L E A Q IN YA N G L I actio.today
L E A Q IN YA N G L I actio.today
Lea Qinyang Li 415.602.1229 leali1220@gmail.com qinyangli.com
ACTIO A graduate graphic design thesis Written and design by Lea Qinyang Li Graduate student of the academy of art university 79 new Montgomery street (5th floor), San Francisco, California, USA Find out more about Actio at www.actio.today View more work by Lea Qinyang Li: www.qinyangli.com Printed and bound in the United States of America All rights reserved ŠCopyright 2013 Lea Qinyang Li
TABLE OF CONTENTS
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ACTIO 000 - 000
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BACKGROUND 004 - 017
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RESEARCH 018 - 047 VISUAL RESEARCH 034 - 037 MARKET RESEARCH 038 - 047
03
DESIGN SOLUTION 048 - 131 A WEARABLE PRODUCT 078 - 089 A MOBILE APP 090 - 131
04
USER FEEDBACK 132 - 143
ACTIO
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AC TIO
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ACTIO We are all behind computers for most of the day; many office computer users are now inactive for as much as 15 hours per day. Those hours consume the major part of a person’s life. As one sufferer with serious lower back pain, I see that many people around me have office related health problems; I decided to solve this problem by using my graphic design skills.
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01
BACKGROUND
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BACKGROUND WHAT’S THE ISSUE?
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“
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Good health is we can buy. Ho an extremely va account. -Anne Wilson Schaef
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BACKGROUND
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not something owever, it can be aluable savings
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What’s the issue There are 24,000 mid sized companies in the San Francisco bay area. In the last 4 years, decreased on-the-job productivity and employee absence because of office-related health problems have resulted in significant costs to the companies of more than $260 billion each year. Therefore, health issues have become an enormous burden on today’s society because employee productivity directly affects company profits.
= San Francisco Bay Area = 1,000 Mid Sized Companies = Employee Absence Because Of Office-Related Health Problems
BACKGROUND
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= 24,000 Mid Sized Companies
- $260 billion each year
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BACKGROUND
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WHAT ARE OFFICE RELATED HEALTH PROBLEMS? Office workers are among the most unhealthy group of people in the labor market as the nature of the role means that many employees have bad health habits. Here are a few biggest health problems resulting from working in an office.
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BACKGROUND
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Carpal Tunnel Syndrome
Problem: Any motion that is repeated over and over again can cause injury or pain, according to occupational-health-focused Denver Chiropractor Dr. T. Randall Eldridge. But carpal tunnel syndrome isn’t just pain or soreness from too much typing. It’s the tingling, numbness, itching or even sharp pain caused when a nerve that runs through the forearm is compressed by swollen ligaments and bones in the wrist, according to the National Institutes of Health.
BACKGROUND
Eyestrain
Problem: Office workers who spend hours a day staring at a computer screen might tell you that after a certain amount of time, their vision gets blurry and their eyes generally become more sensitive. Those symptoms (as well as too-watery or toodry eyes, a headache or a sore neck) could be indications of eyestrain, according to the Mayo Clinic.
Problem: Sitting for hours on end, particularly if you have bad posture, can be devastating to your body over time if you don’t get moving on a regular basis. And back pain is actually a major reason for missed work for adults of all ages, according to the Georgetown University Center on an Aging Society.
Other Joint Problems
Problem: The human body is meant to move, and staying in one position for too long can make joints feel tight. Sitting at a desk especially shortens and tightens the hip flexors, the muscles than help pull your legs toward your body, according to the Yoga Journal. And tight hip flexors can actually contribute to back pain as well since tight hips force the pelvis to tilt forward, compressing the back, Yoga Journal says.
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Lower Back Pain
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BACKGROUND
My goal is to prevent office related health problems, build up good habits to make office workers healthier in the office.
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WHY DOES THIS MATTER? “ Many of us in modern society have jobs which involve being inactive in cubicles all day.” -Dr. Emma Wilmot from the New York Times. Many office computer users are now inactive for as much as 15 hours per day. Those hours consume a majority of a person’s life. The average adult spends 50 to 70 percent of their time inactive. Prolonged inactivity can cause a lot of office related health problems that damage personal health and company profits. Decreased on-the-job productivity and employee absence have resulted in significant costs to companies of more than $260 billion each year.
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02
RESE ARCH
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RESEARCH IDEATION DEVELOPMENT & DESIGN EXPLORATIONS.
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“
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Research is to everybody else and to think wh else has though -Albert Szent-Gyorgyi
RESE ARCH
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see what e has seen, hat nobody ht.
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RESE ARCH
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RESEARCH The next step after I had defined a clear objective for my thesis was to research and explore as much as I could in order to deliver an effective design solution for the issue. The purpose of the research was to find out more about the topic and its related issues. In the early stage of my project, I worked on research at the same time as ideation development and design explorations. It involved a lot of reading, investigation and sketching. To speak to my real audience, I did using testing and prototyping of my design deliverables. It was a long process for me. However, I did gain insights that were key for this project during my research journey.
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WHO’S THE AUDIENCE? As one sufferer with serious lower back pain, I see that many people around me have office related health problems. When I decided to do this project. I found out that almost all health organizations aim to help office workers get better after they have health issues, rather than finding a way to help them prevent problems. Therefore, my target audience is office workers from age 21 to 32, who have just graduated, and have been white-collar workers in an office less than 5 years. I hope to prevent office related health problems and make people healthier in the office, which will also improve their work quality and create a win win situation for both the company and employees.
RESE ARCH
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RESE ARCH
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WHAT DO OFFICE WORKERS THINK? Insights from first hand users. To contact to my audience, I spoke with office workers on the street when they were having break in the San Francisco financial district area, I visited several offices in the bay area and created an event for people who are office workers or were office workers so they could join in to share their thoughts about this project. Exchanging ideas with people was the best way for me to know what my audience feels and needs. In order to learn more about my core target audience, I sent out sets of questionnaires online to ask office workers for some information that could help me gain more insight about their office related heath problems, experience and behavior.
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RESE ARCH
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QUESTIONNAIRES In order to learn more about my main target audience, I sent out two sets of questionnaires, one for online survey and one for interview. To ask information that help me get more insights about office workers behaviors.
RESE ARCH
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RESE ARCH
95%
80% of them think they suffer from eyestrain, obesity and a stressful situation from being physically inactive because of their job.
80% of them seek additional help for their office related health problems.
of them spend more than 6 hours sitting in front of a computer on a typical day.
90% of them think habits and lack of time stop them from exercising regularly.
98% of them use mobile apps every day.
85% of them think they have lower back pain from being physically inactive because of their job.
95% of them don’t have any support for their office related health problems.
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of them have office related health problems.
90%
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VISUAL RESE ARCH
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VISUAL RESE ARCH
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MARKET RESEARCH Who are the competitors?
MARKET RESE ARCH
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COMPETITOR REPORT 01 Nike+ FuelBand
. . . . . . . . . . . . . . .
This Nike FuelBand is really what they say it is—“it’s not for everybody,” people must have the mentality to stay fit and motivated, this is one step towards it. The FuelBand feels nice and durable, it tracks down your daily activity ,it has reminders to keep you moving and best of all it has a watch. People recommend this FuelBand to athletes or people who to be motivated to stay fit. People want to could record activity such as diet, sleep, hydration and heart rate. Advantages Very motivating Earn points and even badges Nice looking Friends group See how each other is doing Nice customer service Nice to see data Weaknesses The pedometer is not accurate not even close Doesn’t record the steps on a treadmill correctly Can not sync with the Nike database Limited information, only shows how many FuelBand points people made. Designed for the running, weight training, cycling. Other activities Do not get recorded well. The Bottom Line The FuelBand SE doesn’t offer any earth-shattering changes from its predecessor, but its design, longer battery life and enhanced social features ensure it continues to be a solid choice among fitness trackers.
MARKET RESE ARCH
COMPETITOR REPORT 02 Fitbit
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Fitbit pitches its newest wearable as a superwatch. The Fitbit Surge is part smartwatch, part GPS running watch and part activity tracker. It can display text messages and calls from your smartphone, can track your runs and daily activities, and includes all day heart rate tracking, which, theoretically, should help improve sleep tracking at night and estimated calorie burn throughout the day. Advantages The Fitbit Surge has an always-on display, vibration for a silent alarm, automatic sleep tracking, all day heart rate and GPS to track runs. Weaknesses The watch is big and bulky. It can’t be worn while swimming or when in the shower. The accuracy of the heart rate is questionable when working out and there’s no feedback or coaching features. Battery life could be better and notifications are limited to text messages and calls. The Bottom Line All day heart rate tracking is a step in the right direction, but the smart features aren’t nearly smart enough and the fitness side of the Surge is too basic to justify the higher price.
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COMPETITOR REPORT 03 Jawbone Track your activity and sleep easy with the UP24™ band. Wake up feeling refreshed with Smart Alarm™, or receive an Idle Alert™—a gentle vibration at the wrist—when you’ve been sitting too long. UP24 is your friend-in-fitness—wherever you go, 24 hours a day. Advantages The Jawbone Up24 is an incredibly easy-to-use and enjoyable fitness tracker that counts steps, sleep, and calories. The Up24 is water-resistant, light, and comfortable to wear. The device syncs with iPhones and Android phones over Bluetooth. Weaknesses The Jawbone Up24 lacks a screen to quickly check your progress. The Bottom Line If having a screen isn’t a priority, the Jawbone Up24’s superb app, clever advice, and comfy fit are hard to resist.
MARKET RESE ARCH
COMPETITOR REPORT 04 Lumo Lift
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The Lumo Lift addresses a metric that few other wearable fitness trackers up to this point have, that being your posture. It does this by resting against your upper torso (or décolletage), using hardware sensors and algorithms to measure your body’s alignment. Every time you put it on, you calibrate it, telling Lift what posture you want to maintain—whether that’s perfectly upright, or slightly slouchy. Advantages The Lumo Lift goes beyond typical fitness metrics to measure your posture. It’s also comfortable to wear and can even pass as an accessory. Weaknesses Throughout testing, user enjoyed wearing the Lift. However, it’s up to you to tell the Lift what posture you want, and you don’t get any data on how to improve your posture. The Lift also doesn’t offer sleep or elevation tracking. The Lift app offers too much design and not enough data. The Bottom Line The Lumo Lift offers a fresh alternative to other fitness trackers, but its limited features will disappoint anyone who wants to track multiple metrics. It’s only for lifting your posture, nothing else.
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ENERGETIC
BRIGHT COLOR
POSITIVE
VISUAL RESE ARCH
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VISUAL RESEARCH The project can not just be visually appealing, but it has to serve a functional purpose as well. The visual research was helpful in term of guiding me on which direction my project should take. The visual system should not only attract my target audience to my project, but should also be functional, going beyond mere visual stimulation. After my exploration, I believe the visual system should be energetic with bright color, simple illustration and clean icons.
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VISUAL RESE ARCH
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03
DESIGN SOLUTION
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DESIGN SOLUTION
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“
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Design is not ju looks like and f Design is how i -Steve Jobs
DESIGN SOLUTION
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ust what it feels like. it works.
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PRELIMINARY DEVELOPMENT WHAT’S THE DESIGN SOLUTION GOING TO BE? After having done much research, I’ve found out that the leading determinant of health related productivity loss is office workers unhealthy workplace habits. Therefore, I want to use my graphic design skills to motivate office workers to change to healthier habits in their daily life. My goal is to increase healthy office habit and thereby increase the number of healthy employees in the workplace. Initial conception and visual exploration helped find the possible solution that would let me reach my objective. While gathering the findings and insights, I also worked on the concept development and visual exploration. The feedback that I got from the survey told me what my design system should look like.
VISUAL RESE ARCH
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NAMING An energetic name is what I was looking for. I wanted a name is motivational and energetic to make people want to act, I named it Actio.
DESIGN SOLUTION
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ACTIO
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DESIGN SOLUTION
ACTI O
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AC TI O
ACTIO
1.2in
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1.9416in
DESIGN SOLUTION
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LOGO-MARK EVOLUTION Actio visual identity program is more than a symbol. It is a combination a shape and name together, to bring energetic, positive and Actio spirit to life. This manual provides technical information about these important visual elements. The symbol is graphically simple so it will function in all media: electronic, print, on-screen and display. The design works in both large and small scales. Proper use of the symbol is the cornerstone of the visual identity program. By following the guidelines outlined in this manual, the consistent application of the symbol will be ensured. Use only the approved electronic files for the symbol.
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Logo-mark: The graphic symbol of a brand The Actio symbol is constructed from the golden ratio is also called the golden section. It simple geometric shapes and will function in all media: electronic, print, on-screen and display.
Logo-type: the specific typographic treatment of a name The upper case Actio logo is using the same treatment like the logo mark does. it gives people a simple, energetic, and memorable symbol for Actio.
DESIGN SOLUTION
Signature Configurations There are two official signature configuration for the Actio logo: preferred and horizontal. The preferred format should be used most often. Except in special circumstances described elsewhere in this manual, the symbol should not appear without the Actio name.
Horizontal This format may be used in long horizontal spaces.
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Preferred This is the preferred format for most applications.
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Clear Space The minimum clear area is shown below. This area is designated as being equal to the height of the letter ‘A’ in the logotype. It should never be intersected or intruded upon by any other graphic object or edge. Nor should it be enclosed in a shape. Maintain this clear space in all uses to give the signature the proper “breathing room” to visually stand out.
DESIGN SOLUTION
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Full Color Mark To emphasize effective visibility, full color signature mark is encouraged to use throughout all applications. Full color signature mark is application on both dark and light background.
0.5in Minimum Size The symbol should never be used smaller than 0.5 inch = 36 PX. Do not reproduce the signature in a small size if poor quality or distortion is likely to result.
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Single Color Mark on Light Background Single color mark is required to use for applications where full color mark is not available or desired. Logo Mark is 100% black. Logo type is 60% black.
DESIGN SOLUTION
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Single Color Mark on Light Background Single color mark is required to use for applications where full color mark is not available or desired. Logo Mark is 100% white. Logo type is 20% black.
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Mark Incorrect Use The way the signature is displayed must be given careful attention. Shown below are examples of incorrect or unacceptable uses of the Actio mark, logotype and signature.
01. Do not substitute other typefaces or letter forms in the signature 02. Do not apply effects like drop shadows. 03. Do not apply effects like stretched proportions. 04. Do not outline the logomark (or logotype). 05. Do not combine the logo mark and logotype. 06. Do not use a shape to tightly surround or enclose the symbol 07. Do not rotate logo 08. Do not use unapproved color variations
DESIGN SOLUTION DESIGN SOLUTION
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Color System Primary Color
PANTONE® P 122-5U C: 80 M: 70 Y: 60 K: 75 R:90 G: 190 B: 195
PANTONE® P 34-8 U C: 0 M: 80 Y: 100 K: 0 R:240 G: 90 B: 35
PANTONE® P 122-8U C: 85 M: 65 Y: 50 K: 45 R:120 G: 120 B: 120
PANTONE® P 169-2U C: 15 M: 10 Y: 15 K: 0 R:215 G: 215 B: 210
PANTONE® COOL GRAY 3 C C: 20 M: 15 Y: 15 K: 10 R:200 G: 200 B: 200
PANTONE® P112-1 U C: 15 M: 3 Y: 0 K: 0 R:205 G: 230 B: 245
DESIGN SOLUTION
Typographic
Soho is the latest addition to the growing range of typefaces from Sebastian Lester. This grand opus of a project resulted in a typeface that comprises nine weights and five widths of precision engineered OpenType. ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqr stuv w x y z 1234567890 ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqr stuv w x y z 1234567890 ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuv w x y z 1234567890
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A A A
Soho Gothic Pro Medium use for the heading and quotes Light use for bodytext Thin use for numbers
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Icon system Icon system I created a set of simple and modern outlined icons for part of Actio visual system. I created a set of simple and modern outlined icons for part of Actio visual system.
DESIGN SOLUTION DESIGN SOLUTION
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Illustration The simple outlined illustration brings a easy and interesting personality for Actio mobile app. It makes user easy to follow the contents.
DESIGN SOLUTION
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Thesis objective
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To prevent office related health problems, build up good habits to make office workers healthier in the office.
Strategy To provide a reward system as a interesting way to motivate office workers keep healthy during their work time.
Tactic Actio mobile app
DESIGN SOLUTION
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A MOBILE APP Effortless engagement and accessibly is the key to the idea of an app. Smartphone have become the most important gadgets for people in my target audience. The smartphone has become a part of their life; they use it to connect, share, exercise, and exchange information of various kinds with the rest of the world. Mobile apps offer moveable tools for people who want to track their exercise and movement. I see that an assistive technology often utilized in mobile applications can be implemented and be beneficial to office health problems.
69% 2013
82% 2014
91% 2015
Percentage of office workers who own smartphone had been significantly in creasing in past three years. According to Nielsen research.
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WHAT DOES ACTIO DO?
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Actio combines wearable technology and UX/UI technology together. it provides a reward system as a interesting way to motivate office workers keep healthy during their work time. Actio goal is to prevent office related health problems, build up good habits to make office workers healthier in the office.
DESIGN SOLUTION
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WEARABLE TECHNOLOGY PRODUCT
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This is Actio, a wearable product connected with a mobile app. It’s small,lightweight just like one of the button on your shirt. By wearing it, users can track their daily posture and inactive status during their work time. Being connected with the Actio mobile app gives users access to data, feedback and recommendations during their work time.
DESIGN SOLUTION
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DESIGN SOLUTION
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DESIGN SOLUTION
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DESIGN SOLUTION
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MOBILE APP A mobile app connected with wearable technology formed the motivational system, to prevent office related health problems. It’s for both IOS and Android. It has all the features that make user office activity more motivational, and it will be easier for the user to get feedback on health related office habits. Actio fully covers user working hours. It makes user office time happier and healthier.
DESIGN SOLUTION
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DESIGN SOLUTION
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DESIGN SOLUTION
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DESIGN SOLUTION
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WALK TO WORK MAP User can adjust how many minutes they want to walk. The map provides directions for getting to work by public transportation or private vehicle, combined with walking part of the distance. It calculates total transit time by vehicle and walking combined, to provide users with a customized map to help them get to work on time. The user can see their entire activity summary on a pop up screen after they arrive at the office; the user can also share it with their friends or coworkers.
DESIGN SOLUTION
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DESIGN SOLUTION
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SITTING STATUS
(i,e, date on their seated posture and sitting time). When they are wearing Actio, their sitting status will automatically go their phone. Users can easily see their scores to recognize sitting status. The posture alert reminds them when they have poor posture or when they have been sitting for a long time. Actio also will give them a vibration to help them make an adjustment.
DESIGN SOLUTION
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ACTIO
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Posture Score
Posture Progress
DESIGN SOLUTION
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Activity Summary
Activity Chart
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PROGRESS Users can always see their critical activity data on the process page. They see their daily, weekly and monthly progress and get more data like total seated hours, total distance traveled, and total office exercise done. A score diagram leads to every detailed activity they did throughout the day, such as sitting, walking and exercising. User can get their summary score and their daily breakdown to understand their daily activity process better.
DESIGN SOLUTION
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DESIGN SOLUTION
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Daily, weekly and monthly progress
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DESIGN SOLUTION
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INSIDE OFFICE EXERCISE Based on user health and sitting situation, Actio provides in-theoffice exercises. It helps user to exercise in a limited time and in a limited area. They can change the body part they want to work on by changing their office health archive on their personal settings page.
DESIGN SOLUTION
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PERSONAL ARCHIVE In the user personal archive, they can set their health archive very easily by clicking the button. They can also could let Actio know their overall seated hours and location. Actio can process the user’s office health situation, and provide them with useful exercise guidance just for them. All personal information is private.
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Reward Points
Activity Summary
Health Archive
DESIGN SOLUTION
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Sitting Hours
Location
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REWARD POINTS On this page, the user can see their activity summary, and of course their points. The points are connected with the company’s reward system to provide an incentive for users, such as a onehour break or a day off.
DESIGN SOLUTION
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Total Points
Incentive
DESIGN SOLUTION
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COMPETE WITH FRIENDS OR THEIR CO-WORKERS Actio is connected with social media and it allows users to compete with their friends or their co-workers; it makes office time exciting and fun.
DESIGN SOLUTION
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ACTIO
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DESIGN SOLUTION
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DESIGN SOLUTION
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04
USER FEEDBACK
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USER FEEDBACK HOW DOES MY AUDIENCE FEEL ABOUT ACTIO?
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“
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If it’s a good mo could go off an would still have clear idea of wha -Alfred Hitchcock
USER FEEDBACK
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ovie, the sound nd the audience e a perfectly hat was going on.
ACTIO LE A QINYANG LI
PART 01
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I went to a company in Silicon Valley—a company with marketing, design and engineering teams that required them to work in front of a computer for a long time. I made a short presentation to explain what I was doing and them just let them use my app from Invison (an app prototype platform).
USER FEEDBACK
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RESE ACTIOARCH
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LE A QINYANG LI
USER FEEDBACK
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PART 02 I went to a very typical office at the Academy of Art University. All the advisors were working in a cubicle environment, which required them to sit for a long time during their work hours. I explained who I was and why I was doing a project for them, and let them use my app from Invison (an app prototype platform).
ACTIO
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LE A QINYANG LI
USER FEEDBACK
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ACTIO LE A QINYANG LI
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Very easy to use, the graphics are awesome.
I love the group activity motivation feature.
Definitely useful given the amount of time people are sitting at desks.
Gentle reminders to create, maintain good habits. It’s good that it has a lot of customized options, such like health archive and another exercise options.
Let me work on fitness
USER FEEDBACK
goals as a group.
I would love to track my posture and get a roll view of my daily activity. PAGE — 141
It seems can remind me to do some exercise to keep healthy during my work time.
Incentive system is great.
I like it connected with social media.
I love it, where can I buy it?
ACTIO
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LE A QINYANG LI
AC TIO
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