The inspiration for this project came from the INSPIRATION non-profit, environmental FOR BRANDING organization Western IDENTITY Wildlife Corridor, based PROGRAM in Ohio. This branding identity program uses the underlying concepts of a protection and preservation group revamped with modern day aesthetics.
Mission Ohio Wildlife Corridor’s PROTECTING mission is to protect AND PRESERVING the scenic beauty and THE OHIO RIVER natural resources of the CORRIDOR Ohio River Valley through direct land protection and through the promotion of responsible land use. Green space enhances the quality of life for people in the community by helping to remove pollutants from the air and water as well as increasing property values of land near green belts. To fulfill our mission, WWC has worked since 1992 to preserve and restore the greenway corridor of wooded hillsides along the Ohio River from the Mill Creek near downtown Cincinnati to the Great Miami River bordering Indiana.
CREATION
NATURE HOLDS THE KEY TO OUR AESTHETIC INTELLECTUAL COGNITIVE AND EVEN SPIRITUAL SATISFACTION. E. O. WILSON
Visual Mark Carrying out these ideals of protection and preservation of natural resources and scenic beauty, this visual mark aims to encompass all aspects of nature. The left antler represents fauna, which stands for animals of a particular region. This promotes animal protection and local responsibility. The right leaf symbolizes flora, in Greek UNIFICATION mythology known as the OF FLORA goddess of flowering plants. AND FAUNA This encourages preservative land use and admiration for imperfect, man-made beauty. Its “u� formation seamlessly unifies the two entities together creating an aesthetic brand that further advances its mission of conservation.
Pantone 376U c 69, m 5, y 100, k 0 R 108, G 171, B 54 Pantone White c 0, m 0, y 0, k 0 R 255, G 255, B 255 Pantone Black c 0, m 15, y 50, k 100 R 0, G 0, B 0
Avenir Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*() Avenir Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()
Color Signature SYMBOL OF PROSPERITY FRESHNESS AND PROGRESS
Color choice for this signature provokes a very traditional “earthy� feel with a classic green, while staying modern and up-todate through a strong black and white presence. Avenir, a linear sans serif, that is not purely geometric, is added to contribute natural imperfections. The brand Ohio Wildlife Corridor is presented in block text to contrast the organic and delicate mark. Wildlife is in Avenir Black (versus Avenir Medium) to add emphasis to the point of cause.
Tr e e s
Water
Wildlife
Birds
Tr a i l s
Flowers
Icons Icons are introduced to symbolize common aspects in nature. These can be used on trail signage as well as webpages and publications. The iconic style is reflective of the organic style of the mark.
APPLICATION
THE CONTINUED EXISTENCE OF WILDLIFE AND WILDERNESS IS IMPORTANT TO THE QUALITY OF LIFE OF HUMANS. JIM FOWLER
Stationery The stationery for Ohio Wildlife Corridor is used to represent the organization professionally. This allows Ohio Wildlife Corridor to reach out to new volunteers as well as maintain contact with existing. Recycled paper will be used to remain environmentally sound. Note: Opaque and solid green versions of the visual mark are introduced.
Webpage
Storyboard
Digital Web and media applications will be used to reach volunteer and donor audiences on further platforms. Their focus is to generate interest and become a source for consistent news and information.
Publications Additionally, pamphlets and posters become an outlet for information and current events. These will specifically target volunteers interested in joining adventure trips.
Event Poster
Pamphlet
Paper Bags
C a n v a s To t e
Packaging Various packaging will be sent out as Thank You’s to donors and volunteers. Package materials will introduce exciting and, most importantly, natural textures.
Wooden Crate
Building
Exterior Common exterior signage includes markers on outdoor buildings and sport pick-up trucks to be used in woods-like settings. Natural woodcarvings and abstract applications of the mark stay consistent with the brand.
Ve h i c l e
T- S h i r t
Sweatshirt
Apparel T-shirt and sweatshirts will be available for purchase in gift shops and online to benefit the organization. Apparel is also available for volunteers and staff. Casual clothing fits in context to everyday life of the organization
Water Bottles
Accessories Various hiking and outdoor equipment will also be used to market the brand in the context of the everyday of the organization. All product materials are environmentally sound.
Backpack
Socks
Flashlight
Hat
HELP US CONTINUE TO GROW.