Oxygen Network - Spring 2013 Refresh Brand Book

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HE T G N HI C R ICE A O E V S RE OF S E E C N I O O T H C N G DESI RS E T S PO P A M E SIT

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RESEARCHING THE AUDIENC E

Oxygen vie wers are a new breed of audience , we like to call them G eneration O WANT IT- Th . ey want it a nd they wil l get it. Oxy money, tim gen viewers e and effort are willing to get wha to spend t they crave style: settin . Oxygen vie g goals and wers excel achieving th in life and em every ti m e.

FL AUNT ITNot afraid to make a sta tement, the fear, and th y try the la ey look goo test chic ite d doing it. m without T hey know h s wa g g e r a n ow to pull o d strut: the y are the all ff any look with their ure to any room.

TREND ITThey are th e first amon g their frien the buzz ov ds to go on er the lates social med t fashion, fa ia and start d the word a s and taste nd are ahea s. Oxygen v d of the cu iewers love rve when th to spread Put it all to e new look gether and s come aroun you get Ge neration O d. who have fu xygen: Asp n. Hot! iring, bold tr end setters

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t’s e, t h a e s o t h out eople s p i d d n o t a e got to g o v ut ’ s e e c W a ew! B y. pl i t t t v r a o e h g t c s in ls next ce h a e, a n d n r v i detai e u i t o y a d y c u i m a e r u j r fo e fo eir all th ick, in ws t h 411 be u h o t q e i n h k e w t b F en up on a s to ur BF h Oxyg u o o e y y c i e r ’ ision. vo ch e v t r e w a l u , c e o s t n es nd w hy ’t busin ku p o ews a o n k l o t don t a h s t u e t b t o s t t a e l the ls ou make here r cut i l t a l o ’ t s u n e u j o d ow not , t h at y et the s m e l td g u t , we’re o s e onals i l i e d s t p s e a o l t e e f p o so t the ng pr ’t be ulous u n b o abou o a spect y f d e r r e o r u l s a e o , e to lev tie dienc iting r bes ain a u r t u a all. Be n w o i r r y r a u e e o t M o f v t , . r e a s de be ing hen haker be ru mem r talk s e So w t ’ u r d n o t n y o u a .B l, d t t h at overs e fun tiona m a b s : e r ” r forge ! e tu nv lah the fu b e co go “b o t d l m u e g in th ho speak you s e e l r i a h ou so w clear. l e ss : y a n t i s s s ry la and c and c , l a e r ging, enga

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LOGO The Oxygen logo represents Generation O. The O’s slight tilt is meant to reflect Oxygen’s understanding that it’s viewers think perfection is overrated. Oxygen women are DOWN FOR WHATEVER. The bright energetic and off-kilter yellow “O” offers a space where exciting unconventional, entertaining things happen; it is a window into the world of what viewers will see on the network.

Buffer : 0.2 times the height and width

INCORRECT USAGE

NO TILT

COLOR OVERLAY TRANSPARENCY

T YPEFACE

Aa Aa Aa

Oxygen uses the Brandon Grotesque font as the title typeface for those OMG headline-grabbing moments. It is glamorous, modern, and bold. It is in your face without taking itself too serious.

PRINT TITLE: BRANDON GROTESQUE BL ACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

For text, Gotham can be used. It is elegant, it is sleek, but it can also strut it’s stuff across a page and down an article while still being easy on the eyes.

WEB TITLE: BRANDON GROTESQUE BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

SUBTITLE: BRANDON GROTESQUE MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Aa Aa Aa Aa TEXT: BRANDON GROTESQUE REGUL AR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

TEXT: GOTHAM MEDIUM

TEXT: BRANDON GROTESQUE REGUL AR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

TEXT: GOTHAM LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

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76 8 3 C

C42 M1 Y21 K0

C0 M45 Y55

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# e 2 9 e 76

R165 G207 B205

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R224 G222 B102

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120C

POSTERS

DARIEL DOMINGUEZ RACHAL TAI ANJANA SINGHWI