Images are from Top25 Bartenders Australia 2017
SAVE THE DATE! 20TH AUGUST T25 BARTENDER WEEKEND:
Brought to you by Drinks World & Explore Drinks, the Top25 annual publication will be announcing Australia’s top 25-bartending talents. An in-depth three-tier selection process led by a panel of key industry professionals, followed by influential venue owners and culminating in a peer-on-peer vote; T25 Australia provides the perfect platform to showcase your brands alongside the top industry influencers and venues of 2017. The publication will also provide industry expert advice to aspiring bartenders, such as selecting the perfect tools for the job, flavour profiles & matching and top tips for training. Drinks World & Explore Drinks are offering 25 opportunities to tie your brand to your region’s top bartenders. Each bartender will be challenged to create an original cocktail featuring your brand, of which will be present at the launch party.
DISTRIBUTION Gifted to bartenders working in all metro areas across Australia’s major cities and targeted consumers through our distribution partners.
DISTRIBUTION BREAKDOWN 8,500
TRADE 5,500 Leading bars, clubs and hotels in key metro areas nationally
THE PRINT RUN WILL BE:
10,000 COPIES
2,500 Hand-delivered to the 25 winning venues (100 copies per venue) 250 Hand-delivered to the 25 winning bartenders (10 copies per bartender) 250 To the sponsors (10 per sponsor)
TRADE DISTRIBUTION
8,500
CONSUMER DISTRIBUTION
1,500
1,500
CONSUMER 800 Qantas Lounges 500 5 star hotels 200 Giveaway at launch event & through social media
* The highest circulating independent on-premise/bartender magazine in Australia
Each bartender sponsorship will be broken into 5 pages; first double page spread will be a feature on the bartender, including original photo-shoot and interview. Following this will be a full-page original cocktail made by the bartender, including photography and recipe – adjacent to this will be a full-page advertorial on the brand. The final page will be a venue profile on the venue linked with the bartender.
WHAT YOU GET
As a sponsoring brand you will receive the following:
M
elbournian turned Sydney-sider, Jenna Hemsworth loves mixing up cocktails, introducing people to new flavours, and swears by Cassis, which makes everything better, even hangovers.
• Logo on bartender interview double page spread.
TELL US ABOUT ST-GERMAIN AND THE INSPIRATION BEHIND YOUR COCKTAIL. I wanted to create a light, low alcohol cocktail that would sit well alongside breakfast. I wanted to utilise the sweetness of St-Germain in a savoury cocktail, which I hadn’t seen before, so the salt, vermouth and celery really played well with its sweetness to make an approachable morning drink that wasn’t too overwhelming on the palate. LAST YEAR YOU MADE THE MOVE FROM MELBOURNE TO SYDNEY, ANY DIFFERENCES IN THE BAR SCENES BETWEEN
• Full-page brand advertorial. • Showcase your brand at the Exclusive T25 bartender party, including all promotional material around the event
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I’ve found a bit more of a social aspect in the bar scene up in Sydney, between bars and between bartenders and such…but Melbourne will always be my home. Customer wise, it really depends on the bar, the two venues I work at I see the best and the worst of people, but the places I worked in back in Melbourne were a good mix too. WE’VE SEEN YOU WITH BOTH PURPLE AND BLUE HAIR. FAVOURITE COLOUR? Blue is my power colour. WHAT’S ONE THING YOU LOVE ABOUT THE INDUSTRY? That all my friends are in it.
Hemsworth
NIGHT OWL OR MORNING BIRD? Constantly sleepy slug. WHAT’S A NEW INGREDIENT YOU LOVE USING AT THE MOMENT? Cassis is my go-to ingredient at the moment.
DRINKS WORLD
• Inclusion on the T25 digital campaign, and digital publication run on www.drinks. world & www.exploredrinks.com
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The Corday By Jenna Hemsworth
• Brand feature in the T25 promotion video
INGREDIENTS: • 20ml St-Germain Liqueur • 20ml Noily Prat Dry Vermouth • 30ml Celery Juice • 1 x Pinch Salt • Top with Sparkling Wine (Approx. 90ml) GARNISH: Baby celery spear
• On-Premise sales opportunity, introduction to your sponsored bartender and venue to have the T25 cocktail placed on the menu • T25 consumer piece including all brands and cocktails also run in Explore Drinks ‘visit the T25 and try these cocktails!’ (22,000 copies distributed nationwide)
THE CITY? BE HONEST, WHICH CITY HAS HAD BETTER CUSTOMERS IN YOUR OPINION?
enna
• Full-page cocktail shoot with recipe and branding, and cocktail designed by one of the Top 25 bartenders.
METHOD: Build in a champagne flute. Garnish with a cute little baby celery spear GLASSWARE: Champagne Flute
60ml
Brut Champagne (or Sparkling Wine)
30ml
St~Germain
45ml
Sparkling Water (or Club Soda)
Method: Stir ingredients in an ice-filled Collins glass, mixing completely. Think Paris circa 1947. Garnish with a lemon twist. Variation: Think Sartre circa 1947. Be the lemon twist.
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• All photography is given to sponsoring brands at no extra charge
Mechanics Institute
NORTHBRIDGE MECHANICS INSTITUTE Booze, cocktails, burgers, beers and a killer outdoor area which is perfect for Perth
*Package includes cost of photography and page design
weather. The bar has an option for everyone, from rotating cocktail lists, nerdy whiskies, to craft beer, and 80s and 90s tunes playing. Rear 222 William St, Northbridge WA 6000
DOMINION LEAGUE It’s a party at the weekend in Perth’s whisky emporium and cocktail bar. With ridiculously
RATES*: PARTNERSHIP TYPE
T25 Bartender Sponsorship Package Sponsorship package + 2min cocktail video by Drinks TV
AUD
$5,000
tasty plates from the kitchen and a solid team slinging good whisky to the people, it’s easy to see why you always end up at Dominion. Head
PERTH
T
here after a stint at Mechanics Institute. 84 Beaufort St, Northbridge WA 6000
hese venues would have you believe the hype that ‘west is best’. Perth might just be Australia’s best small bar scene. Head to these places and see why.
CBD
Dominion League
LONG CHIM PERTH With a Thai inspired food and drink menu, and cocktails courtesy of Singapore’s famously discreet 28 Hong Kong street under the expert hand of James Connolly and his team, Long Chim satisfies your food and drink needs in style. Come here to indulge, imbibe, and be merry. State Buildings, Cnr St Georges Terrace and Barrack St, Perth WA 6000 Long Chim Perth
Ku De Ta
$7,500
EAST PERTH KU DE TA Set on the Swan River in Perth, KU DE TA is the second branch, with the other located in Bali. Soak up those sunny days on the river with a delicious food menu and cocktails to match. On the Point, 306 Riverside Drive, East Perth WA 6004
DRINKS WORLD
* Prices exclusive of GST * Category sponsorship available upon request
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MARK THESE DATES! MARCH
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TOP 100
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Photoshoots and editorial
Photoshoots and editorial
Publish and Activate Bartender Weekend in Sydney (19th - 20th)
Panel selection
chosen
selected
Amplify your brand with a professionally produced
DRINKS TV COCKTAIL VIDEO Explore Drinks StrangeLove G&T