Media Kit 2020-21 YOUR NEWS YOUR VIEWS AUSTRALIA’S HIGHEST CIRCULATING DRINKS INDUSTRY PUBLICATIONS GROWTH300%DRINKSTRADE.COM.AU NOW 68,000+ UNIQUE VISITORS PER MONTHAND GROWING DRINKS TRADE CIRCULATION18,000+MAGAZINE HUGE 47% OPEN RATE DRINKSSUBSCRIBERS12,500GUIDE&DRINKSGUIDE.COM.AU AUSTRALIA’S LONGEST SERVING AND MOST COMPREHENSIVE PRODUCT PUBLICATION RELAUNCHED WEBSITE PRINT & DIGITAL
now over 130,000 unique visitors per month.
the
months. From
• High quality format with special reports on heavy paper • More content and industry leading voices • New seasonal format aligning with buyers and sales cycles • Two new websites: www.drinkstrade.com.au and Drinkswww.drinksguide.com.auTradeonlinewillcontinue to deliver the news as it happens so the print edition can focus on reporting
WHAT’S NEW Australia’s leading liquor trade magazine is addressing and embracing the changes in the industry by changing the focus of our content to always be relevant, informative and interesting. on detail. Trade online has grown by a huge 300% over the last 12 43,000 to
Drinks
DRINKS TRADE quickly became Australia’s leading beverage and liquor sector title with a significantly higher circulation and access to the official industry liquor licensing database – increasing the effectiveness of every copy.
ABOUT US DRINKS TRADE magazine was launched as a not-for-profit service to the drinks sector in 2007, in response to an industry call for transparent and accurate trade media.
unique visitors per month
DRINKS DISTRIBUTIONTRADESPLIT *Below stats accurate as of July 2020 ON-PREMISE: ONOFF-PREMISE:26.5%40.9%&OFFINTEGRATED (PUBS WITH BOTTLE-SHOPS): 32.6% ACT VICTASSAQLDNTNSW1.8%33%0.6%12.5%8.3%3.2%33.8%WA6.8%Published seasonally, Drinks Trade is Australia’s highest circulating liquor industry publication, with engaging and relevant content. Key points of difference: • Genuine and accurate national distribution • 100% industry owned and not-for-profit. • Integrity and transparency with a respected business-first editorial policy. • Distributed directly to licensee holders and managers. • Seasonal distribution Unrivalled circulation of 18,000 Readership: Of our reader community surveyed, 62% confirmed a sharing readership of more than 3 CHANNEL ACT NSW NT QLD SA TAS VIC WA TOTAL Distribution and Sales 2 1624 27 428 1587 253 1968 785 6674 Off-Premise 212 2505 92 911 782 170 3759 620 9051 On-Premise 530 11340 359 6699 3702 988 14846 2842 41306 Pubs 20 2058 102 1243 629 307 1830 752 6941 Grand Total 764 17527 580 9281 6700 1718 22403 4999 63972 % break down of total licences 1.19% 27.40% 0.91% 14.51% 10.47% 2.69% 35.02% 7.81% 100.00% NATIONAL LIQUOR LICENCE COUNT In relation to the grand total of current liquor licences in Australia, Drinks Trade utilises member company data to send to all key accounts, totalling 30.5% of the entire liquor industry Food & Drink Business 4,927 Australian Bartender 5,010 Drinks Trade ..........................18,183 National Liquor News (stand alone) 4,540 Australian Hotelier (incl. NLN) 4,743 ALL TRADE MAGAZINE DISTRIBUTION PRINT - CREDENTIALS your news, your views Autumn 2020 issue 74 Is rum the new gin? RUM RISING It’s going to be huge NON-ALC FAMILIESAUSTRALIA’SBEERFIRSTOFWINE Sailor Jerry has Savage Apple Opal Nera’s new lookTaylor’s The Visionary 2014 JIM 225CELEBRATINGBEAMYEARS OF BRINGING PEOPLE TOGETHER
PRINT - FEATURES FEATURES SCHEDULE 2020/21 TASTING PANEL EDITION SPIRITS BEER WINE INTERNATIONALREPORTS AWARDS DEADLINES SPRING2020 Whisk(e)y Dark Beer Clare Valley European Wines Melbourne International Beverage Competition 27 JULY 2020 SUMMER2020/21 RTD’sGin Lagers Margaret ChampagneRiver&Sparkling Asia Australian Drinks Awards Top 25 Bartender Awards Australian Wine List of the Year Awards 23 OCTOBER 2020 AUTUMN2021 LowerAperitifsABVSeltzer Zero ImportedABV McLaren Vale Mexico Hottest 100 Brands Top 25 Brewer Awards 12 FEBRUARY 2021 WINTER2021 CognacRum Craft Yarra & MorningtonKing New DrinksZealandGuide 16 APRIL 2021 EDITION SPIRITS BEER WINE DEADLINES SPRING2020 Whisk(e)y Pale Ale / PA Summer / Pacific Shiraz 27 JULY 2020 SUMMER2020/21 Rum Lager Champagne & Sparkling 23 OCTOBER 2020 AUTUMN2021 Tequila Pilsner SemillionRiesling 12 FEBRUARY 2021 WINTER2021 Gin Dark Cabernet 16 APRIL 2021
Australian Brewery, Rouse Hill 2. Balmain Brewing Company, Balmain 3. Endeavour Vintage Beer Company, The Rocks 4. Malt Shovel Brewery, Camperdown 5. Nomad Brewing Company, Brookvale Redoak Boutique Beer Café, Sydney CBD Rocks Brewing Company, Alexandria 8. Wayward Brewing Company, Camperdown 9. Willie The Boatman, St Peters 10. Young Henrys, Newtown Pines Brewing, Brookvale Akasha Brewing Company, Five Dock Basement Brew House, Bankstown Batch Brewing Company, Marrickville Black Font Brewhouse, Marrickville BrewPack, Smeaton Garage Casey’s Beer, Penrith Doctors Orders Brewing (gypsy brewery) Flatrock Brewing Company, Naremburn Frenchies Bistro and Brewery, Roseberry Hahn Brewing Company, Camperdown Happy Goblin Brewery, Mount Kuringai Hart and Hound Brewery, Riverstone Harts Pub, The Rocks Hopsters Cooperative Brewery Limited, MerchantMarrickvilleBrewing Company, Marrickville Modus Operandi Brewing Company, Mona Vale Paddy’s Brewery, Homebush Pixel Brewing Company (gypsy brewery) Riverside Brewing Company, North Parramatta Sauce Brewing Company, Marrickville Shark Island Brewing, Kirrawee Shenanigans Brewing Company, Enmore Sir Chapel Bistro and Brewery, Forest Lodge Peters Brewery, St Peters Staves Brewery, Glebe The Grifter Brewing Company, Marrickville The Lord Nelson Brewery Hotel, The Rocks The Red Tape Brewing Company, Darling TooheysHarbour Limited, Lidcombe Underground Brewing Company, Erskine Park Wildflower Brewing Blending, Marrickville Yulli’s Brews,
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Surry Hills yo , yo July/August 2019 issue 71 your news, your ews July/August 2019 issue 71 STRENGTHEN Who would have thought that there are more than 40 breweries in Sydney today (and that’s only counting the metropolitan area)? Beer alive and thriving this city, with countless pubs, clubs and hotels also doing their part to support the craft movement. Meet Your Local Brewers introduces the interesting and eclectic gypsy brewers, microbrewers and larger brewers across Australia, one city region at time. 46 drinks trade Meet Your LocalBrewersCIDER&BEER LAST TEXT PAGE INSIDE BACK COVER EXTENSION OUTER EXTENSION OUTSIDE BACK COVER your news, your v ews July/August 2019 issue 71 outopensCover FRONT COVER WRAP - $18,000 Including print, cut and glue FRONT COVER Z FOLD - $15,000 New release or launch of a product OUTSIDE BACK COVER EXTENSION - $15,000 5 PAGES OF COVERAGE DOUBLE SIDED HARD COVER INSERT - $10,000 Inserted and glued into spine editorialbetweenpages SIZE CASUAL PackageRate** MemberRate Front Cover Wrap $18,000 $14,400 $13,500 Front Cover Z Fold $15,000 $12,000 $11,250 ExtensionBackOutsideCover $15,000 $12,000 $11,250 Double Sided Hard InsertCover $10,000 $8,000 $7,500 ** Package rate available to Media Partnership Packages, booked over 2 editions SPECIAL OPTIONS PRINT - RATES
WEEKLY178,555300%(UNIQUE68,000+420,000PAGEVIEWS.INDIVIDUALSUSERSPERMONTH/YEAR)INCREASEINREADERSHIPIN2019WEBSESSIONS.47%OPENRATE*12,500TRADEEMAILSUBSCRIBERS Key points of difference: • Industry owned and not-for-profit • For benefit of industry: Your News, Your Views • Unique access to industry – unrivalled insight • Partnered with Australia’s highest circulating and industry leading Drinks Trade publication • Australia’s largest database of drinks industry products • 300%+ increase in unique viewers over last 12 months • Fastest growing audience • Supported by Australia’s most comprehensive listing of drinks products and suppliers in www.drinksguide.com.au GET TO KNOW OUR READERS EDM NEWSLETTER DIGITAL - CREDENTIALS
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FY2019 ACCESS AUSTRALIA’S LARGEST LIQUOR DATABASEBUYING 24/7 ONLINE AT WWW.DRINKSGUIDE.COM.AU Drinks Association Publications Explore Drinks publications 2013 Hotel yearbookIndustry Beam Suntory AHA Yearbook Liquor Barons Event Guides ONEFOURwww.granddesignsliveHOMESHOWS,EXTRAORDINARY EVENT. SYDNEY 5-7 OCTOBER 2012 SYDNEY’S BIGGEST HOME AND GARDEN EVENT ALL YOU NEED FOR YOUR IDEAL HOME OFFICIAL EVENT GUIDE 2012 SHOW GUIDE THE OFFICIAL5-7 OCTOBER 2012 Sydney’s tasteofsydney.com.auRestaurantUltimateFestivalMENUCARDSHOW guide A day at the races with Yarra Burn PLUS: story of Yarra Burn’s Bastard Hill John Szabo MS Top tips for your business VINTAGE 2010 What expect SPARKLINGVISION Ed Carr launches the House of Arras Bubblesoffun CWA Drinks World Hong Kong, Macau, Singapore, Dubai + Abu Dhabi, Australia + New Zealand CONTACT US: Publishing Editor ASHLEY PINI National+61ashley@hipmedia.com.au410600075SalesManager JENNY PARK www.hipmedia.com.auWest31+61jenny@hipmedia.com.au434404171WallalongCresPymble,NSW2073 PUBLISHED BY: Singapore a ofwhirlwindwhiSk(e)yaSia’SbeSt The magaziN maNagers, Ommeliers N bar Nders a finalmomentclaworldSStothewww.drinksworld.asia with harle owdery harle ac ean meet manphilitimpSoftheglobe re 50StaurantS THE MAGAZINE FOR MANAGERS, SOMMELIERS AND BARTENDERS COCKTAILMACAU’SMACAUCOMPETE SINGAPOREIN SKY 21 THE UBCM AT THE WESTIN MACAU MEET CHEFSLIQUIDTHE GIN, TEQUILA & VODKA YOUR CONTEMPORARY GUIDE TO GIN, TEQUILA VODKA Your Comprehensive Guide to Singapore’s Cocktails and Bars 7-14 March 2015 Cocktail Wk Guide pp01 OFC.indd AUSTRALIAN CRAFT SPIRITS APÉRITIFS CHAMPAGNE COFFEE COCKTAILS THE GARNISH HOW TO BECOME A STYLE ICON Champagne ENTERTAINING WITH MCGUIGAN WINES REFRESH THE WAY YOU DRINK OVER 60 RECIPESCOCKTAILINSIDE G&T SIX WAYS ANDREW DUFF MEET THE MAN BEHIND TEMPUS TWO THE MAGAZINE FOR MANAGERS, SOMMELIERS AND BARTENDERS EDITION 27 AUSTRALIA ROSÉ, BROSÉ, FROSÉ IT’S SO HOT RIGHT NOW drinks.world UnitedSingaporeHongAustraliaKongKingdomUnitedStatesSouthKorea CRAFT JAMESONWITHBOILERMAKERANDFESTIVALSBEER,THE BREAKING DOWN THE BOTANICALS and paring with Fever-Tree Classic Cocktails Have you created classic? HerbalGETBartenders,THELOOKLiqueurs Jägermeister, Fernet Branca… Ed27 OFC-ROSE AU.indd AUSTRALIA 2018 PORTFOLIOHIPMEDIAPUBLICATIONS Hip Media specialises in custom publishing for the design, food and drinks industries. Each member of the team has significant experience across a number of industry segments.
