DRINKS TRADE 10,500WEEKLY18,000+MAGAZINECIRCULATIONEDMSUBSCRIBERS Media Kit 2019/20 AUSTRALIA’S HIGHEST CIRCULATING DRINKS INDUSTRY PUBLICATIONS 42,987DRINKSTRADE.COM.AUUNIQUE VISITORS PER MONTH DRINKS GUIDE & DRINKSGUIDE.COM.AU AUSTRALIA’S LONGEST SERVING AND MOST COMPREHENSIVE PRODUCT PUBLICATION PRINT & DIGITAL
DRINKS TRADE quickly became Australia’s leading beverage and liquor sector title with a significantly higher circulation and access to the official industry liquor licensing database – increasing the effectiveness of every copy.
The new format will also see the magazine produced each season rather than bi-monthly. This is because we want to mirror the industry and because consumer needs change with the seasons, and because it just made sense. It will not only be better but will be much bigger, more than 100 pages of the best stories in the industry.
• High quality format with special reports on heavy paper
• More content and industry leading voices
to deliver the news as it happens so the print edition can focus on reporting on the detail.
ABOUT US DRINKS TRADE magazine was launched as a not-for-profit service to the drinks sector in 2007, in response to an industry call for transparent and accurate trade media.
WHAT’S NEW Australia’s leading liquor trade magazine is addressing and embracing the changes in the industry by changing the focus of our content to always be relevant, informative and interesting.
• Two new websites: www.drinkstrade.com.au and Drinkswww.drinksguide.com.auTradeonlinewillcontinue
• New seasonal format aligning with buyers and sales cycles
DRINKS DISTRIBUTIONTRADESPLIT *Below stats accurate as of July 2019 ON-PREMISE: ONOFF-PREMISE:26.5%40.9%&OFFINTEGRATED (PUBS WITH BOTTLE-SHOPS): 32.6% ACT VICTASSAQLDNTNSW1.8%33%0.6%12.5%8.3%3.2%33.8%WA6.8%Published seasonally, Drinks Trade is Australia’s highest circulating liquor industry publication, with engaging and relevant content. Key points of difference: • Genuine and accurate national distribution • 100% industry owned and not-for-profit. • Integrity and transparency with a respected business-first editorial policy. • Official publication of the Drinks Association. • Distributed directly to licensee holders and managers. • Seasonal distribution Unrivalled circulation of 18,000 Readership: Of our reader community surveyed, 62% confirmed a sharing readership of more than 3 CHANNEL ACT NSW NT QLD SA TAS VIC WA TOTAL Distribution and Sales 2 1624 27 428 1587 253 1968 785 6674 Off-Premise 212 2505 92 911 782 170 3759 620 9051 On-Premise 530 11340 359 6699 3702 988 14846 2842 41306 Pubs 20 2058 102 1243 629 307 1830 752 6941 Grand Total 764 17527 580 9281 6700 1718 22403 4999 63972 % break down of total licences 1.19% 27.40% 0.91% 14.51% 10.47% 2.69% 35.02% 7.81% 100.00% NATIONAL LIQUOR LICENCE COUNT by channel & sub-channel as of November 2017 In relation to the grand total of current liquor licences in Australia, Drinks Trade utilises member company data to send to all key accounts, totalling 30.5% of the entire liquor industry Food & Drink Business 4,927 Australian Bartender 5,010 Drinks Trade 18,183 National Liquor News (stand alone) .................................................. 4,540 Australian Hotelier (incl. NLN)............................................................ 4,743 ALL TRADE MAGAZINE DISTRIBUTION Drinks World 5,150 PRINT - CREDENTIALS
FEATURES SCHEDULE 2019/20 PRINT - FEATURES EDITION SPIRITS BEER WINE SPECIAL REPORT SPECIAL REPORT DEADLINES Spring Australian Best Sellers ProseccoRosé Gin & Innovation The Spritz….The Facts Australian Drinks Awards August 30, 2019 Summer TequilaVodka Understanding The Craft Opportunity PinotRieslingNoir Drinks Hottest 100 ChampagneRTD’s & Sparkling November 15, 2019 Autumn CognacRum Taps And Range GrenacheChardonnay Non-Alcohol Australian Wine Regions February 15, 2020 Winter BourbonWhisk(E)Y Innovation & Styles CabernetSemillon T25 Brewers Cider May 15, 2020 EDITION TASTING PANEL COCKTAILS INTERNATIONALREPORT AWARDS DEADLINES Spring Rose & Prosecco Gin Europe Australian Drinks Awards August 30, 2019 Summer Champagne & PinotSparklingNoir Vodka Asia T25 Bartenders November 15, 2019 Autumn GrenacheChardonnay Rum US T25 Sommeliers February 15, 2020 Winter SemillonCabernet Whisk(E)Y UK T25 Brewers May 15, 2020
Surry Hills yo , yo July/August 2019 issue 71 your news, your ews July/August 2019 issue 71 STRENGTHEN Who would have thought that there are more than 40 breweries in Sydney today (and that’s only counting the metropolitan area)? Beer alive and thriving this city, with countless pubs, clubs and hotels also doing their part to support the craft movement. Meet Your Local Brewers introduces the interesting and eclectic gypsy brewers, microbrewers and larger brewers across Australia, one city region at time. 46 drinks trade Meet Your LocalBrewersCIDER&BEER LAST TEXT PAGE INSIDE BACK COVER EXTENSION OUTER EXTENSION OUTSIDE BACK COVER your news, your v ews July/August 2019 issue 71 outopensCover FRONT COVER WRAP - $18,000 Including print, cut and glue FRONT COVER Z FOLD - $15,000 New release or launch of a product OUTSIDE BACK COVER EXTENSION - $15,000 5 PAGES OF COVERAGE DOUBLE SIDED HARD COVER INSERT - $10,000 Inserted and glued into spine editorialbetweenpages SIZE CASUAL PackageRate** MemberRate Front Cover Wrap $18,000 $14,400 $13,500 Front Cover Z Fold $15,000 $12,000 $11,250 ExtensionBackOutsideCover $15,000 $12,000 $11,250 Double Sided Hard InsertCover $10,000 $8,000 $7,500 ** Package rate available to Media Partnership Packages, booked over 2 editions SPECIAL OPTIONS PRINT - RATES
ADVERTISING RATES PRIME POSITIONS Inside Front Cover +20% Inside Back Cover +10% Outside Back Cover +20% Category Lead Page +10% SIZE CASUAL 2X 3X 4X Front DPSBarndoorCover $14,000 n/a n/a n/a Double Page Spread $6,950 $6,255 $5,560 $4,865 Full Page $4,500 $4,050 $3,600 $3,150 Half Page $2,950 $2,655 $2,360 $2,065 Strip AD (1/3 v or h) $1,950 $1,755 $1,560 $1,365
Australian Brewery, Rouse Hill 2. Balmain Brewing Company, Balmain 3. Endeavour Vintage Beer Company, The Rocks 4. Malt Shovel Brewery, Camperdown 5. Nomad Brewing Company, Brookvale Redoak Boutique Beer Café, Sydney CBD Rocks Brewing Company, Alexandria 8. Wayward Brewing Company, Camperdown 9. Willie The Boatman, St Peters 10. Young Henrys, Newtown Pines Brewing, Brookvale Akasha Brewing Company, Five Dock Basement Brew House, Bankstown Batch Brewing Company, Marrickville Black Font Brewhouse, Marrickville BrewPack, Smeaton Garage Casey’s Beer, Penrith Doctors Orders Brewing (gypsy brewery) Flatrock Brewing Company, Naremburn Frenchies Bistro and Brewery, Roseberry Hahn Brewing Company, Camperdown Happy Goblin Brewery, Mount Kuringai Hart and Hound Brewery, Riverstone Harts Pub, The Rocks Hopsters Cooperative Brewery Limited, MerchantMarrickvilleBrewing Company, Marrickville Modus Operandi Brewing Company, Mona Vale Paddy’s Brewery, Homebush Pixel Brewing Company (gypsy brewery) Riverside Brewing Company, North Parramatta Sauce Brewing Company, Marrickville Shark Island Brewing, Kirrawee Shenanigans Brewing Company, Enmore Sir Chapel Bistro and Brewery, Forest Lodge Peters Brewery, St Peters Staves Brewery, Glebe The Grifter Brewing Company, Marrickville The Lord Nelson Brewery Hotel, The Rocks The Red Tape Brewing Company, Darling TooheysHarbour Limited, Lidcombe Underground Brewing Company, Erskine Park Wildflower Brewing Blending, Marrickville Yulli’s Brews,
42,987VERY150,450PAGEVIEWS.READERSVISIT3.5PAGESEACH.HIGHSTICKRATE.INDIVIDUALS(UNIQUE USERS PER MONTH/YEAR) 180% INCREASE IN READERSHIP IN 2018 READERSWEB98,870SESSIONS.RETURN1.2 TIMES ON AVERAGE. OPEN29%RATE*WEEKLY10,500TRADEEMAILSUBSCRIBERS Key points of difference: • Industry owned and not-for-profit • For benefit of industry: Your News, Your Views • Unique access to industry – unrivalled insight • Partnered with Australia’s highest circulating and industry leading Drinks Trade publication • Australia’s largest database of drinks industry products • 180% increase in unique viewers over last 12 months • Fastest growing audience • Supported by Australia’s most comprehensive listing of drinks products and suppliers in www.drinksguide.com.au GET TO KNOW OUR READERS EDM NEWSLETTER DIGITAL - CREDENTIALS
DIGITAL - RATES DRINKSTRADE.COM.AU (prices for 2 weeks) CAROUSEL MAIN AD (1 OF 3 MAX) $1,500 MREC $1,000 BLOCK $750 DRINKS GUIDE LINK TAKEOVER $1,200 NATIVE CONTENT (SUPPLIED) $550 VIDEO (EXCLUSIVE WITH ARTICLE) $600 DRNKS TRADE WEEKLY EDM SOLUS (EXCLUSIVE) $2,800 BANNER & CONTENT $950 DRINKSGUIDE.COM.AU (prices for 1 month) CAROUSEL MAIN AD (1 OF 3 MAX) $750 MREC $500 SUPPLIER PORTFOLIO PAGE (min 12-month feature) $100 BRAND PAGE OWENERSHIP (min 12-month) $50 LAUNCH MEDIA PACK – Perfect for brand launches, innovation or pack refresh SOLUS NATIVEEDMCONTENT ON DRINKSTRADE.COM.AU CAROUSEL AD – DRINKSTRADE.COM.AU MREC AD – DRINKSTRADE.COM. AU SOCIAL MEDIA BOOST TOTAL PACK COST $4,600 (all prices exclusive of GST) www.drinkstrade.com.au PARTNERED WITH www.drinksguide.com.au EQUALS AUSTRALIA’S MOST INFORMATIVE AND SEARCHABLE DRINKS SITE
SPECIAL PACKS LAUNCH PACKAGE - $5,000 (Casual rate = $6,250) 1 x Full Page Ad 1 x News Story - www.drinkstrade.com.au 1 x Tower Ad - www.drinkstrade.com.au 1 x Inclusion in weekly newsletter DRINKSTRADE.COM.AU TOWER AD NEWS STORY WEEKLY NEWSLETTER SOLUS EDM CAROUSEL AD CAMPAIGN PACKAGE - $12,200 (Casual rate = $15,250) 2 x Full Page Ad across two magazines 1 x Editorial Page 1 x News Story - www.drinkstrade.com.au 1 x Carousel Ad - www.drinkstrade.com.au (4 weeks) 1 x Inclusion in weekly newsletter 1 x Solus eDM to 10,500 verified Drinks Trade subscribers ANNUAL PACKAGE - $25,000 (Casual rate = $32,000) 4 x Full Page Ad across four magazines 2 x Editorial Page 2 x News Story - www.drinkstrade.com.au 2 x Carousel Ad - www.drinkstrade.com.au (4 weeks x 2) 2 x Inclusion in weekly newsletter 2 x Solus eDM to 10,500 verified Drinks Trade subscribers PRINT & DIGITAL
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FY2019 ACCESS AUSTRALIA’S LARGEST LIQUOR DATABASEBUYING 24/7 ONLINE AT WWW.DRINKSGUIDE.COM.AU Drinks Association Publications Explore Drinks publications 2013 Hotel yearbookIndustry Beam Suntory AHA Yearbook Liquor Barons Event Guides ONEFOURwww.granddesignsliveHOMESHOWS,EXTRAORDINARY EVENT. SYDNEY 5-7 OCTOBER 2012 SYDNEY’S BIGGEST HOME AND GARDEN EVENT ALL YOU NEED FOR YOUR IDEAL HOME OFFICIAL EVENT GUIDE 2012 SHOW GUIDE THE OFFICIAL5-7 OCTOBER 2012 Sydney’s tasteofsydney.com.auRestaurantUltimateFestivalMENUCARDSHOW guide A day at the races with Yarra Burn PLUS: story of Yarra Burn’s Bastard Hill John Szabo MS Top tips for your business VINTAGE 2010 What to expect SPARKLINGVISION Ed Carr launches the House of Arras Bubblesoffun CWA Drinks World Hong Kong, Macau, Singapore, Dubai + Abu Dhabi, Australia + New Zealand CONTACT US: Publishing Editor ASHLEY PINI National+61ashley@hipmedia.com.au410600075SalesManager JENNY PARK www.hipmedia.com.auLavenderBay+61jenny@hipmedia.com.au4344041718,6MiddlemissStreetBay,NSW2060 PUBLISHED BY: Singapore a ofwhirlwindwhiSk(e)yaSia’SbeSt The magaziN r ma agers, Ommeliers N bar Nders a finalmomentclaworldSStothewww.drinksworld.asia with harle owdery harle mac ean meet manphilitimpSoftheglobe re 50StaurantS THE MAGAZINE FOR MANAGERS, SOMMELIERS AND BARTENDERS COCKTAILMACAU’SMACAUCOMPETE SINGAPOREIN SKY 21 THE UBCM AT THE WESTIN MACAU MEET CHEFSLIQUIDTHE GIN, TEQUILA & VODKA YOUR CONTEMPORARY GUIDE TO GIN, TEQUILA VODKA Your Comprehensive Guide to Singapore’s Cocktails and Bars 7-14 March 2015 Cocktail Wk Guide pp01 OFC.indd AUSTRALIAN CRAFT SPIRITS APÉRITIFS CHAMPAGNE COFFEE COCKTAILS THE GARNISH HOW TO BECOME A STYLE ICON Champagne ENTERTAINING WITH MCGUIGAN WINES REFRESH THE WAY YOU DRINK OVER 60 RECIPESCOCKTAILINSIDE G&T SIX WAYS ANDREW DUFF MEET THE MAN BEHIND TEMPUS TWO THE MAGAZINE FOR MANAGERS, SOMMELIERS AND BARTENDERS EDITION 27 AUSTRALIA ROSÉ, BROSÉ, FROSÉ IT’S SO HOT RIGHT NOW drinks.world UnitedSingaporeHongAustraliaKongKingdomUnitedStatesSouthKorea CRAFT JAMESONWITHBOILERMAKERANDFESTIVALSBEER,THE BREAKING DOWN THE BOTANICALS and paring with Fever-Tree Classic Cocktails Have you created classic? HerbalGETBartenders,THELOOKLiqueurs Jägermeister, Fernet Branca… Ed27 2016 pg01 OFC-ROSE AU.indd AUSTRALIA 2018 PORTFOLIOHIPMEDIAPUBLICATIONS Hip Media specialises in custom publishing for the design, food and drinks industries. Each member of the team has significant experience across a number of industry segments.
