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BOHEMIAN EFFORTLESS EXOTIC HAND WORKED DETAILS
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ACACIA SWIMWEAR is a collection of swimwear inspired by designers Naomi Newirth and Lyndie Irons’ love of travel and exotic beaches. The brand’s signature style is a fuse between the perfect low-cut Italian bikini and the classic Brazilian fit. Known for its intricately detailed designs, custom prints, buttery fabric, and seamless comfort, Acacia mixes effortless femininity with sophistication.
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RETAIL PRACTICES
Sold in 13 states and 17 countries Sold in 50+ online boutiques ACACIA has a website but they do not operate their own E-Commerce. They primarily sell through third party retailers and small luxury boutiques. Top Retailers: DASH, ShopBop, Nordstrom Retail Price Points: $88-$188
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DIGITAL PRESENCE
468K 31.9K 7.9K
www.acaciaswimwear.com
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TARGET CUSTOMER
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DEMOGRAPHICS Ages: 20-30
EDUCATION: Bachelor’s Degree MARITAL STATUS: Single GENDER: Female LOCATION: Coastal Areas
PSYCHOGRAPHICS DESCRIBED AS: Easy-going Confident Quality driven Lives sustainably Environmentally conscious
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Patricia Rossi Honolulu, HI AGE: 31 OCCUPATION: Regional Manager at Nordstrom EDUCATION: USC Graduate INCOME: $85,000 ACTIVITIES: Barre & Paddleboarding WATCHES: E! and Girls SHOPS AT: The Farmer’s Market, Reformation ENJOYS: Island Life, Exploring and Hiking Purchases from Acacia’s Children’s Wear brand, 8
Honey, for her daughter.
Alexis Ren Los Angeles AGE: 23 OCCUPATION: Lifestyle Blogger EDUCATION: FIDM Merchandising Graduate INCOME: $60,000 ACTIVITIES: Yoga, Pilates, and Surfing WATCHES: Bravo & Netflix Original Series SHOPS AT: WildFox, ShopBop, Whole Foods ENJOYS: Hanging out with her friends Tries to stay up to date with new technology and fashion while making sustainable decisions. 9
CONCEPT CREATE A SANDAL THAT IS MADE WITH RECYCLED MATERIALS
FOR ACACIA’S READY-TO-WEAR COLLECTION.
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WEBSITE PAGES WWW.ACACIASWIMWEAR.COM
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PRODUCT SALE & INFO PAGE Customers will be able to purchase the KKāmaʻa sandal through one of Acacias third party retailers.
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DIRECT MAIL POLAROID
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“If we each take responsibility in shifting our own behavior, we can trigger the type of change that is necessary to achieve sustainability for our race or this planet. We change our planet, our environment, our humanity every day, every year, every decade, and every millennia.” - Yehuda Berg
ALIA SOBREPENA RACHEL HICKMAN
RYLIE HEALY SOPHIYA IQBAL
FASM 400-01 SPRING 2016
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