Rachael Teasdill Graduate Portfolio by Rachael Teasdill

Rachael Teasdill Portfolio

Fashion Branding and Communications Arts University Bournemouth. rachael.teasdill@gmail.com

07427631596

2019

@rachcteasdill

Introduction A m eli a z i n e i s a proj ect I have produced as par t o f m y f i n a l m aj or proj ect, thi s i s al so m ultochan n el b ra n d , c rea ted to targe t l i ke - m i n ded wo m e n wh o a re o n a j o urn e y o f se l f appr i ci ati o n an d per so n a l g ro w th. I have co m pi led e le m e n ts o f t h i s proj ec t to sho w ho w thi s e m e rgi n g z i n e bran d ca m e to be.

Rachael Teasdill

Who is Amelia? Amelia is a lifestyle publication marketed through a physical publication and online platform as a website. The focal point of the brand is to empower and encourage women to embace their natural beauty while sharing their voices, expression and creativity. The name â&#x20AC;&#x2DC;Ameliaâ&#x20AC;&#x2122; is derived from the late Amelia Earhart, an American aviation pioneer and author, who was the first female aviator to fly solo across the Atlantic Ocean. Giving the brand a female name was inspired by the idea of making it relatable and encouraging in-depth conversations with the consumer on a personal level, as if it were a friend or sister. The core aim of the project is to organically form a community through connection and experience; especicially on topics that relate with body image, mental health, disabilities, self - care and personal growth.

Concept Research

Reading Fiction Improves Brain Connectivity and Function Your Reality Is a Reflection of What You Believe You Deserve

All women’s voices are valid and all womens experiences matter

“We need to strengthen women’s self esteem and make them feel valued for their identity and culture”

Love yourself First Science-Backed Ways To Fight Stress With Self-Care

self-care is a form of self-love self-care is a practice

Empowered women empower women

Forbes: The Secret To Women’s Empowerment Is Women

Rachael Teasdill

Concept Board

Art

Creatives

Expressive

Minimalistic

Uplifting

Colour Board

Rachael Teasdill

Colour Palette M,y colour palette has been inspired by the target consumer in mind, looking onto interior design of consumers living environment, the way they would style themselves, what are they would have on their walls, as well as in the ways they choose to express themselves, through style, art, illustration, photography, setting etc

Brand Identity

Vision Ou r v i si o n i s to he l p wo m e n deve lo p a be tter sen se o r se l f thro ugh pe r so n al gro w th, ai m ing to h elp co m m un i cate that al l fee l i n gs val i d in t h e m o m en t but to ulti m ate l y r i se above these feeli n gs , w hi le o n the j o urn e y o f appr i ci ation o f o n es sel f an d o the r wo m e n , as a re sult w ill h elp to v i ew o the r wo m e n as si ste r s an d fr i e nd s ; ra t h er t h en co m pe ti ti o n .

Mission Ou r m i ss i o n i s to create a co m m un i ty fo r l i kem i n d ed wo m e n , he l pi n g to create a wave of o pen m i n ded an d safe co nve r sati o n s whi ch w ill h elp to c reat the e n d goal o f e m po we r m ent, eb ra cem ent an d e n l i ghte n m e n t.

Rachael Teasdill

Values Ou r va lu es are to i n spi re the o pe n m i n ded, th e c rea t i ve, the cur i o us, the expre ssi ve , an d th e o n es w h o wan t to o pe n up by usi n g the i r voice to c rea te chan ge i n soci e ty, whe the r that be d i sc u ss i n g to pi cs such as wo m e n e m po we r m ent, m en ta l h ealth, di ssabi l i ti e s o r soci e tal n orm; wh i c h w i ll ulti m ate l y he l p to br i n g aware n e ss to to p i c s t h a t m atte r m ost.

Identity Ou r b i - a n n ual z i n e publ i cati o n s wi l l e m body th e pa t h o f c han ge , e n co uragm e n t an d practi ce to self ca re a s usi n g a platfo r m to he l p do thi s w ill i n t u rn h elp wo m e n to i n ti grate se l f care tools i n to t h ei r eve r yday l i ve s. W e ai m to e n co ura ge m i n d f u ln e ss an d se l f wo r th i n to o ur audi e nce fro m 1 8 - 30 e speci al l y i f the i r l i ve s are lacking su c h q u a li ti e s, an d pe r so n al l y see roo m for i m provem e n t.

Identifying Brand Benefits Reason to Believe

Insight

Community among like minded women creating a safe space for all to have conversations on topics.

The publication would be using real women as models, and also for any current and future collaborations. It will not be using only one type of women but will not reflect any unatainable or unrealistic ideals, as this zine if provoking change with society and womenâ&#x20AC;&#x2122;s minds of others and themselves.

Sharing experiences of various women based on an element that was / is personal to them, that others may benefit hearing or ralating to.

It will aim to celebrate the natural beauty of oneself, while encouraging empowerment, self-care and growth.

Values, Beliefs, Personality Appreciation of women of all shapes, sizes and colours.

Target

Creating a community for an authentic and real representation of women.

18+ individuals who embrace natural beauty and self expression.

Showing acknowledgment to upcoming female creatives.

Discrimination Might not appeal to all women in terms of beliefs, perspective, wanting to support the natural self of women and creating a more open and meaningful community. If some women are not in the correct level of consciousness then they may be on a more superficial path, and might not be ready to start the journey of internal growth, but focus on external imrovement (in thier opinion). The zineâ&#x20AC;&#x2122;s core beliefs might be seen to allign with that of the feminist movement &other feminist publications.

Competitive Environment

Like-minded women of all shapes, sizes and colours, who embrace their own beauty and style.

Essence Empowering Mindful Thought-provoking

The competitor environment consists of Frankie mag, Polyester, Local Wolves, Sister zine and the Gentlewoman.

A unique concept for a physical publication, will attract target audience that prefer tangable forms of magazines and books. An open, in-depth, and uplifting represention to a zine publicaition for women which would be very different alternative to todays magazines/ tabloids and publication market.

Roots Strength Creating a platform for an more open minded convosation, can encourage women to connect, rather than see eachother through jealousy and as competition as well as give insight into their own experiences. Contains real stories and everyday women to help gain a better gasp on reality and encourage women to over obsticles in their path.

Rachael Teasdill

Concept Development by Rachael Teasdill Illustrations by Steph Dalley

In collaboration for Amelia zine.

Marketing Mix Promotion The promotion will be posters, leaflets and social media advertising based, so that the attention of a wider target audience will be captured. Posters, leaflets and any online posts will be designed and created by myself, with suggestions of graphics or illustrations from any collaborative projects. These can be witnessed across the Uk in advertisment boards, at popular destinations such as cinama, restraunt leaflet sections, and at any travel area’s such as at airports and train stations; for an even further reach to consumers.

Process People Like - minded women in local area as well as in other counties will be the fpcus to help create a platform for different types of women to express their opinions, experessions and creativity. To give the zine publication enough time to improve and grow, it will start of as UK based zine only; and then spread out with online purchasing to be available, once the zine brand has made sufficient profit from zine and other products.

The zine will produce a aine with every season, as it will dedicate the background of the photography to the nature around us an scnery, for example greenery, trees and flowers, depending on the time of the year. This will help to encourage our readers to respect the natural elements around us, and help create and put more meaning back into things that are take for granted. Ultimately the aim for photoshoots would be to take people out of a tech environment, even though it’s an ever-growing part of society and help women find meaning in the natural parts and us and ourselves.

Ultimately wherever women are, we aim to have adversitment there.

Price Taking into considerating the cost of prodcuts for women are quite expensive compare to men, the zine will be available and affordable price of £5. Additional Items will be priced around the direct cost of the Zine, and will be available online side the zine which would be the main product of purchase online.

Physical Evidence Through the zines online presence through both the website and social media this will help to engage with a wider audience online. Branding well be coheasive throughout to help gain familiarity from consumers across all products. The website will give the customer the options to subscribe to not only the physical publication but also to an online newsletter through the website, as well as be able to purchase the publication for an online version for cheaper.

Place Zine will be sold locally in bournemouth, preferably in indepentant cafes or smaller lunch cafes to set a memorable and comfitable atmosphere, which also help attract a the refined target consumer based of the selection of tribes that relate to the zine concept. They’ll also be available to purchase through website online and given an option for a digital or physical copy which can be set through the post. Other irems will also be available via website too.

Product Zine, Postcards Prints, Tote bags and as well as a therapy colouring book will be apart of promotional and subscription packs, but will also be available to purchase separately on the website. Online website for brand, photography, articles, interview sneap peaks through the online platform, helping to build a community.

Competitive Situation Positioning Map This positioning map is identifies the competitors that my brand has from tangible zines to digital zines and even some magazines that have similar components within their own brands, that can be seen to corrolate with one another.

High Price

This is also to identifys the publications prices and popularity as well as presenting a gap in the market for my brand.

£15 per issue

as advertised on village

Free on Issuu

Least Popular

£9.95 per issue

as advertised on village

£7.99 per issue as advertised on village

Most Popular

£8 per issue

£8

as advertised on village

£6 per issue

£5.99

as advertised on website

:£5 - £13.50

as advertised on website

Low Price Rachael Teasdill

Photoshoot Concept 1 Minimalistic, style & nature photoshoot with a model surounded by interesting shaped leaves and greenery and will as styled in outfits paired with statement earrings. About natural beauty and self expression, set in the outdoors. The preparation and process of the shoot went well, I initially experiemented with the suroundings to see what I could portentially capture as well as with the camera settings to capture the highest and best quality images I could, as weather was cloudy. Natural make-up was achieved by model upon request and outfits were styled by myself.

Rachael Teasdill

Photoshoot Concept 2 Minimal photoshoot with a selection of diverse models all in same clothing but different colours such as a sleeveless cami vest and hugh waist trouser to create some fresh, colourful and natural visuals. Shot within a photography room or natural scenery with white or grey backdrop. featuring qutoations on the page from models with what makes them feel beautiful/themselves.

Rachael Teasdill

Final Mock-ups Webiste and Social Media

While social media will be the main source to help interact with consumer, the website will act as a safe space for women to talk about authentic and meaningfull topics that mainly affect them and young girls. This is the final mock -up of the hopepage to the website along with the still shot of the initial look into the homepage and what it looks like once you open it using a laptop, but preferably a mac screen.

Rachael Teasdill

Final Mock-ups Branding and Mechandise.

Garnier G a rn i e r i s a m a ss m a r ke t co s m e t i c s b ra n d fo u n d e d i n Fre n c h 1 9 0 4 a n d w a s a q u i re d i n t h e 1 970 ’ s fro m co s m e t i c s co m p a n y L ’ O ré a l . T h e b ra n d p ro d u ce s w e l l k n o w n p ro d u c t s fo r h a i r a n d s k i n ca re w h i c h i s m a r ke te d d i re c t l y to w o m e n a l l a ro u n d t h e w o r ld .

Rachael Teasdill

Why create advertisement Illustrations? If brands were to collaboration with artists, illustrators and other creatives for fun and interesting advertisment, it would draw the eye to the products from the target consumer to help gain profit. If they were to creatives if could help gain exposure to independant and freelancers so that in turn it also benifits them and their popularity.

Products of Inspiration From researching into their many products on their website, I have narrowed down to four products that I have noticed seem to be some of the most popular products of purchase. I will be using these to plan out what look and motion will be made from the women in the illustration, as a still motion as part of their skin care.

Rachael Teasdill

Advertisement Illustration 1 Product: Garnier skin naturals, Pure active 3 in 1.

Rachael Teasdill

Advertisement Illustration 2 Product: Garnier Pure active Micellar cleansing water

Advertisement Illustration 4 Product: Garnier Moisture Rescue, refreshing gel-cream

Rachael Teasdill

Advertisement Illustration 4 Product: Garnier Skin active, Moisture Bomb sheet mask

Collaboration I h ave co lla bo rated wi th C he l sea Lo ui se B ro wn a k i d s wea r d es i gn e r fro m Pl ym o uth Co l lege o f Fa s h i o n to produce a po r te n ti al we b de si gn fo r h er u pco m in g, e m e rgi n g k i dswear bran ds â&#x20AC;&#x2DC;K i d d i eOsâ&#x20AC;&#x2122;.

Rachael Teasdill

Who is KiddieOs? Kiddieos is a childrenswear brand founded by Chelsea Brown, an upcoming Childrenswear designer and maker currently in her final year in BA (Hons) Fashion at Plymouth College of Art. The brand is the face/door to introduce Chelseaâ&#x20AC;&#x2122;s fashion design and pattern samples to the consumer to get a hint to her design style, so the consumer can visualise the garment(s) for the child in mind. The brand destributes a range of for both boys and girls as well as garments such as dresses and dungarees for girls pricing around ÂŁ30.

Instagram: https://www.instagram.com/ kiddieos_childrenswear/ Facebook: https://www.facebook.com/ KiddieOschildrenswear/

What is the aim? The main aim for the website it help to an emerging Childrenswear designer intergrate into the Childrenwear market. As Kiddieos is ran by only Chelsea, I believe itâ&#x20AC;&#x2122;s important to help independant and small businesses so that they gain customers in the local area and help gain attraction from portential customers.

Rachael Teasdill

Website Inspiration

Colourful Playful Expressive Unique Individual

High Cost

Competitors Online Pressence These are a few competitors that the designer of the brand has identified to be in close competition to her kidswear brand. Here are some points to identify each of their websites, how they choose to function there own online platform and also how they communicate with the target audience.