Bin Ends - What would Giuseppe Minessale do?

WHAT WOULD GIUSEPPE MINISSALE DO?

ADVICE ON RETAIL, BUSINESS, AND LIQUOR FROM THE HEAD OF PORTER’S LIQUOR

The secret to a successful liquor store is?

In my opinion the secret to a successful liquor store is a manager/owner who really watches his numbers. Somebody who buys well and who goes after a niche market; one who identifies a market they can own and becomes a niche player in that market, whether it be bourbon, cognac, red wine, white wine, champagne. They have to be known for something.

What’s the best business advice you have ever been given?

There is a guy by the name of Grant Knowles who said, ‘make sure the impression of your shop suits your clientele and suits the niche you are going for’. The first time we did this was in Perth in Annandale and we wanted to be the cheapest export store on the south side of the river and it worked and we learnt from that.

How do you keep a customer loyal?

You have to give the customer what they want. It is really that simple. The customer doesn’t want what you, the retailer, want; they want what they want.

Who’s leadership skills do you admire and why?

There have been plenty of leaders come and go in my life but Mal Higgs has been the one who has been there over the longest and most constant period of time. His skill in listening and managing people is impressive.

What do you love about the industry?

Everything. I think it’s a cracking industry. It satisfies our lifestyle and deals with what everybody wants. You don’t need to be a rocket scientist to do well in it.

The next big thing in liquor retail?

Duty-free or cellar-style liquor stores. It will be about giving consumers an experience.

What are you drinking at the moment?

Chardonnay. I can’t get past it at the moment. I think Australian Chardonnay is fantastic.

What are you recommending your customers should drink at the moment?

What they want, and making sure they get the best in their tipple of choice.

Celebrate Father’s Day with Gentleman Jack

Trade up shoppers and drinkers into the Gentleman Jack brand at one of the most important whiskey gift-giving times of the year being Father’s Day.

DRINK RESPONSIBLY RESPONSIBILITY.ORG

. Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee. Code #377-2223 ) 80 proof ( JACK DANIEL’S and GENTLEMAN JACK are registered trademarks. ©2019 Jack Daniel’s Gentleman Jack Rare Tennessee Whiskey, 40% Alcohol by Volume

S:23.75”

Father’s Day remains one of the lead whiskey gift-giving occasions in Australia for whiskeys of all genres, and joins the likes of Christmas and World Whisky Day in May as important dates in the calendar. The Gentleman Jack brand will see increased focus this Father’s Day with a substantial mixed media investment throughout August and September in 2019. The first of its kind for the brand in Australia, we will look to build upon the brand’s promise of being the smoothest yet boldest and most premium experience for the drinker looking to discover more from the Jack Daniel’s brand and step up their occasion or everyday self-reward.

Driving premiumisation has been a priority within overall liquor, but one particularly pertinent in the spirits category specifically whiskey and even more so in American Whiskey. According to IRI, one in every three bottles of super-premium bourbon sold will be Gentleman Jack, as the super-premium category in bourbon remains the sole category in growth.* Ensuring the Gentleman Jack brand is ranged and highly visible is crucial at this time of year, not only for those shoppers seeking the perfect whiskey gift for the one that raised them, but just as importantly for the drinker of which 73% are likely to buy a bottle of something they have tried and enjoyed in the on-premise.**

Gentleman Jack remains one of only two double charcoal-mellowed expressions in the Jack Daniel’s family. It also benefits from being drawn from the lower levels of the maturation warehouses ensuring it delivers on a soft vanilla, light oak and spice aroma and taste, characteristic of the Jack Daniel’s personality across the family. With its double mellowed, smooth whiskey taste it pairs perfectly with cola, and the premix extensions to the range are the perfect complement to treat yourself with this Father’s Day .

Gentleman Jack, from the makers of Jack Daniel’s.

Job Number: 11052996 377-2223 Client/Brand: Brown-Forman/GJ Date: 2-4-2019 3:02 PM

Colors: Cyan, Magenta, Yellow, Black Fonts: Helvetica Neue (57 Condensed; Type 1), Knockout (47 Bantamweight; OpenType)

ALL CONTENT WITHIN THIS FILE IS FOR OUTPUT ONLY BY END PRINTER/VENDOR. CHANGES, SHARING AND/OR DISTRIBUTING CONTENT IN WHOLE OR IN PART ARE STRICTLY PROHIBITED. LICENSING RIGHTS AND APPROVALS MUST BE REQUESTED AND APPROVED TO/BY FCB CHICAGO.

Images: 11052996CT01_R8_GJ_Poster.tif (300 ppi, 300 ppi; CMYK), 11052996_Headline.ai, 11052996C04_R0_GJ_Metallic_Texture.tif (300 ppi; CMYK)

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APPROVALS

QC: Steve Jablonoski Bleed: 18.25” x 24.25” Gutter: None Publications: None PR: Pat Owens Trim: 18” x 24” Folds: NoneNone Notes: None PP: Marissa Mandarino Safety: 17.75” x 23.75” Media/Color Sp: Poster (Base)/4/0 CMYK Scale: 100% Country: United States TM: Deanna Loperena Actual Size: 18”W x 24”H Language: ENGLISH GCD: Lauren Lenart AD: Stephanie Falaschetti CW: Will Sharpe AE: Schmidt T:24” B:24.25”

COMING SOON FLOR DE SEVILLA GIN & SODA

PERFECTLY MIXED