Sales Brochure Design

GET 15-20% MORE NEW PATIENTS WITH NO MARKETING INVESTMENT

G U ARAN T EED

T H E N E W PATIENT ENG INE You are losing new patients daily to your competitors through your leaky sales funnel and it is costing you thousands of pounds in lost revenue monthly.

CLICK.CONVERT.SELL HELPS YOU GROW YOUR PRACTICE

THE NEW PATIENT ENGINE

ACTS ON IMMEDIATELY INCREASING NUMBER OF NEW PATIENT APPOINTMENTS SCHEDULED.

THE NEW PATIENT ENGINE

Your new patient flow is the lifeblood of your clinic. With patients moving away and shopping around for the best deal, it is more important than ever that you CAPTURE and CONVERT the new patients that come into contact with your clinic.

WHAT IS IT? The job of the new patient engine is to increase the number of new patients into the practice. Everyday you miss phone calls, your team either don’t answer them and they often don’t convert an interested caller into a patient appointment where you will have the opportunity to present some treatment.

“everyday you miss phone calls”

In order for a new patient to sit in your chair and listen to you talk about implants or braces or crowns or veneers…How many never made it to see you as they fell out of your funnel?

1. They need to have heard about you in their day to day life & recognise you can solve a problem they have. (A- Your marketing system) 2. They need to read enough about you over sufficient time to be convinced you can solve the problem. (B & C Your lead conversion system) 3. They need to phone your practice, and be sufficiently confident and convinced you can see them when it is convenient to them (D- Your phone conversion system - i.e your receptionist) and they need to have an appointment scheduled for them 4. They need to remember to visit you and attend their appointment. So there needs to be an appointment reminder system.

5. They are now sitting in your chair. You start your diagnosis & assessment.

“we guarantee to increase your new patients 15 20% with no additional marketing expense & turn your practice into a more efficient & profitable business”



2

DO YOU WANT MORE NEW PATIENTS?

How are we different from “training” or practice consultants?

We believe in results delivered daily.

We install our new patient engine into your practice system & then we are able to track all your phone calls. Our new patient engineers track & listen to ALL your practice phone calls.

Providing you with a monthly conversion report.

This shows you the phone conversion effectivess of your practice.

“new patient engineers”

You will then know how many phone calls were converted to new patients.

How many were lost opportunities?

We also do monthly mystery shopping where we call your practice and test your team members Effectivess at converting the enquiry into an appointment. They are graded on a 5 star scale. Based on the star rating we can tell you how many opportunities you are missing.

You can then invest in marketing your clinic in confidence, knowing that your phone conversion is occurring optimally.

Expensive ignorance • How many appointments will you miss but never know about?

• Your sales funnel is leaking.

• The question is how badly?

• And how much does the loss cost you daily in lost revenue? '' Do you want more new patients? '' Do you want to know which of your marketing is profitable and which is a waste? '' Do you want your staff to drive the new patient influx into your practice?

TO REGISTER VISIT

clickconvertsell.com/dental/newpatientengine



3

THIS IS YOUR FUNNEL

A. B. C. D.

E.

You are missing phone calls everyday.

Your receptionist is overwhelmed with all sorts of things to do in the practice, scheduling new patients is not her number one priority.

Most receptionists just answer questions, they don’t know how to convert enquiries into appointments.

Most receptionists feel undervalued and unappreciated and don’t feel motivated to bring in more patients, which will just mean more work for her for the same amount of money….

You have no idea who is calling you from where, and you have no idea if your receptionist is effective at scheduling new patient appointments, or if she is just answering questions and missing all the buying signals of prospective customers who phone to ask questions and see if you are the right practice for them.

A

MISSING PHONE CALLS

B

RECEPTIONIST IS OVERWHELMED

C

CONVERT ENQUIRIES INTO APPOINTMENTS.

D

NO MOTIVATION

E

NO IDEA WHO IS CALLING

CLICK.CONVERT.SELL HELPS YOU GROW YOUR PRACTICE



4

3 POWERFUL FEATURES

Fully tracked - KNOW Which calls are are generated per marketing channel so you can stop wasting money on ineffective marketing and focus on the more profitable channels.

Fully TRAINED - EMPOWER your team to want to book more patients in with our training and let them power the influx of new patients into your practice.

Fully AUDITED - MEASURE How effective your team is at converting phone calls into appointments. Know the EXACT conversion ratio. Listen to the calls and get feedback on how to convert more phone calls into appointments.

Benefits '' Get MORE new patients from the SAME marketing spend. '' Get an ENERGISED and motivated team that WANT to grow your business. '' NO EXPENSIVE EQUIPMENT NEEDED The result

'' You don’t need to motivate your staff '' You don’t need to worry if they are doing it right. '' You have measurable results to evaluate & reward performance on. '' You get more new patients. 15-20% new patients a month. GUARANTEED.

WE GUARANTEE A 15% TO 25% INCREASE IN NEW PATIENTS OVER THE NEXT 12MONTHS WITHOUT ANY ADDITIONAL MARKETING SPEND.



5

HOW DOES IT WORK?

1. We Configure your Phone Conversion Engine portal.

2. The phone calls go to the same phone in your practice 3. We record EVERY call - our tracked phone lines tell you who is calling you from where, so you can learn the origins of the most profitable customers.

4. We give you a turnkey staff training system through our Folder, Checklists & Training zone, done in the comfort of your practice through our team portal: Train your team to be more effective at converting phone calls.

5. You get more calls, they turn more calls into more appointments more effectively, you see more patients!

6. We audit and measure all the calls giving you a report to track effectiveness.

7. We mystery call your team monthly to test effectiveness and grade them, a performance condition of employment could be maintaining a 4 or 5* rating

CLICK.CONVERT.SELL HELPS YOU GROW YOUR PRACTICE

TO REGISTER VISIT

clickconvertsell.com/dental/newpatientengine



6

HOW MUCH DOES IT COST?

Calculation This is through actually recovering patients that otherwise are being lost & providing you with monthly tips to boost your new patient attraction.

This means you will have more new patients per month, a higher return on any existing marketing, and a more efficient practice ripe for marketing investment.

How much does it cost?

THE REALITY IS YOU ARE LOSING NEW PATIENTS EVERY DAY THROUGH INEFFECTIVE PHONE CONVERSION. If the average dental customer value is £1000. Average practice = 25 patients / month. = 300 patients per year. 15% more patients = 45 more patients. 45x£1000 = £45000.

£1500 ONE OFF PAYMENT

OR

£800 2X PAYMENTS

£300 PER MONTH FOR THE INSTALLATION & AUDITING OF THE PHONE CONVERSION ENGINE

TO REGISTER VISIT

clickconvertsell.com/dental/newpatientengine