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3
Brand Identity 7 10 11 15 16 17 19 21 23 25 27
mood board mission vision logotype and mark color iconography typography images textures identity system sample spread architectural drawings
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Target Consumers
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Web Presence
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Advertising
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Products & Packaging
31 33 35 37 39
43 44 45
49 50 51
55 56 57 58 59
Dan and Tara Ryan Jefro Williams Anna Richards Manuel Vasquez Sarah Gilman
home page wireframes screen shots
magazine outdoor product placement
tshirts hoodies jackets sweaters packaging
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Brand Identity
5
6
MOOD BOARD If it fits in a backpack then it’s part of the overall mood of the Sequoia brand. Nature is at the root of the mission, vision, values, and products at Sequoia. When you step outside, take a deep breath, and start your own path, we will be by your side the entire time.
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START YOUR OWN PATH 8 8
about sequioa We serve and outfit those committed to a lifetime of outdoor adventure by providing sound advice and products that are guaranteed to better ones outdoor experience and further develop a world-wide respect for nature.
Natural Appreciate the connection between us and nature
Balance Encourage everyone to enjoy all aspects of life
Professional Serve customers with expertise and enthusiasm
Quality Provide trustworthy products and services
Utility Recommend products that are simple and useful
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LOGOTYPE & MARK Sequoia’s logotype is Bebas Regular. A coniferous tree was chosen as the mark to relate back the brand name. When the logo is used without the mark, the letter ‘I’ remains in the shape of the tree trunk.
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Clear Space, all sides .125 in
2.75 in
3 in
1.35 in
1.5 in
.65 in
.75 in
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2.75 in
1.4 in
1.35 in
.7 in
.65 in
.35 in
12
.85 in
2.9 in
.4 in 1.5 in
.2 in .75 in
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C5 M 40 Y 100 K 0
C 12 M9 Y 31 K 0
C 51 M 19 Y 57 K 0
C 53 M 66 Y 87 K 66
C 10 M 10 Y 10 K 50
C 90 M 50 Y 10 K 50
C0 M0 Y 0 K 100
PRIMARY C 35 M 10 Y 10 K 0
COLOR Sequoia’s color profile are primarily focused in the warm tones of orange, green, and tan. The secondary colors are cool and accent the warmer tones. By not relying too heavily on just one color, a more subtle and all encompassing effect is achieved.
SECONDARY 14
ICONOGRAPHY Sequoia’s Sequoia’s icons icons are are based based on on hand hand drawn drawn images images that that represent represent specific specific product product amenities. amenities. Each Each icon icon will will be be printed printed on on the the corresponding corresponding product product or or service. service. Each icon is used in the product packaging and catalog
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HEADLINE 1 Bebas Regular 36/40
HEADLINE 2 Helvetica Neue LT Std 37 Thin Condensed 36/40
SUBHEAD 1 Helvetica Neue LT Std 67 Medium Condensed 24/27
SUBHEAD 2 Helvetica Neue LT Std 37 Thin Condensed 18/21
SUBHEAD 3 Helvetica Neue LT Std 87 Heavy Condensed 18/22
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FICIA CONSEQUO MAGNIHIL IUMQUIA PERIBUS, NUS, QUUNTIA TIBUSAMUS
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FICIA CONSEQUO MAGNIHIL IUMQUIA PERIBUS, NUS, QUUNTIA TIBUSAMUS AS ADIAM, CHILIQU
BODY COPY Helvetica Neue LT Std 55 Roman 10/12
BULLETED BODY COPY Helvetica Neue LT Std 55 Roman 10/13
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•
•
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• •
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EMPHASIS BODY COPY
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Helvetica Neue LT Std 67 Medium Condensed 9/11
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VENDIPSANDI COMNIS DEMPOSSEQUOS PORERE LITA SOLUPTIO OCCUM HIT FUGITEM IS NUM REST, OFFIC
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NOTE TEXT Helvetica Neue LT Std 45 Light 8/10
CHART LABEL Helvetica Neue LT Std 57 Condensed 11/16
CHART TEXT Helvetica Neue LT Std 57 Condensed 7/10
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TYPOGRAPHY The logotype of Bebas is used as the primary headline. For all other type styles, Helvetica Neue Lt Std is used in various weights and sizes. It suits this brand due to the versatile and timeless appeal of a sans serif.
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IMAGES Trees, trails, mountains, the target consumer, and lots of natural light are the primary subject of Sequoia’s images. They are primarily used in full color and are intended to evoke nostalgia and desire for outdoor experiences.
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TEXTURES Stone, gravel, wood, and bark are the primary textures used in Sequoia’s layout. Tones of orange, grey, and tan relate back to the primary color profile for the brand. Textures give depth and dimension to the overall design.
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Identity System The suite of stationary, envelopes, business cards, and mailing labels showcase the strength of the logo, mark, and primary color profiles. The combination of colors and styles makes the identity system fun and energetic.
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Colorado wilderness lodging A Remarkable Experience You’ve never really experienced Colorado’s back country until you do it in style! Colorado holds a little more than 3,390,635 square acres of designated wilderness area. That designated wilderness is unpaved, untamed, and unbelievably beautiful. Translation: Colorado is to a backpacker like cake is to a fat kid.
"Imagine watching the warm winter sunrise as you sip hot chocolate from the window of a wilderness cabin." Did you know that Colorado Parks and Wildlife maintains backcountry cabins and Yurts (wooden framed, canvas walled, furnished tents) that are available with a reservation/rental?
Some rentals require a lengthy hike/ snowshoe/cross country trip to get to, while others are available near accessible roads with forms of transportation. In either case, a true Colorado cabin experience is worth a stop on your next backpacking trip!
Imagine watching the winter sunrise as you sip hot chocolate from the window of a wilderness cabin. Cook your afternoon catch on the grills outside your yurt, and play a board game with your best friends or significant other before you go to sleep in the serene wilderness. Have you ever thought of snowshoeing? Imagine trekking into the great white wilderness with a warm, cozy cabin in the middle of nowhere as your destination. These are just a few of the possibilities you can experience with Colorado’s wilderness lodging.
" Colorado is to a backpacker like cake is to a fat kid." Cabins vary in location and amenities. They range from bare bones shelter to fully furnished chalets with hot showers and full service kitchens. As for size, all yurts can accommodate up to six people, while cabins vary in size from 4 to 20 people. Pets are allowed in some of the yurts and cabins, depending on which ones you’re staying in. Check Colorado Parks and Wildlife for more details. All backpackers enjoy tent camping far away from any roads. For a truly unique, wilderness experience, however, try a night in one of Colorado’s rustic wilderness lodges. You’ll be glad you did. — The Sequoia Team
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Sequoia Has Your Gear 2012 Product Picks
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Endeavor Headlamp
Ultra Light Lantern
All-Purpose Knife
UV Sunglasses
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Hydro Water Bottle
Lumina Flashlight
$60
$45
$29
$35
SAMPLE SPREAD
article about backpacking trips to Colorado and the accompanying $15 page outlines Sequoia’s$25 top product picks.
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ARCHITECTURAL DRAWINGS A smaller and more accessible store was designed, carrying only the Sequoia brand and its products. From camping in your backyard to climbing up a mountain, Sequoia gives the consumers everything they need.
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Target consumers
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Tara & Dan Ryan Lively, Centered, Faithful, Trustworthy, Resourceful, Curious, Patient, Ambitious, Logical, Accepting 30
About Tara & Dan Tara and Dan live in Durango, Colorado with their 10 month old son Carter. Tara is 26 years old and Dan is 25 years old. They have been married for three years. They are both graphic designers and together earn 6,500 dollars a month. They both studied at Colorado State University and received Bachelor of Arts degrees. They drive a four-door Jeep wrangler and own a three-bedroom house. They do not have any pets but they do have numerous house plants. They belong to the Colorado Arts Council and AIGA.
Respect Listen to and be patient with others
Love Nurture the bonds that tie us together
Freedom Embrace your individuality
Creativity Solve problems and express your inner self
6 9
Tara and Dan leave the house in their Jeep Wrangler and drop the baby off at daycare. They stop at Staples to pick up Canon paper and ink before heading to their studio.
12
After working all morning on projects, Tara and Dan eat lunch at a Chinese restaurant down the street from the studio.
1
They return to work and finish some details of the branding project they are working on. They drink Tazo tea while they work.
4 7 8 10
31
Tara and Dan wake up to the baby crying. Tara feeds him Nature One formula while Dan showers using Aveeno body wash. Tara makes breakfast using ingredients from Trader Joe’s.
They leave work and stop at the store to pick up organic chicken, gluten free pasta, and fresh basil to make homemade pesto. They pick up the baby from daycare. Tara cooks dinner while Dan feeds the baby Sprout organic cereal. and Dan work together to prepare dinner. They listen to NPR and talk about their upcoming camping trip. After dinner, Dan watches his favorite TV show on Hulu, while Tara plays with the baby. She puts a fresh Pampers diaper on him and they tuck him into bed. After changing into the flannel pajamas they bought at Patagonia, Tara and Dan go to bed.
Jefro Williams Caring, Focused, Clear-minded, Cheerful, Artistic Goal-oriented, Affectionate, Lively, Giving 32
About Jefro Jefro lives in Denver, Colorado and loves living near the mountains. He is 35 years old and is in a long-term relationship. He works as a backpacking tour guide and makes 3,500 dollars a month. Jefro is also an artist and studied at the Art Institute of Denver. He owns a two-bedroom house that he shares with his girlfriend and dalmation, Ira. He does not have any children. Jefro previously was a volunteer in the Peace Corp. He belongs to the West Port Art Group.
Energy Making the most out of every moment
Generosity Do to others as you want done to yourself
Devotion Be there for your family and friends
Discipline Do things that benefit yourself and others
6
Jefro wakes and has a bowl of Kashi cereal. He takes his dog for a walk.
8
After getting back from walking his dog, he takes off his New Balance running shoes and gets ready for his job as a backpacking tour guide.
10
Before heading out with his group, he grabs his North Face backpack and Asolo hiking boots. After the hike, he leaves in his Chevy Malibu.
12
Jefro stops at the Organic Pizza Company to pick up a pizza he ordered. After getting back home Jefro eats his pizza and watches NetFlix.
3
He grabs his WhamO frisbee and heads out to meet his friends in the park. First he puts on his Carhartt jacket and stocking cap.
5 8 9
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When he gets home he gives his dog IAMS dog food and water from his Brita Filter Pitcher. He gets on his HP laptop to check his Facebook and Hotmail accounts. He then sets his Verizon Droid Incredible cellphone for his alarm and lays down on his Simmons mattress. He reads Backpacker magazine until he feels sleepy. Jefro then turns his Lasko fan on for some white noise to fall asleep to.
anna richards Determined, Independent, Solitary, Content, Happy, Nature Lover, Resourceful, Enthusiastic, Healthy 34
About Anna Anna lives in Redway, California and is an avid nature-lover. She is 36 years old, is single and has no children. She has never served in the military and works as a rock climbing instructor. She spent three years studying English at UCLA but left school to focus on rock climbing. She makes 3,000 dollars a month as an instructor. She drives a Subaru Outback and rents a two-bedroom apartment that she shares with her pet parrot, Tully. Anna belongs to the California Guide Association and is an active Sierra Club volunteer.
Commitment Finish what you start and more
Gratitude Find reasons everyday to feel grateful
Conservation Do what you can to help out the Earth
Boldness Take chances whenever possible
6 8 9 12
She takes a shower using Burt’s Bees gel and shampoo. After feeding her parrot, she grabs her iPhone and Aether 70 backpack and drives to work in her Subaru Outback. At work she clips her carabiner to her belt, harness, and rock climbing shoes, all made by Black Diamond. She begins teaching climbing basics to a young group of climbers. Anna heads home for lunch. She makes an omelette with ingredients from Whole Foods. She checks her email and phones her mom.
1
She returns to work and buys a Clif Bar from the vending machine. She heads out with a van full of students to climb a remote rock wall.
6
After work, she stops by a friend’s house. She visits with her friend and watches Netflix. For dinner they have smoothies and fried plantains.
9
At home, Anna uses her MacBook to work on the novel she has been writing based on her hiking experiences.
11
35
Anna wakes and gets ready for her morning run in the woods. She wears New Balance shoes and a North Face sweat suit. She listens to her iPod though Skull Candy ear buds.
Anna lays down on her Tempur-Pedic mattress and falls asleep.
Manuel vasquez Loving, Optimistic, Respectful, Focused, Punctual, Playful, Dependable, Playful, Spiritual, Hardworking 36
About Manuel Manuel is 22 years old and lives in Denver, Colorado. He is single and makes 3,000 dollars a month working as a Chef at Hector’s Deli and Cafe. He received his Culinary Arts degree from the International Culinary School. Manuel drives a Toyota Tacoma. He rents a two-bedroom apartment that he shares with a roommate. He does not have any children or pets. He belongs to the National Restaurant Association and is active in his church.
Entrepreneurship Be innovative in business in positive ways
Education Never stop learning
Family Value the bond between loved ones
Faith Walk with God everyday
7 8
He leaves for work in his Toyota Tacoma. He arrives at the restaurant he works at, “Hector’s Deli & Cafe” and unlocks the back door for the day’s delivery.
10
He works all morning, running the kitchen and preparing sandwiches for the lunch crowd.
1
Manuel eats a Cuban sandwich for lunch and drinks sweetened Lipton iced tea.
2
After lunch, he continues to prepare ingredients for the evening staff. He listens to his Bose boombox while working.
5
After work, Manuel drives to Safeway to pick up ground beef, buns and cheese for the grill-out he is hosting for his friends.
7
People begin arriving for dinner and Manuel opens a case of New Belgium beer. After dinner, they play on his Nintendo Wii.
9
37
Manuel wakes and takes a shower. He washes with Nivea for Men’s body wash and Suave shampoo.
He gets out his Martin guitar and practices for awhile. He figures out the chord structure of a new song. Manuel falls asleep in bed watching the Travel Channel on his Sony television.
SARAH GILMAN Organized, Friendly, Compassionate, Outgoing, Reliable, Smart, Resourceful, Intelligent, Determined 38
About Sarah Sarah is from St. Paul, Minnesota and is 31 years old. She is engaged to be married and works as an administrative assistant at Minnesota State University. She makes 3,200 dollars a month and has a Bachelor of Arts degree. She drives a Nissan Altima and is in the process of buying a house. She has no children but does have a red heeler dog named Olly. She belongs to Miramont Lifestyle Fitness and is a MSU alumni.
Happiness Be true to yourself and think positively
Health Stay active and be mindful of your body
Love Show others understanding and appreciation
Loyalty Stay grounded and be true to friends and family
6
Sarah wakes to the alarm on her iPhone. She feeds her dog Nutro dog food and then takes a shower using Organix soap.
8
She has breakfast of fruit and yogurt from Whole Foods. She takes her dog out again and leaves for work in her Nissan Altima.
10
She spends the morning answering emails on her Dell computer and returning voicemails. She finds photos for projects on Istockphoto.
12
Sarah goes out to lunch with coworkers at Noodles & Co. After lunch, she runs to OfficeMax to pick up office supply.
2 6 8 11
39
Sarah leaves work and heads to the gym. She stops at REI afterward and buys a pair of Marmot hiking boots for an upcoming hiking and camping trip. She takes her dog for a walk around the neighborhood and does laundry. She then prepares dinner using fresh ingredients. Some friends arrive to eat dinner. They watch Netflix on television and chat.
Sarah packs her gear in her Gregory backpack for the hiking trip. She gets ready for bed and reads an article in National Geographic before falling asleep.
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WEb presence
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WEBSITE Sequoia’s website uses strong imagery and simple navigation that offers consumers a friendly shopping experience as well as the opportunity to get involved in great outdoor adventures. The website is segmented into pages for kids, women, men, dogs, equipment, and about us. 43
Mouse over: Drop down menu: -Jackets -Sweaters -Pants/Shorts -Shirts -Footwear -Accessories -Clearance Click: Links to Shop Mens page
Links to Home page
Mens
Mouse over: Drop down menu: -Jackets -Sweaters -Skirts/Dresses -Pants/Shorts -Shirts -Footwear -Accessories -Clearance Click: Links to Shop Womens page
Womens
Mouse over: Drop down menu: -Boys -Girls -Toddlers -Footwear -Accessories -Equipment -Clearance Click: Click: Links to Shop Links to Shop Kids page Dogs page
Kids
Text field box Mouse over: Drop down menu: -Backpacks -Tents -Sleeping Bags -Camp Furniture -Lighting Gear -Accessories -Clearance Click: Links to Equipment page
Dogs
Links to search results
Search
Equipment
Mouse over: Drop down menu: -Contact Us -News Room -Partners -Sponsorships -Shipping Status -Order Status -Warranty -Return Policy Click: Links to About Us page
Win an all inclusive trip with Inca tour guide to Machu Picchu. CLICK HERE to enter for a trip of a lifetime. Click: Links to entry page for trip
Image
Click: Links to Mens page Click: Links to Womens page Click: Links to Kids page Click: Links to Dogs page Click: Links to equipment page
SHOP SEQUOIA
CUSTOMER SERVICE
ABOUT US
MENS
ORDER STATUS
HISTORY
WOMENS
WARRANTY
FAQ
KIDS
RETURNS
MEDIA ROOM
DOGS
SHIPPING
CAREERS
EQUIPMENT
CONTACT US
PRIVACY POLICY
Click: Links to Order Status page Click: Links to Warranty page Click: Links to Returns page Click: Links to Shipping page Click: Links to Contact Us page
44
Image
About Us
Image
Links to new tab: Youtube page Click: Links to History page Click: Links to FAQ page
Links to new tab: Twitter page
Click: Links to Media Room page Click: Links to Careers page Click: Links to Privacy Policy page
Š2012 Sequoia, INC. | Denver, Colorado USA | Sequoia respects your privacy and is a secure site
Links to new tab: Facebook page
Search
Mens Click: Links to Boys page
Boys
Click: Links to Girls page
Girls
Click: Links to Toddlers page
Womens
Kids
Dogs
Equipment
About Us
Mens Click: Links to Jackets page Click: Links to Sweaters page
Headline
Click: Links to Skirts/ Dresses page
Toddlers
Click: Links to Clearance page
Search
Click: Links to Pants/Shorts page
Clearance
Click: Links to Shirts page Click: Links to Footwear page
Jackets
Click: Links to Jackets page Click: Links to Pants page
Pants
Click: Links to Shorts page
Shorts Footwear
Click: Links to Footwear page
Image: Rollover Link to Toddlers page
Image: Rollover Link to Equipment page
Image: Rollover Link to Clearance page
Click: Links to Accessories page Click: Links to Clearance page
Womens
Kids
Dogs
Equipment
About Us
Jackets Headline
Sweaters Skirts/Dresses Pants/Shorts Shirts Footwear Accessories
Image: Rollover Link to Jackets page
CLEARANCE
Image: Rollover Link to Accessories page
Image: Rollover Link to Footwear page
Accessories
Click: Links to Accessories page
Equipment
Click: Links to Equipment page
SHOP SEQUOIA
CUSTOMER SERVICE
ABOUT US
SHOP SEQUOIA
CUSTOMER SERVICE
ABOUT US
MENS
ORDER STATUS
HISTORY
MENS
ORDER STATUS
HISTORY
WOMENS
WARRANTY
FAQ
WOMENS
WARRANTY
FAQ
KIDS
RETURNS
MEDIA ROOM
KIDS
RETURNS
MEDIA ROOM
DOGS
SHIPPING
CAREERS
DOGS
SHIPPING
CAREERS
EQUIPMENT
CONTACT US
PRIVACY POLICY
EQUIPMENT
CONTACT US
PRIVACY POLICY
©2012 Sequoia, INC. | Denver, Colorado USA | Sequoia respects your privacy and is a secure site
©2012 Sequoia, INC. | Denver, Colorado USA | Sequoia respects your privacy and is a secure site
Search
Search
Mens
Womens
Kids
Dogs
Equipment
Click: Links to Contact Us Page
Machu Picchu Trip
Click: Links to Careers page Click: Links to News Room page
Enter your name and email below and take the trip of a lifetime! Read More
Click: Links to more information Image
ADDRESS
Text field box
SUBMIT
Click: Links to Lanterns page Click: Links to Blades page Click: Links to Furniture page Click: Links to Clearance page
45
Warranty Return Policy
SHOP SEQUOIA
CUSTOMER SERVICE
ABOUT US
SHOP SEQUOIA
CUSTOMER SERVICE
ABOUT US
ORDER STATUS
HISTORY
MENS
ORDER STATUS
HISTORY
WARRANTY
FAQ
WOMENS
WARRANTY
FAQ
KIDS
RETURNS
MEDIA ROOM
KIDS
RETURNS
MEDIA ROOM
DOGS
SHIPPING
CAREERS
DOGS
SHIPPING
CAREERS
EQUIPMENT
CONTACT US
PRIVACY POLICY
EQUIPMENT
CONTACT US
PRIVACY POLICY
©2012 Sequoia, INC. | Denver, Colorado USA | Sequoia respects your privacy and is a secure site
Search
Click: Links to Headlamps page
Image
Order Status
WOMENS
About Us
Click: Links to Tents page
Shipping Status
MENS
Mens
Womens
Kids
Dogs
Equipment
About Us
Sleeping Bags Headline
Backpacks Tents Headlamps Lanterns Blades Furniture
Image: Rollover Link to Sleeping Bags page
CLEARANCE
SHOP SEQUOIA
CUSTOMER SERVICE
ABOUT US
MENS
ORDER STATUS
HISTORY
WOMENS
WARRANTY
FAQ
KIDS
RETURNS
MEDIA ROOM
DOGS
SHIPPING
CAREERS
EQUIPMENT
CONTACT US
PRIVACY POLICY
Equipment
Click: Submits entry information
©2012 Sequoia, INC. | Denver, Colorado USA | Sequoia respects your privacy and is a secure site
Click: Links to Backpacks page
Sponsorships
Click: Links to Return Policy page
Dogs
News Room Partners
Click: Links to Warranty page
Kids
Careers
Click: Links to Sponsorships page
Click: Links to Order Status page
Womens
Contact Us
Click: Links to Partners page
Click: Links to Shipping Status page
NAME
Click: Links to Sleeping Bags page
Mens
About Us
Image: Rollover Link to Backpacks page
©2012 Sequoia, INC. | Denver, Colorado USA | Sequoia respects your privacy and is a secure site
Image: Rollover Link to Gear page
About Us
46
advertising
47
MAGAZINE ADVERTISEMENT Print advertising for Sequoia needed to match the overall mission of the brand. It was kept simple and direct and used photography that would speak to the target consumer and was paired with a call to action, to “take it outdoors.”
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OUTDOOR ADVERTISEMENT Sequoia’s target consumers always have the outdoors on their mind. While the outdoors call to them, they are surrounded by reality. Luckily they can be taken back, briefly, to their last great outdoor experience while waiting for their next bus. 49
SURVIVORMAN SEASON THREE, EPISODE ONE Deep in the rugged Sierra Nevada’s, Les finds himself in the predicament of a lost hiker. Travelling with his Sequoia “day hiker” pack - he only has provisions for an overnight stay. Les needs to make the most of what he’s brought with him, and scrounge for the rest. So, you know, I’m a lone person walking in the bush. I’ll keep my eyes open. But for the most part, especially with me talking to you, that noise is gonna scare them away, as well as black bears or anything like that.
Ohh, it’s getting thick. Shoot. Communication is often cut off by areas of thick bush. Okay, this way down, on my hands and knees, crawling. I’ll watch where I start putting my hands and feet. Oh, but, my god, is this beautiful.
So, it’s about walking with confidence. This is why people climb–views like this.
"My Sequoia backpack is full and a heavy walk lies ahead. That should be fine." (Les ascends a steep hill, covered with thick brush and slippery rocks.)
Okay, I’m just gonna walk around, enjoy the sights and get my sweat to dry off. It’s beautiful up here.
I’ve left behind everything but one camera, tripod, and my Sequoia jacket.
"I have a feeling it’s gonna be chilly up here tonight. I’m glad I have my Sequoia jacket."
Moving locations and taking my life into my own hands–one slip, one poke in the eye, or an encounter with a dangerous animal, and my chances of survival are radically reduced.
Becoming hypothermic on the top of a mountain would make for a miserable night but with the heat capture technology of my jacket, I will be fine.
Les has to maneuver his way through heavy brush across the top of the hill, before he can find a good vantage point.
The next day, Les makes another treacherous hike to the location of his helicopter rescue.
All right, uphill we are.
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Unbelievable.
PRODUCT PLACEMENT Survivorman on the Travel Channel suited the product placement purpose well. Les Stroud has made a career out of travelling the planet and placing himself in various rugged situations. He uses his Sequoia products while shooting his show on location.
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productS & packagING
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Tshirts
grey with abstract green trees
brown with abstract orange trees
orange with sun and tree
white with abstract orange trees 54
green with abstract blue
blue with abstract green trees
Hoodies
brown with abstract circles
grey with abstract trees
blue with rain drops
white with abstract snow 55
brown with abstract trees
white with abstract clouds
Jackets
brown, grey, and green
orange and white
abstract wood grain
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abstract camo
white with abstract snow
grey and blue
Sweaters
blue and brown with abstract trees
grey with wood logs
brown with abstract moon and tree 57
white with abstract orange tree
blue with tent and fire
brown with white aspen tree
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PRODUCTS & PACKAGING The suite of tags are separated into different sections for men, women, and kids products. Specific Sequoia colors are assigned to each product line to help consumers better identify their section in the store and in our brand. The fashion drawings were hand drawn abstracted illustrations.
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Design Credits Kathleen Krohn Stephen Kavanaugh Raechel Achelpohl-Meyer GRAPHIC DESIGN III 2012
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