Media Kit 2021-22 YOUR NEWS YOUR VIEWS AUSTRALIA’S HIGHEST CIRCULATING DRINKS INDUSTRY PUBLICATIONS 50,000DRINKSTRADE.COM.AUPAGEVIEWS PER MONTH AND GROWING DRINKS TRADE READERSHIP18,000+MAGAZINE OPEN 31%RATEDRINKSGUIDE.COM.AUSUBSCRIBERS9,000 AUSTRALIA’S LONGEST SERVING AND MOST COMPREHENSIVE PRODUCT PUBLICATIONPRINT & DIGITAL
ABOUT US DRINKS TRADE magazine was launched as a not-for-profit service to the drinks sector in 2007, in response to an industry call for transparent and accurate trade media.
DRINKS TRADE quickly became Australia’s leading beverage and liquor sector title with a significantly higher circulation and access to the official industry liquor licensing database – increasing the effectiveness of every copy.
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WHAT’S NEW Australia’s leading liquor trade magazine is addressing and embracing the changes in the industry by changing the focus of content to always relevant,
informative and interesting. • High quality format with special reports on heavy paper • More content and industry leading voices • New seasonal format aligning with buyers and sales cycles • Two websites: www.drinkstrade.com.au and Drinkstrade.com.auwww.drinksguide.com.auisupdated daily, containing the very latest industry news. The top stories each week are sent to our 9,000 EDM subscribers on Fridays
DRINKS DISTRIBUTIONTRADESPLIT *Below stats accurate as of July 2021 VICTASSAQLDNTNSWACT32.6%BOTTLE-SHOPS):(PUBSINTEGRATEDON40.9%OFF-PREMISE:26.5%ON-PREMISE:&OFFWITH1.8%33%0.6%12.5%8.3%3.2%33.8%WA6.8%Key points of difference: • Genuine and accurate national distribution • 100% industry owned and not-for-profit. • Integrity and transparency with a respected business-first editorial policy. • Distributed directly to licensee holders and managers. • Seasonal distribution Unrivalled readership of 18,000 Readership: Of our reader community surveyed, 62% confirmed using Drinks Trade to help make business decisions. CHANNEL ACT NSW NT QLD SA TAS VIC WA TOTAL Distribution and Sales 2 1624 27 428 1587 253 1968 785 6674 Off-Premise 212 2505 92 911 782 170 3759 620 9051 On-Premise 530 11340 359 6699 3702 988 14846 2842 41306 Pubs 20 2058 102 1243 629 307 1830 752 6941 Grand Total 764 17527 580 9281 6700 1718 22403 4999 63972 % break down of total licences 1.19% 27.40% 0.91% 14.51% 10.47% 2.69% 35.02% 7.81% 100.00% NATIONAL LIQUOR LICENCE COUNT PRINT - CREDENTIALS your news, your views Autumn 2021 issue 78 Voted World’s Best NOLO Beer McGuigan’s NOLO WineNOLO Spirits
PRINT - FEATURES FEATURES SCHEDULE 2021/22 EDITION SPIRITS BEER WINE REPORTS & AWARDS SPRING2021 Tequila & Mezcal Interviews, the CRT, brand profiles Tasting / Masterclass AIBA The winners and the brewers Provence Rose Champagne & Sparkling Prosecco, Cava & Cremant Australian Drinks Awards Top 25 Bartenders - 2021 SUMMER2021/22 Gin & Vodka Australian v traditional styles Australia’sbrewpubsbest Pinot & ChardonnayGamayOrganic Wine List of the Year Awards AUTUMN2022Directory RTD’sRum Pale Ale Summer & Pacific Ale Shiraz & Tempranilloblends The Drinks Guide Product & Company WINTER2022 WhiskyBourbon&Whiskey Brewers – the legends Cabernet & blends Nero d’Avola Hottest 100 Brands SPRING2022 Innovation –LiqueursCognacseltzers Young brewers – the future Champagne & Sparkling Touriga National & Nebbiolo Australian Drinks Awards Top 25 Bartenders – 2022 SUMMER2022/23 Aperitif’sHighballSpritz Beer – whatwantconsumers Semillon & Riesling Assyrtiko & Fiano Wine List of the Year Awards
Surry Hills yo , yo July/August 2019 issue 71 your news, your ews July/August 2019 issue 71 STRENGTHEN Who would have thought that there are more than 40 breweries in Sydney today (and that’s only counting the metropolitan area)? Beer alive and thriving this city, with countless pubs, clubs and hotels also doing their part to support the craft movement. Meet Your Local Brewers introduces the interesting and eclectic gypsy brewers, microbrewers and larger brewers across Australia, one city region at time. 46 drinks trade Meet Your LocalBrewersCIDER&BEER LAST TEXT PAGE INSIDE BACK COVER EXTENSION OUTER EXTENSION OUTSIDE BACK COVER your news, your v ews July/August 2019 issue 71 outopensCover FRONT COVER WRAP - $18,000 Including print, cut and glue FRONT COVER Z FOLD - $15,000 New release or launch of a product OUTSIDE BACK COVER EXTENSION - $15,000 5 PAGES OF COVERAGE DOUBLE SIDED HARD COVER INSERT - $10,000 Inserted and glued into spine editorialbetweenpages SIZE CASUAL PackageRate** MemberRate Front Cover Wrap $18,000 $14,400 $13,500 Front Cover Z Fold $15,000 $12,000 $11,250 ExtensionBackOutsideCover $15,000 $12,000 $11,250 Double Sided Hard InsertCover $10,000 $8,000 $7,500 ** Package rate available to Media Partnership Packages, booked over 2 editions SPECIAL OPTIONS PRINT - RATES
Australian Brewery, Rouse Hill 2. Balmain Brewing Company, Balmain 3. Endeavour Vintage Beer Company, The Rocks 4. Malt Shovel Brewery, Camperdown 5. Nomad Brewing Company, Brookvale Redoak Boutique Beer Café, Sydney CBD Rocks Brewing Company, Alexandria 8. Wayward Brewing Company, Camperdown 9. Willie The Boatman, St Peters 10. Young Henrys, Newtown Pines Brewing, Brookvale Akasha Brewing Company, Five Dock Basement Brew House, Bankstown Batch Brewing Company, Marrickville Black Font Brewhouse, Marrickville BrewPack, Smeaton Garage Casey’s Beer, Penrith Doctors Orders Brewing (gypsy brewery) Flatrock Brewing Company, Naremburn Frenchies Bistro and Brewery, Roseberry Hahn Brewing Company, Camperdown Happy Goblin Brewery, Mount Kuringai Hart and Hound Brewery, Riverstone Harts Pub, The Rocks Hopsters Cooperative Brewery Limited, MerchantMarrickvilleBrewing Company, Marrickville Modus Operandi Brewing Company, Mona Vale Paddy’s Brewery, Homebush Pixel Brewing Company (gypsy brewery) Riverside Brewing Company, North Parramatta Sauce Brewing Company, Marrickville Shark Island Brewing, Kirrawee Shenanigans Brewing Company, Enmore Sir Chapel Bistro and Brewery, Forest Lodge Peters Brewery, St Peters Staves Brewery, Glebe The Grifter Brewing Company, Marrickville The Lord Nelson Brewery Hotel, The Rocks The Red Tape Brewing Company, Darling TooheysHarbour Limited, Lidcombe Underground Brewing Company, Erskine Park Wildflower Brewing Blending, Marrickville Yulli’s Brews,
ADVERTISING RATES PRIME POSITIONS Inside Front Cover +20% Inside Back Cover +10% Outside Back Cover +20% Category Lead Page +10% SIZE CASUAL 2X 3X 4X Front DPSBarndoorCover $14,000 n/a n/a n/a Double Page Spread $6,950 $6,255 $5,560 $4,865 Full Page $4,500 $4,050 $3,600 $3,150 Half Page $2,950 $2,655 $2,360 $2,065 Strip AD (1/3 v or h) $1,950 $1,755 $1,560 $1,365
50,000PAGEVIEWSPERMONTH WEEKLY42,000(UNIQUE32,000INDIVIDUALSUSERSPERMONTH)WEBSESSIONSPERMONTH31%OPENRATE*9,000TRADEEMAILSUBSCRIBERS Key points of difference: • Industry owned and not-for-profit • For benefit of industry: Your News, Your Views • Unique access to industry – unrivalled insight • Partnered with Australia’s highest circulating and industry leading Drinks Trade publication • Australia’s largest database of drinks industry products • 300%+ increase in unique viewers over last 12 months • Fastest growing audience • Supported by Australia’s most comprehensive listing of drinks products and suppliers in www.drinksguide.com.au GET TO KNOW OUR READERS EDM NEWSLETTER DIGITAL - CREDENTIALS
DIGITAL - RATES DRINKSTRADE.COM.AULAUNCHPACK1 LAUNCH PACK 2 (prices for 2 weeks) CAROUSEL MAIN AD $1,500 MREC $1,000 BLOCK $750 NATIVE CONTENT (SUPPLIED) $550 VIDEO (EXCLUSIVE WITH ARTICLE) $600 DRINKS TRADE WEEKLY EDM SOLUS (EXCLUSIVE) $2,800 BANNER & CONTENT $950 DRINKSGUIDE.COM.AU (prices for 1 month) CAROUSEL MAIN AD $750 MREC $500 SUPPLIER PORTFOLIO PAGE (min 12-month feature) $100 BRAND PAGE OWNERSHIP (min 12-month) $50 SOLUS NATIVEEDMCONTENT ON DRINKSTRADE.COM.AU CAROUSEL AD – DRINKSTRADE.COM.AU MREC AD – DRINKSTRADE.COM. AU INSTAGRAM BOOST TOTAL PACK COST $4,600 NEW RELEASE: 50 WORDS AND PRODUCT IMAGE (1000 X 603 PX) MREC INSTAGRAMAD BOOST TOTAL PACK COST $1500 All prices exclusive of GST www.drinkstrade.com.au PARTNERED WITH www.drinksguide.com.au EQUALS AUSTRALIA’S MOST INFORMATIVE AND SEARCHABLE DRINKS SITE
SPECIAL PACKS LAUNCH PACKAGE - $5,000 (Casual rate = $6,250) 1 x Full Page Ad 1 x MREC - www.drinkstrade.com.au 1 x News Story - www.drinkstrade.com.au 1 x Inclusion in weekly newsletter DRINKSTRADE.COM.AU TOWER AD NEWS STORY WEEKLY NEWSLETTER SOLUS EDM CAROUSEL AD CAMPAIGN PACKAGE - $12,200 (Casual rate = $15,250) 2 x Full Page Ad across two magazines 1 x Editorial Page 1 x Carousel Ad - www.drinkstrade.com.au (4 weeks) 1 x News Story - www.drinkstrade.com.au 1 x Inclusion in weekly newsletter (1 week) 1 x Solus eDM to 9,000 verified Drinks Trade subscribers ANNUAL PACKAGE - $25,000 (Casual rate = $32,000) 4 x Full Page Ad across four magazines 2 x Editorial Page 2 x Carousel Ad - www.drinkstrade.com.au (4 weeks x 2) 2 x News Story - www.drinkstrade.com.au 2 x Inclusion in weekly newsletter 2 x Solus eDM to 9,000 verified Drinks Trade subscribers PRINT & DIGITAL
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