Portfolio of Rachel Ariella Kurniawan

Graphic & Digital Design

Selected Works

Portfolio of

Rachel Ariella Kurniawan

2016 - 2018

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Portfolio of Rachel Ariella Kurniawan

Contents 4

Gedung Kesenian Jakarta

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Madam Rusli

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Ebisuya

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Logo Collection

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Bekasi Fajar Industrial Estate

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Music App Concept

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VIVERE

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GetFit - Fitness App Concept

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Orchid Project

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@biblegraphics

Digital & Graphic Design

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Year

Discipline

Type of Work

2018

Branding, Print, Digital

University Final Project

01.

Gedung Kesenian Jakarta Gedung Kesenian Jakarta is a performing arts venue that was built in 1821 by the Dutch Colonial. The building boasts a rich historical value both artistically and politically. Unfortunately the building doesn’t have a brand identity that portrays its values and uniqueness.

A new brand identity is aimed to capture the core values of the building, but still keeping the brand relevant with the modern age and to make it more accessible to the public.

The identity portrays the elegance and the classical value of the building. Yet as an art venue, is expressive and doesn’t constrain too much to traditional convention. This is visible from the use of dynamic composition throughout the identity, but balanced with a graceful typeface and subdued colors.

The project consisted of a comprehensive brand identity design with the identity applications such as, stationery set, marketing collaterals, website, advertising, signages, and various ephemeras.

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Nowadays people tend to find information on the internet. Hence, it is pivotal for Gedung Kesenian Jakarta to have its own website.

The website for the brand contains information and actions such as event schedule, ticket purchase, venue booking, latest news, etc.

These contents make it easier for the audience to engage with the brand.

Additionally, a mobile application is made for members of the building.

They can easily check events schedule, buy tickets, check their venue reservation from their phone.

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The presence of digital media allows the audience to easily interact and obtain information of the brand.

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Year

Discipline

Type of Work

2018

Branding, Print, Digital

Client Work

02.

Madam Rusli Branding project for a shabby chic themed tea house, offering a wide selection of cakes, cookies, tea, hampers and souvenirs. The project includes logo design and various printed media design.

The logo visualises wheat and tea leaves, as the main ingredient used by the tea house. Moreover, the logo is stacked to represent a cake being placed on a cake stand.

The design elements takes inspiration from the elegant and antique feel from vintage shabby chic furnitures, the color combination indicates a playful and sweet personality of the brand.

Main Logo

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Logo in Stamp Version

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Year

Discipline

Type of Work

2017

Branding, Print

University Project

03.

Ebisuya Ebisuya is a casual Japanese restaurant in North Jakarta.

Boasting authentic flavors as 90% of the ingredients are imported and their executive chef is from Japan.

Ebisuya thrives to give best Japanese dining experience in Jakarta, yet with an affordable price.

With a cheerful and casual personality, the brand’s main target audience are young adults and adults. Based on the brand’s personality, the identity centers on a bold and playful logo, which portrays a joyful modern Japanese vibe. Simple Japanese-style line illustrations are used to boost the brand’s authenticity.

For this project I made the visual identity and stationery set, brand identity guidelines, and the advertisements communicating the brand’s uniqueness.

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GOOD FOOD COME TO THOSE WHO WAIT

い た だ き ま す

Itadakimasu (Let’s eat)

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(2016 - 2018)

Logo Collection

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Year

Discipline

Type of Work

2017

Print, Digital

Client Work

04.

Bekasi Fajar Industrial Estate A rebranding project for an industrial estate located in West Java. The rebrand aims to give the 20 year old company a more modern look and approach.

Following the rebrand, I designed various printed and digital materials that support the new look and vision of the brand. The project was made during my internship at Thinking*Room.

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Year

Discipline

Type of Work

2018

Digital

Self-Initiated

05.

Music App Concept An interface design concept for a music app. I wanted to design an app that is simple to use, doesn’t confuse the users, but still have the essential functions.

The app focuses on easy usability and approachability, hence the simplistic and minimalistic approach. Blue is used as an accent in the design, and also functions as an emphasis for some elements such as buttons and headlines. All of the contents are organized neatly, following a grid.

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Year

Discipline

Type of Work

2017

Digital

Client Work

06.

VIVERE This project was done during my internship at Thinking*Room. I was tasked to design a mobile website version for a furniture store based on the desktop version already made.

The goal is to make the website easy to use and understand for the audience and to give them a pleasurable shopping and browsing experience.

Ultimately, to keep customers coming back. With these things kept in mind, the website design is clean, simple and straightforward.

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Clean interface contributes to an effortless browsing experience.

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Year

Discipline

Type of Work

2018

Digital, Motion

Self-Initiated

07.

GetFit - Fitness App Concept Interface design concept for a fitness app. The app functions as a workout guide and a personal coach for the users.

In the app, users can easily look up and search for various exercises, they can also filter the exercise according to the desired body part. They can customize and create their own workout, or they can conveniently choose pre-made workouts.

Moreover, users can keep track of their workout history and record. The app stores workout statistics and history for the users, helping them to focus and achieve their desired fitness goals.

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Customizable workouts that cater to your needs.

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Year

Discipline

Type of Work

Team

2016

Digital

Client Work

Jeremias Rama (Developer)

08.

Orchid Project A project by four biotechnology students to document and research about orchids. Their research and findings were then published into a website, which consisted of various informations such as its’ morphology, habitat, classifications, ways of conservation, etc.

Since there is a lot of information to be put on the website, the design is simple and content oriented.

Ensuring the audience can get a lot of information in the simplest way possible.

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Year

Discipline

Type of Work

2017

Motion

Self-Initiated

09.

@biblegraphics A project I made last year, posting animated bible verse with various typographic and motion treatments. With a simple goal to spread some positivity in this rather “dark� times, while practicing and improving my skills.

Unfortunately this project is currently on hiatus, but will be continued in the near future.

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Portfolio of Rachel Ariella Kurniawan

Thank you!

Thank you for taking your time viewing my portfolio, looking forward to work together with you! +62859 2121 1996 rachel_ak@live.com dribbble.com/rchlk linkedin.com/in/rchlk

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2018

Rachel Ariella Kurniawan