Woman NONA
August 2017
RENÉE BLAIR
President / Creative Director Blair Creative Group, Inc.
A publication of Quantum Marketing Communications, LLC
Photo by Betsy Hansen
We know that you have many choices when purchasing, servicing or maintaining your vehicle. Please know that we sincerely appreciate the opportunity to earn your business. Thank you.
Bobby Kisselback 1. A 3-day exchange. If you buy a vehicle and you are not completely satisfied, bring it back and exchange it. 2. The first service is on us. All vehicles we sell, your first oil change and tire rotation is free. 3. Pre-owned Piece of Mind. Our Kiss Certified pre-owned vehicles are prepared for sale with a 172-point inspection process and each vehicle carries a 3-month / 3000-mile pre-owned limited warranty. 4. A full tank of gas. Every vehicle sold, new or used, is delivered with a full tank of gas. 5. Kiss & Tell Referral Rewards. Our referral rewards program pays you or your favorite charity. (Sales & Service) 6. Quick Lane Tire and Auto Center on site. Open 6 days a week, maintenance services and tire sales for almost all makes and models. 7. Kisselback Insurance Agency. Located in our main showroom, our Auto and Home insurance agents will perform a courtesy review of your existing insurance policy. Whether you purchased your vehicle here or not, let us see if we can save you some money. 8. Car Rental Location on site. If you need a rental car for any reason, we have a rental car office on site. Special Discounts apply for Kisselback Ford and Kisselback Insurance customers. 9. “The Works”, $39.95 including tax and fees. (Synthetic blend oil change, tire rotation and pressure check, brake inspection, multi-point inspection, battery test, filter check, belts and hoses check. Most makes and models. Gas engines only. Diesel Oil changes are available at a discount) 10. Complimentary local shuttle service. 11. Customer Lounge with free Wi-Fi 12. We will shop for you. If we don’t have what you are looking for, we are confident that we can find it for you. No additional charge. New or used vehicle. For all the details of our Kiss Advantage, please contact one of our sales or service team members. 407-892- KISS (5477)
407-892-2141 • KISSELBACKFORD.COM 1118 13TH STREET • ST.CLOUD, FL 34769
FROM THE PUBLISHER, JEANINE CORCORAN Welcome to the August issue of Nona Woman Magazine. Our publication is of the women, by the women. and for the women of the Lake Nona area. I’m Jeanine Corcoran, and I own the Corcoran Connection Real Estate and Property Management Company on Narcoossee. You may know my sister, Shark Tank’s Barbara Corcoran. You may not know that a lot of our family live in the area, including our parents before they passed a few years ago. In fact, Barbara just invested in a local Saint Cloud company that was just featured on Shark Tank. We will be featuring prominent Nona women every month and need your help. Please message me with any suggestions for the cover. We also need regular contributors so please message me if you’re interested in that as well. Barbara (left) and Jeanine Corcoran
Thank you! Jeanine@thecorcoranconnection.com
Woman NONA
PUBLISHER
Jeanine Corcoran Quantum Marketing Communications, LLC 321.922.3308 Jeanine@TheCorcoranConnection www.NonaWoman.com Nona Woman Magazine
For All Your Printing Needs. Promotional Items Too! MYRTLES OR CREATIVE PRINTING
407-891-9797 1115 Pennsylvania Ave Downtown St. Cloud
August 2017 | Nona Woman Magazine 1
COVER STORY
BUSINESS SPOTLIGHT: BLAIR CREATIVE GROUP, INC.
Renée Blair, President/Creative Director, Blair Creative Group, Inc.
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his month we spotlight our friends and supporters, Blair Creative Group, Inc. Renée Blair and Blair Creative Group are huge supporters of the magazines and really help me bring them to you! The following is a conversation with Principal and Creative Director Renée Blair:
Please describe your business. Blair Creative Group, Inc. is an award-winning graphic design studio with over 20 years experience in publication and advertising design. We partner with business owners, publishers and in-house marketing departments, serving as their personal creative department or an extension of their current team, providing creative solutions that help them grow their business. Our services include: publication design (magazines, newsletters, brochures, handbooks, directories, etc.), logo design and branding, ad design, marketing collateral, web design and email marketing. Additionally, our wide network of talent also allows us to offer editorial services, photography, printing and mailing services, which truly makes us a well-rounded, full-service studio capable of handling any size job for a variety of industries.
Can you describe the “culture” at Blair Creative Group? We believe strong relationships and exceptional customer service are the key to success. We build those relationships with our clients through open communication founded in mutual respect and trust. Working as a reliable partner who is invested 2 Nona Woman Magazine | August 2017
Can you tell us a little history of the business? Working throughout Central Florida as a graphic designer, I discovered my love for magazine and publication design after becoming the art director for Markee Magazine, a national trade publication for the film and video production industry. Six years later, I became the associate art director for Orlando Magazine, where I further developed my skills. But after four years, the recession hit, resulting in me being part of a corporate-wide layoff—so I made the decision to work for myself and Renée Blair Graphic Design was born. I was quickly hired by local publishers to design and produce magazines such as the Peabody Journal, Lake Mary Healthy Living Magazine, and Seminole Magazine, winning awards from the Florida Magazine Association for the former two. Meanwhile, I continued to build an extensive client list in other industries, while growing my network of creative talent. In 2014, I incorporated and changed the name to Blair Creative Group. Next month will mark the nine year anniversary of being in business, and I’m extremely grateful for the many friends, family, staff and clients who have supported me along the way! I know many people are extremely loyal to you. What do you attribute that degree of loyalty? We provide quality work, on time and on budget, but providing great customer service is our top priority. I enjoy getting to know our clients— both professionally and personally—learning as much as I can about their business in order to help them grow and meet their goals. I believe it’s that personal collaboration that they enjoy the most. Clients often thank us for the open lines of communication, attention to detail, and being easy to work with. And nothing brings a bigger smile to my face to hear how happy they are with the work we’ve done and the results they’ve achieved from it. A bigger compliment is their repeat business and referrals…I’ve been working with many of the same clients for eight years or more, and I truly value their business.
I know you support many local charities and organizations, are there any you care to mention or discuss? I like to support the House of Hope Orlando and New Hope for Kids, both who do a tremendous job supporting and helping children and teens through troubling times. As a cyclist, I ride and raise money supporting other organizations such as the Tour de Cure benefitting the American Diabetes Association, which took place here in Lake Nona last March. I’m currently registered for a few others, with more being considered. Next up is the Champions Ride for Charities in September, benefitting several local charities in Seminole County, which is where I lived before moving to Lake Nona earlier this year. In October, I’m riding in the CF Cycle for Life, benefitting the Cystic Fibrosis Foundation, and the Ride-4-Ronald, which benefits the Ronald McDonald House Charities of Central Florida, taking place again in Lake Nona. For Ronald, I’ll be riding with Nona Brew Crew’s Nona Cycle, so look for us around town and as we raise money for this wonderful organization—we welcome your support!
Anything else you would like to mention or highlight? If you’re a business owner, never underestimate the value of quality design and branding. Your logo and brand is the most important marketing tool(s) you have. It’s what distinguishes your company from another, and it’s that image that consumers remember and identify with. We have worked with many companies throughout the years to develop or update their logo and/or marketing tools, and help carry their brand recognition across all of their marketing platforms. Whether you need a new or updated logo, or if your marketing materials need a fresh look, we can help you grow your business. n Thanks again to Renée Blair and Blair Creative Group for helping us bring you the publication. Renée Blair Principal/Creative Director Blair Creative Group, Inc. renee@blaircg.com 321-972-3669 BlairCG.com
PHOTO: BETSY HANSEN
in our clients’ growth and success, we believe in providing quality design and branding as a valuable asset to their business. We also welcome fun and humor, value a work and life balance, and enjoy working in a friendly and relaxed atmosphere where ideas and creativeness can thrive.
Responding to an IRS Notice By Jason Flowers CPA, CFA, CFP, EA, CTFA
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eceipt of an IRS Notice in the mail can be intimidating and disconcerting. This article is intended to provide some guidance on how to respond to an IRS notice after your initial shock.
Understand Your Notice Before you attempt to respond to an IRS notice it is important you fully understand the reason behind your notice. The IRS has a tool on their website that allows you the ability to type in the notice number in order to obtain a general description of the issue. You can access the tool using the following address: https://www.irs.gov/individuals/irs-notice-or-letter-for-individual-filers. Your notice will often outline items as reported by you per the return you filed versus items recalculated or calculated by the IRS. Sometimes the reason for an additional assessment of tax, penalties and/or interest is not 100% obvious from your notice. One path to understanding how values were calculated by the IRS is to call the IRS per the 800 number on your notice and speak with an IRS agent. Calling the IRS may not always be the easiest option due to long wait times. Understand Your Return After you begin to understand the purpose of your notice you should review your tax return relative to the tax year in question per the notice. If you do not have easy access to your filed tax return relative to the notice you can access relevant tax return information from the IRS via the tax return transcript portion of the IRS website. IRS transcripts provide you with valuable information on what has (or has not) been filed with the IRS. You can access IRS transcripts at
4 Nona Woman Magazine | August 2017
no charge via the following link: https://www.irs.gov/individuals/get-transcript. Descriptions of the various transcript options available for download can be found at: https://www.irs.gov/individuals/tax-return-transcript-types-and-waysto-order-them. Compose Your Response: Your response to an IRS Notice should include the following: 1. A copy of the IRS Notice you received. 2. A cover letter identifying yourself, the notice reference number/notice date and your reasoning for the position taken per your filed return. You should sign and date your response. 3. Supporting documents and IRS Forms that substantiate your position.
Additional items to Consider:
1. Respond to IRS notices in a timely manner per the notice deadline. 2. Provide any and all IRS Forms requested per the notice. 3. Use Certified Mail Return Receipt when responding to a notice. 4. Keep copies of all correspondences made with the IRS regarding any notices. 5. Mail correspondences to the appropriate address listed in your IRS notice letter. 6. IRS correspondences occur via mail. Do not fall prey to telephone scammers pretending to represent the IRS. Larry Herring CPA and Consultants is available if you would like to explore saving taxes while you save for retirement. Visit us online at www.herringcpa.com or call at 407-647-7777 to set up a free consultation.
MYRTLES OR CREATIVE PRINTINGTuesday - Thursday 10:30 - 5:00
Friday 10:30 - 6:00
Saturday 10:30 - 3:00
Stop in and let Patti help you select that perfect gift for your someone special. 1117 Pennsylvania Ave. • Downtown St. Cloud 6 Nona Woman Magazine | August 2017
TWO POINTS TO CONSIDER BEFORE YOU LIST YOUR HOME By Jeanine Corcoran
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few months ago, I had written an article entitled, “Six Mistakes When Choosing a Real Estate Agent.” This month’s article will be an extension of that subject with two crucial considerations.
Consider the following: 1. Is this the right time of year to list your home? Our real estate market is most active during the spring and summer; however, because it is August, it doesn’t mean you shouldn’t list your home. There are still buyers who are relocating and buyers who still want to be in a house by the end of the year. If you are ready to list, be sure your home is in “show-ready” condition which means free of clutter, all repairs completed, and fresh neutral paint colors. Arrange your home to appear as close as possible to a model home. 2. Who should you hire to represent you? Choosing the right agent is paramount to receiving the best price for your home. One common occurrence in our industry is agents influencing sellers with words they want to hear to secure their listing. Then months pass with their home still on the market. That’s when the seller hears
FOR SALE
4575 Kissimmee Park
3 Bed / 2 Bath 10.36 acres by Jeanine Corcoran
$550,000
PENDING
5940 W. Nova Rd 9 Bed / 5 Bath 5302 sq ft by Dennis Hogan
$500,000
from the agent that their home is priced too high. Don’t fall prey to this approach! It is human nature to be easily tempted by more money. The agent who knows and is active in your market will be straightforward and realistic about pricing. Sold comparable properties will be used to determine your listing price and there will be an effective marketing plan in place that will save you time, frustration, and most importantly — money! If you are considering listing your home, consider the time of year, having your home in “show-ready” condition and listing with an agent who knows your community and who will give you the straight facts along with an effective marketing plan. In the end, you will be a much happier seller. n
Jeanine Corcoran is the Broker and Owner of The Corcoran Connection, LLC – A Real Estate and Property Management Company. Jeanine has been helping families with their Real Estate needs since 2005. Jeanine is Barbara Corcoran’s sister from ABC’s SHARK TANK. Jeanine can be reached at 407.922.3308, email her at Jeanine@TheCorcoranConnection.com, or visit TheCorcoranConnection.com
SOLD
SOLD
FOR SALE
$316,400
$360,825
$899,000
4914 Raylene Way 5935 Winchester Isle 3301 Schoolhouse 4 Bed / 2 Bath 4 Bed / 3 Bath / Pool 7 Bed / 5.5 Bath 7665 sq ft 2243 sq ft 2705 sq ft by Jeanine Corcoran by Dennis Hogan by Jeanine Corcoran
Jeanine Corcoran - Broker | Owner | The Corcoran Connection 407-953-9118 - office | Jeanine@TheCorcoranConnection.com TheCorcoranConnection.com Serving your Real Estate and Property Management Needs Connect with us on Social Media!
August 2017 | Nona Woman Magazine 7
BUSINESS SPOTLIGHT: STUDIO NINE 13 Please describe your business. Studio Nine 13 is a video production company that specializes in producing video content for businesses of all sizes. We handle all of the editing and post-production needs for national TV shows such as The Daily Buzz and Entrepreneur.
his month we spotlight our friends and supporters, Studio Nine 13. Studio Nine 13 are huge supporters of the magazines and really help me bring them to you!
Can you describe the “culture” at Studio Nine 13? At Studio Nine 13, we believe that everyone is family. We like to develop long term relationships with our customers and continue to help them with all of their video needs. We believe that everyone is entitled to the same level of service, regardless of the size of their business, and we believe in providing a service with honesty and integrity.
The following is a conversation with Owner Kristin Macari.
Can you tell us a little history of the business? Studio Nine 13 was founded on the heels of
Kristin Macari, Owner, Studio Nine 13
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adversity. My husband Quinton lost his job on a morning show that went off the air. I had been in marketing for a national homebuilder for over a decade, and jumped at the opportunity to become an entrepreneur in a field we both love. We decided to start our own production company offering video production services to businesses of all sizes. I know many people are extremely loyal to you. What do you attribute that degree of loyalty? I think we provide a superior service to our clients. We are often thanked for being so accessible and responsive to our clients needs. We know that in today’s market, time is a luxury we don’t have, so answering our clients’ questions, returning phone calls, and delivering projects on schedule are very important to us. I know you support many local charities and organizations, are there any you care to mention or discuss? We have many charities that are very important to us, and we often partner with our home church, Kissimmee Christian Church. There is a great ministry that works with our church, Gray’s House of Hope, which is a homeless outreach program in downtown Kissimmee. This organization goes into the heart of a homeless camp each Tuesday to provide food to eat, as well as food for the soul.
I think it’s important to mention to anyone who has a business that video content is King. According to Cisco, video traffic will be 82 percent of all consumer Internet traffic by 2021. If a business isn’t investing in video, it isn’t going to survive. We understand the nuances of online video programming, social media, and broadcast TV. We can help you produce content that will engage your customers, build brand awareness, and help you make sales. Let us help you tell your story. n Thanks again to Studio Nine 13 for helping us bring you the publication. Kristin Macari, Owner Studio Nine 13 k@studionine13.com 407-986-0913 StudioNine13.com 8 Nona Woman Magazine | August 2017
PHOTO COURTESY OF KRISTIN MACARI
Anything else you would like to mention or highlight?
Call • Email • Message • Text to place an order
QUICK REFERENCE DIRECTORY ACCOUNTANTS Larry Herring CPA, PA 611 N. Wymore Rd. Winter Park, FL 32789 407-647-7777 HerringCPA.com
GYM Anytime Fitness 3380 Canoe Creek Rd. Saint Cloud, Florida 34772 407-891-9111 www.AnytimeFitness.com
ACUPUNCTURE Catherine Coudray Monday–Friday, 8am-5pm 1716 East Irlo Bronson Hwy. CoudrayAcupuncture.com 321-303-5240
HANDYMAN The Good News Handyman Rick Wade 407-468-1352
ADVERTISING & MAGAZINES Harmony Life and Nona Woman Magazines Bill Bokunic 321-331-6398 Bill@QMCWorld.com QMCWorld.com ATTORNEYS Overstreet, Miles, Cumbie & Finkenbinder, P.A. 100 Church St., Kissimmee, FL 34741 407-847-5151 OMCFLaw.com CARS & TRUCKS Kisselback Ford 1118 13th St., Saint Cloud 407-892-2141 KisselbackFord.com CHURCH Life Church 10:10am Sundays at Narcoossee Middle School LifeChurchCFL.com COMPUTER REPAIR I Repair PCS Efrain Rodriguez 773-865-2697 IRepairPCS.net efraincfd@gmail.com FINANCIAL ADVISORS Edward Jones Kerry L. Scott 4725 Old Canoe Creek Rd., St. Cloud, FL 34769 407-498-0147 GARAGE DOORS & OPENERS D.S.I. Sales / Service / Repairs 407-970-5847 dsigaragedoor@yahoo.com DSIGarageDoorAndOpener.com GRAPHIC & WEB DESIGN Blair Creative Group, Inc. Renée Blair 321-972-3669 BlairCG.com Energy Graphics Shannon Danford 407-267-6300 Energy-Graphics.com
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HAIR Victor Russell Salon 105 East 13th Street Saint Cloud, FL 407-892-1005 VictorRussell.com HOME BUILDERS Jones Homes USATM Twin Lakes 4910 Twin Lakes Blvd., St. Cloud, FL 34772 407-988-3222 TwinLakesFL.com
MUSIC LESSONS Music in Harmony Piano Lessons and Vocal Coaching by Dawn Korzen 7130 Indiangrass Harmony, FL 34773 MusicInHarmony2013@gmail.com
407-301-4561 for interview PAINTING & PRESSURE WASHING Champions Property Maintenance Joe Murray 407-908-9139 Fitzgerald Painting, Inc. Don Fitzgerald 407-908-5471 dfp8028@aol.com ORTHODONTIST Lach Orthodontic Specialists 407-499-4265 Lach-Ortho.com
HOME INSPECTIONS Budget Services 407-892-8811
PEST CONTROL Luv-A-Lawn & Pest Control 407-908-9139
HOSPITAL Health First-Holmes Regional Health Care 1350 South Hickory St. Melbourne, FL 32901 321-434-7000 HFortho.org
PET GROOMING 5 Star Pet Grooming 1537 E. Irlo Bronson Memorial Hwy., Saint Cloud One 1/2 mile West of Narcoossee on 192 407-593-6911
HOUSE CLEANING Maid Easy Cleaning Service 407-709-3640
PRINTERS Creative Printing Services 1115 Pennsylvania Ave. Saint Cloud, FL 34769 407-891-9797
Molly Maid of Kissimmee, St. Cloud & Lakeland 407-498-2256 MollyMaid.com INSURANCE Brightway Insurance, The Sterner Agency 407-891-9361 BrightwaySterner.com Humana Joseph Quezada 407-462-7199 jquezada@humana.com Kocher Insurance, LLC 1312 Illinois Ave., Suite H Saint Cloud, FL 37769 407-957-1918 KocherInsurance.com MORTGAGE Trustco Bank Sarah Near - Branch Manager Gateway Commons 1525 E Osceola Pkwy., Ste.120 Kissimmee, FL 34744 407-932-0398 MOVIE THEATERS Cinema World East of 95 on 192 next to Sam’s Club Melbourne, FL CWTheaters.com
Lucky Dog Printing 1404 Hamlin Ave., Ste. F St. Cloud, FL 34771 407-593-6984 REAL ESTATE The Corcoran Connection, LLC Jeanine Corcoran, Owner/Broker Buy/Sell/Rent/Property Mgmt. 407-953-9118 TheCorcoranConnection.com TRAVEL Meisner Cruise and Travel 407-738-7088 tvlwithlinda@gmail.com Facebook: Harmony Get A Way with Meissner Travel VIDEO PRODUCTION Studio Nine 13 Kristin Macari 407-986-0913 studionine13.com WATER SYSTEMS Dependable Water Treatment 407-242-7150