Competitors
General overview in terms of website design, UI/UX,
basic accessibility, and branding.
Allows the user to choose their location
Information architecture is clear, and navigation feels intuitive
Page layout is well structured, responsive, and it’s visual appearance conveys modernity and friendliness
The site complies with accessibility and usability standards: can be u ed with keyboard, ha a proper color contra t and te t hierarchy, con i tent icono raphy and color cheme, ima e with alt te t; emantic html code output
Fast page loading speed
It has a good balance between static and interactive content Brand is consistent across SM platforms
It puts emphasis on the amount of impacted businesses.
Information architecture is clear, and navigation feels intuitive
Page layout is well structured, responsive, and it’s visual appearance conveys formality and simplicity
The site complies with accessibility and usability standards: can be u ed with keyboard, ha a proper color contra t and te t hierarchy, con i tent icono raphy and color cheme, ima e contain alt te t; emantic html code output
Fast page loading speed
Good balance between static and interactive medi Social media Icons should open in new tabs
It puts emphasis on the amount of impacted businesses.
Information architecture is clear, and navigation feels intuitive
Page layout is well structured, and it’s visual appearance conveys formality
The site complies with some accessibility and usability standards: can be u ed with keyboard e ceptin the main menu and ome ection , ha a proper color contra t and te t hierarchy, con i tent icono raphy and color cheme, ima e with alt te t; emantic html code output
Fast page loading speed
Good balance between static and interactive media
Puts emphasis on blog content right from the home page
Brand color and lo o are very imilar to Tabit’ .
Infor ation architecture is clear, and navigation feels intuitive
Page layout is well structured and responsive; it’s visual appearance conveys odernity and friendliness towards young entrepreneurs
The site co plies with accessibility and usability standards: can be used with keyboard, has a proper color contrast and te t hierarchy, consistent icono raphy and color scheme; semantic html code output
I ages don’t contain alt text
Fast page loading speed
Good balance between static and interactive edia Brand is consistent across SM platfor s.
Infor ation architecture is clear, and navigation feels intuitive
Page layout is well structured, responsive, and it’s visual appearance conveys for ality and si plicity
The site co plies with accessibility and usability standards: can be used with keyboard, has a proper color contrast and te t hierarchy, consistent color scheme, ima es contain alt te t; semantic html code output
Fast page loading speed
Main enu can’t be operated with keyboard
Good balance between i ages and text
Social edia links should display Icons, and should open in new tabs
Puts great e phasis on blog content right fro the ho e page Brand is consistent across SM platfor s.
Infor ation architecture is clear, and navigation feels intuitive
Page layout is well structured. It’s visual appearance looks dated and could ake a better use of i ages and typography
The site co plies with so e accessibility and usability standards: can be used partially with keyboard, has a proper color contrast and text hierarchy, consistent color sche e, so e i ages contain alt text; se antic ht code output
Main enu can’t be operated with keyboard
Fast page loading speed
Has a podcast page
Brand is consistent across SM platfor s.
In conclusion, most websites analyzed share a similar page structure across some sections and internal pages, which seems to be the trend for these types of businesses. Their code is well structured; content offers an adequate user experience, so they rank well in Google searches.
Key point
All websites are m bile- riendly and rank well in search engines
Each brand’s visual language is c nsistent acr ss websites & s cial media plat rms
S me websites have unique IP addresses and thers c ntain multiple addresses. IP addresses d n t impact SEO
S me websites like Lightyear’s sh w their cr ss-plat rm c mpatibility up r nt, which benefits their credibility be re their user [and p tential] cust mer base.
Source to obtain IP addresses:
https://www.nslookup.io/domains/revelsystems.com/webservers/
Recommendations
Tabit’s website ranks well in Google’s Search Engine; it has the potential to propel its user experience in terms of design and content because they outmatch the competition in terms of customer support.
Put more emphasis on usabi ity by a o ing the main menu to be navigated by keyboard.
Produce more audiovisua content if possib e. Tabit’s ebsite is the on y one disp aying video as a background among its competitors, hich is positive for user engagement.
Layout cou d be a bit more seam ess hi e respecting the actua structure. (See landing page p p sal Some inks do not disp ay images or content at a , for examp e: Accessibility Statement | Te ms f use
Part of the “dated” aspects of Tabit’s ebsite can be improved just by t eaking some e ements such as icons, images, typography and form designs through CSS; un ess it is imperative to rebui d the ho e site
The CTA “Book a demo” shou d be visib e at a times in responsive mode, ike is featured in Toast’s ebsite. Improve margin breakout in some sections of the home page hen content is disp ayed on arger screens
A c ient ogin ink as inc uded in the anding page prototype.
