TRADE
A Series of Typographic Investigations 9 of 21
A Gothic Sans Type Family Designed by Jackson Burke 1948
The Ohio State University Department of Design Autumn 2014
GOTHIC MAKING LANGUAGE VISIBLE
1: 2: 3: 4: 5: 6:
Uppercase Letters Lowercase Letters Basic Glyphs Basic Glyphs Italic Complete Glyphs Weights & Versions
Trade Gothic
ABCDEF GHIJKLN OPQRST UVWXYZ
abcdghi jklmno pqrstuv wxyz
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJ KLMNOPQRS TUVWXYZ 1234567890 abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJKLMNOPQRS TUVWXYZ0123456789abc defghijklmnopqrstuvwxyz!" #$%&’()*+,-./|\:;<>=?@[]^ _‘{}~¡¢£⁄¥ƒ§¤'“«‹›»fifl–†‡·¶ •‚„”…‰¿`´ˆ˜¯˘˙¨˚¸˝˛ˇ—ƪŁØ Œºæıłøœß¹¬µ™Ð½±Þ¼÷¦° þ¾²®−ð׳©ÁÂÄÀÅÃÇÉÊËÈ ÍÎÏÌÑÓÔÖÒÕŠÚÛÜÙÝŸŽáâä àåãçéêëèíîïìñóôöòõšúûüùýÿž
Trade Gothic Light Trade Gothic Light Oblique Trade Gothic Medium Trade Gothic Oblique Trade Gothic Bold Trade Gothic Bold Oblique Trade Gothic Bold No. 2 Trade Gothic Bold No. 2 Oblique Trade Gothic Condensed No. 18 Trade Gothic Condensed No. 18 Oblique Trade Gothic Bold Condensed No. 20 Trade Gothic Bold Condensed No. 20 Oblique Trade Gothic Extended Trade Gothic Bold Extended
LETTERS
Typographic Detail
1: Abstraction 2: Clues 3: Distinction 4: Reveal 5: Letterform Sequence
Abstraction
Clues
Distinction
Reveal
1: 2: 3: 4:
Abstraction Clues Distinction Reveal
Letterform Sequence Frame Frame Frame Frame
2: Combine one Trade Gothic glyph with one corrresponding typeface name glyph. 3: Combine one closed in counterform Trade Gothic glyph with a geometric shape. 4: Combine two closed in counterform glyphs with a geometric shape.
Typographic Form & Counterform
1: Combine two Trade Gothic glyphs.
1: Uppercase 2: Typographic Structure 3: Typographic Anatomy
TRADE GOTHIC
cap height x-height
baseline
6
cap height 4 x-height
10 14
2 1
3
5
15
11
7
12
13
9
baseline 8
01 02 03 04 05
Stroke Crossbar Counter Shoulder Counter
06 07 08 09 10
Ascender Link Descender Bowl Ear
11 Stroke 12 Counter 13 Crotch 14 Counter 15 Spine
SENTENCES
c One Size. Two Weights. Two Versions. Orthagonal. + Circle. 12pt text / regular & bold / roman & italic / b+w / d One Size. Two Weights. Two Versions. Orthagonal. + Rules. 12pt text / regular & bold / roman & italic / b+w /
One Size
b One Size. Two Weights. Horizontal & Orthagonal. 12pt text / regular & bold / roman / b+w /
Structure, Meaning, Hierarchy Composition & Process Variation
1
a One Size. One Weight. Horizontal & Orthagonal. 12pt text / regular weight / roman / b+w /
The Ohio State University Department of Design Autumn 2014
A Series of Typographic Investigations 9 of 21
Making Language Visible Designed by Jackson Burke A Gothic Sans Type Family Trade Gothic 1948
Making Language Visible Trade Gothic A Gothic Sans Type Family Designed by Jackson Burke 1948 A Series of Typographic Investigations 9 of 21 The Ohio State University Department of Design Autumn 2014
Making Language Visible A Series of Typographic Investigations
Making Language Visible A Series of Typographic Investigations 9 of 21
9 of 21 Trade Gothic 1948 A Gothic Sans Type Family Designed by Jackson Burke The Ohio State University Department of Design Autumn 2014
Trade Gothic 1948 A Gothic Sans Type Family Designed by Jackson Burke
The Ohio State University Department of Design Autumn 2014
Making Language Visible
A Gothic Sans Type Family Designed by Jackson Burke The Ohio State University Department of Design Autumn 2014
1948 Trade Gothic
9 of 21 A Series of Typographic Investigations
Trade Gothic 1948
Department of Design The Ohio State University Autumn 2014
A Gothic Sans Type Family M A K I N G L A N G U A G E V I S I B L E Design by Jackson Burke A Series Of Typographic Investigations 9 of 21 The Ohio State University Department of Design Autumn 2014
A Series Of Typographic Investigations M a k i n g
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Trade 9 of 21 Gothic
1948 A Gothic Sans Type Family Designed by Jackson Burke
The Ohio State University Department of Design Autumn 2014
A Series Of Typographic Investigations 9 of 21 Making Language Visible
Trade Gothic A Gothic Sans Type Family Designed by Jackson Burke 1948
MAKING LANGUAGE VISIBLE Trade Gothic 1948 A SERIES OF TYPOGRAPHIC The Ohio State University A Gothic Sans Type Family INVESTIGATIONS Department of Design Designed by Jackson Burke 9 OF 21 Autumn 2014
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A Series of Typographic Investigations 9 of 21 The Ohio State University Department of Design Autumn 2014
Making Language Visible TRADE GOTHIC A Gothic Sans Type Family Designed by Jackson Burke 1948
Trade Gothic
The Ohio State University Department of Design Autumn 2014 A Series of Typographic Investigations MAKING LANGUAGE VISIBLE 9 of 21 Trade Gothic A Gothic Sans Type Family Designed by Jackson Burke 1948
Making Language Visible A Series of Typographic Investigations 9 of 21
Making Language
A Series of Typographic Investigations 9 of 21
A Gothic Sans Type Family Designed by Jackson Burke 1948
The Ohio State University Department of Design Autumn 2014
The Ohio State University Department of Design Autumn 2014
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Trade Gothic A Gothic Sans Type Family Designed by Jackson Burke 1948
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Trade Gothic A Gothic Sans Type Family Designed by Jackson Burke 1948 The Ohio State University Department of Design Autumn 2014
9 of 21
A Gothic Sans Type Family Designed by Jackson Burke 1948
The Ohio State University Department of Design Autumn 2014
making language visible
A Series of Typographic Investigations
MAKING LANGUAGE VISIBLE
GOTH IC T R A D E
MAKING LANGUAGE VISIBLE
A Series of Typographic Investigations 9 of 21
A Gothic Sans Type Family Designed by Jackson Burke 1948 The Ohio State University Department of Design Autumn 2014
SENTENCES
Two Sizes. Two Weights. Two Versions. Orthagonal. 12pt text / regular & bold / roman & italic / b+w / Second size is to the designers discretion
g Two Sizes. Two Weights. Two Versions. Orthagonal. + Rules. 12pt text / regular & bold / roman & italic / b+w / Second size x-height equals the 12pt text cap height and Second size is to the designers discretion
Two Sizes
f
Structure, Meaning, Hierarchy Composition & Process Variation
2
e Two Sizes. Two Weights. Horizontal & Orthagonal. 12pt text / regular & bold / roman / b+w / Second size x-height equals 12pt text cap height
Making Language Visible A Series of Typographic Investigations 9 of 21 The Ohio State University Department of Design Autumn 2014
A Gothic Sans Type Family Designed by Jackson Burke 1948
A Series of Typographic Investigations 9 of 21
Trade Gothic 1948 A Gothic Sans Type Family
MAKING LANGUAGE VISIBLE Trade Gothic
MAKING LANGUAGE VISIBLE T RA DE G O TH I C
The Ohio State University Department of Design Autumn 2014
1948
Trade Gothic
A Gothic Sans Type Family Designed by Jackson Burke
A Series of Typographic Investigations 9 of 21
A Gothic Sans Type Family Designed by Jackson Burke 1948
The Ohio State University Department of Design Autumn 2014
9 of 21 A Series of Typographic Investigations
Making Language Visible The Ohio State University Department of Design Autumn 2014
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A Series of Typographic Investigations 9 of 21
The Ohio State University Department of Design Autumn 2014
A Series of Typographic Investigations 9 of 21
Making Language Visible
A Gothic Sans Type Fa Designed by Jackson B 1948 TRADE GOTHIC
The Ohio State Univer Department of Design Autumn 2014
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Designed by Jackson Burke 1948
The Ohio State University Department of Design Autumn 2014
A Series of Typographic Investigations 9 of 21 M A K I N G LA N G U A G E V I S I B LE
A Series of Typographic Investigations 9 of 21 M A K I N G LA N G U A G E V I S I B LE
S A N S T Y P E F A M I LY
Designed by Jackson Burke 1948
The Ohio State University Department of Design Autumn 2014
MAKING MAKING LANGUAGE LANGUA VISIBLE VISIBLE 1948 A Gothic Sans Type Family Designed by Jackson Burke
1948 A Gothic Sans Type Family Designed by Jackson Burke
A Gothic Sans Type Family Designed by Jackson Burke 1948 TRADE GOTHIC
The Ohio State University Department of Design Autumn 2014
A Series of Typographic Investigations 9 of 21
TRADE GOTHIC
The Ohio State University Department of Design Autumn 2014
A Series of Typographic Investigations 9 of 21
TRADE GOTHIC
Making Language Visible
A Series of Typographic Investigations 9 of 21
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The Ohio State University Department of Design Autumn 2014
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The Ohio State University Department of Design Autumn 2014
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The Ohio State University Department of Design Autumn 2014
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MAKING LANGUAGE
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The Ohio State University Department of Design Autumn 2014
GOTHIC
Trade Gothic
A Gothic Sans Type Family Designed by Jackson Burke 1948
Making Language Visible A Series of Typographic Investigations 9 of 21
Making Language Visible A Series of Typographic Investigations 9 of 21
A Series of Typographic Investigations 9 of 21
The Ohio State University Department of Design Autumn 2014
Trade Gothic A Gothic Sans Type Family Designed by Jackson Burke 1948
MAKING LANGUAGE VISIBLE
SENTENCES
Three Sizes
Structure, Meaning, Hierarchy Composition & Process Variation
3
h Up to Three Sizes. Any Weight or Version. Orthogonal and 45 degrees. + Rules and Circles. 12pt text Larger Second sizeThe x-height equals the 12pt text cap height or Smaller Second sizeThe cap height equals the 12pt text x-height. Third size is to the designers discretion Explore using no rules, one rule or many rules. Rules can be of one length or multiple lengths and of single or multiple weights. Compositions may include multiple circles. Baselines can be rotated 90 or 45 degrees. Gray Vaules and Transparency.
TRA 1948 DE
A Gothic Sans Type Family Designed by Jackson Burke
TRADE
MAKING LANGUAGE VISIBLE
Designed by Jackson Burke A Gothic Sans Type Family 1948
A Series of Typographic Investigations
MAKING LANGUAGE VISIBLE
9 of 21
The Ohio State University Department of Design Autumn 2014
A Series of Typographic Investigations 9 of 21
9 of 21
GOTHIC
GOTHIC
The Ohio State University Department of Design Autumn 2014
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9 of 21 A Series of Typographic Investigations
MAKING LANGUAGE VISIBLE A Gothic Sans Type Family Designed by Jackson Burke
1948 The Ohio State University Department of Design
Autumn 2014
Rachel Herman Designer herman.275@osu.edu Email
Autumn 2014 T + R 4pm-5:50pm
The Anatomy of Type: A Graphic Guide to 100 Typefaces by Stephen Coles https://www.myfonts.com/fonts/linotype/trade-gothic http://www.fonts.com/font/linotype/trade-gothic
Keith Novicki, Instructor Hayes Hall 130
A Type Primer, 2nd Edition by John Kane
Sources
The Ohio State University Department of Design
T Y P O G R A P H Y Design 3503
A Series of Typographic Investigations 9 of 21
TYPOGRAPHY Design 3503
phone: 614.292.6746 www.design.osu.edu
The Ohio State University Department of Design Autumn 2014
100 Hayes Hall 108 North Oval Mall Columbus, Ohio 43210-1318 USA