Top25 Bartenders Australia 2021 Media Kit

T25 BARTENDERS 2021

AUSTRALIA • HONG KONG • SINGAPORE

Images are from T25 Bartenders Australia 2019

WELCOME TO THE NEW-LOOK

T25 BARTENDER AWARDS AUSTRALIA

Drinks World magazine has been awarding the Top 25 Bartenders in Australia, Hong Kong, Singapore and Dubai since 2012 – voted by industry experts and the bartenders themselves.

It’s a unique community with a foundation of peer recognition.

In 2021 it’s time to take the recognition to the next level and put these creative minds to work, doing what they do best – creating inspiring drinks and bringing good times. Just in a different format.

The Top 25 bartenders in 2021 will be a part of the most exciting drinks inspiration publication we’ve ever produced. The best 25 bartenders each publishing their own chapter full of inspiring drinks and classic libations – developed to bring the top quality venue experience to the home bartender.

Each of the 25 chapters will be based on a theme developed in consultation with the bartender, and shot on location in the venue. Drinks will range from simple 2 and 3 step drinks, through to some more challenging delicious creations for those wanting to stretch the imagination a little.

BARTENDERS GET 100% OF THE BOOK PROFITS HIP Media will produce a special edition (hard back and gold inlay) for sale through Australia’s leading venues, Qantas, David Jones and leading book stores.

100% OF THE SALES PROFITS WILL BE RETURNED TO THE BARTENDERS. The content will also appear in the Explore Cocktail Book released this summer through off-premise retail.

SOMMELIERS AND BARTENDERS THE MAGAZINE FOR MANAGERS, EDITION 33 AUSTRALIA

ALEX BOON

R VOTED AUSTRALIA’S NO.1 BARTENDE

The Women Driving Speed Rack Australia

SPONSOR A BARTENDER Your opportunity is to join the T25 Bartender Awards in 2021 and support the development of the Bartenders own cocktail book. Your brand will be recognised through two full page signature drinks; one created by the T25 Bartender and one created by you. You will also benefit from a digital and social media campaign to promote the drink creations alongside the awarding of Australia’s top bartending talent.

You will not only be aligning your brand with excellence in bartending, you will also be supporting an industry (and the people) that is currently not able to function at its full capacity. The timing of a publishing contract for these bartenders could not be better.

BARTENDER CHAPTERS The book will contain 26 chapters of ten cocktails each. Australia's best 25 bartenders will each present a chapter of ten cocktails, including a signature cocktail using the sponsors product.

+ Kurtis Bosley: Bartender to bar owner + Jason Crawley on Fortunate Son + The 100Proof family

The 26th chapter will be dedicated to classic drinks, making this the most versatile and comprehensive guide to making quality cocktails at home, available this Christmas.

drinks.world

VENUES The is truly a consumer publication and the bartenders venue will be invited to take part, and benefit from, the publication. We will include a full venue profile, and gift copies of the book for sale through their network. All profits being returned to the bartender and/or venue.

300 + RECIPES INSIDE

The Hype FINAL video

SPONSORSHIP

Sponsor one of Australia's Top 25 Bartenders and be a part of helping rebuild our industry. Your chosen bartender will create a signature cocktail using your brand will will be shot in full page format and appear at the start of the chapter.

You will also be invited to put forward your focus drink for the summer period, which we will shoot and place in the appropriate section of the publication, for example - aperitifs, classics, punches, summer bbq or welcome drinks.

WHAT YOU WILL GET As a sponsoring brand you will receive the following:

• Full-page brand flavour profile and mixing guide.

• Full-page cocktail shoot with recipe and branding, and cocktail designed by one of the Top 25 bartenders.

• Inclusion on the T25 digital campaign, and digital publication run on www.drinks. world & www.exploredrinks.com

• An additional full page dedicated to your 'focus drink' for the summer. Note, that it is first come first serve for these drinks.

• On-Premise sales opportunity, introduction to your sponsored bartender and venue to have the T25 cocktail placed on the menu.

• T25 consumer piece including all brands and cocktails also run on exploredrinks. com ‘visit the T25 and try these cocktails!’

• All photography is given to sponsoring brands at no extra charge.

B:24” (48”) T:23” (46”) V:22.18” (44.36”) S:22” (44”)

WELCOME BACK TO THE T25! WHAT’S HAPPENED FOR YOU IN THE LAST YEAR PERSONALLY AND PROFESSIONALLY? I took on my dream role within the Swillhouse Group as the Group Beverage Director. I get to work in all the venues and help the staff develop drinks, cocktail lists and standard of service. It’s something I’ve worked for a long time to achieve, and I’m pretty excited about the future. Most days, I am in one of the five Swillhouse venues. I still get to make drinks five days a week while overseeing venue operations and pushing the envelope with how great they can be!

YOU WORK ACROSS MULTIPLE VENUES WITHIN THE SWILLHOUSE GROUP PORTFOLIO, ARE YOU DRAWN TO A PARTICULAR VENUE? IF SO, WHY? The beauty of working across multiple venues is that it gives me so many different creative outlets. Instead of working in one type of venue 100 per cent of the time, I have the opportunity to do fine-dining one day, cocktail bar the next, and get geeky into spirits the next. Each day is different,

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J

THE MONARCH

enna Hemsworth is passionate about women’s rights and equality.

She strives to send this important message through the drinks she creates as Group Beverage Director at the Swillhouse Group, her dream job.

and each venue gives me the chance to exercise a different aspect of hospitality service and keep me sharp across the board.

So in short, I love all of them, it’s like having five different bar team families to learn from and hang out with.

By Jenna Hemsworth INGREDIENTS: • 45ml BACARDÍ Carta Blanca • 15ml Dom Benedictine • 30ml Mandarin juice • 20ml Fresh lime juice • 1 x Peel of one mandarin • 8 x Basil leaves

GLOBALLY WHO INSPIRES YOU OR WHICH COUNTRY HAS A BAR SCENE YOU WOULD LOVE TO WORK AND IMMERSE YOURSELF? Realistically, I could pick anywhere on the globe and find a rich and inspiring bar scene that I could learn so much from. The more I get the opportunity to travel around the world, the more I’ve found inspiration and cocktail scenes in places I’d never have imagined. For instance, Las Vegas never struck me as a place with a burgeoning craft cocktail scene, but I left inspired by the innovation and passion behind the couple of bars I visited. I would never have found that or thought of being inspired by casino bars without getting the chance to see it first hand.

GARNISH: Garnish with a young basil sprig METHOD: Shake all ingredients hard to properly infuse the peel and release the basil oils. Double strain into glass GLASSWARE: Coupette glass

B:34.5” (69”) T:33.5” (67”) V:32.772” (65.544”) S:32.5” (65”)

YOU HAVE BEEN CHALLENGED TO MAKE A COCKTAIL WITH BACARDÍ. TELL US ABOUT THE LIQUID AND THE INSPIRATION BEHIND YOUR LEGACY DRINK. The drink itself came about as a flavour pairing I threw together in the speed round of the Bartender of the Year exam in 2018. I had some really positive feedback on the pairing of mandarin and basil. As I used BACARDÍ in that drink, it seemed fitting that when I went through to the finals of BACARDÍ Legacy on the back of my BOTY win, I used that cocktail as inspiration. Some polishing and finetuning were required, but really, it’s essentially the same cocktail that I threw together in under two minutes under incredible pressure!

As for the inspiration behind the drink’s message, that was something I became passionate about the more I delved into it and explored the concept.

Championing women in not only our industry but any profession is something that you might not think is important until it is. Challenges I have faced in the industry for my gender or appearance have been too many to count. If I can empower anyone to stand up for their rights and equality then maybe they won’t go through the shit I, and so many women I know, have over the years!

HOW DO YOU PLAN TO LEAVE YOUR LEGACY ON THIS INDUSTRY? I stand by the idea of championing others to push themselves further through the process of self-empowerment. If I’m out there kicking ass and being an example; standing up for what I believe in; not settling for second best or not good enough; showing people it’s okay to not be perfect and mentally well all the time; I feel that speaks volumes, more than just preaching about ideals of wellness and health (not that there’s anything wrong with that).

I don’t know if I will be leaving anything close to a legacy behind. That might be a bit of a stretch. But if I can help others find the confidence in themselves, I lacked for so long that’d be pretty cool.

jenna Hemsworth

IF SOMEONE WROTE A COMIC BOOK ABOUT YOU, HOW WOULD THAT LOOK? I’ve done most of the work for them, I’m a walking, talking anime character (or at least that’s how I like to see myself).

I would definitely have a cape, and I would also have Turd (my cat) as my trusty sidekick who would also have a cape.

The rest would be pretty boring, to be honest, but I’d have lots of costume changes.

DRINKS WORLD

DRINKS WORLD

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DRINKS WORLD

DRINKS LIVE PASSIONATELY. DRINK RESPONSIBLY. ©2018. BACARDÍ, ITS TRADE DRESS, AND THE BAT DEVICE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED. RUM - 40% ALC./VOL.

RATES:

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CMYK

$5,000

T25 Bartender Sponsorship Package Sponsorship package + 2min cocktail video by Drinks TV

$6,950

Cradle Job Number: 728912-3

Agency Job Number: N/A

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Ink Names: Magenta Yellow Black

Cyan

OOH Scaling Info: Build Scale: 50% Final Safety : 65” H x 44” W Final Viewing Area : 65.544” H x 44.36” W Final Trim : 67” H x 46” W Final Bleed : 69” H x 48” W

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Created: 5-9-2018 4:11 PM Saved: 8-23-2018 10:50 AM Printed: 8-23-2018 10:50 AM Print Scale: None Fonts: Trade Gothic Condensed No. 18 Minion Pro

Bold Condensed No. 20, Regular

x1a ETTIES

Intriguingly named after a safe-sex promoter from World War One, Ettie’s is a confident, modern bar and restaurant in Hobart, Tasmania.

Complete with high ceilings and a wine room, this well-known establishment has become a local favourite to meet a friend for a glass or two of wine. Whether stopping by for a glass of their premium wines in the courtyard or coming in for a full meal, the vibrancy of the building is sure to impress. Known for their excellent service and a drinks menu paired perfectly with their delicious locally sourced produce, there’s something to satisfy every customer.

100 Elizabeth St, Hobart, TAS 7000 T: (03) 6231 1165 W: www.etties.com.au Opening hours: Monday-Saturday: 10:30am-11pm Sunday: Closed

MAYBE FRANK

Chapter sponsorship - can be focused on a particular drink, but goes more in-depth, example - How To martini.

QUOTED INDIVIDUALLY

Like all good Italian bars, Maybe Frank is focused on the three fundamentals: good music, great conversation and delicious food and drink. Here you’ll find Italian fare with a twist, with the team serving up traditional homemade pizzas and pastas alongside a drinks menu of Italian beers, wines and seasonal bespoke cocktails. The focus is on aperitivi and digestivi, with a number of rare Italian liqueurs on offer that pair well with the classics Campari and vermouth. Last year this beloved Surry Hills venue welcomed a little sister into the world, in the form of Maybe Frank Randwick.

417-421 Bourke St, Surry Hills, NSW 2010

* Prices exclusive of GST * Category sponsorship available upon request

PUBLISHED BY:

CONTACT US:

T: (02) 9357 3838 W: www.maybefrank.com Opening Hours: Monday: Closed Tuesday-Thursday: 5:30-11:30pm Friday & Saturday: 5:30pm-12am Sunday: 5-10pm

DRINKS WORLD

ASHLEY PINI | Publishing Editor | +61 410 600 075 | ashley@hipmedia.com.au

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JENNY PARK | National Sales Manager | +61 434 404 171 | jenny@hipmedia.com.au