final book1

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(IN)FINITE QIUSHI BAI A COLLECTION OF WORK

2014–2017

GRAPHIC DESIGN

ACADEMY OF ART UNIVERSITY

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(IN)FINITE QIUSHI BAI A COLLECTION OF WORK

2014–2 017

GRAPHI C DESIGN

ACADEM Y OF ART UN IVERSITY

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2017 Qiushi Bai All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior consent or Qiushi Bai

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FOR THE PEOPLE I LOVE

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SELECTED WORKS 00/06 PROJECTS 01-06 (PGS.12–144)

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01

04

(Pgs.12–37)

(Pgs.78–109)

Type Focus

Nokia

Conference

Rebranding

02

05

(Pgs.38–55)

(Pgs.110–127)

The Number

Posters of

Of Bones Of

International

Hunman Body

style

03

06

(Pgs.56–77)

(Pgs.128–141)

The Annual

Website

Report Of The

About

Fossil Group

Depression

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01 MAKING BALANCE BALANCED

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PROJECT TYPO CONFERENCE

01

02

03

04

05

06

01/06

BRIEF

Choose a design conference and design a whole visual system for it. Show the ability

to

create

a

sophisticated

visual concept that matches the focus of the conference.The gaoal is not only to challenge a designer's ability to demonstrate design

conceptual

skills,

typographic

but

skill

and

also

all

in

visual

to a

show

highly

flexible design system that fits the need of the design conference.

Se me ste r

Co ur se No

Fall 2016

Gr 601

APPROACH

I chose TYPO International Design Talks to design the Conference visual system.

C ourse

Inst r uct o r

Type System

John Nettleton

It's an annual event held in San Francisco. This promotional project is developed to market the event for the

Typo Focus

design industry. The use of patterns,

conference

sophisticated

color

scheme

and

typography are applied to the print and mobile application. I created TYPO Ke ywords

Del iver ab l e

Process

A visual

Digital

system

Blankness

by using patterns, shapes and lines meant to represent different creative ideas

coming

together

to

created

unique typography. I also used visual elements from the typography as parts of the conference visual system.

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PROJECT TYPO CONFERENCE

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PROJECT TYPO CONFERENCE

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02 MAKING BEAUTY BEAUTIFUL

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THE VISUAL BOOK ABOUT THE NUMBER

01

02

03

04

05

06

02/06

BRIEF

Choose a theme to design a holistic book about numbers. Use different hierarchy, scale, typeface, and typography to show the designer’s design skill. The goal is not only to challenge a designer’s ability to represent conceptually and creativity, but also to show how to use their learning to express same content separate highly flexible.

Semester

Course No

Spring 2016

Gr 619

APPROACH

I chose The Number Of Bones in a human body to design the visual book. The concept in this book is to express the Course

Instructor

beauty of the human body. The use of

The number of

Lian Ng

typeface, scale, and hierarchy are not

bones in a

only to separate the content but also

human body

show the theme’s characteristics. I created the book just by using images, and typefaces because the concept of

Keywords

Deliverable

process

Book

Graceful

Website

this idea is less is more. I used negative space to give people calm and peace for feeling.

Numbers

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THE VISUAL BOOK ABOUT THE NUMBER

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03 MAKE LEGIBILITY LEGIBLE

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THE ANNUAL REPORT FOR FOSSIL GROUP

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02

03

04

05

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03/06

BRIEF

Choose an Annual Report of a group to redesign, and make it have diverse style and be easy to identify. Use different hierarchy,

scale,

typefaces,

and

typography to show design skill. The goal is not only to adequately demonstrate the designer's design skills but also to beautify the overall visual system, and make it legible and complete

Semester

Course No

Fall 2016

Gr 601

APPROACH

I chose The Number Of Bones in a human body to design the visual book. The Course

Instructor

The Annual

John Nettleton

concept in this book is to express the beauty of the human body. The use of typeface, scale, and hierarchy are not

Report for

only to separate the content but also

Fossil Group

show the theme’s characteristics. I created the book just by using images, and typefaces, because the concept of

Keywords

Deliverable

Blance

A Book

this idea is less is more. I used negative space to give people calm and peace for feeling.

Simple Clear

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THE ANNUAL REPORT FOR FOSSIL GROUP

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04 MAKING IDENTITY IDENTICAL

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NOKIA REBRANDING

01

02

03

04

05

06

04/06

BRIEF

Choose a brand or group to redesign, and give it a diverse, easily identifiable style. Nokia's brand value is enormous and is deeply rooted in the hearts of the people.Nokia's mission is to connect people, so I based my rebrand this concept. I will redesign the website and the Vi systems.

Semester

Course No

Sping 2017

Gr 604

APPROACH

I chose the Nokia brand to redesign.

This concept adheres to the Nokia brand positioning. The concept is the real Course

Instructor

contact.The essence of communication

Nokia's brand

Hunter Wimmer

is

talking

face

to

face,

so

my

deliverables are a lot of events, life

redefined

experience

and

the

experience

of

connection to help each other.

Keywords

Deliverables

Friendly clean Amiable

Website books

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NOKIA REBRANDING

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NOKIA REBRANDING

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NOKIA REBRANDING

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NOKIA REBRANDING

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NOKIA REBRANDING

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NOKIA REBRANDING

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NOKIA REBRANDING

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05 MAKING VISUALS VISUAL

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P O S T E R S O F I N T E R N AT I O N A L S T Y L E

01

02

03

04

05

06

05/06

BRIEF

Choose a style of architecture to create three type posters. Use type to express the form of the architecture and give it background to fix the characteristics of this style. I chose the International style because it is a minimalist and its personality is distinct.

Semester

Course No

Sping 2017

Gr 613

APPROACH

I chose International style architecture to create the type form because I think the style of internationalism and design style Course

Instructor

is interlinked.The International style uses

Posters of

Kathrin Blatter

light and shadow, straight lines, planes to

International

interpret buildings. On the structure of the

style

font, I chose three characteristics: function, and style and form to allow the International style concept. I used paper

Keywords

Deliverable

Simple

Posters

Fountion Style

and plastic foam to express its minimalist, meaningful, and powerful functionality.The International style of architecture does not have rounded corners, so my font form has all right angles.

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06 M A K I N G O R G A N I Z AT I O N ORGANIZED

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WEBSITE ABOUT DEPRESSION

01

02

03

04

05

06

06/06

BRIEF

Create a website about an opinion with a high personal and conceptual context.

Conduct extensive research, writing, image

creation

as

well

as

design.

Explore blending image and type. The deliverable is a website.

Semester

Course No

Sping 2017

Gr 613

APPROACH I chose depression as my concept to create this website. The feeling of this website is deep, sad, alone. In

Course

Instructor

Website about

Kathrin Blatter

depression

my opinion, when people get depressed, they

will

feel

lost.

Most

of

the

patients with depression have a lonely side.I was one of them, so I understand the feeling.My title isďźšFront Behind, because we will always show the happy

Keywords

Deliverable

side to our family and friends, but be

Deep

A Website

alone, helpless, and lonely yourself.I

Sad

think

Lonely

attention and help, so this site hopes

these

people

are

worthy

of

to unite people with depression and depressed people and let them form a group.I

added

the

font’s

tracking

because depression is characterized by being alone.This feeling is quiet, but it is also strong.

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WEBSITE ABOUT DEPRESSION

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WEBSITE ABOUT DEPRESSION

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142

THANK YOU

FA M I LY Mom Dad Grandmas Grandpas

Best Friends Chris Cheng Eva Bian

I n s tr u cto r s Mary scott John Nettleton Hunter Wimmer Kathrin Blatter Lian Ng Sandra Isla Alexander Vaughn Jill Ballard Scott Rankin Justine Luis

143

TO MY FA M ILY Thank you for supporting me, believing me, and putting up with me working on school all the time. I could not have finished this book without your support.

TO MY I NST R UC T O R S Thanks for teaching me the principles of design. For critiquing my work, always pushing me to do better. You made me the designer I am today.

TO MY MY FR IENDS Thank you for staying up so many nights collaborating on projects with me.

Thank you for critiquing

my work, and

give me a suggestion.

Binding

Production

The Key

A d o b e C r eative Cloud

Printing

Contact

Graphic

Q i u s h i B ai

Imagery

+ 1 4 1 5 . 4 94.1871 W a s a k i . b ai@Gmail.com

Photography Qiushi Bai E l e m e n ts . e n v a t o .c o m

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