OVERVIEW Sawa London is the first comprehensive private office dedicated to Middle East clients in London. We offer bespoke services across luxury lifestyle and business, underpinned with discretion, trust and exclusivity. Expertise, experience and an unsurpassed network of experts in related fields make Sawa London an elite option.
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OUR STORY Sawa London was established as a result of ongoing demand from associates, friends and family in the Middle East, each of whom looking for exclusive lifestyle management and business services in London. Years of building close business relations with high profile individuals from the region, has provided us with a profound understanding of local customs and traditions, cementing great passion for the region and for its people. We believe we can deliver a truly personalised experience to the many Middle Eastern families and individuals residing in, or visiting London.
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OUR VALUES Sawa London’s service is founded on the following values: DISCRETION We understand the requirements of privacy and confidentiality which is fully integrated in our approach. Trust Our clientele become an integral part of the Sawa London family from building trusted relationships that are responsive and long lasting. Accessibility We guarantee a 24 hours a day service with members of our team always available to assist with any client requests, no matter how demanding. Exclusivity Our service is designed to anticipate your needs by providing creative solutions with added value. We only partner with experts and specialists who are thoroughly vetted to ensure they provide high quality focused advice and attend to your requirements with the utmost care and diligence. Diversity Our services combine the best of British values, while being finely attuned to the customs, traditions and requirements of Middle Eastern cultures. 5
LIFESTYLE MANAGEMENT SERVICES We offer an entirely unique service providing unparalleled access to the most sought after opportunities for lifestyle maintenance.
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Real Estate Whether buying, selling, or renting, our key property experts open up access to both on and off-market opportunities in the city’s prime property market.
Luxury Goods Sourcing From fine art, to exclusively designed jewellery pieces and priceless antiques, a highly personalised service for sourcing individual items of unparalleled luxury.
Luxury Yachts From stylish sailing vessels to adrenaline fuelled motor boats, we partner with the most exclusive yacht companies to offer individually designed experiences.
Gift Buying & Personal Shopping A personalised gift buying service including a team of personal shoppers providing insight into the latest trends & assistance with reclaiming sales tax (VAT) on purchases.
Private Aviation Every aspect of air charter is covered, including personalised itineraries extending to executive in-flight service by a crew hand-picked for their individuality.
Education Entry to London’s most prestigious private schools and accessibility to university student concierge services that ensure security, well-being and privacy at all times.
Chauffeur Service and Cars High end and super car hire across all luxe models, with chauffer options included, as well as bespoke additions such as specialist tour guides & translators.
Health A full spectrum health matters service, from selecting a nutritionist, to dealing with personal medical requirements including cosmetic surgery.
Entertainment & Leisure Ensuring an active social calendar of sporting events, private dinners, gallery access, VIP restaurant reservations, entry to private members’ clubs and those essential London moments.
CLOSE PROTECTION & SECURITY Discreet security protection ensuring the personal safety of private individuals and families, including VIP bodyguards, security drivers and residential security teams. 7
BUSINESS SERVICES Our in-house expertise and versatile approach, together with a closely held circle of highly skilled advisors, enables us to provide intuitive and value-added solutions to meet the often specific corporate requirements of Middle Eastern business clients.
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Business Immigration Advice and guidance on both UK Investor and Entrepreneur visas, including the various investment threshold requirements via our premium Business Immigration service for visa application management. Capital Markets Strategic assistance with raising funds on the UK capital markets from highlyexperienced specialists, including areas such as Initial Public Offerings (IPOs) and Shari’ah compliant capital markets transactions. Tax Planning Minimising the effects of direct taxation in the context of both capital and income, we offer proactive advice on all aspects related to tax, including preimmigration planning, property and cross-border finance deals. Offshore Opening up the opportunities of offshore company use to our clients, including expert advice on the most tax efficient structures in the most financially attractive offshore locations. Company Secretarial Expert handling of incorporation of all UK corporate entities, dealing with aspects of administration and registration, together with specific ongoing requirements such as board minutes and tax returns.
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CONTACT Please contact us for further information about the services we provide or how we can assist with your lifestyle or corporate requirements. We look forward to helping you get the very most out of your London and British experiences.
Address: Sawa London 4 Maddox Street Mayfair, London W1B 2QD United Kingdom Visitors by appointment only. Telephone: +44 (0) 203 189 1227 Email: info@sawalondon.com
Website: www.sawalondon.com 11