Images are from Top25 Bartenders Australia 2018
SAVE THE DATE! 14TH OCTOBER
T25 BARTENDER WEEKEND:
Brought to you by Drinks World & Explore Drinks, the Top25 annual publication will be announcing Australia’s top 25-bartending talents. An in-depth three-tier selection process led by a panel of key industry professionals, followed by influential venue owners and culminating in a peer-on-peer vote; T25 Australia provides the perfect platform to showcase your brands alongside the top industry influencers and venues of 2019. The publication will also provide industry expert advice to aspiring bartenders, such as selecting the perfect tools for the job, flavour profiles & matching and top tips for training. Drinks World and explore DRINKS highlight the 25 opportunities to tie your brand to your region’s top bartenders. Each bartender will be challenged to create an original cocktail featuring your brand, of which will be present at the launch party.
DISTRIBUTION Gifted to bartenders working in all metro areas across Australia’s major cities and targeted consumers through our distribution partners.
DISTRIBUTION BREAKDOWN 8,500
TRADE 5,500 Leading bars, clubs and hotels in key metro areas nationally
THE PRINT RUN WILL BE:
10,000 COPIES
2,500 Hand-delivered to the 25 winning venues (100 copies per venue) 250 Hand-delivered to the 25 winning bartenders (10 copies per bartender) 250 To the sponsors (10 per sponsor)
TRADE DISTRIBUTION
8,500
CONSUMER DISTRIBUTION
1,500
1,500
CONSUMER 800 Qantas Lounges 500 5 star hotels 200 Giveaway at launch event & through social media
* The highest circulating independent on-premise/bartender magazine in Australia
Each bartender sponsorship will be broken into 5 pages; first double page spread will be a feature on the bartender, including original photo-shoot and interview. Following this will be a full-page original cocktail made by the bartender, including photography and recipe – adjacent to this will be a full-page advertorial on the brand. The final page will be a venue profile on the venue linked with the bartender.
WHAT YOU GET
As a sponsoring brand you will receive the following:
A
s the resident bartender superstar of Brisbane’s Cobbler, Ella has benefited from the mentorship of owner, selfie model and bartender legend Martin Lange. Over the last few years Ella has become one of Australia’s favourite bartenders, appearing in numerous national finals and this year making her second appearance in the T25. From what we’ve seen recently, she is definitely one to watch!
• Full-page cocktail shoot with recipe and branding, and cocktail designed by one of the Top 25 bartenders.
CONGRATULATIONS ON BEING NAMED IN THE T25 AGAIN. AS A KEY MEMBER OF THE BRISBANE BAR CARTEL, WHAT DO YOU LOVE ABOUT THE LOCAL BAR SCENE THE MOST? At the moment, there is a massive gap between bartending generations in Brisbane. What I’m seeing is a large amount of new/fresh-faced bartenders coming up through the scene. It’s super cool to see people that are eager and interested, and how their fresh minds perceive things to learn and grow. There is going to be a hell of a lot of new weapon bartenders coming out of Brisbane soon. CAN YOU TELL US A LITTLE ABOUT STARWARD WHISKY AND THE INSPIRATION BEHIND YOUR COCKTAIL? I did a take on a Brooklyn cocktail. I thought it would be cool to do a stir down that represented the brand well, taking into consideration the “four seasons in a day” that Melbourne experiences. I chose
• Full-page brand advertorial.
to use banana liqueur to represent the heat we have up in Queensland and the tropical produce we have access too. IF YOU COULD HAVE A SECRET SUPERPOWER, WHAT WOULD IT BE? The ability to forget TV series/movies, so I can re-watch them without knowing what’s going to happen… RIP Ned Stark.
• Showcase your brand at the exclusive T25 bartender party, including all promotional material around the event. • Inclusion on the T25 digital campaign, and digital publication run on www.drinks. world & www.exploredrinks.com
YOU’VE STUDIED THE ARTS FOR MOST OF YOUR LIFE. HOW DO YOU EXPRESS THIS CREATIVE SIDE IN YOUR COCKTAIL MAKING? I think that every drink tells a story, whether that story is the trend that inspired it or the place that influenced it, or something completely bizarre. I like to use my creative background to be able to portray that story through the drinks I present. YOU’RE AN ADVOCATE FOR…. Good food and good people. I truly believe, if you surround yourself with delicious, wholesome food and genuine people to share it with, nothing else should matter… Much! IF YOU COULD HAVE A DRINK WITH ANYONE, WHO WOULD IT BE AND WHAT WOULD YOU ASK THEM? Quentin Tarantino. I’d ask him how much childhood trauma he had to become such a creative genius.
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DRINKS WORLD
Ella es Rhod
DRINKS WORLD
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DRINKS WORLD
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Sunset Over Trinidad
• On-Premise sales opportunity, introduction to your sponsored bartender and venue to have the T25 cocktail placed on the menu.
By Daniel Gregory INGREDIENTS: • 50ml Amaro di Angostura • 10ml Lime juice • 10ml Grapefruit oleo saccharum • Topped with grapefruit and beetroot soda (yeast carbonated) GARNISH: Candied beetroot disc and lemon thyme METHOD: Build the first three ingredients in a Highball glass and stir with a large rock of ice. Top with more ice and fill with soda almost to the top. Add a paper straw and garnish GLASSWARE: Highball
• T25 consumer piece including all brands and cocktails also run on exploredrinks. com ‘visit the T25 and try these cocktails!’ • All photography is given to sponsoring brands at no extra charge. 74 °
DRINKS WORLD
*Package includes cost of photography and page design ETTIES
Intriguingly named after a safe-sex promoter from World War One, Ettie’s is a confident, modern bar and restaurant in Hobart, Tasmania. Complete with high ceilings and a wine room,
RATES*: PARTNERSHIP TYPE
T25 Bartender Sponsorship Package Sponsorship package + 2min cocktail video by Drinks TV
this well-known establishment has become a local favourite to meet a friend for a glass or two of wine. Whether stopping by for a glass of their premium wines in the courtyard or coming in for a full meal, the vibrancy of the building is sure to impress. Known for their excellent service and a drinks menu paired perfectly with their delicious locally sourced produce, there’s something to satisfy every
AUD
customer. 100 Elizabeth St, Hobart, TAS 7000 T: (03) 6231 1165 W: www.etties.com.au Opening hours: Monday-Saturday: 10:30am-11pm Sunday: Closed
$5,000
MAYBE FRANK
Like all good Italian bars, Maybe Frank is focused on the three fundamentals: good music, great conversation and delicious food and drink. Here you’ll find Italian fare with a twist, with the team serving up traditional homemade pizzas and pastas alongside a drinks menu of Italian beers, wines and seasonal bespoke cocktails. The focus is on aperitivi and digestivi, with a number of rare Italian liqueurs on offer that pair well with the classics Campari and vermouth. Last year this beloved Surry Hills venue welcomed a little
$6,000
sister into the world, in the form of Maybe Frank Randwick. 417-421 Bourke St, Surry Hills, NSW 2010 T: (02) 9357 3838 W: www.maybefrank.com Opening Hours: Monday: Closed Tuesday-Thursday: 5:30-11:30pm Friday & Saturday: 5:30pm-12am Sunday: 5-10pm
DRINKS WORLD
* Prices exclusive of GST * Category sponsorship available upon request
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MARK THESE DATES! MAY
Panel selection
JUNE
JULY
TOP 100
TOP 25
chosen
selected
JULY - SEPTEMBER
OCTOBER
Photoshoots and editorial
Publish and activate bartender weekend in Sydney (14th October)
Add a professionally filmed
DRINKS TV COCKTAIL VIDEO for additional $1,000