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(IN)FINITE QIUSHI BAI A COLLECTION OF WORK
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GRAPHIC DESIGN
ACADEMY OF ART UNIVERSITY
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(IN)FINITE QIUSHI BAI A COLLECTION OF WORK
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GRAPHI C DESIGN
ACADEM Y OF ART UN IVERSITY
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2017 Qiushi Bai All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior consent or Qiushi Bai
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FOR THE PEOPLE I LOVE
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SELECTED WORKS 00/06 PROJECTS 01-06 (PGS.12–144)
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01
04
(Pgs.12–37)
(Pgs.78–109)
Type Focus
Nokia
Conference
Rebranding
02
05
(Pgs.38–55)
(Pgs.110–127)
The Number
Posters of
Of Bones Of
International
Hunman Body
style
03
06
(Pgs.56–77)
(Pgs.128–141)
The Annual
Website
Report Of The
About
Fossil Group
Depression
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01 MAKING BALANCE BALANCED
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PROJECT TYPO CONFERENCE
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02
03
04
05
06
01/06
BRIEF
Choose a design conference and design a whole visual system for it. Show the ability
to
create
a
sophisticated
visual concept that matches the focus of the conference.The gaoal is not only to challenge a designer's ability to demonstrate design
conceptual
skills,
typographic
but
skill
and
also
all
in
visual
to a
show
highly
flexible design system that fits the need of the design conference.
Se me ste r
Co ur se No
Fall 2016
Gr 601
APPROACH
I chose TYPO International Design Talks to design the Conference visual system. C ourse
Inst r u ct o r
Type System
John Nettleton
It's an annual event held in San Francisco. This promotional project is developed to market the event for the
Typo Focus
design industry. The use of patterns,
conference
sophisticated
color
scheme
and
typography are applied to the print and mobile application. I created TYPO Ke ywords
Del iver ab l e
Process
A visual
Digital
system
Blankness
by using patterns, shapes and lines meant to represent different creative ideas
coming
together
to
created
unique typography. I also used visual elements from the typography as parts of the conference visual system.
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PROJECT TYPO CONFERENCE
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PROJECT TYPO CONFERENCE
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PROJECT TYPO CONFERENCE
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PROJECT TYPO CONFERENCE
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02 MAKING BEAUTY BEAUTIFUL
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THE VISUAL BOOK ABOUT THE NUMBER
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02
03
04
05
06
02/06
BRIEF
Choose a theme to design a holistic book about numbers. Use different hierarchy, scale, typeface, and typography to show the designer’s design skill. The goal is not only to challenge a designer’s ability to represent conceptually and creativity, but also to show how to use their learning to express same content separate highly flexible.
Semester
Course No
Spring 2016
Gr 619
APPROACH
I chose The Number Of Bones in a human body to design the visual book. The concept in this book is to express the Course
Instructor
beauty of the human body. The use of
The number of
Lian Ng
typeface, scale, and hierarchy are not
bones in a
only to separate the content but also
human body
show the theme’s characteristics. I created the book just by using images, and typefaces because the concept of
Keywords
Deliverable
process
Book
Graceful
Website
this idea is less is more. I used negative space to give people calm and peace for feeling.
Numbers
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THE VISUAL BOOK ABOUT THE NUMBER
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THE VISUAL BOOK ABOUT THE NUMBER
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THE VISUAL BOOK ABOUT THE NUMBER
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THE VISUAL BOOK ABOUT THE NUMBER
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THE VISUAL BOOK ABOUT THE NUMBER
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03 MAKE LEGIBILITY LEGIBLE
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THE ANNUAL REPORT FOR FOSSIL GROUP
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02
03
04
05
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03/06
BRIEF
Choose an Annual Report of a group to redesign, and make it have diverse style and be easy to identify. Use different hierarchy,
scale,
typefaces,
and
typography to show design skill. The goal is not only to adequately demonstrate the designer's design skills but also to beautify the overall visual system, and make it legible and complete
Semester
Course No
Fall 2016
Gr 601
APPROACH
I chose The Number Of Bones in a human body to design the visual book. The Course
Instructor
The Annual
John Nettleton
concept in this book is to express the beauty of the human body. The use of typeface, scale, and hierarchy are not
Report for
only to separate the content but also
Fossil Group
show the theme’s characteristics. I created the book just by using images, and typefaces, because the concept of
Keywords
Deliverable
Blance
A Book
this idea is less is more. I used negative space to give people calm and peace for feeling.
Simple Clear
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THE ANNUAL REPORT FOR FOSSIL GROUP
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THE ANNUAL REPORT FOR FOSSIL GROUP
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THE ANNUAL REPORT FOR FOSSIL GROUP
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THE ANNUAL REPORT FOR FOSSIL GROUP
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THE ANNUAL REPORT FOR FOSSIL GROUP
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04 MAKING IDENTITY IDENTICAL
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NOKIA REBRANDING
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02
03
04
05
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04/06
BRIEF
Choose a brand or group to redesign, and give it a diverse, easily identifiable style. Nokia's brand value is enormous and is deeply rooted in the hearts of the people.Nokia's mission is to connect people, so I based my rebrand this concept. I will redesign the website and the Vi systems.
Semester
Course No
Sping 2017
Gr 604
APPROACH
I chose the Nokia brand to redesign. This concept adheres to the Nokia brand positioning. The concept is the real Course
Instructor
contact.The essence of communication
Nokia's brand
Hunter Wimmer
is
talking
face
to
face,
so
my
deliverables are a lot of events, life
redefined
experience
and
the
experience
of
connection to help each other.
Keywords
Deliverables
Friendly clean Amiable
Website books
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NOKIA REBRANDING
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NOKIA REBRANDING
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NOKIA REBRANDING
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NOKIA REBRANDING
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NOKIA REBRANDING
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NOKIA REBRANDING
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NOKIA REBRANDING
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05 MAKING VISUALS VISUAL
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P O S T E R S O F I N T E R N AT I O N A L S T Y L E
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02
03
04
05
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05/06
BRIEF
Choose a style of architecture to create three type posters. Use type to express the form of the architecture and give it background to fix the characteristics of this style. I chose the International style because it is a minimalist and its personality is distinct.
Semester
Course No
Sping 2017
Gr 613
APPROACH
I chose International style architecture to create the type form because I think the style of internationalism and design style Course
Instructor
is interlinked.The International style uses
Posters of
Kathrin Blatter
light and shadow, straight lines, planes to
International
interpret buildings. On the structure of the
style
font, I chose three characteristics: function, and style and form to allow the International style concept. I used paper
Keywords
Deliverable
Simple
Posters
Fountion Style
and plastic foam to express its minimalist, meaningful, and powerful functionality.The International style of architecture does not have rounded corners, so my font form has all right angles.
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06 M A K I N G O R G A N I Z AT I O N ORGANIZED
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WEBSITE ABOUT DEPRESSION
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02
03
04
05
06
06/06
BRIEF
Create a website about an opinion with a high personal and conceptual context. Conduct extensive research, writing, image
creation
as
well
as
design.
Explore blending image and type. The deliverable is a website.
Semester
Course No
Sping 2017
Gr 613
APPROACH I chose depression as my concept to create this website. The feeling of this website is deep, sad, alone. In
Course
Instructor
Website about
Kathrin Blatter
depression
my opinion, when people get depressed, they
will
feel
lost.
Most
of
the
patients with depression have a lonely side.I was one of them, so I understand the feeling.My title isďźšFront Behind, because we will always show the happy
Keywords
Deliverable
side to our family and friends, but be
Deep
A Website
alone, helpless, and lonely yourself.I
Sad
think
Lonely
attention and help, so this site hopes
these
people
are
worthy
of
to unite people with depression and depressed people and let them form a group.I
added
the
font’s
tracking
because depression is characterized by being alone.This feeling is quiet, but it is also strong.
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WEBSITE ABOUT DEPRESSION
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WEBSITE ABOUT DEPRESSION
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THANK YOU
FA M I LY Mom Dad Grandmas Grandpas
Best Friends Chris Cheng Eva Bian
I n s tr u cto r s Mary scott John Nettleton Hunter Wimmer Kathrin Blatter Lian Ng Sandra Isla Alexander Vaughn Jill Ballard Scott Rankin Justine Luis
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TO MY FA M ILY Thank you for supporting me, believing me, and putting up with me working on school all the time. I could not have finished this book without your support.
TO MY I NST R UC T O R S Thanks for teaching me the principles of design. For critiquing my work, always pushing me to do better. You made me the designer I am today.
TO MY MY FR IENDS Thank you for staying up so many nights collaborating on projects with me. Thank you for critiquing
my work, and
give me a suggestion.
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