FINAL DESIGN BOOKLET RACHEL HERMAN DESIGN 3153, PETER CHAN SPRING 2015
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DESIGN3153
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Introduction to Visual Communication Design 2 Description Introduction to VCD 2–Type and Image is a form visual communication design exploration that covers photographic, typographic and graphic elements to create various levels of integration and juxtaposition. This studio course emphasizes graphic composition exercises, discussions and critiques. Students are taken through a step-by-step process that encourages exploration using traditional and computer technologies for creating type and image composition. page 1
Design is thinking made visual. Saul Bass
Comments The object that I picked was a unique geometric candle holder accompanied by the letter “C� for candle. I chose this object because of its various angles and reflective quality which resulted in interesting cropping and compositions as well as tonal quality. This object was also special because it is a personal item versus a generic everyday object.
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002 Object(s) + Icon(s) + Letterform/Word/Phrases
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003 Type and Image Poster Design Application
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004 Form and Rhythmic Progression
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CONTENTS
001 Letterform and Object
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EXERCISE001
Letterform and Object Description This project involves the study of form, composition, and contrast through the following design parameters: 1a: Photographic object and outline letterform 1b: Photographic object and transparent letterform 1c: Photographic object within letterform 1d: Photographic object and letterform figure/ground composition — reverse, crop, overprint, punch, etc. (foreground and background in different gray value) 1e: Photographic object in texture (line screen, dot, line, etc.) and letterform in motion (blur, shadow, etc.) 1f: Photographic object and letterform and graphic support elements (relating to object)
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1a
1b
1c
1d
1e
1f
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EXERCISE002
Object(s) + Icon(s) + Letterform/Word/Phrases Description This exercise involves a more elaborate approach of composing images plus letter/word/phrase plus basic graphic elements to construct creative visual expression and to convey meaning. 2a: object(s) + object letter + graphic icon of object + basic graphic elements 2b: object(s) + object letter + graphic icon of object + basic graphic elements + object name 2c: object(s) + object letter + graphic icon of object + basic graphic elements + object name + additional graphic icon(s) of related object(s) 2d: object(s) + object letter + graphic icon of object + basic graphic elements + object name +additional graphic icon(s) of related object(s) + a short phrase or expressive sentence(s) page 9
2a
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CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE 2b CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE CANDLE
2d 2c
2d
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C A N D L E
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EXERCISE003
Type and Image Poster Design Application Description Applying learned design principles of type and image composition in visual syntax and semantics. This exercise involves multiple levels of type and image compositions to visually and verbally express and convey meaning/message in a practical application–Poster Design. Build on the letter forms, phrases, images, and icon(s) developed in Exercise 2D: object(s)+ letter + graphic icon of object + graphic support elements + object name + additional graphic icon(s) or image(s) of related objects + short phrase(s) or statement(s)
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Music Festival Concept WEXNER CENTER, THE OHIO STATE UNIVERSITY
SEPTEMBER 14-15, 2015
ST M IV U A LS I C
P R O M O W E S T P R E S E N T S
the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack real friends angels & airwaves motion city soundtrack
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the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack real friends angels & airwaves motion city soundtrack
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the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line the black keys radical something the starting line real friends angels & airwaves motion city soundtrack the black keys radical something the starting line real friends angels & airwaves motion city soundtrack real friends angels & airwaves motion city soundtrack
Inspirational Concept
Buddha
happiness
never decreases from being shared.
Buddha
Buddha
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EXERCISE004
Form and Rhythmic Progression Description This exercise involves designing a progression of pages in book form, using an accordion fold. The range of compositions throughout the book should include type and photographic images that flow in a rhythmic theme. Studies should consider form progression, juxtaposition of image(s) and type (letter, phrase, and text), and visual connection and comparison. The progression must grow from the texture of a body of type to the inner forms of photographs. This exercise is to reveal photographic forms, not to display pictures. The visual rhythmic sequence is open for interpretation. The turning of each page and spread should offer surprises and create a consistent mood throughout the book.
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Accordian Book Part 1
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Accordian Book Part 2
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girl
What you wear is all that mat-
y rett eap ou'r id, y a sa
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Brush your hair, fix your teeth
Mam
Accordian Book Full
un blemished
smile pretty beauty beautiful
gorgeous
FLAWLESS
p e r f e c t
[ ‘flôles ] ADJECTIVE without any blemishes or imperfections; perfect
fake
masquerade
surgery
plastic
ALL
IN Y OUR
HEA
D
shine the light on whatever’s worst
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special thanks
to Peter Chan for all of his great advice and inspiration throughout the semester!