTOM
0.08 0.1 0.1
1 1 1
0.08 0.1 0.1
TOTAL COMPONENT COSTS
0.18
PACKAGING Hangtags Bags
Vendor ADF Paper Market
TOTAL PACKAGING COSTS PACKING
Style # 992643
$/unit 0.57 0.53
Quantity 1 1
$Total 0.57 0.53 1.1
71
Woven label
ADF
CUSTOM
0.1
1
TOTAL COMPONENT COSTS
0.1 0.18
PACKAGING Hangtags Bags
Vendor ADF Paper Market
Style # 992643
$/unit 0.57 0.53
Quantity 1 1
TOTAL PACKAGING COSTS PACKING Cartons Tape Labels
Vendor ULINE ULINE ULINE
1.1
Style # S- 4201 S-11737 S-5959
$/unit 2.29 0.1 0.01
Quantity 60 1 1
TOTAL PACKING COSTS LABOR Patternmaking Grading Marking Cutting Sewing Finishing* Washing* Prepacks Admin
$Total 2.29 0.1 0.01 2.4
0.75
3
TOTAL LABOR
72
$Total 0.57 0.53
*Includes pressing & packing unless otherwise noted. GRAND TOTAL Vender Information Manufactory ADF Accessories is a man's neckwear & accessory company, which manufactures all its products in the United States.
$Total 1.11 0.15 0.15 0.015 2.25 0.4 0 0.06 0.5 4.635 9.1554
Manufacture Information
ADF Accessories is a man’s neckwear & accessory company, which manufactures all its
products in the United States. Address: 381 Sunrise Highways, Unit R5, Lynbrook, NY 11563 Phone: (515) 612-7445
Fax:(516)688-0669
Email: sales @ adfacessories.com
PRIVATE LABEL PROGRAM CUSTOM PRINTED
Men’s Tie X Long Tie Boy’s Tie Self Tied Bow Pre-Tied Bow Pre-Tied Boys Bow 12” Pocket Sq 16” Pocket Sq
PURE SILK
100% COTTON
MICROFIBER
50+
50+
50+
$6.75 $7.25 $6.50 $6.75 $5.50 $5.25
$4.75 $5.00 $4.50 $4.75 $3.75 $3.50 $3.25 $3.75
$2.50 $2.75 $2.25 $2.50 $1.75 $1.50 $1.25 $1.75
Prices include fabric & labor Each color is a separate screen billed at $20.00 per screen. The background counts as one screen.
73
FABRIC SUPPLY
Knit ties and bowties: We supply all yarns necessary for this. We can produce any designs based on your specifications of pattern, style, and color. We offer knit production with silk, cotton, wool, and microfiber yarns. Woven Silk and Microfiber: (Woven fabric has the pattern and colors woven into the fabric. The design is comprised of the weaving of all the yarns. Printed fabric is a flat fabric that has a design printed on.) You have a choice of supplying your own fabric, choosing from our designs in our fabric archives, or having us manufacture the fabric for you based on your designs. Printed Silk and Microfiber: (Woven fabric has the pattern and colors woven into the fabric. The design is comprised of the weaving of all the yarns. Printed fabric is a flat fabric that ha s a design printed on.) You have a choice of supplying your own fabric, or having us manufacture the fabric for you based on your designs. Cotton, Linen, Wool and all other fabrics: We have a limited fabric archive you can choose from. In most cases, alternative fabrics are supplied by the customer.
74 Tie Tipping: Necktie prices include plain poly satin tipping, recurring logo tipping, or placed logo tipping. New logo tipping designs have a one time setup charge of $25.00. Additional design and tipping styl es are available and will be assessed on a cost per project basis.
ORIGINAL DESIGNS
Customer Original Designs and Samples: New design requests must be accompanied with an order, so that once the design is confirmed, the order can be confirmed as well. New designs are confirmed with swatches or artwork files. Full production samples can be ordered at $50 each (non-refundable). If the design requires any samples or components to be sent overseas, there is a non refundable $65 courier charge (per 1 lb package). This charge is one-way only, we do not charge for the return counter sample. We prefer production orders to be design and art ready. In the event that you need assistance with any design work, we have an in-house art department that has experience working with illustrations, coloring, editing and label / logo concepts. Graphics, Design, Labels, or Logo work can be provided a t a cost of $50/hour. Print Products: We use a screen printing process for all printed products. Minimum requirements for printed products are 50 units per design. Screen setup charges are a one-time $20 per color for tie, bowtie, and standard pocket square screens, regardless of quantity of order. Larger items may require higher priced screens. Any shade of a color is considered its own separate color. White colors are considered separate colors as well. Screens have a limited shelf life of approximately 6 months post-production. After 6 months, repeat orders will incur repeat screen charges; but at a 50% discount.
75
LABELS
Brand Labels: You can provide your brand labels or we can produce them for you. Brand label production costs a one -time $25 setup fee and then $0.10 per unit with a 1000 label minimum. We prefer labels to be design and art ready. In the event that you need assistance with any design work, we have an in-house art department that has experience working with illustrations, coloring, edi ting and label / logo concepts. Graphics, Design, Labels, or Logo work can be provided at a cost of $50/hour. Care Labels: Care labels are included in our price for production provided that we can use basic standard care labels. Customized or unique care labels will need to be provided or can be at a one -time $25 setup fee and then $0.10 per unit with a 1000 label minimum.
Label production prices above are for basic standard style brand and care labels. Extra detailing will be quoted on a per project basi s.
76
PACKAGING
All items include poly bag (plastic sleeve) packaging and plastic hangers if requested. Custom printing is available for bags and hangers. Design / setup fees for custom printed bags or hangers have a one -time $50 setup charge and cost $0.05 more per sleeve or hanger. There is a minimum of 5000 units for custom printed hangers or sleeves. We can produce extra packaging for you like hang tags, printed hangers and sleeves, boxes, tissue wrap etc. Packaging projects are quoted on a per project basis. We prefer special package production orders to be design and art ready. In the event that you need assistance with any design work, we have an in-house art department that has experience working with illustrations, coloring, editing and label / logo concepts. Graphics, Design, Labels, or Logo work can be provided at a cost of $50/hour. For very specialized or elaborate packaging requests, we suggest to use a packaging vendor or specialist. This is a separate industry and would not be our area of expertise.
77
Suppliers Sewing Suppliers Wawak Sewing Wawak Sewing featuring the worl’s largest inventory of brand name sewing suppies with more than 20,000 premium quality items in stock. Address: 1059 Powers Road Conklin, NY 13748- 1400, in the United States Phone: (800)654-2235 Fabric Suppliers Vogue Fabric Vogue Fabric is one of America’s largest and best - loved fabric stores in the United States, and it stock thousands of bolts of fabric. Address: 618 Hartrey Avenue Evanston, Illinois 60202, in the United States Phone: 847-864-1270 Jo-ann Address: 5555 Darrow Rd. Hudson, OH 44236, in the United States Phone: 1-888-739-4120 Packing Suppliers Uline Uline is the leading distributor of shipping, industrial and packaging material to business throughout North America. Address:12575 Uline Drive, Pleasant Prairie, WI 53158 Phone:1- 800 -295-5571 Email: customer.service@uline.com Paper Mart Paper Mart is the largest discount packaging supply company in the United States. It currently offters for sale over 26,000 items with lowest prices guarantee. Address: 2164 N. Batavia Street Orange, CA 92865-3104 Phone: 800 - 745 - 8800
78
Trade Show Information
79
Sale Plan Sheet
LOOSE & GOOSE LINE PLAN
SEASON
STYLE # Style #1001 Style #1002 Style #1003 Style #1004
NAME Pink Flamingo Blue Coral White Flamingo Light Blue Coral TOTAL
JAN
Spring/ Summer 2015 SPRING FEB MAR APR
MAY
SUMMER JUN
JUL
AUG
FALL/WINTER SEP OCT
HOLIDAY NOV
DEC
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
15 14 11 11 51
30 30 30 30 120
Quantities
15 15 10 10 50
Quantities
30 40 20 20 110
40 40 20 20 120
40 40 20 20 120
15 15 13 13 56
20 20 75 75 190
35 35 15 15 100
Quantities
20 20 13 13 66
48 48 18 18 132
50 50 20 20 140
TOTAL 358 367 265 265 1255
Wholesale
Wholesale
Cost
Cost
Per Unit
Total
Per Unit
Total
$9.38 $9.43 $9.16 $9.16 $ 9.28
$ $ $ $ $
3,358.04 3,460.81 2,427.40 2,427.40 2,918.41
Average
80
$50 $50 $40 $40 $45
$ $ $ $ $
17,900.00 18,350.00 10,600.00 11,925.00 14,693.75
Average
Margin Margin % $40.62 $40.57 $30.84 $30.84 $35.72 Average
81.24% 81.14% 77.10% 77.10% 79.37% Average
Bibliography
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Heejun Hwang Sofia Molinaro Qiaoning Gu 84